Isenring Electrics
Isenring Electrics is a privately held Australian company, founded in 1973 and headquartered in Gladstone QLD, that sells, rewinds, and repairs electric motors and pumps for industrial, commercial, and domestic customers across Queensland, with certified hazardous-area capabilities up to 2,000kW and 11,000V.
- Company typePrivate
- Founded1973
- HeadquartersGladstone, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Isenring Electrics does
Isenring Electrics Pty Ltd is a privately held Australian electromechanical service and supply company founded in October 1973 and headquartered in Gladstone, Queensland. It specialises in the sale, repair, rewinding, and refurbishment of electric motors and pumps across industrial, commercial, and domestic segments, with certified capabilities up to 2,000kW and 11,000V. Its core workshop in Gladstone operates Vacuum Pressure Impregnation (VPI) varnishing, dynamic balancing, high-voltage testing, temperature-controlled burnout, and comprehensive diagnostic equipment (SKF Static Analyser, Megger MIT520 5KV, Baker R series surge tester, vibration analysis), supported by 20-tonne overhead cranes and a 5-tonne transport truck.
The company is AS/NZS 3800 certified and holds EX Recognised Service Facility certification (ANZEx SF 19.2002), enabling hazardous-area motor and pump repairs across Exd, Exn, Exe, Ex tD, and Exp protection methods. It is ISO 9001 certified (Certificate No: SIMQ0012) and has been an EASA member since 1990. Isenring operates as a regional stockist and authorised service agent for major brands including WEG, Teco, Grundfos, Southern Cross (Pentair), Ziehl-Abegg, Fox Enviro, Onga, ebm-papst, Mono Pumps, Multi-wing, and Regal Rexnord (Fasco).
The business operates a sales-led, field-and-showroom go-to-market model with direct inside/outside sales, quote-based pricing, and a 24/7 emergency breakdown service for critical industrial environments. Revenue is generated from one-time product sales (new motors, pumps, automation hardware, parts) and professional services (rewinding, refurbishment, repair, testing, and field breakdown response). Customers are primarily Queensland-based industrial enterprises in mining, manufacturing, and infrastructure, with secondary exposure to commercial and residential pump and motor replacement.
Isenring Electrics firmographics
Firmographics- Name
- Isenring Electrics
- Legal name
- Isenring Electrics Pty Ltd
- Website
- https://isenring.com.au
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Isenring Electrics is a privately held Australian company, founded in 1973 and headquartered in Gladstone QLD, that sells, rewinds, and repairs electric motors and pumps for industrial, commercial, and domestic customers across Queensland, with certified hazardous-area capabilities up to 2,000kW and 11,000V.
- Ownership category
- akta.pro rank
Isenring Electrics industry classification
Industry- Product category
- Industrial Electric Motor & Pump Services
- NAICS
- Electrical Equipment Manufacturing (33531), Relay and Industrial Control Manufacturing (335314), Switchgear and Switchboard Apparatus Manufacturing (335313), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)
- SIC
- Motors & Generators (3621), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Switchgear & Switchboard Apparatus (3613), Electric Services (4911)
- akta.pro primary industry
- Electrical Testing & Certification (Protection Relays, Switchgear, Transformers) (EUAEAHAG)
- akta.pro secondary industries
- Commissioning, testing & energization services (HVT, relay testing, SAT) (EUADAKAE), Testing, Commissioning & Energization Services (HV) (EUAEABAI), Circuit Protection Devices (MCBs, MCCBs, ACBs, fuses, RCD/GFCI, surge protection) (IMAGAEAB)
Keywords
Where Isenring Electrics is headquartered
LocationHeadquarters
- HQ city
- Gladstone
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Isenring Electrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Electric Motor Sales: Sales of new electric motors including domestic, commercial, and industrial grades, as well as hazardous area certified motors
- Motor Rewinding and Repair Services: Comprehensive motor rewinding, refurbishment, and repair services including VPI varnishing, dynamic balancing, and testing up to 11,000V
- Pump Sales and Repair: Sales and repair of various pump types including submersible, centrifugal, sewage, booster, marine, and pool pumps
- Automation Products: Sales of automation solutions including variable speed drives (VSDs), enclosed starters, contactors, overload relays, soft starters, push buttons, and signalling units
- Parts and Accessories: Sales of replacement parts including capacitors, terminal blocks, bearings, rectifiers, seals, cooling fans, motor flanges, and pump parts
- 24/7 Emergency Breakdown Service: Round-the-clock emergency repair and breakdown service for critical industrial environments including hazardous areas
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote-based pricing for all products and services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Isenring Electrics product offering
Product offeringCore offering
Isenring Electrics sells electric motors and pumps (domestic, commercial, and industrial grades, including hazardous-area certified units) and provides certified workshop services including motor rewinding, VPI varnishing, dynamic balancing, and high-voltage testing up to 11,000V. It also distributes automation products (VSDs, soft starters, contactors, overload relays) and supports customers with 24/7 emergency breakdown service across Queensland.
