What Storie Co. does

Storie Co. is a privately held, Indianapolis-based hotel investment, asset management, and development firm founded by Nathan Nichols (CEO) and Chris Wall (CIO). The firm specializes in hotel and resort properties located in drive-to destination markets — secondary and tertiary locations characterized by recreational amenities such as golf, ski, spa, marina, and significant food & beverage components — that the founders describe as historically underserved by traditional hospitality investors. The firm operates with 1-10 employees and is supported by a strategic partner ecosystem that includes Pacific Peak Development (development and owner's representation), Anderson Culinary Innovations (F&B concepting), and wellness advisors affiliated with Wild Rice Retreat, alongside principals who dual-hat with multi-family developer Milhaus and homebuilder Onyx+East.

Storie Co. generates revenue through three primary streams: (1) consulting and advisory services offered à la carte across the hospitality investment lifecycle (transaction support, performance improvement, long-term value planning, expansion and renovation advisory); (2) ongoing asset management mandates for resort properties (Inns at St. Albans, Bay Valley Resort, Ariel Broadway Hotel, among others); and (3) development and repositioning services for drive-to destination markets. Pricing is not publicly disclosed and is structured on a custom engagement basis; the firm explicitly restricts offerings to accredited investors. The customer base spans hospitality property owners, hotel and resort operators, lenders and creditors with hospitality collateral, and institutional investors, with named engagements covering a broad range from boutique 55-key properties to 595-key institutional resorts.

The firm's competitive positioning rests on the principals' collective track record of $5 billion in hotel and resort transactions, $4 billion in debt and refinances, and operating experience across 40+ assets and 26 markets. It targets value creation through what it terms a 'storytelling' approach — aligning sense of place with programming (wellness, culinary, recreation) to reposition underperforming assets. Distribution is primarily direct and relationship-driven, supported by a corporate website (storiecollc.com) that functions as a portfolio showcase and lead-generation tool rather than an active marketing channel.

Name

Storie Co.

Legal name

Storie Co.

Website

https://storiecollc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Storie Co. is a privately held Indianapolis-based hotel investment, asset management, and development firm specializing in drive-to destination resorts with recreational amenities, serving hospitality owners, operators, lenders, and institutional investors through à la carte advisory and ongoing asset management mandates.

Ownership category

akta.pro rank

Product category

Hospitality Asset Management & Investment Services

akta.pro primary industry

Hospitality (Hotels & Resorts) Asset Management (BPAJAMAE)

Keywords

• Hospitality asset management
• Hotel investment services
• Resort development advisory
• Hospitality consulting
• Destination hotel repositioning

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Consulting and Advisory Services: Storie Co. generates revenue through comprehensive consulting and advisory services offered across the full lifecycle of hospitality and resort investments. Services are available à la carte, allowing clients to engage for targeted support in transaction execution, performance improvement, or long-term value planning.
2. Asset Management Services: The firm earns fees for asset management services provided to hospitality property owners, optimizing return on hospitality real estate investments through research-driven approaches and operational expertise.
3. Development Services: Revenue generated through development and repositioning services for resort properties, including owner representation and large-scale project execution for drive-to destination markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Storie Co. is a hotel investment, asset management, and development firm that provides consulting and advisory services to hospitality property owners, operators, lenders, and investors. The firm offers a la carte services across the full lifecycle of hospitality and resort investments, including asset management, strategic advisory, financial performance optimization, wellness programming, and food and beverage concepting, with a specialization in drive-to destination markets.

Product overview

Storie Co. is a hotel investment, asset management, and development firm that operates as a unified hospitality services platform. The company's core offerings include Hotel & Resort Asset Management and Hotel Investment & Development services, supplemented by consulting services (Strategic Advisory, Financial Performance Optimization, Wellness Programming, and Food and Beverage Concepting). Storie Co. manages a portfolio of hotel and resort properties including Trailhead Lodge, The Outpost, Wild Rice Retreat, Inns at St. Albans, Bay Valley Resort, Lakeside Resort & Conference Center, Ariel Broadway Hotel, Silver Rapids Lodge, Pine Mountain Resort, and Four Seasons Island Resort. The firm specializes in drive-to destination markets with unique appeal and demand drivers, providing end-to-end services from acquisition through asset management and strategic positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel & Resort Asset Management Comprehensive asset management services for hotel and resort properties, including financial performance optimization, operational oversight, and strategic positioning. Designed for institutional investors and individual owners of hospitality real estate.
• Hotel Investment & Development Investment and development services for hotel and resort properties in drive-to destination markets, leveraging proprietary fundamental research and innovative ideas to meet investor objectives.
• Strategic Advisory Services Advisory services encompassing operations and property management, expansion and renovation planning, and development and repositioning strategies for hospitality properties.
• Financial Performance Optimization Hands-on consulting focused on financial performance optimization, restructuring and capitalization, and experienced alternative solutions for hospitality investments.
• Wellness Programming Wellness-focused advisory services including programming development, profit optimization, and sales and marketing integration for resort properties.
• Food and Beverage Concepting Food and beverage advisory services encompassing concept development, menu design, and costing for hospitality properties.

