Easy Labeler

What Easy Labeler does

Easy Labeler is a family-owned manufacturer based in Ashfield, Massachusetts, that designs and handcrafts manual label applicator machines for small businesses. The company sells a family of eight models — HC6, WR5, HC7, HC7XL, HC8, HC8XL, HC10, and HC10XL — each differentiated by container diameter range (0.5 to 9 inches) and label height capacity (4.5 to 10 inches). Core technical features include a weighted roller system for very small or light containers (on the WR5 and HC8XL), high-speed operation up to 1,000 bottles per hour on the HC6, and free custom adapters for non-cylindrical containers. All machines are handcrafted on the premises using locally machined parts in Western Massachusetts, and each unit ships with a lifetime guarantee that lasts as long as the owner retains the machine.

The company's business model is direct-to-consumer hardware sales with no recurring revenue. Units are sold one-time via a Shopify-powered e-commerce storefront (easylabeler.com) and by phone order, with prices ranging from $399 (HC6) to $729 (HC10XL), plus a $29 Large Roll Option add-on. Shipping is flat-rate ($30 US, $55 Canada, $85 international). The company has shipped more than 8,000 units to customers in all 50 US states and more than 30 countries. Customer segments skew toward craft beverage producers (breweries, wineries), vape/e-juice and cosmetics producers, and other small manufacturers of food, vitamins, and household products. Distribution is exclusively direct — no third-party resellers — and customer acquisition relies on website content, YouTube videos, testimonials, and a WhatsApp AI support channel.

Easy Labeler appears bootstrapped with no disclosed funding rounds, no parent company, no subsidiaries, and headcount of 1-10. Founders Henry and Susan Kaminski operate the business; Henry is also listed as the Privacy Compliance Officer. Partnerships are limited to commercial referral relationships with label printers (Consolidated Label, Lightning Labels, Wizard Labels) and a Shopify/Google Analytics technology stack. The company has no patents, no awards, and no disclosed AI/ML capabilities beyond the WhatsApp AI customer-service integration.

Name

Easy Labeler

Legal name

Easy Labeler

Website

https://easylabeler.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Easy Labeler is a family-owned manufacturer in Ashfield, Massachusetts that handcrafts manual label applicator machines. The company sells eight models priced $399-$729 direct-to-consumer via Shopify to small breweries, cosmetics, vape, and food producers worldwide.

Ownership category

akta.pro rank

Product category

Manual Label Applicator Machines

NAICS

Packaging Machinery Manufacturing (333993)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industry

Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO)

Keywords

• Manual label applicators
• Bottle labeling machines
• Label dispensing equipment
• Small business labeling
• USA-made labelers

Headquarters

HQ city

Ashfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Labeling Machine Sales: One-time sale of manual labeling machines. Customers purchase equipment upfront with no recurring fees. Includes free custom adapters and front/back label indicators upon request.
2. Shipping Fees: Shipping charges for delivery of labeling machines. Prices vary by destination: USA $30, Canada $55, International $85. Bulk orders may have custom shipping rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Easy Labeler manufactures and sells manual label applicator machines that apply self-adhesive labels to cylindrical containers such as bottles, cans, and jars. Their product family consists of eight handcrafted models (HC6, WR5, HC7, HC7XL, HC8, HC8XL, HC10, HC10XL) covering container diameters from 0.5 to 9 inches and label heights up to 10 inches, with an optional Large Roll add-on ($29) for larger label rolls.

Product overview

Easy Labeler offers a family of manual label applicator machines designed for small businesses. The product line consists of eight distinct models—HC6, WR5, HC7, HC7XL, HC8, HC8XL, HC10, and HC10XL—that share a common manual operation mechanism but differ in container diameter ranges and label height capacities. Models prefixed with "HC" (HC6, HC7, HC7XL, HC8, HC8XL, HC10, HC10XL) serve general-purpose labeling across various container sizes from 1.5 to 9 inches in diameter. The WR5 is specifically designed for smaller containers like lip balm and E-juice bottles with a minimum diameter of 0.5 inches. The "XL" variants (HC7XL, HC8XL, HC10XL) offer extended diameter ranges starting from 0.5 inches and accommodate wider label rolls up to 10 inches. All models are handcrafted in the USA with a lifetime guarantee, and an optional Large Roll Option ($29) allows any model to accept label rolls up to 12 inches in diameter. Prices range from $399 (HC6) to $729 (HC10XL).

