What HERMA does

HERMA is a German family-owned manufacturer of industrial self-adhesive labeling machines and label applicators, headquartered in Filderstadt, Germany, tracing its origins to 1905. The company sells a deep portfolio built around the modular HERMA 500 applicator platform — claimed to support millions of configurations via an online configurator — alongside wrap-around labelers (including the 132M HC at up to 600 products/minute and the 152E HC at up to 200 products/minute for pharmaceutical contract packers), two-side, top, bottom, tamper-evident, and seal labelers, semi-automatic units, robotic labeling cells (211R HC), and Print & Apply systems (PA4/PA6). Underpinning the machines is self-adhesive material production, giving HERMA a vertically integrated "chain of know-how" from adhesive substrate to installed equipment.

HERMA's revenue mechanics blend capital-equipment sales with recurring service and digital revenue: custom quote-based hardware (no public pricing); commissioning, training, maintenance, retrofits, and graded service contracts; the myHERMA customer portal (machine cockpit, firmware updates, upgrade activations, online training); and a 24/7 B2B spare-parts e-commerce shop with ERP (ESIS) integration. Go-to-market is enterprise field sales through five wholly-owned subsidiaries (Germany, Austria, UK, France, USA) plus a global sales-partner and distributor network, supported by trade-show presence (Interpack, LogiMAT, Fachpack, PPMA Show, PACK EXPO) and an annual In-house Expo at the Filderstadt campus.

The company serves Pharmaceutical & Healthcare (primary — driven by EU pharma reform, FDA traceability, RFID serialisation), Food & Beverage, Cosmetics, and OEMs/machine builders as primary verticals, with Chemicals/Household and Confectionery as secondary verticals. Notable verticals are reinforced by partnerships with Schreiner MediPharm (RFID), Keyence (vision), Domino (CO₂ laser marking), and König & Bauer (hot-stamping printers), and by quoted customers including Kräuterhaus Sanct Bernhard running six HERMA 152C machines at 30,000 cans/day across ten formats. HERMAgreenMission, targeting net-zero by 2040, overlays ESG positioning on the equipment offering.

Name

HERMA

Legal name

HERMA GmbH

Website

https://herma.us

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HERMA is a German family-owned manufacturer of self-adhesive labeling machines, modular label applicators, and self-adhesive materials, serving pharmaceutical, food & beverage, cosmetics, and OEM customers across Europe, North America, and Asia via wholly-owned subsidiaries and a global partner network.

Ownership category

akta.pro rank

Product category

Industrial Labeling Equipment

NAICS

Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Printing Trades Machinery & Equipment (3555)

akta.pro primary industry

Labeling, Coding & Marking Equipment (Labelers, Inkjet, Laser) (IMALAOAD)

akta.pro secondary industries

Labeling, Coding & Marking Systems (IMAHAOAE), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO)

Keywords

• Industrial labeling machines
• Label applicators
• Self-adhesive labeling
• Wrap-around labelers
• Pharmaceutical labeling systems

Headquarters

HQ city

Filderstadt

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Labeling Machines and Applicators: Sale of industrial labeling equipment including HERMA 500 applicator, HERMA eco, labeling machines (132M, 152C, 152E, 362E, 452C, 552C, 652C, 752C), semi-automatic machines, and print & apply systems. Customized versions available within approximately 10 days.
2. Spare Parts and Components: Online shop (myHERMA) for spare and wear parts available 24/7 worldwide. Parts include sensors, locks, rubber rollers, adjustment rings, and other components. Quick acquisition via Excel upload or direct part number entry. ERP integration via ESIS available.
3. Service and Support: Comprehensive service offerings including commissioning, training, ongoing inspections, remote maintenance, retrofits, upgrades, customizing, and service contracts with graded service packages. Free remote diagnostics via QR code included.
4. myHERMA Customer Portal: Digital platform providing machine cockpit, online training center with video instructions, spare parts ordering, firmware updates, and upgrade activations. Free registration required.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

HERMA designs and manufactures industrial labeling machines and label applicators, including the modular HERMA 500 applicator platform, wrap-around, two-side, top/bottom, and semi-automatic labelers. The company serves pharmaceutical, food, cosmetics, and OEM/machine builder customers with a chain of know-how spanning self-adhesive materials, labels, and labeling machines from a single German source, complemented by digital services through the myHERMA customer portal.

