HAKA Kuche

What HAKA Kuche does

HAKA Küche GmbH is a privately held Austrian family business in its third generation, founded in 1930 and headquartered at Hackl Straße 1, 4050 Traun in Upper Austria. The company designs, manufactures, and installs custom-made kitchens and whole-home furniture in Tischlerqualität (cabinetmaker-grade craftsmanship), with 100% of production carried out in its Traun facility and a stated 9-workday custom manufacturing turnaround. Its product portfolio centers on bespoke kitchens — including the premium HAKA i9 line launched in 2025 with OFIN supermatte anti-fingerprint surface technology — and extends to coordinated custom furniture for bathrooms, wardrobes, children's rooms, living rooms, bedrooms, dining rooms, home offices, and utility rooms sold under the HAKA Wohnkonzept (whole-home concept).

The core technology stack combines proprietary planning and surface systems (COOKpit five-zone ergonomic layout, Farbfusion interior/exterior color matching, SYSTEM5 seamless storage construction), thicker-than-industry 19mm carcasses versus the 16mm standard, and premium BLUM hardware (LEGRABOX drawers rated to 70kg, CLIP TOP Onyxschwarz hinges). The business sells exclusively through domestic channels: two owned HAKA Centers (Traun with the largest kitchen showroom in Austria at 2,000+ m², and Vienna 23) plus a network of over 150 HAKA Partner resellers across Austria. Pricing is fully custom with kitchens starting at €10,000, and customer testimonials indicate a fragmented base of Austrian homeowners and new-build buyers, some returning as repeat customers across decades. The company is managed by Geschäftsführer Hans-Peter Schauptmayr and operates without external investment, public listing, or disclosed subsidiaries.

Name

HAKA Kuche

Legal name

HAKA Küche GmbH

Website

https://haka.at

Company type

Private

Founded year

1930

Operating status

Operating

Short description

HAKA Küche GmbH is a third-generation Austrian family business, founded in 1930, that designs, manufactures, and installs custom-made kitchens and whole-home furniture in its Traun, Upper Austria facility, selling exclusively to Austrian homeowners through two owned showrooms and a 150+ partner reseller network.

Ownership category

akta.pro rank

Product category

Custom Kitchen Furniture

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Wood Kitchen Cabinet and Countertop Manufacturing (337110), Custom Architectural Woodwork and Millwork Manufacturing (337212), Nonupholstered Wood Household Furniture Manufacturing (337122)

SIC

Wood Household Furniture, (No Upholstered) (2511), Miscellaneous Furniture & Fixtures (2590), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC), Built-In Shelving, Niches & Custom Interior Features (HSAPAFAG), Luxury Whole-Home Renovation (High-End Finishes & Custom Build) (HSAPAEAI)

Keywords

• Custom kitchen furniture
• Made-to-measure kitchens
• Cabinetmaker furniture
• Complete home furnishing
• Kitchen manufacturing

Headquarters

HQ city

Traun

HQ country

Austria

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Kitchen Sales: Primary revenue stream from bespoke, made-to-order kitchens customized to individual customer specifications including dimensions, materials, finishes, and features. Each kitchen is individually planned and manufactured.
2. Custom Living Furniture: Sale of custom-made furniture for entire home including bathrooms, wardrobes, children's rooms, living rooms, dining rooms, walk-in closets, bedrooms, utility rooms, and home offices.
3. Planning and Consultation Services: Professional room planning and interior design consultation services provided by experienced Wohnraumplaner (room planners) from initial idea through to final installation.
4. Delivery and Installation: Delivery and professional installation services including removal of old furniture and disposal.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HAKA Küche designs, plans, and manufactures custom-made kitchens and complete home furniture in carpenter/joiner quality, produced entirely in its Traun (Upper Austria) facility with a 9-workday delivery time. Offerings extend beyond kitchens to made-to-measure furniture for living rooms, bedrooms, bathrooms, wardrobes, children's rooms, dining rooms, utility rooms, and home offices, sold through owned showrooms and a 150+ partner dealer network in Austria.

Product overview

HAKA Kuche is an Austrian family business in its third generation, manufacturing custom-made kitchens and furniture since 1930. The company produces 100% in Austria (Traun, Upper Austria) with a unique 9-working-day delivery time. The core product is custom-designed kitchens featuring the proprietary COOKpit ergonomic planning philosophy and the premium i9 line with OFIN super-matte surface technology. Beyond kitchens, HAKA offers comprehensive room-by-room furniture solutions including living rooms, bedrooms, bathrooms, children's rooms, wardrobes, home offices, dining rooms, and utility rooms—all manufactured in carpenter quality and available as complete home furnishing concepts from a single source.

Differentiator

Problem solved

Functional benefit

Products and services

• HAKA Custom Kitchens

Quantifiable outcome

• 9-workday production time compared to industry standard of 8-10 weeks
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• BlumcoreTechnology or IntegrationPremium hardware supplier providing BLUM LEGRABOX drawer systems (up to 70kg load capacity) and BLUM CLIP TOP hinges (standard in Onyxschwarz/onyx black). These premium components are integral to HAKA's quality positioning and differentiate from competitors using standard hardware.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Dan Küchen: Austrian kitchen manufacturer selling custom and semi-custom kitchens through an Austrian dealer network. Closely comparable on country footprint, custom kitchen positioning, and dealer-led GTM motion.
• Team 7: Austrian premium custom kitchen and furniture manufacturer with comparable Tischlerqualität craftsmanship positioning and Austrian production. Overlaps directly with HAKA on custom kitchens and whole-home wooden furniture for the same Austrian homeowner segment.
• Burger Küchen: Austrian custom kitchen manufacturer producing kitchens to individual specifications, serving the same Austrian dealer and homeowner channel as HAKA. Comparable on custom-made positioning and regional dealer-driven distribution.
• Ewe Küchen: Austrian kitchen manufacturer focused on custom-made kitchens with in-country production and a dealer network across Austria. Competes head-to-head with HAKA on bespoke kitchen planning, premium positioning, and the Austrian homeowner segment.

Broad incumbents

• Kika / Leiner: Large Austrian furniture and kitchen retail chain offering kitchen planning alongside broader home furnishings. Competes with HAKA for Austrian kitchen and home-furnishing wallet share but as a high-volume multi-category retailer rather than a custom manufacturer.
• Häcker Systeme: Large German kitchen manufacturer with broad product lines and international dealer footprint, including presence in Austria. Competes with HAKA on kitchen quality and dealer reach but operates at significantly larger scale and wider geographic scope.
• Nolte Küchen: One of Germany's largest kitchen manufacturers with extensive dealer coverage in Austria. Competes on kitchen quality and configurability but at much higher volume and with broader international reach than HAKA.
• Schüller Möbelwerk: Major German kitchen manufacturer supplying kitchens through a broad dealer network across German-speaking markets including Austria. Overlaps with HAKA on premium kitchen manufacturing and Austrian dealer channel.

Regional players

• Pino Küchen: German kitchen brand with distribution presence in Austria via dealer partners. Competes with HAKA in Austrian kitchen showrooms but with primary manufacturing scale and brand recognition centered in Germany.

Others

• Blum: Austrian premium hardware supplier (hinges, drawer systems) that supplies BLUM LEGRABOX and CLIP TOP components integral to HAKA's quality positioning. Not a competitor but a strategic upstream partner shaping HAKA's product differentiation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/haka
• Facebookfacebook.com/hakakueche
• LinkedInlinkedin.com/company/haka-k%C3%BCche-gmbh
• Instagraminstagram.com/haka.at
• Xx.com/hakakueche

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HAKA Kuche