Abteilung_digital
Abteilung_digital is a Hannover-based digital agency offering web development (WordPress/TYPO3), SEO/SEA, social media advertising, branding, and employer branding to German Mittelstand SMEs and public-sector institutions, operating within the Bytediver inhouse agency network alongside BLUEHOUSE.
- Company typePrivate
- Founded2019
- HeadquartersHanover, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Abteilung_digital does
abteilung_digital GmbH is a privately held digital agency headquartered in Hannover, Germany, founded in 2019. The firm delivers end-to-end digital communication services — strategy consulting, concept and UX/UI design, web development on WordPress and TYPO3 CMS platforms, online marketing (SEO, SEA, social media advertising), branding, and employer branding — primarily to German Mittelstand SMEs and public-sector institutions. Technical differentiators include custom TYPO3 extension development and bespoke WordPress theme/plugin work, packaged through a proprietary kickoff workshop methodology called 'wirmacher' that anchors each client engagement.
The agency operates inside an inhouse agency network alongside BLUEHOUSE (video, motion, and social media) and Bytediver (web development and TYPO3, integrated into the group in Summer 2023), enabling bundled service delivery across creative, technical, and media disciplines. Revenue is generated primarily through project-based time-and-materials professional services, supplemented by recurring monthly hosting, maintenance, and 0.5% advertising-spend management fees under 12-month auto-renewing contracts. Pricing is quote-based and not publicly disclosed, with up to 50% advance payment and 14-day payment terms.
Go-to-market is sales-led and direct, anchored by the wirmacher workshop as the onboarding vehicle and supported by a case-study-driven content marketing approach across the agency's own website, LinkedIn, Instagram, and XING. The customer base spans enterprise brands (Rossmann, BYD, EWE, PhoenixContact's PLCnext, Concordia), mid-market B2B firms (ColorGATE, STERNPARTNER TESMER), public institutions (Staatskanzlei Niedersachsen), and SMB clients (Cleantaxx, BLUEHOUSE).
Abteilung_digital firmographics
Firmographics- Name
- Abteilung_digital
- Legal name
- abteilung_digital GmbH
- Website
- https://abteilung-digital.de
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Abteilung_digital is a Hannover-based digital agency offering web development (WordPress/TYPO3), SEO/SEA, social media advertising, branding, and employer branding to German Mittelstand SMEs and public-sector institutions, operating within the Bytediver inhouse agency network alongside BLUEHOUSE.
- Ownership category
- akta.pro rank
Abteilung_digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Abteilung_digital is headquartered
LocationHeadquarters
- HQ city
- Hanover
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Abteilung_digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Agency Services: Project-based professional services including strategy consulting, concept and design, web development, online marketing, and employer branding. Billed primarily on time-and-materials basis according to quoted rates, with 14-day payment terms and up to 50% advance payment requirements.
- Website Hosting: Monthly recurring hosting services for client websites with 98% uptime guarantee. Includes domain registration management, daily monitoring, and SSL/TLS security. Default 12-month contract terms with auto-renewal.
- Website Maintenance: Ongoing website maintenance services including error correction, updates, and continuous development. Monthly fee structure with 12-month default contract terms.
- Online Advertising Management: Management of Google Ads and social media advertising campaigns (Facebook, Instagram, LinkedIn). Includes monthly administration fee of 0.5% of agreed monthly advertising budget plus variable advertising spend.
- Social Media Management: Content generation, social media page administration, and user interaction services for platforms including Facebook, Instagram, LinkedIn and others. Billed according to project-specific proposals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Time-and-Materials Professional Services |
| Subscription | Monthly | Website Hosting Package |
| Subscription | Monthly | Website Maintenance Package |
| Hybrid | Monthly | Online Advertising Management |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Abteilung_digital product offering
Product offeringCore offering
abteilung_digital GmbH is a Hannover-based digital agency that provides strategic consulting, concept and design, online marketing (SEO/SEA), social media management, employer branding, and web development on WordPress and TYPO3 platforms. The firm primarily serves German Mittelstand (SMEs) and public-sector institutions, applying its in-house "wirmacher" workshop methodology to co-create digital solutions.
