Mode Rentals

What Mode Rentals does

Mode Rentals, operated by EIO Rentals Ltd, is an independent New Zealand car rental company founded in 1995 with over 30 years of operating history under the 'Mode Rentals' brand. The company rents a fleet spanning economy cars (Super Economy through Compact Hybrid, Intermediate), SUVs (Compact, Economy, AWD Hybrid — including the Toyota RAV4 — and Large SUV), and passenger vans from 8-seaters through 12-seater minibuses, with unlimited kilometres, 24/7 roadside assistance (via NZRA), and free airport shuttles bundled into every hire. Distribution is omnichannel-direct: a 5-step website booking funnel, phone/WhatsApp sales lines, an online check-in flow, and five physical branches — Auckland Airport (HQ at 110 Montgomerie Road, Mangere), Auckland CBD, Wellington Airport, Christchurch Airport, and Queenstown — which collectively cover every major NZ gateway airport across both islands.

Name

Mode Rentals

Legal name

EIO Rentals Ltd

Website

https://moderentals.co.nz

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Mode Rentals is an independent New Zealand car rental company operating a fleet from economy cars to 12-seater vans across five airport branches in Auckland, Wellington, Christchurch, and Queenstown, serving domestic and international tourists booking direct via its website.

Ownership category

akta.pro rank

Product category

Car Rental Services

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industry

Airport Car Rental (On-Airport Concessions) (THADAAAA)

Keywords

• Car rental services
• Vehicle hire
• Airport car rental
• SUV van rental
• Relocation car deals

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Fees: Core revenue from daily vehicle hire charges across car, SUV, and passenger van categories. Pricing appears quote-based, with rental rates varying by vehicle type, dates, and liability limit selected.
2. Insurance & Liability Limit Options: Customers choose from liability limit tiers ($3,000, $1,200, or $600) with corresponding bond pre-authorisations. Optional Liability Limit Reduction (LLR) is available as a daily add-on to reduce exposure.
3. Accessories & Add-ons: Revenue from optional extras including snow chains ($15/day, $100 cap), booster seats ($10/day, $40 cap), roof boxes ($330 rental), roof racks ($60 rental), snow & fishing gear racks ($100 rental), prepaid tolls ($10 cap), and bag storage.
4. Relocation Car Fees: Relocation car deals starting at $1/day on top of base rental prices, enabling one-way vehicle transfers between cities and generating revenue from vehicles that would otherwise travel empty.
5. Affiliate/Partner Revenue: Cross-promotion arrangements with Bluebridge Cook Strait Ferries (12% ferry discount for renters) and Parking Mode (20% airport parking discount) drive incremental revenue through partner commissions or referral arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Mode Rentals is an independent New Zealand car rental company operating under EIO Rentals Ltd, providing daily and short-to-medium term vehicle hire across both North and South Islands. The fleet spans economy cars, hybrids, SUVs (including AWD), station wagons, family sedans, and passenger vans up to 12-seaters. All rentals include unlimited kilometres, free airport shuttles, and 24/7 roadside assistance, with optional insurance/liability tiers and accessories sold separately.

Product overview

Mode Rentals is an independent New Zealand car rental company operating a single unified service with a diverse fleet of vehicles and add-on products. The core offering consists of rental vehicles across economy cars (Super Economy, Compact Economy, Compact, Compact Hybrid, Intermediate Economy, Intermediate Hybrid, Intermediate, Family Sedan, Station Wagon), SUVs (SUV Compact, SUV Economy, SUV AWD Economy, SUV Standard, SUV AWD Hybrid, Large SUV), and Passenger Vans (8 Seater, 10 Seater variants, 12 Seater). All rentals come standard with unlimited kilometres, free airport shuttles, and 24/7 roadside assistance. The company extends its core rental service with a portfolio of add-on modules including Insurance & Liability Limit Options (with three tiers: $3,000, $1,200, $600), Rental Accessories (car seats, roof racks, snow chains, etc.), Relocation Cars for one-way transfers starting at $1/day, Reward Mode loyalty program, and partner integration services including Cook Strait Ferry Discount (12% with BlueBridge) and Airport Parking Discount (20% via Parking Mode sister company).

