CROSS ALLIANCE – Agentur für Finanzkommunikation & ESG

What CROSS ALLIANCE – Agentur für Finanzkommunikation & ESG does

CROSS ALLIANCE – Agentur für Finanzkommunikation & ESG, operating as CROSS ALLIANCE communication GmbH, is a German owner-managed boutique agency founded in 2011 that provides financial communications and ESG advisory services to listed companies and IPO candidates. Its client base is concentrated in the DACH listed-equity market, with named mandates across MDAX, TecDAX and SDAX issuers (for example elexis AG, for which it has won "Exemplary Annual Reports" awards) and a stated positioning as one of the top-4 financial communications agencies in Germany. The firm is headquartered in Gräfelfing near Munich and operates a second location in Düsseldorf.

The service offering is structured around seven core lines: Investor Relations, Public Relations, Capital Markets/IPO advisory, Financial Reporting, Hauptversammlungen (annual general meeting management), ESG/CSR communications, and Media Training. The firm monetises through project-based retainers and mandates typical of senior PR/IR boutiques, with senior partners (Reinhard Schlemmer, Dr. Götz Schlegtendal, Michael Knecht, Sven Jagusch, Alexandra Hachenberg) typically serving as the primary client contact. GTM is referral-driven, anchored in personal relationships within the German C-suite and sell-side community.

CROSS ALLIANCE runs no proprietary technology platform and has no disclosed AI/ML capabilities; the offering is labour-intensive advisory and execution work. To extend reach beyond its 7-person team, the firm maintains a cooperation network with Reichert Capital Partners, ESG ALLIANCE, Montega AG/HIT, Paradots, Newskontor and Aalto Capital, which together cover ESG, capital markets, research and investor-relations workflows that would not be economic to build in-house at this scale. The firm is privately held, owner-managed, and has no disclosed funding rounds or external investors.

Name

CROSS ALLIANCE – Agentur für Finanzkommunikation & ESG

Legal name

CROSS ALLIANCE communication GmbH

Website

https://crossalliance.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

CROSS ALLIANCE is a German owner-managed boutique agency (founded 2011, 7 employees, Munich/Gräfelfing and Düsseldorf) that provides financial communications, investor relations, capital markets, AGM and ESG advisory services to MDAX, TecDAX and SDAX issuers and IPO candidates.

Ownership category

akta.pro rank

Product category

Financial Communications Advisory

NAICS

Management Consulting Services (54161), Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

Keywords

• Financial communications advisory
• Investor relations services
• ESG consulting services
• IPO communication advisory
• Financial reporting advisory

Headquarters

HQ city

Gräfelfing/München

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Financial Communications Advisory Services: CROSS ALLIANCE generates revenue through professional advisory and consulting services for listed companies and those preparing for IPO. The firm provides tailored communication strategies across investor relations, financial reporting, ESG consulting, capital markets communication, annual general meetings, and crisis communication. Services are delivered by experienced IR and communications experts, including former executives of listed companies, financial journalists, and ESG analysts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CROSS ALLIANCE is an owner-managed boutique advisory firm delivering strategic financial and corporate communications services to listed companies (MDAX, TecDAX, SDAX) and pre-IPO candidates in the DACH region. Its offerings span investor relations, equity story development, financial reporting, ESG/sustainability advisory, IPO and capital markets communication, annual general meeting support, crisis communication, and media training. Services are delivered by senior IR and communications experts with backgrounds as listed-company executives, financial journalists, and ESG analysts.

Product overview

CROSS ALLIANCE is a boutique owner-managed financial communications agency offering a modular portfolio of advisory services centered on strategic financial and corporate communication. The core offering spans six integrated service lines: Investor Relations (IR advisory, equity stories, investor targeting), Public Relations (media relations, press releases, SEO copywriting), Capital Markets/IPO Communication (full IPO cycle support, bond issues, capital increases), Financial Reporting (annual/quarterly reports, presentations, IR websites), Hauptversammlungen (AGM project management and support), and ESG/CSR Communication (sustainability strategy, reporting, risk analysis, ESG seals). A seventh service line, Medientraining & Coaching, trains executives for financial media appearances. The offering is delivered by senior IR and communications experts backed by a network of specialist partners including ESG ALLIANCE (sustainability), Reichert Capital Partners (capital markets), and Aalto Capital (corporate finance/bonds). The agency operates exclusively for listed companies and pre-IPO candidates, with clients served by a dedicated senior contact drawing on the full CROSS ALLIANCE team and its partner ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• ESG ALLIANCE: Partner network for comprehensive ESG advisory services, including sustainability strategy development, compliance and governance consulting, risk analysis and management, and objective evaluation of ESG communications with award of ESG seals.

