dtb! Advertising

What dtb! Advertising does

dtb! Advertising is an award-winning, full-service marketing and advertising agency established in 1991 and headquartered in Mooloolaba on Queensland's Sunshine Coast, Australia. The firm delivers integrated marketing strategy, branding, graphic design, website design and development, digital and social media advertising, media planning and buying, publications, event planning and public relations services to B2B clients primarily across Queensland. Its core service portfolio comprises eight practice areas: Website Design & Build, Graphic Design & Branding, Publications & Visitor Guides, Digital & Social Media, Media Planning & Buying, Marketing Strategy, Event Planning & Public Relations, and specialised Destination Tourism Marketing, including Official Visitor Guides and integrated tourism campaign execution. The firm has no proprietary technology platform; its offering is built on an in-house multidisciplinary team spanning creative, digital and media disciplines, supported by long-standing client relationships with enterprise, government and not-for-profit clients.

The agency's revenue model is professional services, with quote-based, scope-tailored engagements and no publicly disclosed rate cards or pricing tiers. Go-to-market is sales-led and direct, combining outbound outreach, inbound enquiries through the dtb.com.au website, phone and email contact, in-person consultations at the Sunshine Coast office, and procurement-driven access via the Local Buy (LGAQ) accreditation programme. A significant distribution advantage stems from the agency's 2020 accreditation as one of only 12 suppliers authorised to deliver advertising and media services to Queensland's 77 regional councils. Customer segments span tourism organisations and regional councils (primary), small to medium enterprises (primary), non-profits and healthcare providers, and local government areas. Named anchor clients include UnitingCare Queensland (37 retirement living communities), Tourism and Events Queensland (Official Advertising Sales Agency for over five years), City of Moreton Bay, Kingfisher Bay Resort Group (15+ years), and Eating Disorders Queensland. The agency is independently owned, with Managing Director Michael Molloy leading a team of 11–50 employees.

Name

dtb! Advertising

Legal name

dtb! Advertising

Website

https://dtb.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

dtb! Advertising is a full-service marketing and advertising agency founded in 1991 in Mooloolaba, Queensland, delivering strategy, branding, digital, media and publications services to Queensland councils, tourism organisations, SMEs, healthcare and not-for-profit clients via an in-house team.

Ownership category

akta.pro rank

Headquarters

HQ city

Mooloolaba

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and Advertising Services: Full-service agency providing marketing strategy, branding, graphic design, website design and development, digital solutions, social advertising, media planning and buying, event planning, and public relations services to B2B clients across Queensland.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

dtb! Advertising is a full-service marketing and advertising agency that delivers strategy, branding, graphic design, website design and build, publications and visitor guides, digital and social media, media planning and buying, event planning, public relations, and destination tourism marketing for B2B clients. Services are delivered by an in-house team of marketing, creative, digital and media professionals on Queensland's Sunshine Coast and sold on a quote-based, project-by-project basis.