Differentiator

Problem solved

Functional benefit

Products and services

• Vehicle Rental (Cars, SUVs, Passenger Vans) Daily and short-term rental of vehicles ranging from Super Economy and Compact cars to Compact/Intermediate Hybrids (e.g., Toyota Yaris), Family Sedans, Station Wagons, SUVs (Compact, Economy, AWD Hybrid such as Toyota RAV4, Large SUV), and Passenger Vans (8-seater through 12-seater). All rentals include unlimited kilometres, free airport shuttles, 24/7 roadside assistance, and no charge for the first additional driver. Targeted at travellers, holiday-makers, families, and groups visiting or moving around New Zealand.
• Relocation Cars (One-Way Transfers) One-way rental car transfers available at reduced rates starting at NZ$1/day on top of base rental prices, enabling customers to drop the vehicle off in a different city than pickup. Designed for flexible/budget travellers and Mode Rentals' internal fleet repositioning needs across Auckland, Wellington, Christchurch, and Queenstown.
• Insurance & Liability Limit Options Customer-selectable liability limit tiers paired with bond pre-authorisations: Highest Risk (NZ$3,000), More Manageable (NZ$1,200), and Peace of Mind (NZ$600, which adds replacement vehicle availability for third-party damage/theft and up to NZ$100 consequential cost contribution). An optional Liability Limit Reduction (LLR) add-on is available as a daily purchase to reduce the chosen cap. All tiers include 24/7 mechanical roadside assistance. Targeted at renters seeking different cost-versus-exposure trade-offs.
• Rental Accessories Optional add-on rentals for vehicles including baby capsule, car seat, booster seat (NZ$10/day, capped at NZ$40), bag storage, prepaid tolls (NZ$10 cap), roof box (NZ$330 per rental, rack included), roof racks (NZ$60 per rental), snow & fishing gear racks (NZ$100 per rental), and snow chains (NZ$15/day, capped at NZ$100). Targeted at families, winter/ski travellers, surfers, and road-trippers carrying extra gear.

Quantifiable outcome

• Rated 4+ stars on Trustpilot and Google reviews
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor and core.

• Parking ModeminorGTM or Marketing PartnerParking Mode is a sister company providing airport parking services. Mode Rentals customers receive a 20% discount on airport parking at major New Zealand airports through Parking Mode (parkingmode.co.nz). The discount code is provided in the booking confirmation email.
• Bluebridge Cook Strait FerriesminorGTM or Marketing PartnerMode Rentals customers receive a 12% discount on Bluebridge Cook Strait ferry crossings between Wellington and Picton. The promo code is included in the booking confirmation email. The discount applies in both directions and can be used with any Mode Rentals car hire.
• NZRA Roadside AssistancecoreStrategic or Co-development PartnerNZRA (New Zealand Road Assistance) provides 24/7 roadside assistance included in all Mode Rentals hires. Covers mechanical failure assistance and towing to the nearest place of repair or safety. For non-mechanical issues (flat tyres, keys locked in vehicle, out of fuel), additional call-out fees apply.
• Zeal RentalsminorOthersZeal Rentals is a related car rental brand. Mode Rentals and Zeal Rentals share a Rental Care Package guide covering driving tips, accident procedures, roadside assistance, and contact information for both brands.
• Rental Vehicle Association (RVA)minorOthersMode Rentals is a member of the Rental Vehicle Association (RVA), the industry body for rental vehicle operators in New Zealand. RVA membership is displayed as a trust indicator on the website footer alongside the Parking Mode logo.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tourism Holdings (THL): Tourism Holdings is the dominant NZ/AU RV and rental group (Britz, Maui, Mighty) with deeper fleet, cross-channel distribution, and balance-sheet capacity; comparable as the largest domestic incumbent spanning both car and campervan categories relevant to NZ self-drive tourism.
• Budget New Zealand: Budget is a global value-positioned rental brand with NZ airport locations and broad fleet coverage, competing with Mode in the economy and intermediate categories at price points adjacent to Mode's off-airport offering.
• Hertz New Zealand: Hertz is a global rental incumbent with on-airport concessions across all major NZ gateways and a broader corporate/leisure portfolio; Mode competes head-on in the same airports and customer pool but lacks Hertz's scale and global distribution.
• Avis New Zealand: Avis operates on-airport rental concessions throughout NZ as part of its global brand network, with overlapping vehicle categories and corporate-account customers; a broad incumbent against Mode's airport-adjacent position.

Direct peers

• Jucy Rentals: Jucy is an Australasian-focused rental brand (cars and campervans) prominent at NZ airports targeting budget-conscious road-trippers — overlapping significantly with Mode's flexible/budget traveller and relocation-deal segments.
• Ace Rental Cars: Ace is an NZ-headquartered self-drive car rental company operating out of major airports with off-airport branches and comparable vehicle categories — a direct head-to-head competitor to Mode Rentals on price, fleet mix, and direct booking.
• Ezi Car Rental: Ezi Car Rental is a New Zealand specialist rental operator with airport and city branches, family-and-budget positioning, and a similarly broad economy-to-van fleet that overlaps directly with Mode Rentals.
• Apex Car Rentals: Apex operates a nationwide NZ self-drive rental fleet from airports and downtown locations, targeting similar leisure and road-trip customers with comparable unlimited-km policies; it is one of Mode's closest direct competitors in category and price band.
• GO Rentals: GO Rentals is a New Zealand-focused self-drive car rental operator with nationwide branch coverage and a similar airport-shuttle, unlimited-km value proposition; it directly competes with Mode for the same international and domestic tourist segment in Auckland, Wellington, Christchurch, and Queenstown.
• Omega Rental Cars: Omega is a domestic NZ self-drive rental business covering airports and main cities with economy/SUV/van categories — a smaller-scale but directly comparable competitor to Mode on product and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/moderentals
• Facebookfacebook.com/moderentals
• LinkedInlinkedin.com/company/mode-rentals

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mode Rentals