G2 Architects

What G2 Architects does

G2 architects Pty. Ltd. is a privately held, family-owned architectural practice headquartered at 20 Eleventh Avenue, Sawtell, New South Wales, Australia. Formally established in its current structure in 2012 when Oliver Gee joined his mother, principal architect Ann Gee, the firm traces its operating history to 1979 and operates as a multi-award-winning practice of 11-50 employees serving the Coffs Harbour region and surrounding Northern NSW. The firm offers four core service lines: single residential (custom homes, renovations, heritage restorations), multi-residential (townhouses, apartments), commercial (hospitality, retail, entertainment venues), and public/community (healthcare, education, amenities, cultural facilities).

The practice's underlying technology stack emphasizes sustainable, environmentally responsive design, including ZEGO Insulated Concrete Formwork (ICF) construction, solar-heated in-slab hydronic heating, passive solar design principles, and 3D virtualisation provided as a standard client service to allow pre-build walkthroughs and seasonal sunlight modeling. The firm is led by two RAIA-credentialed architects — Ann Gee (30+ years on the Coffs Coast, 2003 Centenary Medal recipient) and Oliver Gee (M.Arch, Daryl Jackson Alastair Swayn Prize, registered 2016) — and holds A+ Practice status with the Australian Institute of Architects.

G2 generates revenue through professional services fees for architectural design, project management, and consultation across its four verticals, with flexible fee plans to accommodate client financial circumstances and a free initial consultation offered either in-office or via video conferencing. The go-to-market is sales-led and relationship-driven, relying on a website portfolio, award recognition (HIA Northern NSW Home of the Year 2017 among others), industry event participation (including co-hosting the AIA Collaborate Conference 2017), community sponsorship, and earned media features. The customer base is diversified across residential homeowners, commercial operators (e.g., King Tide Brewing, Club 300 Bowling and Bar), and government/institutional clients (e.g., Bellingen Hospital, St Francis Xavier Primary School, ASPECT Macarthur campus), with deep repeat relationships with regional builders and consultants forming the local delivery ecosystem.

Name

G2 Architects

Legal name

g2 architects Pty. Ltd.

Website

https://g2architects.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

G2 architects is a family-owned architectural practice in Sawtell, NSW, delivering single residential, multi-residential, commercial, and public architecture services across Northern NSW. The firm is led by RAIA-credentialed principals Ann and Oliver Gee and is recognized for sustainable design, 3D visualization, and multi-award-winning heritage and coastal projects.

Ownership category

akta.pro rank

Product category

Architectural Services

NAICS

Architectural Services (54131)

akta.pro primary industry

Architectural Design Services (BPAHAKAA)

Keywords

• Residential architecture
• Commercial architecture
• Heritage renovation
• Sustainable design
• Multi-residential design

Headquarters

HQ city

Sawtell

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural Design Services: Professional architecture services providing design from conception to completion for residential, commercial, and public projects. Revenue generated through fees for architectural design, project management, and consultation services. Offers flexible fee plans to accommodate client financial needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

G2 Architects is an architectural design practice providing professional services from conception to completion across single residential, multi residential, commercial, and public/community projects. The firm designs new homes, renovations, alterations and additions, heritage restorations, commercial venues, and institutional facilities in the Coffs Harbour region and surrounding Northern NSW areas. The firm offers a free initial consultation at its Sawtell office or via video conferencing and provides flexible fee plans.

Product overview

G2 Architects is a multi-award winning architectural practice based in Sawtell, NSW, operating since 1985. The firm offers a comprehensive suite of architectural services organized into four core practice areas: Single Residential (custom homes and renovations), Multi Residential (townhouses and apartments), Commercial (venues, retail, and offices), and Public/Community architecture. Notable projects include the award-winning Atrium Residence, Gee Residence (their own studio showcasing experimental technologies like ZEGO ICF and 3D virtualization), Sawtell Cinema heritage renovation, and King Tide Brewing brewpub. The firm is led by Ann Gee (RAIA, 30+ years experience) and Oliver Gee (RAIA, M.Arch), and is recognized for sustainable design, client collaboration, and integration of state-of-the-art 3D visualization technology in their design process.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Residential Architecture Services Custom residential architecture services for individual homes including new builds, renovations, alterations and additions, and heritage restorations. Project examples include Gee Residence / g2 Architects Studio, Hochkins House, Atrium Residence, Upper Orara Residence, Middle Boambee Residence, Love Shacks / Beach Shacks, North Sapphire Zego House, Hamptons Style House, Collingwood St Residence, George Moore Lane Residence, Diggers Beach House, Mullaway on the Beach Holiday House, and Ahimsa Studio.
• Multi Residential Architecture Services Multi-unit residential design services including townhouses and apartment developments for property developers. Project examples include Camperdown Street Townhouses, Mildura Street Apartments, Linea Apartments, The Boatsheds, Ascent, and The Edinburgh.
• Commercial Architecture Services Commercial building design and renovation services including hospitality venues, retail spaces, offices, and entertainment facilities. Project examples include King Tide Brewing (250-seat brewpub), Sawtell Cinema (heritage renovation), Club 300 Bowling and Bar (refurbishment), 80 Albany Street, and Emerald Beach Cafe.
• Public and Community Architecture Services Public and community architecture services including amenities, educational facilities, cultural buildings, and healthcare facilities for government and institutions. Project examples include MacCauleys Headland Amenities, Japanese Gardens Pavilions, Coffs Harbour Regional Conservatorium, Fitzroy Oval Amenities, St Francis Xavier Primary School, Hartley House Aged Care Ward (Bellingen Hospital), National Cartoon Gallery Extension, and Woolgoolga Amenities.