Quantifiable outcome

• Collectively completed $5 billion in hotel and resort transactions and management
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Heidi Zimmer / Wild Rice RetreatcoreStrategic or Co-development PartnerHeidi Zimmer is a strategic partner to Storie Co. through Wild Rice Retreat. She brings over 30 years of experience including $750M+ in real estate development. At Storie Co., she advises on wellness-driven programming and guest experience, helping elevate properties beyond traditional hospitality into differentiated, purpose-driven destinations.
• Christopher Anderson / Anderson Culinary InnovationscoreStrategic or Co-development PartnerMichelin-starred chef and culinary innovator who is a strategic partner at Storie Co. He combines fine dining pedigree with operational discipline and concept development, leading F&B concept development at The Inns at St. Albans and advising across the portfolio.
• Alex Stanford / Pacific Peak DevelopmentcoreStrategic or Co-development PartnerHospitality development leader with over 20 years of experience and over $1 billion in development projects. As strategic partner at Storie Co., he leads development and owner's rep services across projects like Bay Valley Resort and Trailhead Lodge.
• Anderson Culinary Innovations (ACI)coreStrategic or Co-development PartnerStorie Co. partnered with Anderson Culinary Innovations in the formation and launch of its hospitality-focused culinary platform, supporting strategic business planning, organizational structuring, and operational positioning. Storie Co. negotiated and structured the tenant relationship with The Inns at St. Albans.
• DiGeronimo CompaniesminorStrategic or Co-development PartnerStorie Co. advised Waterwood Resort, a transformational lakefront destination in Vermilion, Ohio, led by partners at DiGeronimo Companies. The project involves conversion of a former private estate into hospitality and gathering space.
• Dan Ryan / Agency 967minorStrategic or Co-development PartnerDan Ryan is Principal of Storie Co. and CEO of Agency 967 with over 25 years of experience in the hospitality sector. He is founder and host of the Defining Hospitality podcast and founder of Blue Canary Solutions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Highgate Hotels: Hospitality management, investment, and development firm operating a large portfolio of hotels and resorts. Comparable to Storie Co. across asset management and development services, with a much broader footprint.
• HEI Hotels & Resorts: Operator and asset manager of upper-upscale and luxury resorts/hotels. Comparable to Storie Co. as a full-service hospitality asset manager, though materially larger and focused on branded/luxury urban and resort assets.
• Pyramid Global Hospitality: Hospitality management and asset management platform operating resort, convention, and lifestyle properties. Comparable to Storie Co.'s resort-focused asset management capabilities but at significantly larger scale.
• Hersha Hospitality Trust / Hersha Hotels & Resorts: Hotel investment and asset management firm targeting boutique and lifestyle hotels in urban and destination markets. Comparable to Storie Co.'s asset management mandate type.

Direct peers

• Peachtree Hotel Group: Hospitality investment, development, and asset management firm targeting select-service and resort assets in secondary/tertiary U.S. markets — a near-twin to Storie Co.'s drive-to destination thesis.
• Noble Investment Group: Boutique hospitality investment and asset management firm focused on select-service and resort assets. Closely comparable to Storie Co.'s model of acquiring, repositioning, and asset-managing drive-to and resort properties.
• Sotherly Hotels: Self-managed hotel REIT owning and asset-managing upper-upscale and resort properties. Comparable to Storie Co. as a hotel-focused asset manager, particularly across resort and destination assets.
• Springboard Hospitality: Hotel management and asset management firm focused on independent and lifestyle hotels and resorts. Comparable to Storie Co.'s boutique-resort asset management focus, with a more developed third-party management business.
• White Lodging: Owner, developer, and asset manager of hotels and resorts across the U.S. with particular strength in the Midwest and secondary markets — directly comparable to Storie Co.'s geographic and segment focus.
• Watermark Lodging Trust: Hospitality investment and asset management firm where both Storie Co. founders previously worked. Closely comparable in mandate type (asset management of urban and destination hotels/resorts), though structured as a real estate investment trust.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/storie-co

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storie Co.