Product overview
Abteilung_digital is a digital agency based in Hannover, Germany, offering a comprehensive portfolio of digital services rather than a single unified software product. The service portfolio comprises strategic consulting (including their proprietary 'wirmacher' kickoff workshop methodology), concept & design (UX/UI, brand development), online marketing (SEO, SEA, social ads), web development (specializing in WordPress and TYPO3 CMS platforms), employer branding, and supporting services including hosting, maintenance, photo/video production, and online recruiting. The agency operates with an in-house agency group comprising abteilung_digital, BLUEHOUSE (social media/motion), and Bytediver (web development/TYPO3 expertise). Their work spans corporate websites, community platforms, brand identity projects, and campaign sites across sectors including automotive, B2B technology, public institutions, and mid-market companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy & Consulting (Strategie & Beratung)
Quantifiable outcome
- Website accessibility of 98% uptime guaranteed for hosted client sites
- +1 more outcomes
Companies that use Abteilung_digital
Customer profileNamed customers12 records
Segments2 records
Ideal customer profiles2 records
Abteilung_digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Abteilung_digital partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- BytedivercoreBytediver became part of the abteilung_digital group in summer 2023, providing core web development and TYPO3 expertise as the technical foundation within the inhouse agency network. Bytediver serves as the 'Fels in der Brandung' (rock in the surf) for web development capabilities, enabling the group to offer comprehensive technical implementation alongside strategic and creative services.
- BLUEHOUSEcoreBLUEHOUSE is described as the 'Mutteragentur' (mother agency) and 'mother of social media' within the inhouse agency network. Specializes in video production, motion graphics, and social media communication. BLUEHOUSE and abteilung_digital collaborate on projects, with abteilung_digital handling digital strategy and web development while BLUEHOUSE provides motion and social media expertise. Notably collaborated on the NHZ (Niedersachsen hält zusammen) campaign during COVID-19 lockdown.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Abteilung_digital competitors and assessment
Company assessmentBroad incumbents
- SinnerSchrader: Long-standing German digital agency (now part of Accenture Song) covering digital strategy, commerce, and platform development. Overlapping service portfolio but operating at much larger scale and with broader enterprise reach.
- Scholz & Volkmer: Established German digital agency (now part of WPP) with deep enterprise and brand-side work spanning digital strategy, UX, and development. Comparable digital agency DNA but materially larger scale and broader portfolio.
Direct peers
- denkwerk: German digital agency providing strategy, UX design, web development, and digital marketing for brand-name clients. Comparable end-to-end digital service model with similar CMS and brand-side delivery.
- dotSource: German digital agency focused on digital commerce, marketing automation, and customer experience for mid-market and enterprise brands. Comparable DACH digital agency with overlapping customer segments.
- Faktum: German full-service agency offering branding, web, and digital marketing services to Mittelstand clients. Direct overlap in service mix and target segment with abteilung_digital.
- nexum: Cologne-based full-service digital agency offering strategy, design, development, and digital marketing to enterprise clients. Comparable full-service offering at a similar DACH mid-market positioning.
- TWT Digital: German digital agency with end-to-end services across web development, digital marketing, and brand communication for enterprise and SME clients. Comparable full-service model and DACH mid-market focus.
- UEBERBIT: German digital agency specializing in TYPO3 and Pimcore CMS implementations with branding, design, and online marketing capabilities. Closely comparable CMS-technology stack and Mittelstand target segment.
- Kolibri Online Marketing: German full-service digital agency with comparable Mittelstand/SME focus and similar service portfolio spanning web, SEO/SEA, and digital marketing. Direct overlap in customer profile, delivery model, and DACH regional orientation.
- Zwei Digital: Munich-based digital agency offering branding, web design, and digital marketing for SME and enterprise clients. Comparable full-service digital offering with similar DACH regional orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Abteilung_digital social profiles
Digital presenceAbteilung_digital compliance and trust
Trust signalCompliance1 record
Abteilung_digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Abteilung_digital leadership team
Management profileNumber of profiles
Profiles3 records
Abteilung_digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Abteilung_digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Abteilung_digital
What does Abteilung_digital do?
abteilung_digital GmbH is a Hannover-based digital agency that provides strategic consulting, concept and design, online marketing (SEO/SEA), social media management, employer branding, and web development on WordPress and TYPO3 platforms. The firm primarily serves German Mittelstand (SMEs) and public-sector institutions, applying its in-house "wirmacher" workshop methodology to co-create digital solutions.
Is Abteilung_digital a public or private company?
Abteilung_digital is a private company. It is classified as corporate owned and is currently operating.
When was Abteilung_digital founded?
Abteilung_digital was founded in 2019. It employs 1 to 10 people.
Where is Abteilung_digital based?
Abteilung_digital is headquartered in Hanover, Germany, in the Europe region.
How does Abteilung_digital make money?
Five revenue lines are on record. Digital Agency Services are the primary driver. The others are website Hosting, website Maintenance, online Advertising Management and social Media Management.
Who are Abteilung_digital's main competitors?
Broad incumbents on record are SinnerSchrader and Scholz & Volkmer. Direct peers are denkwerk, dotSource, Faktum, nexum, TWT Digital, UEBERBIT, Kolibri Online Marketing and Zwei Digital.
Does Abteilung_digital have an API?
No public API is recorded for Abteilung_digital.
What industry is Abteilung_digital in?
Abteilung_digital's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 541810 and its SIC code is 7311.