BetConstruct
BetConstruct is a B2B iGaming software provider founded in 2003, selling white-label, turnkey, and API-based sportsbook, casino, live dealer, and crypto gaming platforms to gaming operators globally under MGA and UKGC licenses.
- Company typePrivate
- Founded2003
- HeadquartersLondon, United Kingdom
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What BetConstruct does
BetConstruct, operated by Soft Construct (Malta) Limited, is a B2B provider of online and land-based betting and gaming software founded in 2003 and headquartered in London with primary operational offices in St. Julian's, Malta, and a registered entity in the Isle of Man. The company sells an integrated iGaming platform to gaming operators through white-label, turnkey, and API deployment models, targeting online gaming operators (primary), cryptocurrency-focused operators, and startup operators seeking rapid market entry. Revenue is generated via subscription-style enterprise licensing on multi-year contracts with custom, quote-based pricing.
The platform's core products are a sportsbook (70K+ live matches and 140K+ pre-match events monthly), a casino offering integrated with 100+ game providers, and live dealer gaming, all managed through the Spring BME enterprise platform with CMS PRO, Spring Builder X, and a web cashier system. Specialized offerings include the crypto-ready BetChain platform, a Multi-Wallet Solution supporting Bitcoin, Ethereum, Tether, and Litecoin, and a Custom Token service built on the Bahamut blockchain. The company is licensed by the Malta Gaming Authority (MGA/B2B/286/2014) and the UK Gambling Commission (Account 40767), and serves operators globally with stated restrictions in the USA, France, Netherlands, and Curaçao.
BetConstruct has increasingly branded itself around AI, launching in early 2026 a suite of AI products — CRM AI, Umbrella AI, Betting Mate, KISS AI Live Casino, an AI Game Recommendation System, and the rebranded Choice Gaming (formerly PlayAce) — while expanding into emerging markets (Africa, Latin America, South Asia) through regional industry events. Go-to-market combines enterprise field sales, a self-serve free trial, a Client Zone partner portal, and active participation in major iGaming conferences. Ownership remains private under the founder group (co-founders Vahe Badalyan and Vigen Badalyan), with wholly owned subsidiaries CreedRoomz (live games), PopOK Gaming (slots and land-based machines), and Choice Gaming.
BetConstruct firmographics
Firmographics- Name
- BetConstruct
- Legal name
- Soft Construct (Malta) Limited
- Website
- https://betconstruct.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- BetConstruct is a B2B iGaming software provider founded in 2003, selling white-label, turnkey, and API-based sportsbook, casino, live dealer, and crypto gaming platforms to gaming operators globally under MGA and UKGC licenses.
- Ownership category
- akta.pro rank
BetConstruct industry classification
Industry- Product category
- iGaming Software Platform
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Game Aggregation, Content Distribution & RGS (Remote Game Servers) (MPAEAKAG), In-Play (Live) Betting Exchanges (MPAEAIAD)
Keywords
Where BetConstruct is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BetConstruct business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- SaaS Platform Licensing: BetConstruct provides software-as-a-service solutions enabling professionals to build their own gaming or gambling software. The platform is offered through turnkey, white label, and API integration models, generating recurring revenue from operator licensing agreements.
- White Label Solutions: Complete white label iGaming solutions where operators can brand and deploy BetConstruct's technology stack including sportsbook, casino, and payment systems under their own brand.
- Crypto Gaming Solutions: Cryptocurrency iGaming platform services including crypto wallet integration, token creation, and multi-currency support for operators targeting crypto-native players.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise B2B licensing with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
BetConstruct product offering
Product offeringCore offering
BetConstruct develops and licenses a comprehensive iGaming technology platform for online and land-based gaming operators, encompassing sportsbook, casino, live casino, and crypto-enabled gaming products. The platform is delivered via turnkey, white label, and API integration models under the Soft Construct (Malta) Limited entity. Operators gain access to AI-powered tools, multi-wallet crypto support, 100+ integrated game providers, and full back-office management via the Spring BME platform.