Product overview

HERMA is a German manufacturer of labeling machines and label applicators with over 110 years of experience. The product portfolio centers on the HERMA 500 applicator family (standard, MB, Rotary, VFFS/HFFS variants) and the HERMA eco entry-level applicator, which serve as core platforms configurable via an online configurator into millions of variants. Supporting these are automated labeling cells with robotics and the Complete Design philosophy for pharmaceutical/cleanroom applications. The labeling machine lineup spans wrap-around labelers (132M HC, 152C, 152E/HC), two-side labelers (362 series), top/bottom labelers (452C/E, 552C, 652C, 752C), semi-automatic machines (211, 211 HC, 414), manual dispensers (HERMA eco fix), and print & apply systems (PA4/PA6). For digital services, myHERMA is the customer portal providing machine cockpit management, online spare parts ordering via ESIS ERP integration, training center, downloads, and Connected Solutions (remote diagnostics, visual support with augmented reality, visual spare part search). The portfolio is organized around vertical solutions for Pharmaceuticals, Food, Cosmetics, Chemicals, Confectionery, Household, and OEM/Integrated Labeling Systems.

Differentiator

Problem solved

Functional benefit

Brands

• HERMA 500: High-performance label applicator, the core product of HERMA's labeling systems, offering Industry 4.0/IIOT compatibility and full connectivity
• HERMA eco
• HERMA 500 MB
• HERMA 500 Rotary
• HERMA 500 VFFS/HFFS
• myHERMA
• HERMAgreenMission
• Clean Design
• HERMA Connected Solutions
• HERMA System Service
• HERMA 152E HC
• HERMA 132M HC
• HERMA 211R HC

Products and services

• HERMA 500 High-performance modular label applicator and core of HERMA's labeling systems. Offers Industry 4.0/IIoT compatibility, full connectivity, and millions of customizable configurations via online configurator. Supports Profinet and EtherNet/IP industrial Ethernet standards for direct PLC integration. Available within approximately 10 days of ordering.
• HERMA 500 MB HERMA 500 variant with movable peel plate for applications requiring adjustable label positioning.
• HERMA 500 Rotary High-performance rotary applicator variant of HERMA 500 for continuous rotation labeling operations.
• HERMA 500 VFFS / HFFS Special version of HERMA 500 designed for integration into vertical or horizontal form-fill-seal machines and flow-wrappers.
• HERMA eco Cost-efficient entry-level applicator combining cost efficiency with high-quality design. Configurable via HERMA online configurator. Available with stroke applicator for top-of-box labeling.
• 132M HC Wrap-Around Labeling Machine Wrap-around labeling machine designed for pharmaceutical manufacturers with demanding performance requirements. Labels up to 600 products per minute. Features servo-driven rotary starwheel with overload protection for sensitive products like vials.
• 152C Wrap-Around Labeler Wrap-around labeler with roller prism for exceptional labeling precision. Handles cans and containers with high accuracy at up to 40 cycles per minute.
• 152E HC Wrap-Around Labeling Machine Wrap-around labeling machine developed specifically for pharmaceutical contract packers. Covers wide product range with minimal change parts. Achieves speeds up to 200 products per minute with audit trail, batch reporting, laser coding, camera inspection, and reject handling as standard features.
• 132M / 040M Wrap-Around Labeling Machine Standard wrap-around labeling machine for high-volume production applications.
• 362C Two-Side Labeler Two-side labeler for applying labels to opposite sides of products or packaging.
• 362E Two-Side Labeler Two-side labeler with enhanced features for pharmaceutical and industrial applications.
• 362E TE Two-Side Labeler Two-side labeler with tamper-evident labeling capability.
• 362M Two-Side Labeling Machine Two-side labeling machine for medium-speed applications.
• 452C Top Labeler Top labeler for applying labels to the top surface of products or packaging.
• 452E Top Labeler Top labeler with enhanced features for industrial applications.
• 552C Bottom Labeler Bottom labeler for applying labels to the underside of products or packaging.
• 652C Top & Bottom Labeler Top and bottom labeler for simultaneous labeling of both surfaces in a single pass.
• 752C Wrap Labeler Wrap labeler for cylindrical products requiring full-circumference labeling.
• 211 Semi-Automatic Wrap-Around Labeler Semi-automatic wrap-around labeler for smaller production environments or flexible applications. Compact design with intuitive operation.
• 211 HC Semi-Automatic Wrap-Around Labeler Healthcare-compliant version of semi-automatic wrap-around labeler for pharmaceutical applications.
• 414 Semi-Automatic Top Labeler Semi-automatic top labeler for benchtop labeling applications.
• HERMA eco fix Manual Label Dispenser Manual label dispenser for simple labeling applications requiring minimal automation.
• Print & Apply System PA4 / PA6 Print and apply systems for logistics labeling with modular components. Printing unit, dispensing unit, and winder can be positioned in almost any orientation for flexible integration.
• Labeling Cell with Robotic System (HERMA 211R HC) Automated labeling cell combining HERMA labeling technology with robotic product handling. Robot-assisted labeling cell for compliant labeling of small batch sizes in clinical trials or personalized medicine.
• Special Labeling Systems Custom-designed labeling systems for specialized applications not covered by standard product range.
• Pharma RFID Labeling Solution (HERMA + Schreiner MediPharm) Joint solution combining Schreiner MediPharm's robust RFID labels with HERMA's material-friendly labeling technology for reliable RFID labeling of vials at high cycle rates with virtually zero risk of chip breakage.
• myHERMA Customer Portal Customer portal providing integrated access to machine management, online shop for spare parts, training center with video instructions, download center for manuals and firmware, and Connected Solutions digital services. Free registration required.
• HERMA System Service Comprehensive after-sales service covering commissioning, training, ongoing inspections, remote maintenance, 24/7 online parts ordering, retrofits, upgrades, customizing, and service contracts with graded service packages.
• Connected Solutions Digital Services Digital service package including remote diagnostics via QR code, augmented reality visual support for real-time guidance, visual spare part search via photo upload, and machine cockpit for overview of all installed systems.
• HERMA Online Spare Parts Shop (myHERMA Shop) B2B online shop for spare parts and components available 24/7 worldwide. Features visual spare part search, price/delivery time display, order tracking, and ERP integration via ESIS.
• Technical Partnership Service (TPS) Earlier-stage technical guidance service for label converters during specification and quotation process. Addresses sustainability requirements including recycled materials, wash-off adhesives, downgauging, and liner optimization.

