The Church of the Movement of Spiritual Inner Awareness
The Church of the Movement of Spiritual Inner Awareness (MSIA) is a Los Angeles-based non-profit church founded in 1971, teaching Soul Transcendence through paid Discourses subscriptions, the TWI streaming platform, mobile apps, and global Soul Awareness Seminars for thousands of spiritual seekers worldwide.
- Company typePrivate
- Founded1971
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Church of the Movement of Spiritual Inner Awareness does
The Church of the Movement of Spiritual Inner Awareness (MSIA) is a non-profit religious organization incorporated as a church and headquartered in the Historic West Adams district of Los Angeles, founded in 1971 by John-Roger, DSS, and currently led by Spiritual Director John Morton, DSS (since 1988). The organization teaches Soul Transcendence through a graduated system of 33 levels of Sound Current initiation, a 12-year Soul Awareness Discourses subscription curriculum (priced at $50 introductory in year one and $100 in subsequent years), and a That Which Is (TWI) streaming platform with 1,000+ audio and video selections monetized at $9.99/month (personal) or $14.99/month (Seminar Leader). Supporting products include the MSIA mobile app on iOS/Android, a free Book Room digital library with 50+ titles, daily Loving Each Day quotes distributed via email, the New Day Herald blog, and in-person Soul Awareness Seminars led by ordained ministers across the US, Bulgaria, Spain, France, UK, Brazil, Chile, and Portugal.
Revenue is generated through a mix of annual subscriptions (Discourses and TWI), one-time e-commerce sales through the MSIA Store, event and seminar fees, ministerial service fees, and voluntary tithing and donations. The organization is mostly volunteer-run with 51–100 paid staff and no formal membership, dues, or rules, relying instead on graduated engagement from free content through seminars and ordination. Affiliated wholly-owned subsidiaries extend the ecosystem into education (Peace Theological Seminary & College of Philosophy, University of Santa Monica), philanthropic work (Heartfelt Foundation), personal development (Insight Seminars), and a physical destination (Peace Awareness Labyrinth & Gardens). The customer base comprises thousands of spiritual seekers globally, segmented into General Spiritual Learners (free content), Spiritual Seekers (paid subscribers), and MSIA Ministers and Initiates (ordained service community).
The Church of the Movement of Spiritual Inner Awareness firmographics
Firmographics- Name
- The Church of the Movement of Spiritual Inner Awareness
- Legal name
- Movement of Spiritual Inner Awareness
- Website
- https://msia.org
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Church of the Movement of Spiritual Inner Awareness (MSIA) is a Los Angeles-based non-profit church founded in 1971, teaching Soul Transcendence through paid Discourses subscriptions, the TWI streaming platform, mobile apps, and global Soul Awareness Seminars for thousands of spiritual seekers worldwide.
- Ownership category
- akta.pro rank
The Church of the Movement of Spiritual Inner Awareness industry classification
Industry- Product category
- Spiritual and Religious Education
- NAICS
- Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro industry
- Meditation Apps, Digital Courses & Online CommunitiesMeditation Retreats, Workshops & Immersive ProgramsSpirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age)
Keywords
Where The Church of the Movement of Spiritual Inner Awareness is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Church of the Movement of Spiritual Inner Awareness business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Soul Awareness Discourses Subscription: Annual subscription to 12 monthly Soul Awareness Discourses booklets covering Soul Transcendence topics. Introductory price of $50 for first year (regularly $100), with digital or physical format options. Additional years available at regular pricing.
- That Which Is Streaming Subscription: Monthly subscription to That Which Is streaming platform providing access to 1,000+ audio and video selections. Personal subscription at $9.99/month, Seminar Leader subscription at $14.99/month.
- MSIA Store Products: Sale of books, audiobooks, seminars, clothing, jewelry, crystals, journals, and other lifestyle products through the MSIA Store. Includes physical and digital products with various price points.
- Tithing and Donations: Voluntary tithing (10% of income increase) and donations accepted as part of spiritual practice. Also seeding intentions and general donations for various funds.
- Event Fees: Fees for in-person seminars, retreats, workshops, and classes led by John Morton and other facilitators at various locations including Peace Awareness Labyrinth & Gardens and international venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Soul Awareness Discourses - First Year Introductory |
| Subscription | Annual | Soul Awareness Discourses - Subsequent Years |
| Subscription | Monthly | That Which Is Premium - Personal Subscription |
| Subscription | Monthly | That Which Is Premium - Seminar Leader Subscription |
| Unit Pricing | Pay-as-you-go | MSIA Store Products |
| Other | Pay-as-you-go | Tithing and Seeding |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
The Church of the Movement of Spiritual Inner Awareness product offering
Product offeringCore offering
MSIA delivers spiritual education and practice centered on Soul Transcendence through a 12-month Soul Awareness Discourses course, the That Which Is streaming platform with 1,000+ audio/video selections, the MSIA mobile app, a free online Book Room, and in-person/online Soul Awareness Seminars led globally. Complementary offerings include Initiation into the Sound Current (33 levels via the Mystical Traveler Consciousness), ministerial services such as Aura Balancing, Polarity Balance, Innerphasings, and Baptism, and affiliated seminary education through Peace Theological Seminary & College of Philosophy.
