Direct Print

What Direct Print does

Direct Print (ООО ДМПРИНТ) is a Moscow-based direct marketing production company that has operated continuously since 2000, providing end-to-end direct-mail campaign services to B2B clients in Russia and select CIS countries. Its service stack spans the full direct-mail workflow: B2B address selection from the proprietary 'Adresat B2B' database (730,000+ Russian legal entity records, including 130,000+ in Moscow), high-speed laser personalized printing with variable data, barcode application for registered mail tracking, envelope and collateral printing, packaging, and batch submission to Russian Post including registered, 1st class, and international items. An online portal (online.dprint.ru) provides partial self-service for database list selection. Revenue is generated per campaign or print run (professional services plus transactional postage fees) and through sale/rental of the address database; pricing is quote-based and dependent on volume, format, and complexity, with postal tariffs publicly disclosed.

The company serves a diversified vertical mix including publishing/media (subscription distribution), property management (HOA/TSZh registered letter campaigns), healthcare, manufacturing, event organizers, and named enterprise clients such as Tinkoff Bank, IBM Russia, and IKEA Russia. Customer acquisition is sales-led via phone, email, and the Russian-language website/blog, with no paid advertising or social media presence evidenced. The technology base is conventional print-and-mail infrastructure with deterministic automation (barcode tracking, variable data printing), not AI/ML; the primary proprietary asset is the curated and continuously cleansed B2B address database. The company is privately held with no disclosed investors, subsidiaries, M&A, or leadership changes on record.

Name

Direct Print

Legal name

OOO "DMPRINT" (ООО "ДМПРИНТ")

Website

https://dprint.ru

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Direct Print (ООО ДМПРИНТ) is a Moscow-based direct marketing production company that runs end-to-end B2B direct mail campaigns — database selection from its 730,000+ Russian legal entity database, high-speed personalized printing, and postal dispatch — serving publishers, property managers, manufacturers, and enterprise clients such as Tinkoff Bank, IBM Russia, and IKEA Russia.

Ownership category

akta.pro rank

Product category

Direct Mail & Marketing Production Services

NAICS

Direct Mail Advertising (54186), Direct Mail Advertising (541860), Commercial Printing (except Screen and Books) (323111), Printing and Related Support Activities (3231)

SIC

Services-Direct Mail Advertising Services (7331), Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Direct Mail Marketing Services (Print, Postcard, Dimensional Mail) (BPAFAKAH)

akta.pro secondary industries

Mailing, Inserting & Distribution Services (Addressing, Direct Mail, Kitting) (MPAJALAH), Digital Printing (Short-Run, Variable Data) (MPAJALAC), Commercial & Offset Printing (Sheetfed/Web) (MPAJALAB)

Keywords

• Direct mail services
• B2B address database
• Variable data printing
• Postal dispatch services
• Envelope printing services

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct Mail Campaign Services: Full-service direct-mail campaign management including database segmentation, print production, personalization, envelope printing, packaging, and postal dispatch. Revenue is generated per campaign, with pricing tied to volume, format, and postal rates.
2. Address Database Sales and Rental: Sale and rental of B2B address database 'Adresat B2B' covering Russian legal entities. Pricing depends on address count, field selection (address, phone, fax, contact name/title, email, website), and filtering criteria.
3. Printing Services (Offset, Digital, Riso): Printing of envelopes, letterhead, flyers, brochures, catalogs, business cards, calendars, and notebooks using offset, digital, and risograph methods. Sold on a per-unit or per-job basis.
4. Personalized/Variable Data Printing: Laser and digital color printing of personalized letters, postcards, and mail pieces with variable names, addresses, barcodes, and graphic elements per recipient. Revenue per print run based on volume and color complexity.
5. Postal Dispatch Services: Submission and processing of mass postal dispatches (letters, parcels, registered mail, 1st class items, international shipments) through Russian Post. Revenue is derived from postage fees plus processing fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Direct Print is a B2B direct marketing production company that delivers end-to-end direct mail campaigns for Russian business clients. Its core offering combines a proprietary "Adresat B2B" address database of 730,000+ Russian legal entities with high-speed laser personalized (variable data) printing, polygraphy (envelopes, brochures, catalogs), barcode application, and mass domestic and international postal dispatch via Russian Post.

