Rose Marketing Solutions

What Rose Marketing Solutions does

Rose Marketing Solutions is a Dallas-based, founder-owned marketing agency that has specialized exclusively in the U.S. childcare industry for nearly two decades. The firm serves owners and directors of childcare centers, preschools, and early education facilities — including single-location operators, multi-location groups, and centers navigating ownership transitions — helping them fill classrooms and run more profitable operations. Its service portfolio is organized around three pillars: Brand Identity (brand design, graphic design, photography, videography, social media content), Web Presence (custom website design and development, hosting and maintenance, local SEO, reputation management), and Lead Generation (search ads, paid social, CRM integration, consulting). Supplementary offerings include Power Hours consulting sessions, Google Business Profile optimization, and an AI/ChatGPT Marketing Strategy service covering Answer Engine Optimization.

The company does not operate a proprietary software platform; its technology footprint consists of integrating client campaigns with third-party childcare-specific CRMs (IntelliKid and LineLeader) and managing paid media on Google, Microsoft/Bing, Facebook, and Instagram. Business model is fee-for-service professional services delivered through project- and retainer-based engagements, with all client relationships beginning via a free discovery call. Go-to-market is sales-led and direct: prospective clients are driven to the company through content marketing (blog, newsletter, webinars), organic search, paid digital advertising, and earned media (podcasts, partner publications), then converted through consultative inside sales. The firm reports 94% client retention, an 8-year average client tenure, and 201k+ leads generated for clients across its history.

Name

Rose Marketing Solutions

Legal name

Rose Marketing Solutions

Website

https://rosemarketingsolutions.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Rose Marketing Solutions is a Dallas-based, founder-owned agency that provides brand, web, and lead-generation marketing services exclusively to U.S. childcare centers and early education operators, delivered through project and retainer engagements with a direct sales-led model.

Ownership category

akta.pro rank

Product category

Childcare Marketing Services

NAICS

Advertising Agencies (54181), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• Childcare marketing services
• Enrollment marketing
• Brand identity design
• Digital advertising agency
• Website development services

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: Rose Marketing Solutions generates revenue by providing a suite of fee-for-service marketing offerings to childcare center operators. Services span brand identity (brand design, graphic design, photography, videography, social media content), web presence (website development, hosting, maintenance, Local SEO, reputation management), and lead generation (search ads, paid social ads, CRM integration, consulting/power hours). Engagement is consultative and project/ retainer-based, with no indication of usage-based or transaction-fee models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Rose Marketing Solutions is a specialized marketing agency exclusively serving childcare center operators. The firm delivers three core service pillars—Brand Identity (logo and graphic design, photography, videography, social media content), Web Presence (custom website design and development, hosting, local SEO, reputation management), and Lead Generation (paid search ads, paid social ads, CRM integration, consulting)—delivered through a four-phase Discover, Evaluate, Implement, Optimize methodology. Engagements are consultative, project- or retainer-based, and focused on filling classrooms and growing enrollment for single-location and multi-location childcare operators.

Product overview

Rose Marketing Solutions is a specialized childcare marketing agency offering a comprehensive suite of services organized around three core pillars: Brand Identity, Web Presence, and Lead Generation. Their service model follows a four-step process (Discover, Evaluate, Implement, Optimize) and is delivered as consulting and execution services rather than a software platform. Supplementary offerings include Power Hours for focused consulting, CRM integration services connecting client leads to IntelliKid and LineLeader platforms, local SEO, Google Business Profile optimization, and professional photography/videography. The company positions itself as a strategic partner for childcare centers seeking to fill classrooms, with an emphasis on trust-building and enrollment conversion optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Identity Services Comprehensive brand development offering for childcare centers including brand design and management, premium graphic design, photography and videography, and social media content creation, establishing the visual foundation for trust and enrollment growth.
• Web Presence Services Digital storefront offering for childcare centers including custom website design and development, hosting and maintenance, local SEO optimization, and review generation and reputation management.
• Lead Generation Services Digital advertising and enrollment growth offering for childcare centers including search ads (PPC), paid social ads (Facebook and Instagram), CRM integration and data analysis, and consulting/power hours.
• Power Hours Consulting One-hour interactive consulting sessions providing in-depth Google Ads audits and marketing strategy reviews for childcare center owners, offering tactical advice for campaign optimization and data-driven decision-making.
• CRM Integration Services Integration of childcare-specific CRM systems (IntelliKid and LineLeader) with lead generation campaigns to capture, organize, and track prospect data from inquiry through enrollment conversion.

