Succession Wealth

What Succession Wealth does

Succession Wealth is a UK-based wealth management and financial planning firm founded in 2009 and headquartered in Plymouth, with operations across 19 offices nationwide. The firm delivers independent, whole-of-market financial advice to over 19,000 advised clients through a network of 232+ qualified financial advisers, supported by approximately 1,000 total employees. Core service lines include financial planning, investment management, retirement and pension planning, estate and inheritance tax planning, and cashflow modelling, with group assets under advice of approximately £9.2bn (£10bn at the broader group level). Specialist divisions extend the proposition into professional sports and entertainment (Succession Sports), corporate employee benefits (Succession Employee Benefits Solutions), and the independent schools sector (Succession Independent Schools).

Revenue is generated through recurring financial planning advice fees, investment management fees, and discretionary model portfolio management charges, with client onboarding structured around an initial enquiry tier of £250k+ in investable assets. The technology stack is anchored on a multi-year partnership with wealthtech provider Iress (Xplan, CommPay, Xplan Mortgage, Iress Pro) and complemented by an in-house investment platform (SIP) and model portfolio service run through wholly owned subsidiary Succession Advisory Services Ltd. Additional integrations include CIExpert for protection research, Mailchimp for email, Google Analytics and Mediahawk for marketing attribution, and a third-party AI meeting recording and transcription tool used during adviser-client meetings.

Succession has grown both organically and through acquisitions, having integrated more than 60 profitable advisory firms since 2014. Since being acquired by Aviva in 2022, the firm has remained a separately FCA-regulated entity within the Aviva group, benefitting from Aviva's referral pipeline, brand, and financial strength while continuing its M&A strategy, most recently with London Wall Partners (2024, £900m AUA) and True Wealth Group (2024, £1.1bn AUA).

Name

Succession Wealth

Legal name

Succession Wealth Management Limited

Website

https://successionwealth.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Succession Wealth is a UK wealth management firm, owned by Aviva, providing independent financial planning and investment advice to over 19,000 HNW and UHNW clients through a network of 232 advisers across 19 offices, with ~£9.2bn assets under advice.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Trusts, Estates, and Agency Accounts (52592)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

akta.pro secondary industries

Estate & Legacy Planning Advisory (FSAEAAAG), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ), Affluent / Mass-Affluent Private Banking (FSABADAC), Estate Planning, Trust Structuring & Governance (FSAAADAF), Personal & Family Trust Services (FSAAANAA), Family Business & Succession Advisory (FSAAADAL)

Keywords

• Wealth management
• Financial planning
• Independent financial advice
• Investment management
• Employee benefits

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Planning Advice Fees: Fees for ongoing financial planning advice and services provided to individual and family clients. The company emphasises transparent, straightforward fee structures with clear explanations at every stage of the client relationship.
2. Investment Management: Investment solutions and management fees, including the Succession Investment Platform (SIP) and Succession Powered by model portfolio solutions which carry a discretionary model portfolio management charge.
3. Specialist Sports Advisory: Specialist financial planning services for professional sports men and women, serving a niche high-value client segment through Succession Sports division.
4. Employee Benefits Solutions: Employee benefit strategy advisory services to employers to help with employee satisfaction, retention and attraction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Succession Wealth provides independent, whole-of-market financial planning and wealth management services to individuals, families, employers and specialist client segments through a national network of more than 230 qualified financial advisers across 19 UK offices. Core services include investment management, pension and retirement planning, estate and inheritance tax planning, cashflow modelling, employee benefit strategy, and specialist advice for professional sports professionals and the independent schools sector. The firm also operates an investment platform (SIP) and discretionary model portfolio service through its subsidiary Succession Advisory Services Ltd.

Product overview

Succession Wealth is a UK wealth management and financial planning business offering a unified platform of services centred on independent financial advice. The core offering is the Succession Wealth branded financial planning service, supplemented by specialist divisions for sports/entertainment professionals (Succession Sports & Entertainment), employee benefits (Succession Employee Benefits Solutions), and independent schools (Succession Independent Schools). Technology infrastructure includes the Succession Investment Platform (SIP) and Model Portfolio Service (MPS), with Iress Xplan as the primary financial planning software. Additional services include Cashflow Modelling, Estate Planning, and Investment Market Updates. The firm is authorised and regulated by the FCA and is owned by Aviva.

Differentiator

Problem solved

Functional benefit

Brands

• Succession Financial Management: Specialist division providing financial management services
• Succession Employee Benefits Solutions
• Succession Independent Schools
• Succession Sports
• Succession Investment Platform (SIP)
• Succession Powered by
• And then...
• Succession Giving

