HFG Financial Group

What HFG Financial Group does

HFG Financial Group LLC is a privately held financial advisory firm founded in 1987 and headquartered at 5659 W. Michigan Avenue, Kalamazoo, Michigan. The firm operates with a six-person team comprising two Certified Financial Planners (founder Daniel Youngs, in the industry since 1982, and Jordan Marchewka, who holds an MBA in Finance and prior Big 4 / Fortune 500 experience), one paraplanner (Nate Gardner, a Michigan State FPWM graduate), a registered client services associate (Keith Platte), a client relationship manager (Lorilee Russell), and an office assistant (Kathie Smith). HFG delivers comprehensive financial planning, investment advisory, retirement planning, insurance and estate planning, tax planning, and education planning services to individual investors and families, with a secondary segment serving small business owners. The firm is legally registered to offer investment products and services to residents of 35 U.S. states but operationally concentrates on the West Michigan / Kalamazoo market.

The underlying technology stack is fully third-party and consists of Osaic Wealth, Inc. (a FINRA/SIPC broker-dealer providing custody and trade execution), OneView by SAI (portfolio viewing portal), RightCapital (financial planning delivery), and Lockwood Tax Center (tax resource). A separate registered investment advisor subsidiary, HFG Advisors, Inc., delivers fee-based financial consulting. There are no proprietary software platforms, no APIs, no AI/ML integrations, and no mobile applications; client engagement is supported by a content library (articles, videos, a published book, and West Michigan stock data resource) and Gold Key service events (webinars and seminars). Securities and investment advisory services are offered through the Osaic Wealth relationship, while fee-based planning flows through HFG Advisors, Inc.

The business model is professional services / fee-based advisory, with revenue generated from financial planning fees and ongoing investment advisory fees under the Gold Key service package (combining investment oversight, tax reduction planning, retirement income planning, and family wealth planning with quarterly newsletters). Pricing is quote-based and not publicly disclosed; free initial consultations and complimentary attorney consultations for estate planning are offered as lead-generation. The go-to-market is sales-led and relationship-driven: face-to-face and virtual advisory meetings on quarterly, semi-annual, or annual cadences, supported by client referrals, community presence in Kalamazoo, content marketing (blog, video, quarterly economic reports), and client events. Customer segments are horizontal (individual investors/families as primary; small business owners as secondary), with no enterprise or institutional clients.

Name

HFG Financial Group

Legal name

HFG Financial Group LLC

Website

https://hfgfinancialgroup.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

HFG Financial Group LLC is a privately held, six-person financial advisory firm founded in 1987 in Kalamazoo, Michigan, offering fee-based financial planning, investment advisory, retirement, insurance, estate, and tax planning to individuals, families, and small business owners in West Michigan.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Life Insurance (6311)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement planning services
• Estate planning services
• Investment advisory services

Headquarters

HQ city

Kalamazoo

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Financial Planning & Wealth Management Services: Fee-based financial consulting providing structured financial plans created by Certified Financial Planners. Services include financial planning, retirement planning, college savings planning, wealth & asset management, estate planning, investment risk analysis, investment tax management, and small business consulting.
2. Securities & Investment Advisory Services: Securities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

HFG Financial Group is a financial advisory firm that delivers fee-based financial planning, investment advisory, retirement planning, insurance and estate planning, tax planning, and wealth management services to individuals, families, and small business owners. The firm provides personalized portfolio design, year-long investment monitoring, and quarterly/semi-annual/annual client review meetings, with securities transactions executed through Osaic Wealth, Inc. (member FINRA/SIPC).

Product overview

HFG Financial Group LLC is a financial services firm established in 1987 that operates as a unified advisory practice offering multiple interconnected services. The core service portfolio includes Investments & Markets, Financial Planning, Retirement Planning (covering 401K, 403, IRAs, Roth IRAs), Insurance & Estate Planning, and Tax Planning. The firm operates a sub-brand, HFG Advisors, Inc., for fee-based financial consulting. The Gold Key List of Services provides a comprehensive service package combining investment oversight, tax planning, retirement income planning, and wealth planning with ongoing client communications. Additional offerings include education planning, a published book on family record organization, and a West Michigan stock data resource. Services are delivered through third-party platforms including Osaic Wealth, RightCapital, and OneView for client account access.

Differentiator

Problem solved

Functional benefit

Products and services

• Investments & Markets Investment advisory services that determine a client's financial situation, develop personalized financial plans, and monitor plan progress. Covers investment strategies, portfolio management, and market analysis for individual investors and families.
• Financial Planning Comprehensive financial planning service that evaluates and plans for a client's financial future through holistic assessment of their overall financial situation. Offered to individuals, families, and small business owners.
• Retirement Planning Retirement savings and income planning covering 401K, 403(b), Traditional IRAs, Simple IRAs, and Roth IRAs. Focuses on strategies for accumulating and distributing retirement funds for individuals.
• Insurance & Estate Planning Insurance products including life insurance, long-term care, disability insurance, and liability insurance, combined with estate planning services for wealth transfer and legacy planning.
• Tax Planning Tax planning services to help clients plan for and fulfill Michigan state and federal tax obligations, including tax reduction strategies and tax-advantaged investment recommendations.
• HFG Advisors, Inc. Fee-Based Financial Consulting Fee-based financial planning and wealth management services offered through a separate registered investment advisor entity (HFG Advisors, Inc.). Includes financial planning, retirement planning, college savings planning, wealth and asset management, estate planning, investment risk analysis, investment tax management, and small business consulting.
• Gold Key List of Services Comprehensive service package bundling Investment Oversight Service (portfolio review, monitoring, quarterly meetings), Tax Reduction Planning, Retirement Income & Distribution Planning, Family Wealth Planning, and Client Services & Communications with quarterly newsletters.
• Education Planning Education savings planning service including guidance on 529 college savings plans for funding children's or grandchildren's educational expenses.
• Miscellaneous Financial Services Additional services including assistance with wills, trusts, health care directives, and estate management, coordinated with clients' attorneys.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities and investment advisory services offered through Osaic Wealth, Inc., member FINRA/SIPC. Osaic Wealth provides the broker-dealer platform for HFG Financial Group's securities transactions and investment advisory services.
• HFG Advisors, Inc.coreStrategic or Co-development PartnerA registered investment advisor not affiliated with Osaic Wealth, Inc., offering additional advisory services. Daniel Youngs offers advisory services through HFG Advisors, Inc., registered in the State of Michigan only.
• Succession ConnectionminorOthersSuccession Connection provides affordable solutions for connecting advisors with other advisors through their marketplace. They help connect advisors seeking succession plans and support younger generations of financial advisors.
• Pathways Financial Group LLCminorChannel Partner/ Reseller/ DistributorA group of independent financial advisors registered with Osaic Wealth, Inc., dedicated to clients' current and future financial needs.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Edward Jones:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HFG Financial Group