What Adbri Masonry does

Adbri Masonry is one of Australia's largest manufacturers and suppliers of concrete masonry products, including concrete pavers, bricks, blocks, retaining wall systems, and garden edging, serving residential, commercial, civil infrastructure, and landscape architecture customers. The company operates as a brand and division of Adbri Ltd, an integrated Australian construction materials business that also supplies cement, lime, concrete, aggregates, and industrial minerals. Headquartered in Stapylton, Queensland, with approximately 251-500 employees and over 60 years of masonry manufacturing experience, Adbri Masonry manufactures locally at facilities in New South Wales, Queensland, South Australia, Victoria, and Tasmania, distributing through a national reseller network of landscaping stores and garden nurseries, six direct factory outlets, and a Contracting Services division for large-scale projects.

The company's core technology centres on concrete masonry manufacturing using locally sourced materials, with the proprietary EvoCem™ Type GL cement deployed at SA, VIC, and NSW manufacturing sites to deliver at least 8% lower embodied carbon while maintaining equivalent performance to conventional Type GP cement. Adbri Masonry holds an independently verified Environmental Product Declaration supporting sustainability reporting, and the Adbri parent group has committed to net zero emissions by 2050. The product portfolio spans registered brands including Euro® (with P5 slip resistance and salt-chlorine resistance), Besser® Blocks, Versaloc® dry-stack walling, Havenslab®, EcoTrihex® permeable paving (over two decades of proven performance), EcoCem™, and the Brighton Masonry sub-brand range (Eziwall, Mypave, Premium Pave, Utility Paver), with products manufactured to relevant Australian Standards.

Revenue is generated through one-time product sales via the national reseller network and direct factory outlets, supplemented by professional services from the Contracting Services division, which provides supply and installation, technical specification, engineering, design assistance, and commercial project support for civil, industrial, and infrastructure clients. The go-to-market combines channel partner sales through resellers, inside sales via a national phone line (1300 365 565) and online project enquiry forms, and dedicated field sales representatives supporting architects, engineers, builders, contractors, developers, and councils. Customer segments span DIY homeowners, residential and commercial builders, civil and infrastructure contractors, and architectural specifiers, with marketing conducted primarily through the company website, downloadable brochures and guides, a blog with installation and design inspiration content, social media, and active membership in industry associations including the Australian Brick and Block Laying Foundation (ABBTF) and the Concrete Masonry Association of Australia (CMAA).

Name

Adbri Masonry

Legal name

Adbri Masonry

Website

https://adbrimasonry.com.au

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

251–500 employees

Short description

Adbri Masonry is Australia's largest concrete masonry manufacturer, producing pavers, bricks, blocks, and retaining walls under brands like Euro®, Besser®, and Versaloc® for residential, commercial, and civil infrastructure customers across Australia.

Ownership category

akta.pro rank

Product category

Building Materials

NAICS

Concrete Block and Brick Manufacturing (327331)

SIC

Concrete, Gypsum & Plaster Products (3270), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Masonry Prefabricated Elements (Panels, Lintels, Sills) (IMADABAM)

akta.pro secondary industry

Masonry & Hardscapes Retail (Brick, Block, Pavers, Stone) (CRAIAEAF)

Keywords

• Concrete masonry products
• Bricks and blocks
• Concrete pavers
• Retaining wall systems
• Building materials

Headquarters

HQ city

Stapylton

HQ country

Australia

HQ region

Oceania

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Concrete Masonry Product Sales: Adbri Masonry generates revenue through the manufacture and sale of concrete masonry products including pavers, bricks, blocks, retaining walls, and garden edging. Products are sold through a national reseller network (landscape stores, garden nurseries) and direct factory outlets. Transactions are one-time product purchases, though volume commercial orders and special orders are accommodated with minimum quantities and lead times.
2. Contracting Services: Adbri Masonry provides contracting services including supply and installation, technical specification support, engineering and design assistance, commercial project support, and architectural consultation for large civil, industrial, and commercial projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Adbri Masonry manufactures and supplies a range of concrete masonry products, including concrete bricks, concrete blocks, concrete pavers, and segmental retaining wall systems. Its products are used by homeowners, builders, contractors, and specifiers across residential landscaping, commercial construction, and civil/infrastructure projects in Australia. The company supports these products with application guidance, technical data sheets, and specification resources for both DIY/trade and professional customers.