Product overview
Isenring Electrics is an Australian company specializing in electric motors and pumps, offering a comprehensive portfolio of products and services. The core offerings include Domestic & Commercial Motors for household appliances, Industrial Motors including hazardous area classifications (Exd, Exn, Exe, Ex tD, Exp) for industrial environments up to 2,000kW and 11,000V, and corresponding pump solutions for both domestic/commercial and industrial applications. The company provides Automation Solutions including Variable Speed Drives, enclosed starters, contactors, soft starters, and control equipment. Supporting these core products are Parts & Accessories (capacitors, bearings, seals, motor flanges, pump parts), Workshop Services (motor rewinding, VPI varnishing, dynamic balancing, testing up to 11,000V), and Fans & Cooling products. The company stocks renowned motor brands including WEG, Teco, CMG, SEW, and Fasco, and operates as a certified AS/NZS 3800 workshop.
Differentiator
Problem solved
Functional benefit
Products and services
- Domestic & Commercial Motors Sale and repair of electric motors for household and commercial appliances, covering washing machines, refrigerators, air conditioning units, bearing replacements, and electrical connection repairs.
- Industrial Motors Sale, rewinding, and repair of industrial-grade electric motors including hazardous-area classifications (Exd, Exn, Exe, Ex tD, Exp methods of protection) for demanding industrial environments, with capability up to 2,000kW and 11,000V.
- Domestic & Commercial Pumping Sale and support of domestic and commercial pumps including submersible, centrifugal, sewage, booster, marine, and pool pumps sold under brands such as Southern Cross (Pentair), Onga, and Grundfos.
- Industrial Pumping Sale and servicing of industrial-grade pumps including dosing pumps, sewage and effluent pump stations, air-operated diaphragm pumps, booster sets, borehole submersible pumps, solar pumping applications, and large-scale irrigation systems.
- Automation Solutions Supply of automation components including Variable Speed Drives (VSDs), enclosed starters, contactors and overload relays, soft starters, push button and signalling units, and electronic relays and timers for optimising industrial motor operations.
- Parts & Accessories Inventory of electric motor and pump replacement parts including capacitors, terminal blocks, bearings, rectifiers, slide rails, seals, mounting brackets, cooling fans, motor flanges, pump parts, toggle switches, and push-button switches.
- Workshop Services (Rewinding, VPI Varnishing, Balancing & Testing) AS/NZS 3800 certified workshop services including motor rewinding, Vacuum Pressure Impregnation (VPI) varnishing, dynamic balancing, surge testing, core loss testing, vibration analysis, pump repairs, and high-voltage testing up to 11,000V for motors and pumps up to 2,000kW, including hazardous-area (Exd, Exn, Exe, Ex tD, Exp) repairs.
- 24/7 Emergency Breakdown Service Round-the-clock emergency repair and breakdown service for critical industrial environments including hazardous areas, supporting continuous-process customers across Queensland.
- Fans & Cooling Range of fans for domestic and commercial cooling, including axial fans (basket grill, round plate, square plate, compact), tangential fans, forward curved radial fans, backward curved radial fans, and low-noise fans from brands such as Ziehl-Abegg, ebm-papst, and Multi-wing.
Quantifiable outcome
- 12-week turnaround for 450kW HV motor rewind vs 30+ weeks for new replacement
- +1 more outcomes
Companies that use Isenring Electrics
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Isenring Electrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Isenring Electrics partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Southern Cross (Pentair)coreOfficial stockist and service agent for Southern Cross pumps (Pentair brand), providing sales, distribution, and service support for these pump products in the Gladstone region
- Fox EnvirocoreOfficial stockist and service agent for Fox Enviro products, providing local distribution and service support
- Ziehl-AbeggcoreOfficial stockist and service agent for Ziehl-Abegg products, providing sales and service support for their ventilation and motor technology solutions
- WEGcoreOfficial stockist for WEG industrial motors and automation products, one of the major motor brands stocked by Isenring
- TecocoreOfficial stockist for Teco electric motors and industrial equipment
- OngacoreOfficial stockist and service agent for Onga water pumps and systems
- Multi-wingminorStockist for Multi-wing fan and airflow solutions
- GrundfoscoreOfficial stockist and service agent for Grundfos pumps, a leading global pump manufacturer
- ebm-papstcoreOfficial stockist for ebm-papst fans and motors, providing sales and service support
- Mono PumpscoreOfficial stockist and service agent for Mono Pumps peristaltic pumps and associated equipment
- Regal Rexnord (Fasco)coreOfficial stockist for Regal Rexnord/Fasco motors and blowers, providing distribution and service support in the region
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Isenring Electrics competitors and assessment
Company assessmentBroad incumbents
- WEG: Global electric motor, generator, and drives manufacturer with a large installed base and direct service network. Comparable as both an OEM supplier to Isenring (stockist relationship) and as a broader incumbent offering motor sales, service, and rewinds across industrial segments.