Quantifiable outcome

• 94% client retention rate
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• IKS AcademyminorGTM or Marketing Partner · 3 April 2026Rose Marketing Solutions' team members Gwendolyn Guarino and Molly Rutty joined IKS Academy for a co-hosted webinar on Google Business Profile optimization for enrollment. IKS Academy serves as the platform and co-promoter for the educational webinar targeting childcare directors and owners. The partnership leverages IKS Academy's audience reach to position Rose Marketing as a thought leader in childcare digital marketing.
• IntelliKidcoreTechnology or IntegrationIntelliKid is a childcare-specific CRM that Rose Marketing Solutions recommends and integrates with client lead generation systems. IntelliKid specializes in enrollment management with a five-pillar approach: Capture, Communicate, Engage, Organize, and Analyze. It offers partner integrations with Winnie, Google Data Studio, and other tools. Rose Marketing leverages IntelliKid within client enrollment funnels to automate inquiry responses, tour scheduling, and parent communication.
• LineLeader (formerly ChildcareCRM)coreTechnology or IntegrationLineLeader (formerly ChildcareCRM) is recommended and used by Rose Marketing Solutions for client CRM needs. Used and recommended by over 5,000 childcare centers worldwide, LineLeader integrates seamlessly with Winnie and other applications. Its CRM+ product offers a more robust service for 3–25 center operations and childcare enterprises. Rose Marketing uses it to manage lead tracking, automated communication, and enrollment pipeline data for multi-location clients.
• 1Place ChildcareminorGTM or Marketing PartnerRose Marketing Solutions' CEO & Founder Ruth Ann Rose was invited to contribute to 1Place Childcare's Expansion Quarterly publication, writing about marketing strategies for growing childcare centers. This serves as a thought leadership and content marketing partnership that extends Rose Marketing's reach within the childcare operator community.
• Childcare Conversations PodcastminorGTM or Marketing PartnerCEO & Founder Ruth Ann Rose appeared as a guest on the Childcare Conversations podcast to discuss strategies for increasing enrollment in 2026. This podcast appearance serves as a thought leadership vehicle targeting childcare center owners and operators.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• WebFX: WebFX is a large full-service digital marketing agency serving SMBs across many verticals including education. It competes for childcare marketing budgets from a broader, less specialized position than Rose Marketing's vertical-expert model.
• Disruptive Advertising: Disruptive Advertising is a digital advertising agency specializing in paid media (PPC, paid social) and lifecycle marketing. It is comparable to Rose Marketing's Lead Generation pillar and serves similar SMB and mid-market buyers.
• SmartBug Media: SmartBug Media is a full-service digital agency offering inbound marketing, branding, web design, and revenue operations. It serves B2B and B2C SMBs with a comparable integrated services stack.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, PPC, and social media marketing to SMB and mid-market clients. Comparable to Rose Marketing in service mix but lacking childcare vertical specialization.
• KlientBoost: KlientBoost is a performance marketing agency focused on paid acquisition, CRO, and creative services. It competes for the same PPC and paid social budgets that Rose Marketing manages for childcare clients.
• Scorpion: Scorpion is a technology-enabled marketing and customer experience provider serving local and SMB businesses across verticals. It offers websites, SEO, paid media, and lead management — comparable in stack and customer profile to Rose Marketing.

Emerging players

• LineLeader (formerly ChildcareCRM): LineLeader is the leading childcare-specific CRM used by 5,000+ centers and is integrated into Rose Marketing's client delivery. As the embedded enrollment platform, it is an ecosystem peer and potential channel partner or competitive threat if it expands into managed marketing.
• Procare Solutions: Procare Solutions provides childcare management software used by thousands of centers. It is adjacent rather than directly competitive but represents a potential partner or acquirer for vertical-specific marketing capabilities.

Others

• GoHighLevel: GoHighLevel is an all-in-one marketing and CRM platform widely used by SMB agencies and local businesses. It is an enabling technology peer that could power competing childcare marketing agencies or be adopted in-house by childcare operators.

Direct peers

• Tilt Metrics: Tilt Metrics is a digital marketing agency that specializes exclusively in childcare and early education center marketing. It is the closest direct vertical peer to Rose Marketing, offering comparable PPC, SEO, and enrollment lead generation services to the same SMB childcare operator buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RoseMarketingSolutions
• LinkedInlinkedin.com/company/rose-marketing-solutions
• Instagraminstagram.com/rosemarketingsolutions
• Xx.com/rosemarketingtx

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rose Marketing Solutions