What Harpers Feeds does

Harpers Feeds, trading as Harpers Home Mix Ltd., is a family-run animal feed manufacturer founded in 1992 and headquartered in Holsworthy, Devon. The company produces compound and blended feed products under named ranges including County Game Feeds and the Planet Range, serving farmers, smallholders, gamekeepers and commercial livestock operators across South West England, North West England and Wales.

Its operations are built around an in-house milling capability at the Holsworthy site, supplemented by depot/delivery coverage across its regional footprint. A c. £1 million Tietjen industrial grinder investment in 2025 expands in-house milling capacity, and a 2025 supply partnership with Stonegate (a UK egg and poultry producer) extends reach into commercial poultry feed. The company also offers feed sampling services to support on-farm nutritional decisions.

The business model is a regional B2B/B2C manufacturer-distributor: feed is formulated and milled in Devon, then sold by tonnage to farmers, smallholders and gamekeepers, with capital sourced partly through agricultural grant programmes (notably the EU Agricultural Fund in 2021). Revenue mechanics are volume-based on commodity feed pricing, with margin exposure to raw-material input costs and agricultural cycles; no disclosed revenue, ARR or per-employee productivity figures were available in the source material.

Name

Harpers Feeds

Legal name

Harpers Home Mix Ltd.

Website

https://harpersfeeds.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Short description

Harpers Feeds (Harpers Home Mix Ltd.) is a family-run, Devon-based animal feed manufacturer founded in 1992, producing compound and blended feeds for farmers, smallholders, gamekeepers and commercial livestock customers across South West England, North West England and Wales.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (31111), Support Activities for Animal Production (115210)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), All-Stock & General-Purpose Complete Feeds (Multi-Species) (AFADAIAB), Game Bird Feed (Quail, Pheasant, Partridge) (AFADACAG)

Keywords

• Animal feed manufacturing
• Compound feed supply
• Livestock nutrition services
• Ruminant feed blends
• On-farm feed advisory

Headquarters

HQ city

Holsworthy

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Animal Feed Manufacturing and Sales: Manufactures and supplies animal feeds in various forms (compounds, blends, coarse mixes, pellets, rolls) for beef and dairy cattle, sheep, horses, pigs, poultry and game birds. Products sold in bulk and bagged formats with delivery across the South West and North West England/Wales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Harpers Feeds manufactures and supplies fixed-formulated animal feeds in blends, compounds, coarse mixes, pellets, and rolls for beef and dairy cattle, sheep, horses, pigs, poultry, turkeys, and game birds. The company also provides on-farm technical services from qualified Feed Specialists, including body condition scoring, locomotion scoring, ration formulation, and forage, soil, and water sampling. Products are sold in bulk and bagged formats with delivery across South West England, North West England, and Wales.

Product overview

Harpers Feeds is a family-run agricultural feed mill founded in 1992, offering a comprehensive portfolio of animal feeds. The product portfolio includes ruminant feeds (calf, dairy, dry cow, beef, sheep), monogastric feeds (pig, poultry, turkey, horse), and specialty feeds (County Game Feeds). Products are available in blends, compounds, coarse mixes, pellets and rolls. Key branded ranges include the Triple Top Range (with Levucell yeast), Glycogenic Range (for high DM silages), and Planet Range. The company provides fixed formulated feeds ensuring consistent performance, with technical on-farm services and customer support. They also offer supplementary products including straights, blends, forage additives, minerals, and fertilisers.

