Total Therapy Studios

What Total Therapy Studios does

Total Therapy Studios is a privately-held, family-owned multi-site physiotherapy, sports therapy and Clinical Pilates centre headquartered in Horsham, West Sussex, operating under TTS Health Group Ltd since its founding by Clinical Director Sarah Dover-McCarthy in February 2012 (with her personal practice dating to 2001). The business delivers clinical physical therapies (Physiotherapy, Sports Therapy, Sports/Clinical/Myofascial Massage, Acupuncture, ScarWork, Hypnotherapy), a broad movement class portfolio (Clinical Pilates, Matwork Pilates, Equipment/Reformer Pilates, Clinical Yoga, Movement Health classes, Trigger Point Pilates, Personal Training), and holistic therapies (Reflexology, Aromatherapy) across three Horsham sites — Denne Parade (headquarters with three treatment rooms and the equipment studio), 33 Carfax (a 17th-century holistic therapy building), and 5 Blackhorse Way (Clockhouse Podiatry, a wholly-owned podiatry subsidiary acquired in late 2023). Technology stack is third-party rather than proprietary: TM2/TM3 (Blue Zinc) for clinic and appointment management, Pike 13 for class bookings, and Zoom for the online class channel.

The company serves individual consumer and SMB clients primarily in the Horsham and broader West Sussex catchment, with segmented offerings for individuals with pain/injury/dysfunction (assessment-first, medical approach), fitness and wellness enthusiasts (group classes), holistic/wellbeing seekers, health insurance claimants, and former cancer support patients via the Olive Tree Cancer Support partnership (June 2021–November 2022). Revenue is generated through per-session therapy fees (£30–£120), class credit packs (six- and ten-class packs at £75–£140, plus a new £120 30-day flexible pack introduced in Autumn 2025), Equipment/Reformer studio passes, and ancillary room hire to independent therapists from £15/hour. Go-to-market is sales-led and consultative rather than membership-driven — new clients must complete an initial 30-minute induction with the founder before joining classes — and acquisition channels are predominantly organic: word-of-mouth referrals, Facebook/Instagram, Trustpilot/TripAdvisor reviews, email newsletters and local business awards, with no paid advertising or external funding. Operations are run by a team of approximately 20–25 clinicians, instructors and front-of-house staff led by Sarah and Dominic Dover-McCarthy.

Name

Total Therapy Studios

Legal name

TTS Health Group Ltd

Website

https://totaltherapystudios.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Total Therapy Studios is a family-owned, multi-site physiotherapy, sports therapy and Clinical Pilates centre in Horsham, UK, delivering clinical therapies, 75+ movement classes per week and podiatry services to individual consumers across West Sussex.

Ownership category

akta.pro rank

Product category

Physical Therapy and Pilates Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Podiatrists (621391)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFABAB

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHSALAEAO

Medical/Therapeutic Massage (Rehab/Pain Management)

Home & Personal Services/Personal Care & Beauty Services/Massage Therapy Services

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAAAA

General Personal Training (In-Person & Virtual)

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Physiotherapy services
• Sports therapy clinic
• Clinical pilates classes
• Holistic wellness therapies
• Reformer pilates studio

Headquarters

HQ city

Horsham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Appointments: Revenue from one-to-one therapy sessions including Physiotherapy, Sports Therapy, Sports Massage, Clinical Massage, Reflexology, Aromatherapy, Acupuncture, Scar Therapy, and Movement Assessment. Priced per session with 30/45/60 minute options.
2. Class Packs and Credits: Revenue from matwork and equipment Pilates/movement classes sold in packs (6 or 10 classes). Clients purchase credits/class packs with expiry periods of 6 months for matwork packs and 3 months for equipment studio packs. Includes permanent place and drop-in options.
3. Room Hire: Revenue from renting treatment rooms to independent therapists at both Denne Parade and Carfax sites. Minimum 3 hours per week for regular bookings, or pay-per-use for occasional hire. Starting at £15 per hour.
4. Podiatry Services: Revenue from Clockhouse Podiatry subsidiary, their expert HCPC registered podiatry team providing standard appointments, biomechanics, and Swift microwave treatment.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Total Therapy Studios operates a multi-site physiotherapy, sports therapy, and Pilates centre in Horsham, UK. The company delivers one-to-one clinical physical therapies (Physiotherapy, Sports Therapy, Sports and Remedial Massage, Myofascial Release), movement-based group classes (Clinical Pilates matwork, Equipment/Reformer Pilates, Clinical Yoga, Movement Health), and holistic/complementary therapies (Reflexology, Aromatherapy, Acupuncture, ScarWork, Hypnotherapy), supported by a wholly-owned podiatry subsidiary (Clockhouse Podiatry) and room hire to independent practitioners.