Product overview
BetConstruct is a leading iGaming platform provider offering a comprehensive suite of solutions comprising a unified platform architecture with multiple integrated modules. The core portfolio includes Sportsbook Software (supporting 70K+ live and 140K+ pre-match events monthly), Casino Platform (with 100+ game providers), and Live Casinos. These core products are powered by the Spring BME enterprise management platform and supported by CMS PRO and Spring Builder X for content and website management. The company provides specialized solutions including the crypto-enabled BetChain platform with Multi-Wallet functionality supporting Bitcoin, Ethereum, Tether, and Litecoin; Custom Token creation services; and White Label, Turnkey, and API-based integration options. Recent additions include AI-powered tools (CRM AI, Umbrella AI, Betting Mate, KISS AI Live Casino) and Choice Gaming. The ecosystem is strengthened by sub-brands CreedRoomz (live games) and PopOK Gaming (slots and land-based solutions), all accessible through the company's Client Zone partner portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Sportsbook Software Comprehensive sports betting platform supporting 70K+ live matches and 140K+ pre-match events monthly across major sports, available as part of standard and crypto-enabled versions for online gaming operators.
- Casino Platform Full-featured online casino solution providing operators with access to 100+ leading game providers and a wide catalogue of slots, table, and live dealer content through a single integration.
- Live Casinos Live dealer casino solution offering real-time interaction with professional dealers across roulette, blackjack, game shows, and other live game types.
- Spring BME Enterprise management platform enabling operators to launch, manage, and scale their entire iGaming business from one centralized system with back-office tools, reporting, and analytics.
- BetChain Crypto-ready iGaming platform with fast transactions and multi-wallet support, designed for cryptocurrency-focused operators and players with streamlined navigation and loyalty features.
- White Label iGaming Solution Ready-to-launch white label platform enabling operators to quickly enter the iGaming market under their own brand with fully branded sportsbook and casino offerings powered by BetConstruct's technology stack.
- Turnkey iGaming Solution Comprehensive turnkey iGaming platform infrastructure with pre-built components for operators seeking full operational control and rapid deployment with BetConstruct's complete technology stack.
- API iGaming Solution API-based integration solution allowing operators to connect BetConstruct's sportsbook, casino, and gaming content services with their existing platforms via documented API endpoints.
- Crypto iGaming Solution Cryptocurrency-enabled version of BetConstruct's platform supporting Bitcoin, Ethereum, Tether, Litecoin and other digital currencies for player deposits and withdrawals.
- Land Based Solutions Solutions for land-based gaming operations including slot machines and physical casino management, extending BetConstruct's technology reach beyond online platforms.
- Choice Gaming AI-driven gaming product (rebranded from PlayAce) offering plug-and-play solutions for operators; already live on 1,000+ websites with target of 5,000 integrations.
- CreedRoomz Wholly-owned live games studio within the BetConstruct group producing live dealer content including branded games such as Marble Cup Ronaldinho and Maradona Run for the live casino vertical.
- PopOK Gaming Wholly-owned gaming content provider producing slot machines (including land-based) and weekly tournament offerings for online and physical casino operators.
- KISS AI Live Casino AI-powered live casino solution that debuted at the Harmony Choice Barcelona event, providing plug-and-play integration and AI-driven personalization for live dealer gaming environments.
Quantifiable outcome
- Operators can access 70K+ live matches and 140K+ pre-match events monthly through the crypto sportsbook platform
- +1 more outcomes
Companies that use BetConstruct
Customer profileSegments3 records
Ideal customer profiles3 records
BetConstruct technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability8 records
Feature13 records
BetConstruct partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 100+ Game ProviderscoreBetConstruct has integrated game content from 100+ leading providers including Pragmatic Play, Evolution, Playtech, NetEnt, Microgaming, Red Tiger, Yggdrasil, Blueprint, Genii, and many others. These integrations provide operators access to a comprehensive game catalog of slots, live casino, and table games through a single platform connection.
- Bahamut BlockchaincoreCustom Token feature is developed on the Bahamut blockchain platform, enabling token creation and smart contract functionality for iGaming operators seeking blockchain-based solutions.
- Gambling Regulatory Authority of KenyaminorGaming Tech Summit Africa 2026 was endorsed by the Gambling Regulatory Authority of Kenya, indicating regulatory engagement and market presence in African gaming markets.
- Malta Gaming AuthoritycoreBetConstruct is licensed and regulated by the Malta Gaming Authority under Gaming Service Licence MGA/B2B/286/2014, enabling operators to target MGA-regulated markets.