Differentiator

Problem solved

Functional benefit

Brands

• Planet Range: Product range offered by Harpers Feeds
• Triple Top Range

Products and services

• Calf Feeds Fixed-formulated calf feeds in blends, compounds, coarse mixes, pellets and rolls for dairy and beef calves from birth through to weaning. Includes products such as Harpers Calf Performer Nuts (18% crude protein), Harpers 18% Calf Rearing Molassed Mix, and Top Calf Course Mix + BioMos.
• Dairy Feeds Fixed-formulated dairy compound and blended feeds for high-producing dairy herds, including parlour feeds and production rations designed to support milk yield, butterfat and protein percentages.
• Dry Cow Feeds Specialized transition and dry cow feeds including X-Zelit calcium binder for transition cows to prevent milk fever, fed at 500g/head/day for two weeks before calving.
• Beef & Growing Cattle Feeds Beef finishing feeds, growing cattle rations, and suckler cow and calf feeds including Harpers 16% Beef Finisher Molassed Mix and Harpers Premier Beef Molassed Mix (14% crude protein maize-based blend with Levucell yeast).
• Sheep & Lamb Feeds Sheep and lamb feeds including creep feeds, lamb finishing, and ewe nutrition products such as Lamb Start 2 Finish Pellets and Lamb Finisher Nuts.
• Pig Feeds Species-specific compound and blended pig feeds for commercial and smallholder pig production.
• Poultry Feeds Compound poultry feeds for layers and broilers, manufactured as high-quality meal using Tietjen grinders at the Holsworthy mill. Harpers Feeds is an approved supplier to Stonegate poultry producers throughout the Southwest.
• Turkey Feeds Compound turkey feeds formulated for commercial turkey production.
• Horse Feeds Compound horse feeds available in an extensive range of pack sizes.
• County Game Feeds Specialized feeds for game birds, sold as a distinct product line.
• Triple Top Range Premium beef feed range combining wheat, maize and barley with highly digestible proteins and sugars. The cubing process reaches 65°C during manufacturing, pre-digesting starch into a more available form, and includes Levucell live yeast for rumen function support. Triple Top Beef Nuts is the flagship product.
• Glycogenic Range Dairy feed range specifically designed to fizz up high DM silages with balanced starch and sugar from multiple starch and protein sources. Available in 14, 16, 18, 20, 22 or 24% protein levels and includes Levucell live yeast.
• Planet Range Specialized feed range including Planet Blend, a soya-free glycogenic parlour feed blend for dairy parlour feeding.
• Straights & Blends (Supplementary Feed) Single-ingredient straights and supplementary blended feeds sold alongside the company's manufactured compounds. Includes straights, blends, forage and feed additives, minerals, and fertilisers.
• Forage and Feed Additives Feed additives and forage supplements sold to complement manufactured compound feeds.
• Minerals Mineral supplements sold as part of the supplementary feed range for livestock nutrition.
• Fertilisers Fertiliser products sold alongside animal feed as part of the supplementary range.
• Technical Services (Forage, Soil & Water Sampling) On-farm technical services provided by qualified Feed Specialists including body condition scoring, locomotion scoring, ration formulation, and forage, soil, and water sampling for livestock farms.

Quantifiable outcome

• Farm reduced purchased feed costs from 13.5p/litre to 10.08p/litre
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• StonegateminorStrategic or Co-development Partner · 1 December 2025Harpers Feeds has become an approved supplier to Stonegate poultry producers throughout the Southwest, with early results demonstrating clear performance benefits on farm.
• Matt DymondminorOthersMatt Dymond is a Feed Specialist at Harpers Feeds who won the National Expertise award at the National SQP (Suitably Qualified Person) awards in London. This recognition highlights the expertise within the Harpers Feeds team.
• Stronger Together InitiativeminorOthersHarpers Feeds has become a Business Sponsor of the Stronger Together initiative to help ensure modern slavery is not taking place within their business or supply chain, demonstrating commitment to ethical sourcing.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wynnstay Group: Welsh/UK agricultural supplier manufacturing and distributing compound feeds, blends, and minerals for ruminants and poultry, with a strong direct-to-farm technical advisory service — overlaps directly with Harpers' product portfolio and customer profile across Wales and the borders.
• NWF Agriculture: UK feed manufacturer (part of the NWF Group) producing dairy, beef, and sheep compounds and blends, supplied direct-to-farm with technical support — a like-for-like regional competitor to Harpers' ruminant feed business.
• Mole Valley Farmers: Farmer-owned cooperative with its own compound feed mill producing ruminant and monogastric feeds, sold alongside a wide agricultural retail range — directly comparable vertically-integrated feed manufacturer competing for the same South West/Welsh farmer customer.
• Massey Feeds: Sibling company within the same Massey Harpers Feed Group; manufactures and supplies compound animal feeds across the North West of England and Wales, sharing the same fixed-formulation philosophy, ruminant-focused product range, and direct field-sales model as Harpers Feeds.
• BOCM Pauls: UK compound feed brand (now within ForFarmers) producing compounds, blends, and meals for dairy, beef, sheep, and pigs with bulk and bagged distribution — directly comparable product offering and customer base to Harpers.
• Carrs Billington: UK manufacturer and supplier of compound animal feeds, blends, straights, and minerals operating across northern England, Scotland and the Midlands; competes with Harpers on dairy/beef/sheep nutrition with its own field-technical advisory model.

Broad incumbents

• ForFarmers: Largest compound feed manufacturer in the UK/Europe; offers the full portfolio of ruminant, pig, and poultry feeds that Harpers produces, but at national and pan-European scale via multiple mills — the closest large-scale incumbent benchmark for Harpers' product set and routes-to-market.

Others

• Trouw Nutrition: Global animal nutrition company supplying premixes, feed specialties, and technical expertise (already a content partner of Harpers via on-farm meetings); an upstream supplier/technology partner whose specialty feed additives (e.g., Levucell) feed directly into compound feed manufacturing.
• Stonegate Farmers: UK poultry integrator and egg supplier that is now an approved-supply customer of Harpers Feeds; representative of the downstream poultry production customers Harpers is targeting through its new Tietjen-grinder-led poultry feed push.

Regional players

• Crediton Milling: Devon-based compound feed mill producing dairy, beef and sheep feeds with on-farm nutritional support — a hyper-local competitor operating in the same South West region and broadly the same product categories as Harpers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/harpersfeeds
• YouTubeyoutube.com/channel/UCiDl-buo6QC1zos7dEdI8FA
• Facebookfacebook.com/HarpersFeeds
• LinkedInlinkedin.com/company/harpers-feeds
• Instagraminstagram.com/harpers_feeds/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harpers Feeds