Differentiator

Problem solved

Functional benefit

Products and services

• HC6 Easy Labeler Manual label applicator machine for containers from 1.5 to 5 inches in diameter, accommodating labels up to 4.5 inches in vertical height. A popular model for beer, wine, and other beverages, weighing 7 lbs and measuring 12" x 8" x 8" tall.
• WR5 Easy Labeler Manual label applicator designed for smaller containers such as lip balm, e-juice, and small pharmaceutical containers. Features a special weighted roller that sits atop containers so very small or light items can be labeled without being pushed out of alignment. Accommodates containers from 0.5 to 5 inches in diameter and labels up to 4.5 inches tall. Weighs 8 lbs.
• HC7 Easy Labeler Manual label applicator machine for containers from 1.5 to 6 inches in diameter, accommodating labels up to 5.75 inches in vertical height.
• HC7XL Easy Labeler Manual label applicator machine with extended range for containers from 0.5 to 6 inches in diameter, accommodating labels up to 5.50 inches in vertical height.
• HC8 Easy Labeler Manual label applicator machine for containers from 1.5 to 7.0 inches in diameter, accommodating labels up to 6.75 inches in vertical height.
• HC8XL Easy Labeler Manual label applicator with weighted roller for containers from 0.5 to 8 inches in diameter, accommodating labels up to 7 inches in vertical height. Designed for smooth application on small and light containers.
• HC10 Easy Labeler Manual label applicator machine for larger containers from 1.5 to 8 inches in diameter, accommodating labels up to 10 inches in vertical height. Weighs approximately 8 lbs.
• HC10XL Easy Labeler Manual label applicator with extended width capacity for self-adhesive label rolls up to 10 inches wide. Accommodates containers from 0.5 to 8 inches in diameter and label rolls up to 8 inches in diameter.
• Large Roll Option Optional add-on for any Easy Labeler model that lets the machine accept label rolls with a 12-inch diameter instead of the standard 8-inch diameter. Priced at $29.

Quantifiable outcome

• Up to 1000 bottles per hour labeling speed
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationEasy Labeler's online store is powered by Shopify, providing the e-commerce platform for selling products and services to customers. Shopify handles payment processing and store management.
• Zap LabelerminorOthersIndustry peer who has endorsed Easy Labeler as the 'best, least expensive option to label large and small cylindrical containers on the market anywhere in the world.'

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Primera Technology: Manufactures label applicators and label printers for small-to-mid producers, including the LX-series label applicators that compete with Easy Labeler in the same SMB craft beverage and cosmetics channels.
• Labelmate: Specializes in manual and semi-automatic label dispensers and applicators for cylindrical containers, directly overlapping with Easy Labeler's HC and WR product lines.
• Afinia Label (Memjet): Offers semi-automatic and inline label applicators targeting small-batch producers, overlapping in craft beverage, food, and cosmetics verticals.
• Zap Labeler: Direct competitor in manual/semi-automatic label applicators for small businesses; Zap Labeler is explicitly referenced in Easy Labeler data as a peer that endorsed the company.
• Square One Labeling Systems: Provides manual and semi-automatic labeling equipment for cylindrical containers, targeting wine, spirits, and food producers with comparable price points.

Others

• Consolidated Label: Custom label printer and Easy Labeler referral partner; comparable customer base (small producers) and a potential channel for cross-selling equipment alongside label consumables.

Broad incumbents

• Brady Corporation: Global identification and labeling solutions provider with label printers and applicators across industrial and commercial segments; broader portfolio than Easy Labeler.
• Brother International: Major labeling and printing brand (P-touch, QL series) serving small business and industrial labeling; adjacent product overlap at the lower-priced, lower-throughput end.
• HERMA: Large European labeling equipment manufacturer with manual, semi-automatic, and fully automatic applicators across packaging lines; competes across all price tiers.

Emerging players

• Collamat (Bizerba): Specializes in label dispensing and applicator technology; offers higher-throughput solutions targeting the mid-market where Easy Labeler's customers graduate to as they scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EasymLabeler

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Easy Labeler