Product overview

Total Therapy Studios is a multi-site physiotherapy, sports therapy, and Pilates centre operating as a unified service business rather than a modular software platform. The core offering consists of clinical physical therapies (Physiotherapy, Sports Therapy, massage therapy) combined with movement classes (Clinical Pilates matwork, Equipment/Reformer Pilates, Yoga, Movement Health). The business operates across two main sites in Horsham (Denne Parade and Carfax) with a subsidiary podiatry service (Clockhouse Podiatry). Class attendance is managed through credit-based packs (ten/six class packs, equipment studio passes, 30-day flexible passes). Additional services include holistic therapies (Reflexology, Aromatherapy, Acupuncture, Hypnotherapy), specialist assessments (Running/Gait Analysis), and room hire for independent therapists. The company launched its Equipment/Reformer Pilates Studio in 2021 and briefly offered online classes via Zoom during 2020-2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Degree-level state-registered clinicians providing assessment, treatment, and advice on musculoskeletal (MSK) conditions, pain and injury management, and pre/post-operative care for individual adult clients.
• Sports Therapy Degree-level clinicians specializing in movement-related pain, limitations, and dysfunction caused by postural or biomechanical imbalance or injury, using detailed assessment, hands-on soft tissue manipulation, joint mobilisation, and exercise prescription.
• Sports and Remedial Massage

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered notable, minor and core.

• Olive Tree Cancer SupportnotableStrategic or Co-development PartnerCharity partnership from June 2021 to November 2022 where Olive Tree Cancer Support operated from the Carfax site as their Horsham base. The charity provides emotional support, complementary therapies, and wellbeing programs for cancer patients and families. Olive Tree has since moved to their own larger premises in Horsham.
• Independent Therapy Practitioners (Room Renters)minorOthersVarious independent therapists rent treatment rooms at both Denne Parade and Carfax sites. This includes Nutrition (Jackie Williams), Reiki (Helen Mercercox, Sheri Werner), Beauty Therapy (The Lash Loft/Katie Weedon), Home Visit Physiotherapy (Danielle Dickenson), and Bowen Therapy (Dee Gardiner). These therapists manage their own client bookings and payments while operating from Total Therapy premises.
• Clockhouse PodiatrycoreStrategic or Co-development PartnerOwned and operated subsidiary company providing expert HCPC registered podiatry services. Located at 5 Blackhorse Way, Horsham. Provides standard appointments, podiatric biomechanics, and Swift microwave treatment for verrucae. Expansion of this service in 2024 supports overall health offering.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Better (GLL): UK-wide public leisure and wellness operator offering group exercise, Pilates, and wellness services across hundreds of sites. Competes at the lower-price end of the same wellness/Pilates segment Total Therapy serves.
• Everyone Active: Major UK leisure operator running 200+ fitness and wellness centres offering Pilates, group exercise, and personal training. Adjacent incumbent competing for the same fitness/wellness customer pool in regional UK towns.
• Nuffield Health: UK's largest healthcare charity operating hospitals, fitness clubs, and physiotherapy services nationwide. Overlaps with Total Therapy's physiotherapy, Pilates and wellness categories as part of a much broader portfolio.

Direct peers

• Bodyset: UK-based multi-site physiotherapy clinic chain combining MSK physiotherapy, sports therapy, and Pilates. Comparable integrated outpatient therapy offering targeting similar pain/injury/wellness customers.
• Aspire Physiotherapy: Multi-site UK physiotherapy and sports injury clinic offering MSK physiotherapy, sports therapy, massage, and Pilates services. Comparable outpatient clinical model with similar customer mix.
• Six Physio: Multi-site UK private physiotherapy practice offering integrated MSK therapy, sports massage, Clinical Pilates, and movement classes - directly comparable integrated clinical + movement model to Total Therapy Studios.
• Octagon Clinic: Multi-disciplinary London clinic offering physiotherapy, sports therapy, osteopathy, massage, and Pilates. Comparable integrated private outpatient model serving similar pain/injury and wellness segments.
• Pure Sports Medicine: London-based multi-disciplinary sports medicine and rehabilitation clinic with physiotherapy, sports therapy, massage, podiatry, and Pilates under one roof. Closest functional analogue to Total Therapy's integrated offering.
• Back in Motion: UK franchise of physiotherapy clinics offering MSK physiotherapy, sports therapy, and Pilates. Comparable independent-feel outpatient therapy brand with multi-site UK footprint.
• Kieser UK: UK arm of German strength + physiotherapy operator combining evidence-based physiotherapy with specialist equipment-based strength training. Comparable in combining clinical rehab with structured equipment-led sessions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sdmtotaltherapystudios
• Instagraminstagram.com/totaltherapystudioshorsham
• Xx.com/SdmTotalTherapy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Therapy Studios