pino kuchen
pino Küchen is a privately held German kitchen furniture manufacturer (founded 1994, ~290 employees) that designs and produces modular fitted kitchens sold exclusively through a nationwide network of furniture retailers and kitchen specialists across Germany.
- Company typePrivate
- Founded1994
- HeadquartersCoswig (Anhalt), Germany
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What pino kuchen does
pino Küchen GmbH & Co. KG is a privately held German kitchen furniture manufacturer founded in 1994 and headquartered in Coswig (Anhalt). The company designs and produces fitted kitchens and modular kitchen components at a single 172,000 square meter production facility, with stated capacity of 100,000 kitchens annually. Its product system is built around a modular grid-based architecture that customers configure via choice of front series (PN 80 through PN 500), worktops, handles, and built-in appliances from partner brands including AEG, Beko, Bora, Electrolux, Elica, and Laurus. Differentiated feature tiers include TIP-ON handle-free opening, Anti-Fingerprint ultra-matte surfaces, and a 120cm deep worktop option.
The company operates an exclusive B2B2C go-to-market model: kitchens are sold only through furniture retailers and kitchen specialists (Möbelhäuser and Küchenfachgeschäfte) across Germany, with no direct-to-end-consumer sales channel except a small second-choice outlet in Mühlstedt selling discounted items with minor defects. Pricing is quote-based and undisclosed publicly, anchored on a "MiniMax" principle (maximum kitchen equipment at minimum prices), with standard delivery in 3-4 weeks and an expedited 6-10 business day option. Marketing is executed through a dealer locator website, social channels (Facebook, Instagram, YouTube), trade shows (including Sadecc Paris since 2021), and a 360° virtual showroom tour; a dedicated dealer portal supports B2B partners with order tracking and media assets.
pino reports approximately 280-290 employees and holds multiple quality and sustainability certifications, including RAL Goldenes M (2023), Made in Germany, PEFC (2024), Klimapakt / DGM-Klimalabel, TÜV Rheinland safety, and TÜV Austria management system certification. The legal entity is a limited partnership with pino Beteiligungs GmbH as the general partner; management is led by Geschäftsführer Jörg Deutschmann and Heiko Drost. The company has no disclosed institutional investors, funding rounds, or M&A activity.
pino kuchen firmographics
Firmographics- Name
- pino kuchen
- Legal name
- pino Küchen GmbH & Co. KG
- Website
- https://pino.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Short description
- pino Küchen is a privately held German kitchen furniture manufacturer (founded 1994, ~290 employees) that designs and produces modular fitted kitchens sold exclusively through a nationwide network of furniture retailers and kitchen specialists across Germany.
- Ownership category
- akta.pro rank
pino kuchen industry classification
Industry- Product category
- Fitted Kitchen Furniture
- NAICS
- Wood Kitchen Cabinet and Countertop Manufacturing (33711), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industry
- Kitchen Cabinet & Drawer Organization (Dishes, Cookware, Utensils) (HSAFACAD)
Keywords
Where pino kuchen is headquartered
LocationHeadquarters
- HQ city
- Coswig (Anhalt)
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
pino kuchen business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Kitchen Furniture Sales: Revenue from manufacturing and selling complete kitchen units and components through a dealer network of furniture stores and kitchen specialists. The company also operates a second-choice direct sales outlet for discounted items with minor defects.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
pino kuchen product offering
Product offeringCore offering
pino K\u00fcchen designs and manufactures fitted kitchens and modular kitchen furniture (PN series product lines) at a 172,000 square meter facility in Coswig (Anhalt), Germany, producing approximately 100,000 kitchens per year. The portfolio includes configurable kitchen units, cabinet fronts, worktops, handles, built-in appliances from partner brands, kitchen accessories, and utility room solutions. Sales are executed exclusively through a nationwide network of furniture retailers and kitchen specialists, supported by a B2B dealer portal and complemented by a small second-choice outlet for discounted items.
Product overview
pino kuchen is a German kitchen furniture manufacturer offering a modular fitted kitchen system. The core product portfolio consists of multiple kitchen lines (PN 80, PN 100, PN 105/100, PN 210, PN 215, PN 220, PN 435, PN 500) that customers configure with choice of cabinet fronts, carcasses, worktops, handles, and built-in appliances. The system is complemented by add-on modules including kitchen components (fronts, worktops, handles, appliances), the 120cm deep worktop option, handle-free TIP-ON technology, Anti-Fingerprint coating, kitchen accessories (storage solutions, lighting), utility room solutions, and a B2B dealer portal. Kitchens are sold exclusively through furniture retailers and kitchen specialists, with delivery in 2-4 weeks. The company also operates a second-choice outlet for discontinued items.
Differentiator
Problem solved
Functional benefit
Products and services
- Fitted Kitchens (K\u00fcchen, PN Series) Complete fitted kitchen systems offered across multiple PN design series (PN 80, PN 100, PN 105, PN 210, PN 215, PN 220, PN 435, PN 500) in configurations including L-shape, U-shape, single-line, island, and two-part kitchens. Configurable with color, front, worktop, handle, and built-in appliance choices; sold through pino's dealer network.
- Kitchen Components (K\u00fcchenkomponenten) Individual kitchen components for configuring or refurbishing a kitchen: cabinet fronts (PN80 melamine through PN500 series in multiple colors and finishes), carcasses, worktops in wood, stone, marble, and concrete decors (25mm or 38mm thickness), handles and handle recesses, decorative niches, and built-in appliances from partner brands AEG, Beko, Bora, Electrolux, Elica, and Laurus.
