Massey Feeds

What Massey Feeds does

Massey Feeds, legally Massey Bros (Feeds) Ltd., is a UK-based family-owned manufacturer of compound animal feeds founded around 1900 and headquartered in Holmes Chapel, Cheshire. The company manufactures and supplies a comprehensive range of livestock nutrition products covering ruminants (beef, dairy, calf and growing, sheep, lamb, goat), commercial and smallholder pig and poultry (layers, broilers, turkeys), game birds, and supplementary products (minerals, licks, dog food, liquid feeds, forage inoculants). Sub-brands include the Planet Range, positioned around sustainable dairy nutrition, and County Game Feeds for the game bird segment. Core technology consists of feed formulation and compound feed manufacturing across four sites (Holmes Chapel HQ mill, Preston Mill, Longnor bag store, and the Holsworthy site operated by sister company Harpers Feeds).

Massey Feeds operates as part of the Massey Harpers Feed Group, formed in 2022 with Harpers Feeds as a sister company, giving combined coverage of North West England/Wales and South West England. The business serves three distinct buyer types through a multi-channel model: mid-market farms reached via standard bulk delivery from the mills, SMB and individual customers served through Cash and Carry facilities at Holmes Chapel and Preston plus a bag store at Longnor, and a network of authorised agricultural merchants and country stores that resell to end farmers. The go-to-market is sales-led with field sales teams providing on-farm technical support and a Feed Advisor Register connecting customers with qualified nutrition advisors. Additional service revenue is generated through the Grain Exchange commodity trading programme.

Revenue mechanics are one-time transactional sales of feed products priced per tonne or per bag, with bulk orders quote-based and Cash and Carry transactions self-service. Pricing is not publicly disclosed. The business holds UFAS feed assurance certification through AIC and operates under BS EN ISO 14001:2015 environmental management standards, supporting participation in assured UK food supply chains. No external funding rounds, patents, or AI/technology platforms are evidenced; the business is family-owned with Kynan Massey serving as Managing Director.

Name

Massey Feeds

Legal name

Massey Bros (Feeds) Ltd.

Website

https://masseyfeeds.co.uk

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

51–100 employees

Short description

Massey Feeds is a UK family-owned manufacturer of compound animal feeds (ruminant, pig, poultry, game) operating four sites across North West and South West England, serving commercial farms, smallholders, and agricultural merchants via bulk delivery, Cash and Carry, and bagged retail channels.

Ownership category

akta.pro rank

Product category

Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Livestock Complete Feed Milling & Blending (Cattle/Swine/Poultry) (AFADAIAA)

akta.pro secondary industries

TMR/Complete Rations & Pelleted Ruminant Feeds (AFADAAAI), Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ), Mineral & Salt Products for Ruminants (Free-Choice Minerals, Salt Blocks) (AFADAAAF)

Keywords

• Animal feed manufacturing
• Livestock nutrition products
• Compound feed production
• Ruminant feed supply
• Poultry pig feeds

Headquarters

HQ city

Crewe

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Animal Feed Products: Massey Feeds manufactures and supplies a comprehensive range of animal feeds including ruminant feeds (beef, dairy, calf, sheep, goat), pig feeds, poultry feeds, game bird feeds, and supplementary products. Revenue is generated through bulk delivery, Cash and Carry sales, and bagged product sales. The company operates manufacturing mills and sells directly to farmers and through a merchant network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Massey Feeds manufactures and supplies compound animal feeds for ruminants (beef, dairy, calf, sheep, goat), pigs, poultry (layers, broilers, turkeys, smallholder), game birds, and supplementary products (minerals, licks, dog food, moist/liquid feeds, forage inoculants, straights). The company operates four manufacturing mills in the UK and distributes through bulk delivery direct-to-farm, Cash and Carry self-collection, a bagged product store, and an authorised agricultural merchant network. Complementary services include a Grain Exchange programme, Technical Services, and a Feed Advisor Register.

Product overview

Massey Feeds is a family-owned animal feed manufacturer with over 100 years of experience, operating as part of the Massey Harpers Feed Group. The company offers a comprehensive portfolio of animal nutrition products organized across ruminant feeds (beef, dairy, calf, sheep, lamb, goat), pig and poultry feeds (commercial and smallholder), game feeds, and supplementary products (minerals, licks, dog food, liquid feeds, forage inoculants). The portfolio also includes the specialized Planet Range for dairy farmers. Beyond feed products, the company provides services including the Grain Exchange for commodity trading, Technical Services for nutritional expertise, and the Feed Advisor Register. The company operates mills in Holmes Chapel (head office), Preston, Longnor, and Holsworthy, serving the North West of England/Wales and South West of England regions.