Product overview

Direct Print (ДМПРИНТ) is a direct marketing production company offering integrated direct mail campaign services. The product portfolio centers on three interconnected capabilities: (1) the Direct Mail (Директ Мейл) service as the core offering for postal distribution, (2) the «Адресат B2B» database providing over 730,000 Russian business addresses for targeted selections, and (3) the Personalization service using laser printing for variable-data documents. Supporting these are modular add-on services including envelope printing, polygraphy (offset/digital/risograph), barcode services, postal services, parcel shipping, and mass postal dispatch. An online database selection portal (online.dprint.ru) enables customer self-service. The company also provides data entry services from paper carriers and develops software for database work.

Differentiator

Problem solved

Functional benefit

Products and services

• Direct Mail (Директ Мейл) End-to-end direct postal mailing service for B2B clients covering the entire campaign workflow from database selection to postal dispatch, including design, printing, personalization, envelope manufacturing, packaging, and submission to Russian Post for both domestic and international delivery.
• Adresat B2B Address Database Proprietary B2B address database of Russian legal entities covering 130,000+ Moscow addresses and 600,000+ addresses across Russia excluding Moscow (730,000+ total), with fields including company name, address, phone, fax, email, website, and contact person name/title. Available for sale or rental and used for targeted marketing selections.
• Personalization (Персонализация) Variable data printing service applying personalized information (names, addresses, barcodes, company names, graphic elements) to each item in a print run using high-speed laser, color digital, or combined offset plus digital workflows. Designed for personalized correspondence, greeting cards, invitations, notifications, and direct mail letters.
• Envelope Printing (Печать конвертов) Custom envelope printing service producing branded envelopes with company logos and designs in formats E65, C5, C4 and similar sizes, using digital, offset, flexographic, and risograph printing methods.
• Polygraphy (Полиграфия) Printing Services Full-service polygraphy including laser printing, digital color printing, offset printing, and risograph duplication for forms, flyers, price lists, brochures, catalogs, business cards, calendars, and notebooks.
• Barcode Services (Штрихкодирование) Barcode application service for registered letters and postal items, using linear barcodes (Code 128, Interleaved 2 of 5) and 2D codes (QR, Data Matrix) for automated data capture, mail tracking, inventory tracking, and document identification (e.g., medical forms).
• Postal Services (Почтовые услуги) End-to-end mail preparation and processing services covering mailing list preparation, material design and printing, envelope manufacturing, packaging, and postal dispatch of domestic and international mail via Russian Post.
• Parcel Shipping (Отправка посылок) Package shipping service handling mailing list processing, address label preparation (form 7-P), accompanying address forms (form 116), label form 2, postal barcode application, and packaging of parcels for submission to Russian Post.
• Mass Postal Dispatch (Почтовая отправка) Batch postal dispatch service for domestic and international mailings including simple and registered letters, parcels, value-declared items, and first-class items, handled as consolidated shipments through Russian Post.
• Risograph Printing (Тиражирование) High-speed, low-cost risograph duplication service for forms, flyers, questionnaires, price lists, catalogs, certificates, instructions, and small brochures.
• Online Database Selection Service (online.dprint.ru) Self-service online portal enabling customers to filter the Adresat B2B address database by company activity types and territorial location, then export selected records in MS Excel and Access formats (compatible with Internet Explorer 5.5+).

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Lob: Programmatic direct mail API platform enabling digital-to-physical mail automation; an emerging-tech peer whose variable data + automation thesis intersects with Direct Print's personalization capability, but at a different scale and geography.
• PebblePost: Digital-to-direct mail retargeting company sending physical mail based on online intent signals; emerging peer addressing the same B2B/B2C direct mail channel but with a digital-first integration approach.

Direct peers

• Quad/Graphics: US-listed commercial printing and direct mail producer with integrated database, print, personalization, and postal distribution capabilities — closely analogous end-to-end model to Direct Print, although operating at significantly larger scale in North America.
• IWCO Direct: Large North American direct mail marketing services provider covering data, printing, personalization, and mail processing — a direct functional analog to Direct Print's full-service Russian offering.
• Valpak: Direct mail cooperative producing printed coupon envelopes and targeted mailings for local and national advertisers; comparable in operating a database-driven, postal-distribution business model for marketing clients.
• Harte-Hanks: Direct marketing and customer engagement services company offering data, analytics, and direct mail execution; comparable in providing campaign-level direct marketing production for enterprise B2B clients.

Broad incumbents

• Salesforce (Marketing Cloud): Enterprise marketing cloud with direct mail integration through Journey Builder and partner connectors; an incumbent that competes for end-to-end marketing campaign ownership rather than direct production services.
• Adobe (Adobe Campaign / Marketo): Broad marketing technology incumbent offering cross-channel campaign management including direct mail orchestration within Adobe Campaign; competes indirectly for direct marketing campaign budgets at the upper end of the enterprise market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Print