Quantifiable outcome

• Achieved energy rating of 86 where requirement was 40 for Hamptons Style House
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• EJ & PJ Horspool Builders (Eric Horspool)coreStrategic or Co-development PartnerAward-winning local builder who constructed Atrium Residence winning multiple HIA awards. Collaborative relationship delivering high quality residential builds.
• Toscan Homes (Rob McClennon)coreStrategic or Co-development PartnerLocal builder who was HIA finalist for Hamptons Style House project. Partnership on luxury residential builds.
• Jay Webber (Builder)minorStrategic or Co-development PartnerBuilder for Love Shacks/Beach Shacks project, described as going above and beyond with quality tradesmen.
• Redbelly Landscape Design (Garry Murray)minorStrategic or Co-development PartnerLandscape designer for multiple projects including Love Shacks. Garry Murray also a speaker at AIA Collaborate Conference.
• Dragonfly Landscapes (Jesse McFarlane)minorStrategic or Co-development PartnerLandscape execution for Love Shacks project, adapting designs to changing site conditions.
• Natural Habitat Interiors and Design (Nicolle Foster)coreStrategic or Co-development PartnerInterior designer for Atrium Residence and Hamptons Style House projects. Provides interior and exterior design schemes.
• Garden Expressions (Claudia Nevell)minorStrategic or Co-development PartnerLandscape designer for Atrium Residence, providing contemporary coastal garden to complement architecture.
• FM Glenn Pty LtdcoreStrategic or Co-development PartnerCommercial builder for Sawtell Cinema heritage renovation and National Cartoon Gallery Extension.
• The Design Cupboard (Lisa Daniel)minorStrategic or Co-development PartnerInterior designer for King Tide Brewing project.
• Wayne Elks BuildingminorStrategic or Co-development PartnerBuilder for Ahimsa Studio project.
• Red Belly Design (Garry Murray)minorStrategic or Co-development PartnerLandscape design for Ahimsa Studio incorporating established elements of existing garden.
• Green Thumb LandscapesminorStrategic or Co-development PartnerLandscaping execution for Ahimsa Studio.
• MomentumbuildminorStrategic or Co-development PartnerBuilder for MacCauleys Headland Amenities public amenities project.
• CBuild (Clive Simmonds)coreStrategic or Co-development PartnerBuilder for Club 300 Bowling and Bar renovation.
• Pole Star ProjectscoreImplementation/ SI/ Consulting PartnerProject managers for Sawtell Cinema renovation.
• Various Consultants (30+ years industry contacts)coreStrategic or Co-development PartnerWith over 30 years in the industry and access to contemporary products and consultants, g2 has contacts to ensure quality outcomes and competitive industry rates.
• Adbri MasonryminorStrategic or Co-development PartnerSupplier of permeable paving for Love Shacks project, reducing concrete required and managing stormwater.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cox Architecture: One of Australia's largest architecture practices with extensive public, commercial, and residential work nationally. Overlaps with G2 across commercial, hospitality (brewpubs, cinemas), and public/community building types, but at vastly different scale.
• Architectus: National Australian architecture practice with strong public, education, and residential portfolios across multiple offices. Comparable to G2 in the public/institutional segment but with significantly greater scale and geographic reach.
• Bates Smart: Long-standing national Australian architecture firm with major heritage, commercial, and public portfolios. Comparable to G2 in heritage restoration capability and multi-sector service breadth, though at significantly larger scale.
• BVN (formerly BVN Donovan Hill): Large Australian architecture firm with deep residential, education, and public sector portfolios across multiple states. Comparable to G2 in service breadth across residential and public architecture, but at much larger scale and metro concentration.
• Tonkin Zulaikha Greer (TZG): Long-established Sydney architecture firm with deep heritage restoration and residential portfolios. Comparable to G2's heritage and residential work (e.g., Sawtell Cinema, Hamptons Style House), though at significantly larger scale.

Direct peers

• Kennedy Nolan: Melbourne-based residential architecture firm known for contextual, sustainably-minded homes with strong design-led client engagement. Comparable to G2 in residential focus, design quality, and craft-led approach, though larger in scale and metro-based.
• Wolveridge Architects: Melbourne boutique residential architecture firm specialising in bespoke homes with strong material and sustainability focus. Comparable to G2 in scale, residential specialism, and emphasis on energy-efficient, contextually-driven design.
• Jackson Clements Burrows (JCB): Australian architecture practice with a strong portfolio in residential, public, and education projects emphasising material rigor and contextual design. Comparable to G2 in project-type mix (residential + community/public) and design-led ethos.
• Justin Long Architects: Sydney-based boutique practice focused on high-end residential architecture with sustainability and craft at its core. Comparable to G2 in residential specialism, design-led positioning, and small studio model.
• Clare Cousins Architects: Melbourne-based residential architecture studio focused on refined, environmentally-conscious homes. Comparable to G2 in client base (private homeowners), design quality, and small-practice residential specialism.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/g2architectsau
• Facebookfacebook.com/g2architects
• LinkedInlinkedin.com/company/g2-architects

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G2 Architects