Quantifiable outcome

• Annual report for elexis AG (SDAX) recognized by German Standard for 'Exemplary Annual Reports'

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• Reichert Capital PartnerscoreStrategic or Co-development PartnerStrategic partnership with founder Jochen Reichert who brings over 25 years of capital market experience. RCP25.COM complements CROSS ALLIANCE's advisory portfolio with expertise in investor targeting, equity story development, fundamental analysis, corporate finance, and cost of capital. Jochen Reichert has experience as sell-side equity analyst, portfolio advisor, investor, and IR consultant.
• ESG ALLIANCEcoreStrategic or Co-development PartnerComprehensive ESG advisory network providing sustainability strategy integration, implementation support, internal and external communication, and legal compliance. Services include sustainability strategy development, code of conduct creation, governance compliance, risk analysis, and ESG communications assessment with seal certification. Sara Pinto serves as CEO of ESG ALLIANCE.
• Montega AG / Hamburg Investors Days (HIT)flagshipGTM or Marketing PartnerCROSS ALLIANCE supports the Hamburg Investors Days (HIT), the leading capital market conference in northern Germany for small and mid-cap companies from the DACH region. Montega AG is a prominent independent research firm focused on German SMEs with coverage of MDAX, TecDAX, SDAX, and selected small cap stocks.
• NewskontorminorStrategic or Co-development PartnerPR agency partnership specializing in business and finance, providing targeted high-quality advice on communication matters ensuring best-in-class advisory services.
• Aalto CapitalminorStrategic or Co-development PartnerCorporate finance partnership for international clients developing customized solutions for bonds and debentures. Aalto Capital operates from London, Munich, Helsinki, Stockholm, Zurich, and New York offices, serving as trusted advisor for corporate finance, capital markets, and M&A transactions.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Better Orange IR & HV AG: Direct German competitor specializing in investor relations and annual general meeting support — exactly the same service lines as CROSS ALLIANCE. Alexandra Hachenberg joined CROSS ALLIANCE in 2025 from Better Orange after 16+ years, evidencing direct talent and client competition.
• Kirchhoff Consult: German advisory firm offering investor relations, financial reporting, and ESG/CR consulting to listed companies. Dr. Götz Schlegtendal began his career at Kirchhoff Consult, reflecting deep overlap in service portfolio and DACH client base.
• Haubrok Investor Relations: Direct German competitor in IR advisory for listed companies, including compensation reports, AGMs, and ongoing IR work. Michael Knecht joined CROSS ALLIANCE in 2023 after a stint at Haubrok, evidencing direct talent and client competition.
• cometis AG: German IR and corporate communications agency focused on small and mid-cap listed companies, providing investor relations, financial communications, and ESG advisory — a close functional and segment competitor.
• edicto GmbH: Frankfurt-based IR and corporate communications agency serving listed SMEs and mid-caps in Germany — directly comparable in target client base (TecDAX/SDAX companies) and core IR/PR service offering.
• Instinctif Partners (Germany): Direct competitor in DACH financial communications and IR advisory. Two CROSS ALLIANCE senior hires (Schlegtendal, Knecht) joined from Instinctif's Munich office, underscoring head-to-head competition for the same mid-cap and listed-company mandates.
• GFD Finanzkommunikation: German financial communications boutique focused on listed companies, providing IR, financial PR, and capital markets communications in the same DACH mid-cap segment.

Broad incumbents

• Brunswick Group: Global advisory firm offering IR, capital markets communications, and ESG advisory. Competes for mandates from larger DACH listed companies and cross-border transactions, but as a multi-region incumbent rather than a focused DACH boutique.
• H/Advisors Kirchhoff (formerly Havas): DACH-focused subsidiary of H/Advisors providing strategic financial communications, IR, and ESG advisory to listed companies. Operates as part of a broader global network, making it a wider-portfolio incumbent rather than a boutique.
• FTI Consulting (Strategic Communications): Global strategic communications and investor relations advisory with a substantial DACH presence. Larger, broader portfolio (capital markets, M&A communications, public affairs) but competes directly for IR mandates from German listed companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/crossalliance

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CROSS ALLIANCE – Agentur für Finanzkommunikation & ESG