Product overview

dtb! Advertising is an award-winning, full-service marketing and advertising agency offering an integrated suite of services spanning digital marketing, traditional advertising, creative design, and media services. The core offerings include Website Design & Build, Graphic Design & Branding, Publications & Visitor Guides, Digital & Social Media advertising, Media Planning & Buying, Marketing Strategy, Event Planning & Public Relations, and Destination Tourism Marketing. These services work together as a unified marketing solution delivering big-picture brand vision through to day-to-day execution, covering everything from marketing strategy and branding through to website development, digital campaigns, social media management, and traditional media buying across TV, print, radio, and out-of-home channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Build Website design and development services for B2B clients, including CMS integration, SEO and SEM strategies, database management, and customised live dashboards intended to transform online presence, attract qualified traffic, and increase conversion rates.
• Graphic Design & Branding Brand identity and visual design services for B2B clients, encompassing logo design, style guides, print and digital graphic design, annual reports, publications, press advertising, and signage designed to reinforce brand value and optimise brand recall.
• Publications & Visitor Guides Complete publications solution for tourism organisations, regional councils and B2B clients, including advertising sales, layout, graphic design, copywriting, and print management for tourism visitor guides and destination marketing materials distributed nationally and internationally.
• Digital & Social Media Digital marketing and social media services for B2B clients, including Facebook, Instagram, LinkedIn, YouTube, video on demand, and major news site advertising placements, plus copywriting, content creation, influencer marketing, and paid advertising campaigns.
• Media Planning & Buying Strategic media planning and buying services for B2B clients, covering planning, monitoring, social and programmatic display, out-of-home, TV, print and radio, with real-time campaign reporting for targeted, affordable and measurable advertising.
• Marketing Strategy Marketing strategy and planning services for B2B clients to determine competitive differentiation, customer value propositions, and audience targeting across all marketing channels.
• Event Planning & Public Relations Event planning services for product launches, open days, conferences, seminars and workshops for B2B clients, plus PR services including copywriting media releases, articles and blogs distributed to media outlets.
• Destination Tourism Marketing Specialised destination marketing services for tourism organisations and regional councils, including Official Visitor Guides, advertising sales, integrated campaign strategy, market research, and event marketing for Queensland regions.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Local Buy (Local Government Association of Queensland)coreChannel Partner/ Reseller/ Distributor · 28 October 2020dtb! Advertising was successfully selected as one of only 12 accredited suppliers by Local Buy for the provision of advertising and media services to local government areas across Queensland. Local Buy is a procurement company owned by the LGAQ to help Queensland's 77 regional councils reduce risk, time and costs associated with procurement.
• Tourism and Events QueenslandcoreStrategic or Co-development Partnerdtb! served as Official Advertising Sales Agency for Tourism and Events Queensland for more than five years, developing integrated campaign strategy, advertising sales, market research and insights for Queensland tourism marketing.
• Queensland Health / QuEdS / CYMHS EDPcoreStrategic or Co-development PartnerPartnership developed training modules for Eating Disorders Queensland carers, in partnership with Queensland Health, Queensland Eating Disorder Service (QuEdS), and Child and Youth Mental Health Service Eating Disorder Program, winning the QuARRIE Award.
• Various Regional Tourism OrganisationscoreStrategic or Co-development PartnerPartnerships with Townsville Enterprise Limited, Murweh Shire Council, Cook Shire Council, Advance Rockhampton, Southern Queensland Country, Tourism Noosa, Visit Sunshine Coast, Brisbane Marketing, Ipswich City Council, Gold Coast Tourism, Scenic Rim, and Northern Territory for destination marketing and publications.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ogilvy Australia: Global network agency with a full Australian presence spanning advertising, PR, brand strategy, digital and media. Comparable services to dtb! but operates at significantly larger scale and across national and multinational clients rather than regional Queensland government and tourism.
• DDB Australia: Major Australian creative agency part of a global network, providing advertising, digital and integrated marketing services. Comparable capability footprint to dtb! but at significantly larger scale and broader geographic reach.
• Whybin TBWA Australia: Australian arm of TBWA global network offering creative, brand strategy, digital and media services. Comparable in service breadth to dtb! but competes at the national enterprise tier.
• Saatchi & Saatchi Australia: Global network agency offering creative, brand, digital and media services in Australia. Overlaps with dtb! on full-service capabilities but competes primarily at national/multinational brand tier rather than Queensland regional and SME segment.
• Havas Australia: Global network agency with Australian operations delivering advertising, media, digital and brand experience services. Comparable full-service offering to dtb! but at substantially larger scale and geographic reach.

Direct peers

• Cummins&Partners: Australian independent full-service advertising agency offering creative, digital, media and PR services. Comparable to dtb! in independent ownership structure and end-to-end service delivery to mid-market and enterprise clients.
• The Works (part of Capgemini): Independent Australian full-service creative agency delivering advertising, brand, digital and media services. Comparable to dtb! in integrated service model and mid-sized Australian agency positioning, with a creative-led approach.
• Bastion (Australia): Australian creative and communications agency with strong tourism, government and destination-marketing credentials. Highly comparable to dtb! given overlapping expertise in tourism organisations, regional councils, and integrated campaign delivery.
• BMF Advertising (now BMF / part of Havas): Australian full-service creative and media agency operating across brand strategy, creative, digital, and media buying. Comparable to dtb! in service breadth and B2B/government/corporate client mix, though based in Sydney with national reach.

Regional players

• True North Communications (Brisbane): Queensland-based integrated communications agency serving corporate, government and SME clients. Highly comparable to dtb! in regional Queensland focus, mid-market positioning, and full-service marketing/PR capabilities.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/dtbadvertisingqld
• Facebookfacebook.com/dtbqld
• LinkedInlinkedin.com/company/dtb-advertising
• Instagraminstagram.com/dtb_advertising
• Xx.com/dtbqld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dtb! Advertising