Products and services

• Succession Wealth (independent financial planning & wealth management) Independent, whole-of-market wealth management and financial planning service delivering personalised advice on investments, pensions, retirement, estate and inheritance planning through a nationwide network of 232+ qualified financial advisers. Targeted at successful UK individuals and families with £250k+ investable assets seeking a long-term trusted advisory relationship.
• Succession Sports & Entertainment Specialist financial advice service dedicated to supporting the unique financial requirements of professional sports men and women and entertainment industry clients, covering early financial planning for short career spans, investment management, retirement transition, post-career coaching/media/property transitions and image rights. Sourced via referrals from professional sports agencies.
• Succession Employee Benefits Solutions Employee benefit strategy advisory for UK employers, helping businesses design and implement benefits programmes that drive higher employee job satisfaction, retention and talent attraction. Delivered through Succession Employee Benefit Solutions Limited.
• Succession Independent Schools Financial planning services tailored for the independent schools and education sector, assisting both employers and employees in achieving their long-term financial goals through specialist sector knowledge.
• Succession Financial Management (Aviva Financial Advice & Aviva Equity Release Advice) Restricted financial advice service operating under the trading styles Aviva Financial Advice and Aviva Equity Release Advice, with solutions selected from those available on the Aviva platform. Provided through Succession Financial Management Limited.
• Succession Investment Platform (SIP) Investment platform operated by Succession Advisory Services Ltd (SAS), available exclusively to Succession Wealth clients to support investment management alongside third-party platforms subject to due diligence and oversight.
• Model Portfolio Service (MPS) / Succession Powered by Discretionary model portfolio service developed in partnership with sister company Succession Advisory Services Ltd, offering diversified investment strategies managed on a discretionary basis and tailored to client investment objectives and financial plan assumptions. A discretionary model portfolio management charge applies.

Quantifiable outcome

• 4.8/5 VouchedFor rating from 1,200+ verified client reviews
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• IresscoreTechnology or Integration · 3 June 2026Wealthtech company Iress renewed its partnership with Succession Wealth on a four-year contract extension. The two firms have collaborated for nearly a decade, with Iress providing technology solutions including Xplan, CommPay, Xplan Mortgage, and Iress Pro. This renewal secures the continuation of an established commercial relationship between the two companies.
• Michelmores LLPminorImplementation/ SI/ Consulting Partner · 7 June 2024Michelmores acted as legal adviser to Succession Wealth on the acquisition of London Wall Partners, a London-based firm completed in June 2024. This was Succession's fourth acquisition under Aviva ownership.
• Succession Advisory Services Ltd (SAS)coreTechnology or Integration · 1 January 2022Succession Advisory Services Ltd (SAS), a wholly owned subsidiary of Succession Group Ltd, provides the Succession Investment Platform (SIP) and the 'Succession Powered by' range of model portfolio solutions exclusively to Succession Wealth clients. SAS shares common directors with SWM and SFM but no Wealth Planners have direct financial interest in SAS.
• Personal Finance Society (PFS)minorStrategic or Co-development Partner · 1 January 2022Succession Wealth is an Associate Firm of the Personal Finance Society (PFS), part of the Chartered Insurance Institute group, demonstrating commitment to professional principles and ethical practice in financial planning.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St. James's Place: The UK's largest wealth management group with c.£170bn AUA, distributing advice through a national network of partner advisers serving HNW and mass-affluent clients. Directly comparable to Succession in distribution model, client segment, and UK-only footprint, though materially larger in scale.
• Quilter: UK-listed wealth manager with a national adviser network (Quilter Financial Planning) and a wrap platform, serving mass-affluent to HNW clients. Comparable in adviser-led distribution and platform-plus-advice model, with overlapping mid-market positioning.
• Rathbones Group: UK wealth manager providing discretionary investment management and financial planning to HNW individuals, charities, and trustees. Comparable in HNW focus, whole-of-market advisory, and emphasis on long-term client relationships, though with a stronger discretionary investment tilt.
• Brewin Dolphin (now RBC Wealth Management UK): UK wealth manager (acquired by RBC) providing discretionary investment management and financial planning to HNW clients through regional offices. Similar multi-office, adviser-led model with comparable client segments, though now backed by a global bank.
• Charles Stanley: UK wealth manager offering investment management and financial planning to HNW individuals, families, and intermediaries through regional offices. Comparable in client segment, regional distribution, and breadth of planning services.
• Killik & Co: Independent UK wealth manager serving HNW and mass-affluent clients through a national adviser network with offices in London and key UK cities. Comparable in relationship-led advice, multi-office UK footprint, and long-term advisory ethos.

Broad incumbents

• Cazenove (Schroders Wealth Management): UK wealth arm of Schroders serving HNW and UHNW clients with bespoke investment management and wealth structuring. Comparable at the UHNW end of Succession's market, particularly following the London Wall Partners acquisition.
• Coutts: Private banking and wealth arm of NatWest Group serving HNW and UHNW clients with banking, investment, and advisory services. Comparable at the UHNW segment, particularly relevant for Succession's London Wall Partners capability build.

Emerging players

• Wealthify: Aviva-backed digital wealth manager offering low-cost, automated investment portfolios to mass-market UK consumers. Indirectly comparable as a fellow Aviva-group offering, illustrating the digital alternative to full-service IFA advice within the same parent.
• Atom bank / Nucleus Financial Group: UK platform and adviser technology business supporting IFAs and financial advisers with wrap-platform and back-office infrastructure. Adjacent to Succession's Iress-led technology stack and platform-based advice delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/successionweal1
• LinkedInlinkedin.com/company/succession-wealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Succession Wealth