- UK Gambling CommissioncoreBetConstruct is licensed by the UK Gambling Commission (Account number 40767), enabling operators to target UK-regulated gaming markets.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
BetConstruct competitors and assessment
Company assessmentDirect peers
- EveryMatrix: Direct competitor offering a B2B iGaming platform with turnkey, white-label, and API solutions across sportsbook, casino, and payments. Highly comparable business model targeting the same operator customer base.
- SOFTSWISS: B2B iGaming platform provider with turnkey casino and sportsbook solutions, strong crypto gambling focus, and a comparable global operator customer base — closely mirrors BetConstruct's white-label turnkey positioning.
- Kambi Group: Pure-play B2B sportsbook platform provider serving tier-1 regulated operators. Directly comparable sportsbook technology offering to BetConstruct's sportsbook module.
- Digitain: B2B iGaming platform provider offering turnkey sportsbook and casino solutions with a similar operator-focused business model and emerging-market footprint comparable to BetConstruct.
- SBTech (Endeavor): B2B sportsbook and iGaming platform provider (now part of Endeavor) serving regulated operators globally. Directly comparable sportsbook technology and operator go-to-market.
Broad incumbents
- Playtech: Largest publicly-listed iGaming platform and content provider, offering sportsbook, casino, and poker across B2B and B2C. Operates a much broader portfolio but competes head-to-head with BetConstruct in regulated markets.
- Light & Wonder (OpenBet): Global gaming technology incumbent whose OpenBet sportsbook platform division directly competes with BetConstruct's sportsbook offering, alongside a much larger land-based and content portfolio.
- IGT: Large global gaming technology incumbent with lottery, sports betting (via IGT PlaySports), and iGaming platforms serving regulated operators. Overlaps with BetConstruct in regulated B2B sportsbook and casino.
Emerging players
- Pragmatic Solutions (Pragmatic Play Ltd platform): iGaming platform provider offering turnkey and PAM solutions to operators, often combined with Pragmatic Play content. Comparable B2B platform offering targeting emerging and regulated operators.
- Parimatch (tech platform): iGaming operator and tech platform that licenses its platform to other operators in some markets. Comparable operator-platform technology, though its primary focus remains its own B2C brand.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BetConstruct social profiles
Digital presenceBetConstruct compliance and trust
Trust signalCompliance2 records
BetConstruct financial estimates
Financial estimateRevenue estimate
Valuation estimate
BetConstruct leadership team
Management profileNumber of profiles
Profiles2 records
BetConstruct subsidiaries and ownership
Company hierarchySubsidiaries3 records
BetConstruct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BetConstruct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BetConstruct
What does BetConstruct do?
BetConstruct develops and licenses a comprehensive iGaming technology platform for online and land-based gaming operators, encompassing sportsbook, casino, live casino, and crypto-enabled gaming products. The platform is delivered via turnkey, white label, and API integration models under the Soft Construct (Malta) Limited entity. Operators gain access to AI-powered tools, multi-wallet crypto support, 100+ integrated game providers, and full back-office management via the Spring BME platform.
Is BetConstruct a public or private company?
BetConstruct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BetConstruct founded?
BetConstruct was founded in 2003. It employs 5,001 to 10,000 people.
Where is BetConstruct based?
BetConstruct is headquartered in London, United Kingdom, in the Europe region.
How does BetConstruct make money?
Three revenue lines are on record. SaaS Platform Licensing is the primary driver. The others are white Label Solutions and crypto Gaming Solutions.
Who are BetConstruct's main competitors?
Direct peers on record are EveryMatrix, SOFTSWISS, Kambi Group, Digitain and SBTech (Endeavor). Broad incumbents are Playtech, Light & Wonder (OpenBet) and IGT. Emerging players are Pragmatic Solutions (Pragmatic Play Ltd platform) and Parimatch (tech platform).
Does BetConstruct have an API?
Yes. Open API integration available for operator integration, enabling third parties to connect with BetConstruct's platform. Mentioned as part of the Harmony Choice Barcelona event product suite unveiling.
What industry is BetConstruct in?
BetConstruct's product category is iGaming Software Platform. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAKAG, Game Aggregation, Content Distribution & RGS (Remote Game Servers).