Product overview
The Movement of Spiritual Inner Awareness (MSIA) operates as a spiritual organization focused on Soul Transcendence, offering a multi-platform approach to spiritual education and practice. The core offering is the Soul Awareness Discourses—a 12-month progressive course available in physical or digital format. This is supplemented by That Which Is (TWI), a streaming platform providing 1,000+ hours of video and audio content including seminars, meditations, and interviews with John-Roger and John Morton. The MSIA mobile app provides mobile access to Discourses and TWI content. Additional offerings include the free MSIA Book Room (digital library), Soul Awareness Seminars (in-person and online gatherings), and various ministerial services such as Aura Balancing, Polarity Balance, Innerphasings, Baptism, and spiritual counseling. The organization also operates Peace Theological Seminary & College of Philosophy for advanced spiritual education. Physical presence includes Peace Awareness Labyrinth & Gardens in Los Angeles. Content channels include the New Day Herald blog, Loving Each Day daily quotes, and John-Roger's Challenge of the Week. The MSIA Store supports the organization through sales of books, seminars, lifestyle products, and subscriptions. All offerings are unified by the organization's focus on practical spirituality and working with the Mystical Traveler Consciousness.
Differentiator
Problem solved
Functional benefit
Brands
- Peace Theological Seminary & College of Philosophy (PTS): Spiritual education institution offering workshops, classes, retreats, and masters and doctorate degrees in Spiritual Science
- That Which Is (TWI)
- Soul Awareness Discourses
- Peace Awareness Labyrinth & Gardens
- New Day Herald
- Loving Each Day
- Soul Awareness Seminars
- John-Roger Library
Products and services
- Soul Awareness Discourses A 12-month progressive course in Soul Transcendence consisting of monthly booklets covering topics such as Sending the Light, Acceptance, Law of Cause and Effect, and Responsibility. Available in physical or digital format with introductory first-year pricing.
- That Which Is (TWI) Streaming Platform Streaming platform offering unlimited access to 1,000+ audio and video selections including seminars, meditations, live event recordings, and interviews with John-Roger and John Morton. Subscription is $9.99/month for personal use or $14.99/month for Seminar Leader use.
- MSIA Mobile App (Love, Light and Sound) Mobile application available on iOS App Store and Google Play Store that provides access to Discourses, Soul Awareness Teachings (SAT), seminars, and the That Which Is streaming platform on mobile devices.
- MSIA Book Room A free online library containing spiritual books by John-Roger and John Morton, available to read online or download on phones, tablets, computers, or eReaders.
- Soul Awareness Seminars Gatherings offering direct experience of God and the Mystical Traveler using recorded John-Roger or John Morton seminars as focus, hosted regularly in MSIA communities worldwide with emphasis on upliftment, joy, laughter, love, and light.
- MSIA Ministerial Services Ministerial services including Aura Balancing (clearing the energy field), Polarity Balance (balancing body energies), Innerphasings (changing habit patterns), Baptism (full immersion ceremony), and spiritual counseling with John Morton and Leigh Taylor-Young.
- Initiation into the Sound Current Spiritual initiation through the Mystical Traveler Consciousness into the Sound Current — the audible stream of energy from the heart of God. There are 33 levels of initiation; initiation itself is free.
- MSIA Ministry Program A ministry of service supporting those committed to a working relationship with God and the Mystical Traveler Consciousness. Prerequisites include two years of Discourses study, Sound Current initiation, and legal age.
- MSIA Online Store Online store offering books, audiobooks, seminars (personal and public use), subscriptions, conference materials, lifestyle products including jewelry, crystals, clothing, journals, and donations, with multilingual product categories.
- Peace Awareness Labyrinth & Gardens A sacred public space in Los Angeles featuring a hand-carved stone labyrinth inspired by Chartres Cathedral, meditation gardens with bamboo, flowering trees, and lily pond, with docent-led tours and spiritual classes.
- Prayer List / Sending the Light A prayer service where users can request that the Light of the Holy Spirit be sent to a person, place, situation, or animal for the highest good; MSIA Ministers and others send the Light daily.
- Peace Theological Seminary & College of Philosophy (PTS) Affiliated seminary offering workshops, classes, retreats, and master's and doctorate degrees in Spiritual Science, along with the Prana Residence Program and Guest House for spiritual retreats.
Quantifiable outcome
- Better health, greater wealth, more loving relationships, and knowing God as a living reality
- +1 more outcomes
Companies that use The Church of the Movement of Spiritual Inner Awareness
Customer profileSegments3 records
Ideal customer profiles3 records
The Church of the Movement of Spiritual Inner Awareness technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Church of the Movement of Spiritual Inner Awareness partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Church of the Movement of Spiritual Inner Awareness competitors and assessment
Company assessmentDirect peers
- Insight Timer: Free meditation app and community featuring thousands of teachers and a large library of guided meditations, music, and talks. Comparable to MSIA's TWI streaming platform and mobile apps as a spiritual-content distribution channel for seekers.