Quantifiable outcome

• Up to 10% fewer label breaks in RFID labeling processes compared to conventional standard solutions
• +3 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

One partnership is on record.

• Schreiner MediPharmcoreStrategic or Co-development Partner · 5 May 2026Joint development of RFID labeling solution for pharmaceutical applications. Combines Schreiner MediPharm's Robust RFID labels with HERMA's material-friendly labeling technology. The solution enables reliable RFID labeling of vials at high cycle rates with virtually zero risk of chip breakage. Targets pharmaceutical traceability and digital identification requirements.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ProMach: US-based packaging machinery conglomerate with multiple labeling machinery brands. Competes with HERMA particularly in North American food, beverage, and pharmaceutical markets through both direct and channel routes.
• Krones AG: Global German packaging machinery giant covering filling, labeling, and complete bottling/packaging lines. A broad incumbent that competes with HERMA in labeling equipment as part of a much wider portfolio, particularly in beverage and food.
• KHS GmbH: Major German manufacturer of filling and packaging systems for beverage, food, and non-food. Competes with HERMA's wrap-around and labeling machine lines as part of integrated line solutions for beverage and food customers.
• Sidel Group: Global provider of packaging solutions for beverage, food, and home/personal care, including labeling equipment. Competes with HERMA across beverage, food, and cosmetics verticals with broader line capability.
• Avery Dennison: Global materials science and manufacturing company specializing in labeling materials, RFID, and labeling solutions. Adjacent competitor covering both labels and label applicator/RFID integration overlapping with HERMA's portfolio.

Direct peers

• Videojet Technologies (Danaher): Global leader in industrial marking and coding, including labeling solutions, owned by Danaher. Directly comparable to HERMA in coding/marking and print-and-apply product categories serving similar regulated industries.
• Domino Printing Sciences: Industrial printing, coding, and marking solutions provider; existing HERMA integration partner. Competes with HERMA in marking/serialization and is an active partner/adversary in pharma coding applications.
• Markem-Imaje (Dover): Direct competitor in industrial coding, marking, and print-and-apply labeling systems. Overlaps with HERMA's PA4/PA6 print & apply systems and serves similar food, beverage, and pharma end markets.
• Universal Labeling Systems: US-based specialty manufacturer of label applicators and labeling machinery. Direct SME peer to HERMA's applicator business, serving similar food, beverage, cosmetics, and pharmaceutical customers.

Emerging players

• Heineken (Loesch Verpackungstechnik) / LoeschPack: German specialist in packaging machinery for chocolate, confectionery, and food, including wrap-around and flow-wrap labeling. Comparable niche specialist to HERMA in European food/confectionery labeling equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/herma
• LinkedInlinkedin.com/company/herma-us-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERMA