Gentech Lighting
Gentech Lighting is an Australian B2B LED lighting distributor founded in 1995, supplying commercial and residential building-industry buyers — including electricians, architects, specifiers, builders, and developers — through wholesalers, retailers, and direct trade sales, with a local Australian-made linear profile range and an in-house VIBE sub-brand.
- Company typePrivate
- Founded1995
- HeadquartersWantirna South, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Gentech Lighting does
Gentech Lighting (legal entity: Lighting Experts Pty Ltd) is an Australian B2B supplier of LED lighting products, founded in 1995 and headquartered in Wantirna South, Victoria. The company sells primarily through electrical wholesalers, lighting retailers, and direct trade channels, targeting commercial and domestic building-industry buyers including architects, specifiers, builders, developers, and electricians. Named project references include Bloomfield Shopping Centre, Veriu Apartments Queen Victoria Market, and Fifty Albert (50 Albert Road), indicating relevance in commercial fit-out and multi-residential construction segments.
The product catalog spans six categories — downlights, linear lighting, track lighting, wall lights, landscape lighting, and specialist lighting — with technical features including CCT adjustability, CRI90, IP-rated enclosures, and dimmable drivers. Gentech operates a parallel in-house sub-brand (VIBE) and has localized Australian manufacturing under the AUSMADE range for linear profiles, which is a point of differentiation versus pure-import competitors. Public-facing surfaces are conventional: a product/quote website, a small but maintained social presence on Facebook, and no native app or API integrations.
The business model is project-led B2B distribution: pricing is quotation-based, with a 30% deposit on cash-on-delivery orders and 30-day credit terms for approved accounts. The go-to-market is sales-led, with a small named sales function (Sales Manager, Internal Sales, Accounts) covering the channel. There is no disclosed revenue, no funding history, no M&A activity, and no patent or award disclosures in the input data, consistent with an owner-operated private distributor rather than a venture-backed platform.
Gentech Lighting firmographics
Firmographics- Name
- Gentech Lighting
- Legal name
- LIGHTING EXPERTS PTY LTD
- Website
- https://gentechlighting.com.au
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Gentech Lighting is an Australian B2B LED lighting distributor founded in 1995, supplying commercial and residential building-industry buyers — including electricians, architects, specifiers, builders, and developers — through wholesalers, retailers, and direct trade sales, with a local Australian-made linear profile range and an in-house VIBE sub-brand.
- Ownership category
- akta.pro rank
Gentech Lighting industry classification
Industry- Product category
- Commercial & Architectural Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (3351)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)
- akta.pro secondary industries
- Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), Lighting Controls & Smart Lighting Systems (BPABAGAC)
Keywords
Where Gentech Lighting is headquartered
LocationHeadquarters
- HQ city
- Wantirna South
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Gentech Lighting business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- LED Lighting Products: Gentech Lighting generates revenue through the sale of LED lighting products including downlights, linear lighting systems, track lighting, wall lights, landscape lighting, and specialist/bespoke lighting solutions. Products are sold to electrical wholesalers, lighting retailers, and directly to trade professionals (architects, specifiers, builders, developers, electricians). Revenue is primarily one-time product sales rather than recurring subscription models.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Gentech Lighting product offering
Product offeringCore offering
Gentech Lighting (legal entity LIGHTING EXPERTS PTY LTD) supplies LED lighting products — including downlights, linear lighting, track lighting, wall lights, landscape lighting, and bespoke luminaires — to the commercial and domestic building industries across Australia. The company sources products from local and international manufacturers and distributes them to electrical wholesalers, lighting retailers, architects, builders, and electricians.
Product overview
Gentech Lighting is an Australian lighting company supplying commercial and residential lighting products through electrical wholesalers, lighting retailers, architects, builders, developers, and electricians. The product portfolio consists of multiple distinct lighting collections organized into categories: Downlights (CLARA, DENARI, MONEO, NOLAN, NONDA, TATE, TRIBE D14, TRIBE D15), Interior Linear Lighting Systems (GAUDI, I60 LINKS, ROCKWELL SINGLE/THREE, ZARA MINI, AUSMADE1 RECESSED, AUSMADE2 SURFACE MOUNTED), Interior Wall Lights (ELISA, KELLY, LLOYD, SANTIAGO, ZAKI), Track Lighting (KERSTIN, ROCKWELL HEADS, ROCKWELL THREE RECESSED, LED LINEAR TRACK, LINES, FLEXI TRACK), Trapeze Lighting (CARLOS), Exterior Wall Lights (MIA), Landscape Lighting (CANTWELL, FRANKLIN, GLANVILLE, JECKYLL, LEWIS, ROSS, VILALTA, WELLER), and Specialist Lighting (MAJOR, BENE, BENJI, CONSTRUCT, ARCHER, BURKETT). The company also offers lighting accessories including PINO 12V/24V transformers, and clearance products. Key product technologies include LED lighting with color temperature switching (CCT), high CRI ratings, IP ratings for weatherproofing, and power adjustable options. Gentech Lighting specializes in providing quality lighting products for commercial and domestic building industries with over 30 years of experience serving the Australian market.
Differentiator
Problem solved
Functional benefit
Brands
- VIBE BRAND: Warranty applies to purchased goods under the VIBE BRAND through Lighting Experts Pty Ltd.
Products and services
- Downlights Recessed LED downlight fittings for commercial and residential interior illumination, supplied to trade customers.
- Linear Lighting Linear LED lighting systems used in commercial and architectural applications for continuous-run illumination.
- Track Lighting Track-mounted LED luminaires for accent and display lighting in retail and commercial environments.
- Wall Lights Wall-mounted LED luminaires for interior and exterior architectural applications.
- Landscape Lighting Outdoor LED luminaires for landscape, path, and garden illumination in residential and commercial settings.
- Bespoke Lighting Solutions Customised LED lighting solutions tailored to specific project requirements for commercial and architectural projects.
- Clearance Stock Discounted end-of-line and clearance lighting products offered to trade buyers at reduced prices.
Quantifiable outcome
- 50,000 hour lifespan on select LED track lighting products
- +1 more outcomes
Companies that use Gentech Lighting
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Gentech Lighting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Gentech Lighting partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights3 records
Gentech Lighting competitors and assessment
Company assessmentDirect peers
- Atom Lighting: Atom Lighting is an Australian LED lighting distributor selling a broad catalogue of downlights, panels, track, and outdoor fixtures via online and wholesaler channels. It is a direct competitor to Gentech on SKU breadth and digital-first B2B distribution.
- CLA Lighting: CLA Lighting is an Australian lighting supplier offering extensive residential, commercial, and outdoor LED fixtures sold through wholesalers and trade channels. It competes directly with Gentech across most product categories and the same wholesaler-led distribution model.
- Pierlite: Pierlite is an Australian commercial and industrial lighting brand (now part of Signify) supplying LED fixtures, downlights, track, and outdoor lighting through electrical wholesalers and specifiers. It directly competes with Gentech across the same Australian B2B channel and product categories.
- Crompton Lighting: Crompton is a long-established Australian lighting brand (part of the Arlec group) offering residential, commercial, and architectural LED fixtures via wholesalers and retailers. It is comparable to Gentech on heritage brand positioning and broad catalogue coverage in the Australian market.
- Haneco Lighting: Haneco is an Australian-owned LED lighting supplier offering downlights, track, linear, and outdoor fixtures distributed through electrical wholesalers. It overlaps directly with Gentech's commercial/residential product range, channel strategy, and target specifier audience.
Broad incumbents
- Fagerhult Group: Fagerhult Group is a Swedish-listed global lighting company offering indoor, outdoor, and architectural LED luminaires plus lighting controls, with strong presence in Australia via Whitehaven. It is comparable to Gentech on commercial and architectural lighting products but at substantially larger scale and geographic reach.
- Signify (Philips Lighting): Signify, the parent of Philips Lighting, is the global market leader in lighting products and systems, including the Pierlite brand in Australia. It competes with Gentech across commercial and architectural lighting but operates at vastly greater scale and breadth, including connected lighting and lighting services.
- Zumtobel Group: Zumtobel Group is an Austrian-listed global lighting company (Thorn, Zumtobel, Tridonic) offering architectural and commercial LED fixtures plus lighting controls. It overlaps with Gentech on architectural specification projects but competes primarily at the upper end of large commercial and infrastructure projects.
Regional players
- Beacon Lighting: Beacon Lighting is one of Australia's largest specialty lighting retailers, also selling commercial-grade fixtures to trade customers via its commercial division. It competes with Gentech's lighting retailer channel and a portion of its commercial product range, but its primary model is retail rather than specification-driven B2B.
Emerging players
- Brightgreen: Brightgreen is an Australian architectural LED lighting company specializing in high-CRI, dimmable, and design-led downlights and track fixtures for residential and commercial projects. It overlaps with Gentech's architectural and bespoke range but focuses more narrowly on premium specification-grade fixtures.
Market position
Strengths4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Gentech Lighting social profiles
Digital presenceGentech Lighting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gentech Lighting leadership team
Management profileNumber of profiles
Profiles1 record
Gentech Lighting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gentech Lighting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gentech Lighting
What does Gentech Lighting do?
Gentech Lighting (legal entity LIGHTING EXPERTS PTY LTD) supplies LED lighting products — including downlights, linear lighting, track lighting, wall lights, landscape lighting, and bespoke luminaires — to the commercial and domestic building industries across Australia. The company sources products from local and international manufacturers and distributes them to electrical wholesalers, lighting retailers, architects, builders, and electricians.
Is Gentech Lighting a public or private company?
Gentech Lighting is a private company. It is classified as unknown and is currently operating.
When was Gentech Lighting founded?
Gentech Lighting was founded in 1995. It employs 11 to 50 people.
Where is Gentech Lighting based?
Gentech Lighting is headquartered in Wantirna South, Australia, in the Oceania region.
How does Gentech Lighting make money?
One revenue line is on record: LED Lighting Products.
Who are Gentech Lighting's main competitors?
Direct peers on record are Atom Lighting, CLA Lighting, Pierlite, Crompton Lighting and Haneco Lighting. Broad incumbents are Fagerhult Group, Signify (Philips Lighting) and Zumtobel Group. Beacon Lighting is listed as a regional player. Brightgreen is listed as an emerging player.
Does Gentech Lighting have an API?
No public API is recorded for Gentech Lighting.
What industry is Gentech Lighting in?
Gentech Lighting's product category is Commercial & Architectural Lighting. Its primary akta.pro industry code is IMAGAIAK, Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights), with a secondary code of IMAGAIAB, Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior). Its NAICS code is 335132 and its SIC code is 3640.