What Financial Relations does

Financial Relations is a German B2B communications and public relations agency headquartered in Bad Homburg, operating for approximately 25 years as a privately held GmbH. The firm delivers five service pillars: public relations, investor relations, strategic consulting, B2B communication, and advertising and marketing. It positions itself as an outsourced media unit for listed companies and capital-markets clients, with a portfolio spanning Deutsche Bank, Deutsche Börse, Clearstream, BASF, Continental, Audi, Daimler-Benz, Merck, Fresenius, and biotest, and claims over 100 capital market projects managed across its operating history. Vertical focus is concentrated in regulated and capital-markets-heavy sectors including finance, precious metals, medical technology, pharmaceuticals, legal services, and industrial B2B.

The firm operates with a small team of 1-10 employees, led by Managing Director Jörn Gleisner, and its senior consultants are described as having backgrounds at banks, Deutsche Börse, and other listed companies. AI tooling is integrated across service workflows covering process automation, predictive analytics, recommendation engines, anomaly detection, content generation, and crisis management. The company maintains a strategic partnership with Financial Network (financial-network.eu), which extends its distribution into an associated financial media and events ecosystem. The business model is bespoke professional services with undisclosed pricing and contract structures, targeting enterprise clients across European and international markets.

Name

Financial Relations

Legal name

financial relations gmbh

Website

https://financial-relations.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Financial Relations is a German B2B public relations and investor relations agency based in Bad Homburg serving enterprise clients in finance, healthcare, and industrial sectors. The firm provides strategic communications, PR, IR, and marketing services as an outsourced media unit for listed companies and banks.

Ownership category

akta.pro rank

Product category

Public Relations and Corporate Communications Services

NAICS

Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

B2B / Industrial Market Research (MPAAALAA), B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Public relations services
• Investor relations consulting
• B2B communications
• Corporate communications agency
• Capital markets communications

Headquarters

HQ city

Bad Homburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communications Consulting Services: Professional services revenue from providing corporate communications, public relations, investor relations, strategic consulting, B2B communication, and advertising & marketing services to B2B clients across specialized industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

financial relations gmbh is a B2B communications agency that operates as an outsourced media unit for clients, providing integrated public relations, investor relations, strategic consulting, B2B communication, and advertising & marketing services. The agency serves companies in specialized B2B sectors including finance and capital markets, precious metals, medical technology, pharmaceuticals, law firms, and industrial clients (automotive, chemicals, plastics, aerospace). Services include press office operations, IPO and capital market communications support, trade fair and event communications, content production, and AI-augmented PR workflows.

Product overview

Financial Relations (fr financial relations gmbh) is a B2B PR and marketing communications agency headquartered in Bad Homburg, Germany, founded nearly 25 years ago. The company operates as a single unified service offering rather than a software product platform. Their core portfolio consists of five integrated service pillars: Public Relations (including external press offices, press releases, and media placement), Investor Relations (capital market communications and IPO support), Strategic Consulting (brand positioning and communications strategy), B2B Communication (trade fair, showroom, and event management), and Advertising & Marketing (comprehensive marketing mix execution). The company specializes in B2B sectors including finance, precious metals, medical technology, pharmaceuticals, law firms, and industrial clients. Services are delivered through an outsourced media unit model, working as an extension of clients' internal teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations External press office operations including press releases, business articles, interviews, press conferences, and media placement. Coverage spans life sciences, biotechnology, medical technology, chemicals, plastics, and finance sectors.
• Investor Relations Capital market communications advising companies on going public, investor access, and financial communications. Consultants have backgrounds at banks, investment houses, listed companies, and Deutsche Börse; the team has completed over 100 capital market projects.
• Strategic Consulting Strategic communications consulting in public relations, marketing, and financial communications to establish company positioning in the market, drawing on more than 20 years of agency experience.
• B2B Communication Professional presentations at trade fairs and showrooms, business networking, and customer events including communication concepts, multimedia content, exhibit design, and stand construction for B2B clients.
• Advertising & Marketing Sales-oriented marketing planning with an intelligent marketing mix including advertisements, publications, audiovisual media, social media, internet platforms, PR, and events.

Named customers23 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Partnerships

One partnership is on record.

• Financial Network (financial-network.eu)coreStrategic or Co-development PartnerNetwork partner for market intelligence and financial writing services. Provides companies with experience, know-how, individual strategy and tools to operate successfully on the capital market and for IPO support. IR consultants offer international connections through this network partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• IWK Communication Partner: German agency specializing in investor relations, corporate communications, and financial PR for listed and IPO-aspiring companies. Closely mirrors Financial Relations' IR-heavy service mix and German Mittelstand client base.
• Faktor 3 AG: Hamburg-based B2B communications agency serving clients in finance, technology, and industrial sectors. Comparable in B2B PR focus, vertical specialization, and German mid-market client profile.
• Kirchhoff Consult AG: Germany-based financial communications and investor relations firm advising listed companies, IPO candidates, and mid-caps. Directly comparable to Financial Relations given overlapping IR, PR, and capital markets services for German-speaking enterprise clients.
• Hering Schuppener: German strategic communications and investor relations consultancy serving DAX-listed corporations and large mid-caps. Directly comparable in IR/capital-markets communications and B2B positioning, though operating at larger scale.
• CROSSALLIANCE communication GmbH: Munich-based IR and corporate communications firm focused on listed companies, IPOs, and capital markets transactions. Directly comparable in IR-heavy service mix, German-market focus, and small-mid cap client base.

Broad incumbents

• FTI Consulting (Strategic Communications): Global consulting firm with a substantial strategic communications segment serving financial services, healthcare, and industrial clients. Comparable in B2B communications and IR but at much larger scale with proprietary research and data.
• Grayling: International communications agency with strong European presence and B2B/capital markets expertise. Comparable in cross-border communications and IR but broader in scope and footprint than Financial Relations.
• Edelman (Germany): Global PR firm's German operations serving enterprise B2B, healthcare, and financial services clients. Comparable in B2B PR scope but with significantly larger headcount, broader service offering, and global network.
• Brunswick Group: Global advisory firm specializing in critical issues, investor relations, and corporate communications. Comparable in IR and corporate positioning services but operates at significantly larger scale with global reach.
• Kekst CNC: International strategic communications firm with strong IR and capital markets advisory practice. Comparable in high-stakes financial communications and B2B positioning but operates at larger scale across multiple geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fr-financial-relations-gmbh
• Instagraminstagram.com/fr_financial_relations

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Relations