- TECO Australia: Electric motor manufacturer and service provider in Australia with industrial motor sales and rewind capabilities. Comparable to Isenring as both an OEM brand stocked and as a regional motor service competitor.
- Regal Rexnord: Global manufacturer of motors, bearings, and power transmission products including the Fasco brand stocked by Isenring. Comparable as an OEM supplier with industrial motor and blower service operations.
- ebm-papst: Global manufacturer of high-efficiency fans and motors for industrial and commercial applications. Comparable as an OEM brand stocked by Isenring and as a broader incumbent in industrial motor and fan supply.
- Ziehl-Abegg: European manufacturer of electric motors, fans, and ventilation technology. Comparable as an OEM brand stocked by Isenring and as a broader incumbent in industrial motor and fan supply.
- ABB Motors & Mechanical: Large industrial electrical equipment manufacturer with a global motor service and rewind network. Overlaps with Isenring on HV industrial motor repair, hazardous area work, and motor/pump distribution at an enterprise scale.
- Grundfos: World's largest pump manufacturer with global service operations. Comparable to Isenring on the pump side as both an OEM partner (stockist/service agent) and as a broader incumbent offering pump sales and service.
- Siemens: Diversified industrial electrical and motor manufacturer with extensive motor service operations. Comparable as a broad incumbent in industrial motors, drives, and automation that competes with Isenring's product and service lines.
Direct peers
- Mono Pumps: Manufacturer of peristaltic pumps with service operations in Australia. Comparable to Isenring as both a stockist/agency partner and as a regional pump sales and service competitor in industrial applications.
- Sulzer: Global pump and rotating equipment service company operating service centers that overhaul, rewind, and repair industrial motors and pumps. Closest comparable business model to Isenring's workshop-led repair and service offering, but at much larger geographic scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Isenring Electrics social profiles
Digital presenceIsenring Electrics compliance and trust
Trust signalCompliance4 records
Isenring Electrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Isenring Electrics leadership team
Management profileNumber of profiles
Profiles4 records
Isenring Electrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Isenring Electrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Isenring Electrics
What does Isenring Electrics do?
Isenring Electrics sells electric motors and pumps (domestic, commercial, and industrial grades, including hazardous-area certified units) and provides certified workshop services including motor rewinding, VPI varnishing, dynamic balancing, and high-voltage testing up to 11,000V. It also distributes automation products (VSDs, soft starters, contactors, overload relays) and supports customers with 24/7 emergency breakdown service across Queensland.
Is Isenring Electrics a public or private company?
Isenring Electrics is a private company. It is classified as management employee owned and is currently operating.
When was Isenring Electrics founded?
Isenring Electrics was founded in 1973. It employs 11 to 50 people.
Where is Isenring Electrics based?
Isenring Electrics is headquartered in Gladstone, Australia, in the Oceania region.
How does Isenring Electrics make money?
Six revenue lines are on record. Electric Motor Sales are the primary driver. The others are motor Rewinding and Repair Services, pump Sales and Repair, automation Products, parts and Accessories and 24/7 Emergency Breakdown Service.
Who are Isenring Electrics's main competitors?
Broad incumbents on record are WEG, TECO Australia, Regal Rexnord, ebm-papst, Ziehl-Abegg, ABB Motors & Mechanical, Grundfos and Siemens. Direct peers are Mono Pumps and Sulzer.
Does Isenring Electrics have an API?
No public API is recorded for Isenring Electrics.
What industry is Isenring Electrics in?
Isenring Electrics's product category is Industrial Electric Motor & Pump Services. Its primary akta.pro industry code is EUAEAHAG, Electrical Testing & Certification (Protection Relays, Switchgear, Transformers), with a secondary code of EUADAKAE, Commissioning, testing & energization services (HVT, relay testing, SAT). Its NAICS code is 33531 and its SIC code is 3621.