- Kitchen Accessories (K\u00fcchenzubeh\u00f6r)
Quantifiable outcome
- 3-4 week standard delivery time
- +1 more outcomes
Companies that use pino kuchen
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
pino kuchen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature3 records
pino kuchen partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- PieregminorPartnership with printing company Piereg for sustainability initiatives. In 2025, Piereg planted tree seedlings in Grunewald, Berlin as part of a sustainability project linked to pino's printing orders.
- Workwise GmbHcoreRecruitment platform provider used by pino for job applications. Job seekers apply through Workwise platform at pino-kuechen.workwise.io.
- AEGminorAppliance brand available as part of pino kitchen components. AEG appliances can be integrated into pino kitchen designs.
- BekominorAppliance brand available as part of pino kitchen components. Beko appliances can be integrated into pino kitchen designs.
- BoraminorAppliance brand available as part of pino kitchen components. Bora appliances can be integrated into pino kitchen designs.
- ElectroluxminorAppliance brand available as part of pino kitchen components. Electrolux appliances can be integrated into pino kitchen designs.
- ElicaminorAppliance brand available as part of pino kitchen components. Elica range hoods and appliances can be integrated into pino kitchen designs.
- LaurusminorAppliance brand available as part of pino kitchen components. Laurus appliances can be integrated into pino kitchen designs.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
pino kuchen competitors and assessment
Company assessmentDirect peers
- Nobilia: Nobilia is Europe's largest kitchen furniture manufacturer, headquartered in Verl, Germany, producing modular fitted kitchens with comparable product offerings across multiple style and price tiers. Closest direct competitor to pino Küchen, sharing the same German dealer-led B2B2C distribution model and similar modular planning philosophy.
- Häcker Systematische Möbel: Häcker is a leading German kitchen furniture manufacturer producing modular fitted kitchens distributed through specialist dealers, with comparable product lines and shared focus on the value-to-mid-premium segment. Directly competes with pino on German dealer shelves and on similar feature-driven product categories.
- Nolte Küchen: Nolte Küchen is a major German fitted kitchen producer with broad dealer distribution and comparable modular kitchen systems. Competes with pino in the German dealer channel on similar price-performance positioning and product breadth.
- Schüller Möbelwerk: Schüller is a German family-owned kitchen furniture manufacturer offering modular kitchen systems sold through specialist dealers. Direct peer on production model, distribution model, and target consumer segment.
- Burger Küchenmöbel: Burger is a German kitchen furniture manufacturer producing value-segment fitted kitchens through furniture specialist dealers. Comparable to pino on price positioning, German dealer-led distribution, and modular kitchen product architecture.
- Held Möbel: Held Möbel is a German kitchen furniture manufacturer with comparable modular product offering and dealer-led distribution across Germany and parts of Europe. Comparable mid-tier German competitor with similar product features and consumer positioning.
- Express Küchen: Express Küchen is a German value-segment kitchen furniture manufacturer (part of the Alno/Nolte peer group historically) producing modular fitted kitchens through specialist dealers. Closely comparable to pino on price positioning, dealer-led distribution, and modular product architecture.
Broad incumbents
- IKEA (Inter IKEA / Ingka): IKEA offers a broad kitchen furniture range globally, including modular fitted kitchens sold through its own retail stores and online configurator. Competes indirectly with pino in the same consumer kitchen furniture category but with much broader portfolio and DTC distribution model.
- XXXLutz Küchenstudios: XXXLutz operates large kitchen showroom studios across Germany and Europe, sourcing from multiple kitchen manufacturers including pino and competing brands. Represents an important retailer-customer channel for pino as well as a competing end-consumer offer in the same fitted kitchen category.
Emerging players
- Rotpunkt Küchen: Rotpunkt is a German kitchen manufacturer focusing on design-oriented and sustainability-certified modular kitchens sold through independent dealers. Niche overlap with pino in dealer-led German distribution with stronger design-led differentiation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
pino kuchen social profiles
Digital presencepino kuchen compliance and trust
Trust signalCompliance9 records
pino kuchen financial estimates
Financial estimateRevenue estimate
Valuation estimate
pino kuchen leadership team
Management profileNumber of profiles
Profiles3 records
pino kuchen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pino kuchen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pino kuchen
What does pino kuchen do?
pino K\u00fcchen designs and manufactures fitted kitchens and modular kitchen furniture (PN series product lines) at a 172,000 square meter facility in Coswig (Anhalt), Germany, producing approximately 100,000 kitchens per year. The portfolio includes configurable kitchen units, cabinet fronts, worktops, handles, built-in appliances from partner brands, kitchen accessories, and utility room solutions. Sales are executed exclusively through a nationwide network of furniture retailers and kitchen specialists, supported by a B2B dealer portal and complemented by a small second-choice outlet for discounted items.
Is pino kuchen a public or private company?
pino kuchen is a private company. It is classified as management employee owned and is currently operating.
When was pino kuchen founded?
pino kuchen was founded in 1994.
Where is pino kuchen based?
pino kuchen is headquartered in Coswig (Anhalt), Germany, in the Europe region.
How does pino kuchen make money?
One revenue line is on record: kitchen Furniture Sales.
Who are pino kuchen's main competitors?
Direct peers on record are Nobilia, Häcker Systematische Möbel, Nolte Küchen, Schüller Möbelwerk, Burger Küchenmöbel, Held Möbel and Express Küchen. Broad incumbents are IKEA (Inter IKEA / Ingka) and XXXLutz Küchenstudios. Rotpunkt Küchen is listed as an emerging player.
Does pino kuchen have an API?
No public API is recorded for pino kuchen.
What industry is pino kuchen in?
pino kuchen's product category is Fitted Kitchen Furniture. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAFACAD, Kitchen Cabinet & Drawer Organization (Dishes, Cookware, Utensils). Its NAICS code is 33711 and its SIC code is 2511.