Differentiator

Problem solved

Functional benefit

Brands

• Planet Range: Sustainable nutrition product range focused on reducing carbon footprint
• County Game Feeds

Products and services

• Ruminant Feeds Comprehensive range of compound ruminant animal feeds covering beef (finishing and backgrounding rations), dairy (milking and dry cow feeds), calf and growing feeds, sheep and lamb feeds, and goat feeds for commercial and small-scale ruminant producers.
• Pig & Poultry Feeds Compound feed products for commercial and smallholder pig and poultry producers, including sow, piglet and finishing rations for pigs, and layer, broiler and turkey feeds for commercial poultry operations.
• County Game Feeds Specialised compound feed products for game birds, used by game bird rearers, estates and shoot operators for pheasants, partridges and other game species.
• Supplementary Products Complementary feed and farm input products including minerals and licks, dog food, moist and liquid feeds, forage and inoculants, and straights, sold alongside the core compound feed lines.
• Planet Range Specialised dairy and farm management sub-brand focused on sustainable nutrition with reduced carbon footprint, including the Planet 3-in-1 silage product targeted at dairy farmers.
• Grain Exchange Grain trading and exchange programme that enables farmers and agricultural merchants to buy and sell grain through Massey Feeds.
• Technical Services Expert technical support and advisory service providing livestock nutrition advice to farmers and merchant customers alongside feed supply.
• Feed Advisor Register Register service that connects customers with qualified feed advisors to support on-farm nutritional decision-making.

Quantifiable outcome

• ISO 14001:2015 environmental management certification demonstrates commitment to environmental standards

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Massey Harpers Feed GroupcoreOthersMassey Feeds is part of the Massey Harpers Feed Group, a family-owned agricultural feed business. The group includes Massey Feeds and Harpers Feeds as sister companies operating across North West England/Wales and South West England. Harpers Feeds operates from Holsworthy, Devon in the South West region.
• NWF GroupminorOthersMassey Feeds is part of the NWF group, an agricultural inputs business. The NWF Group provides shared services and operates across agricultural markets.
• AIC (Agricultural Industries Confederation)coreStrategic or Co-development PartnerMassey Feeds completed a UFAS (Universal Feed Assurance Scheme) Case Study alongside the AIC, demonstrating the important role they play in the food supply chain and their commitment to feed safety standards.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Carr's Group: Carr's Group is a UK-listed agricultural and engineering business with a major animal feed manufacturing division (Carrs Billington) producing compound feeds for ruminants, pigs, and poultry. Directly comparable as a UK-focused multi-species feed manufacturer serving farmers with similar bulk delivery and merchant distribution models.
• Wynnstay Group: Wynnstay Group is a UK-listed agricultural supplier with significant own-label compound feed manufacturing for ruminants, poultry, and pigs, plus a nationwide merchant network. Highly comparable as a UK regional feed manufacturer and agricultural merchant serving similar farmer customers.
• Mole Valley Farmers: Mole Valley Farmers is a UK agricultural cooperative manufacturing and distributing compound animal feeds (ruminants, pigs, poultry) alongside a nationwide network of retail stores. Comparable as a multi-channel UK feed manufacturer and merchant serving similar farmer segments with overlapping product categories.
• KW Feeds: KW Feeds is a UK compound feed manufacturer producing ruminant and pig feeds with multiple UK mill locations, supplying farmers through direct delivery and merchant partners. Directly comparable regional feed manufacturer of similar scale serving overlapping customer segments.
• Countrywide Farmers: Countrywide Farmers is a UK agricultural supplier distributing animal feeds, livestock equipment, and rural supplies to farmers through a store network and direct delivery. Comparable as a UK-focused multi-channel feed distributor with overlapping farmer customer base.

Broad incumbents

• ForFarmers: ForFarmers is Europe's largest animal feed manufacturer with significant UK operations following its acquisition of BOCM PAULS. Produces compound feeds across all livestock categories for UK farmers through direct delivery and merchant networks; a much larger, broadly diversified incumbent in the same product category as Massey Feeds.
• AB Agri: AB Agri is the agricultural division of Associated British Foods and one of the UK's largest animal feed producers, manufacturing compound feeds and feed ingredients across multiple livestock categories. Operates at significantly greater scale and broader portfolio than Massey Feeds but competes directly in UK compound feed.

Others

• NWF Group: NWF Group plc is a UK-listed agricultural and fuel distribution business, and parent/related party of Massey Feeds per company data. While it operates in adjacent agricultural services rather than as a direct competitor, it provides shared services to Massey Feeds and is a useful valuation benchmark for the group context.
• Harpers Feeds: Harpers Feeds is the sister company of Massey Feeds within the Massey Harpers Feed Group, manufacturing and distributing compound animal feeds across South West England from Holsworthy, Devon. While it is a sister entity rather than a true competitor, it is materially comparable as a UK compound feed manufacturer of similar scale.

Emerging players

• Frontier Agriculture: Frontier Agriculture is a major UK grain merchant and crop inputs supplier with growing involvement in livestock feed supply and on-farm nutrition advice. Comparable as an adjacent agricultural supplier increasingly extending into compound feed categories that overlap with Massey Feeds' portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks2 records

Key highlights6 records

Customer concentration

• Xx.com/MasseyFeeds
• Facebookfacebook.com/masseyfeeds
• LinkedInlinkedin.com/company/massey-feed-bros
• Instagraminstagram.com/massey_feeds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Massey Feeds