- Chopra Center: Founder-led spiritual/wellness organization offering meditation, wellbeing programs, certifications, content, and retreats. Closely comparable to MSIA in combining teacher-anchored content, subscription offerings, retreats, and a spiritual-teachings brand.
- Mindvalley: Online personal-growth learning platform offering courses in meditation, spirituality, and human performance from various teachers. Comparable to MSIA's TWI and Discourse subscriptions in delivering subscription-based spiritual-education content.
- Eckhart Tolle Foundation: Spiritual teacher's organization offering retreats, talks, and content centered on consciousness and presence. Comparable to MSIA's teacher-anchored spiritual teachings, retreats, and streaming content.
Broad incumbents
- Hay House: Major spiritual and self-help publisher producing books, radio, online courses, and events with author-led content. Comparable to MSIA's publishing arm and content ecosystem as a long-standing spirituality-brand and multi-channel content distributor.
- Sounds True: Multimedia spiritual and self-help publisher distributing audiobooks, courses, and music from spiritual teachers. Closely analogous to MSIA in integrating spiritual publishing with streaming/distribution and teacher-led content.
Emerging players
- Calm: Subscription meditation, sleep, and wellness app with extensive audio/video library. Comparable to MSIA in offering subscription-based digital meditation content, though targeting a much broader secular audience.
- Headspace: Mainstream subscription mindfulness and meditation app with content libraries, courses, and coach-led programs. Comparable to MSIA's TWI streaming and mobile apps as a subscription-based, app-delivered meditation platform.
Regional players
- Maharishi International University: Spiritual organization and university offering TM-based programs, retreats, and degrees in contemplative education. Comparable to MSIA's Peace Theological Seminary and Sound Current-based teaching structure.
Others
- Sedona Yoga & Meditation Centers: Network of in-person meditation, yoga, and spiritual retreat centers. Comparable to MSIA's Peace Awareness Labyrinth & Gardens and Soul Awareness Seminars as physical-spiritual retreat destinations and community gathering venues.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Church of the Movement of Spiritual Inner Awareness social profiles
Digital presenceThe Church of the Movement of Spiritual Inner Awareness financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Church of the Movement of Spiritual Inner Awareness leadership team
Management profileNumber of profiles
Profiles1 record
The Church of the Movement of Spiritual Inner Awareness subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Church of the Movement of Spiritual Inner Awareness funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Church of the Movement of Spiritual Inner Awareness M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Church of the Movement of Spiritual Inner Awareness
What does The Church of the Movement of Spiritual Inner Awareness do?
MSIA delivers spiritual education and practice centered on Soul Transcendence through a 12-month Soul Awareness Discourses course, the That Which Is streaming platform with 1,000+ audio/video selections, the MSIA mobile app, a free online Book Room, and in-person/online Soul Awareness Seminars led globally. Complementary offerings include Initiation into the Sound Current (33 levels via the Mystical Traveler Consciousness), ministerial services such as Aura Balancing, Polarity Balance, Innerphasings, and Baptism, and affiliated seminary education through Peace Theological Seminary & College of Philosophy.
Is The Church of the Movement of Spiritual Inner Awareness a public or private company?
The Church of the Movement of Spiritual Inner Awareness is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Church of the Movement of Spiritual Inner Awareness founded?
The Church of the Movement of Spiritual Inner Awareness was founded in 1971. It employs 51 to 100 people.
Where is The Church of the Movement of Spiritual Inner Awareness based?
The Church of the Movement of Spiritual Inner Awareness is headquartered in Los Angeles, United States, in the North America region.
How does The Church of the Movement of Spiritual Inner Awareness make money?
Five revenue lines are on record. Soul Awareness Discourses Subscription is the primary driver. The others are that Which Is Streaming Subscription, MSIA Store Products, tithing and Donations and event Fees.
Who are The Church of the Movement of Spiritual Inner Awareness's main competitors?
Direct peers on record are Insight Timer, Chopra Center, Mindvalley and Eckhart Tolle Foundation. Broad incumbents are Hay House and Sounds True. Emerging players are Calm and Headspace. Maharishi International University is listed as a regional player. Sedona Yoga & Meditation Centers is listed as an others.
Does The Church of the Movement of Spiritual Inner Awareness have an API?
No public API is recorded for The Church of the Movement of Spiritual Inner Awareness.
What industry is The Church of the Movement of Spiritual Inner Awareness in?
The Church of the Movement of Spiritual Inner Awareness's product category is Spiritual and Religious Education. Its primary akta.pro industry code is HSADAJAH, Meditation Apps, Digital Courses & Online Communities, with a secondary code of HSADAJAF, Meditation Retreats, Workshops & Immersive Programs. Its NAICS code is 61171 and its SIC code is 8200.