Product overview

Adbri Masonry is one of Australia's leading manufacturers and suppliers of concrete masonry, paving, retaining wall, and hardscape solutions. The product portfolio comprises multiple interconnected product categories: Paving Solutions (including Euro® Stone, Euro® Classic, Quadro™, Stradapave®, Havenbrick®, Havenslab®, and specialty pavers like Turfgrid™ and EcoTrihex® for permeable applications); Retaining Wall Systems (including Versawall®, Miniwall®, Versaloc®, Natural Impressions®, Windsor™ Stone, and Allan Block® products); Concrete Bricks (Cored Brick variants in Smooth, Shotblast, and Honed finishes, plus Common Brick and Quick Brick); Concrete Blocks (Besser® Blocks and Designer Masonry lines); and the Brighton Masonry sub-brand offering Eziwall and Mypave paver ranges. Products are manufactured in Australia using locally sourced materials with sustainability initiatives including lower carbon EvoCem™ cement. The company serves residential, commercial, civil infrastructure, and landscape architecture applications across Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Concrete Bricks Manufactured concrete bricks used in residential, commercial, and infrastructure wall construction, supplied to builders, contractors, and specifiers across Australia.
• Concrete Blocks Manufactured concrete blocks used in structural walls, retaining structures, and general construction, sold to builders, contractors, and civil customers.
• Concrete Pavers Manufactured concrete pavers used for driveways, patios, pathways, and commercial hard-stand areas, supplied to homeowners (via resellers), builders, and landscapers.
• Retaining Wall Systems Segmental concrete retaining wall systems used in residential landscaping, commercial sites, and civil/infrastructure projects, sold through resellers and direct commercial channels.

Quantifiable outcome

• At least 8% lower embodied carbon using EvoCem™ cement
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Australian Brick and Block Laying Foundation (ABBTF)coreStrategic or Co-development PartnerAdbri Masonry is a proud supporter of the Australian Brick and Block Laying Foundation (ABBTF), identifying and investing in new blocklaying apprentices. As Australia's largest masonry manufacturer, the company supports training and development in the bricklaying and blocklaying trade.
• Concrete Masonry Association of Australia (CMAA)coreStrategic or Co-development PartnerAdbri Masonry is a proud sponsoring member of the Concrete Masonry Association of Australia (CMAA), supporting the concrete masonry industry's standards, education, and advocacy efforts.
• Adbri (Parent Company)coreOthersAdbri Masonry is part of the Adbri group, one of Australia's leading integrated construction materials businesses. Adbri manufactures cement, lime, concrete, aggregates, industrial minerals, and concrete products. Adbri Masonry combines national manufacturing capability, technical expertise, and reliable supply from the parent company.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BGC Australia: Australian-owned manufacturer of bricks, pavers, and concrete masonry products, with a West Australian base and expanding east coast presence; competes with Adbri Masonry in standard paver, brick, and retaining wall categories.
• Brickworks Limited: One of Australia's largest brick and building products manufacturers, with an extensive masonry range including the Austral Masonry brand that competes directly with Adbri Masonry's bricks, blocks, pavers, and retaining walls across similar trade and DIY customers.
• Austral Masonry: A subsidiary of Brickworks Limited and one of Adbri Masonry's closest direct competitors in Australia, offering concrete bricks, blocks, pavers, and retaining wall systems through national distribution to builders, landscapers, and homeowners.
• Apex Masonry: Australian masonry manufacturer producing concrete bricks, blocks, and retaining wall systems, serving as a regional competitor to Adbri Masonry in trade and DIY segments with overlapping product specifications.
• PGH Bricks & Pavers: Part of the CSR group, PGH manufactures clay bricks and concrete pavers in Australia, competing directly with Adbri's Cored Brick and concrete paver ranges in residential and commercial applications.
• National Masonry: Australian manufacturer of concrete bricks, blocks, and pavers serving residential and commercial customers, competing directly with Adbri's Besser® block, Versaloc®, and paver ranges across trade and DIY channels.

Broad incumbents

• CRH plc: Global building materials leader that acquired Adbri Ltd (Adbri Masonry's parent) in 2021; CRH owns several Australian masonry and concrete products businesses, making it both corporate parent context and a broader competitive benchmark.
• Boral Limited: Major Australian building materials and construction solutions provider with concrete, quarries, and cement operations, plus masonry-adjacent products; competes with Adbri in commercial concrete pavers and infrastructure applications as part of a broader materials portfolio.
• Holcim Australia: Australian arm of global building materials giant Holcim, offering aggregates, concrete, and cement with adjacent masonry solutions; competes with Adbri Masonry in supplying commercial and infrastructure projects and overlaps in concrete pavers and retaining wall blocks.

Emerging players

• James Hardie Industries: Australian-listed building materials manufacturer focused on fibre cement cladding and panels; not a direct masonry competitor but competes for specifier share in residential building envelopes and sustainability-led specification decisions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/adbrimasonryaus

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adbri Masonry