3 Sided Coin
3 Sided Coin is an Indian product design and research studio founded in 2010, offering embedded teams and fractional design leadership to growth-stage startups and enterprises across fintech, healthcare, e-commerce, immigration, and edu-tech, with proprietary AI interaction frameworks (Orion, Socratic Tutor).
- Company typePrivate
- Founded2010
- HeadquartersAhmedabad, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 3 Sided Coin does
3 Sided Coin is an Indian digital strategy, design, and research studio founded in 2010 and headquartered in Ahmedabad, operating as a remote-first team of six core practitioners (Abinash, Avinash, Bhavya, Karthik, Kasturi, Tejas, with Tejas as founder). The studio functions as an embedded design team and fractional leadership provider for organizations that cannot yet hire a full in-house team, delivering full-time engagements without context-switching across product design (UX/UI, design systems), strategy, user research, and editorial/web design. Its client base spans growth-stage startups and Fortune 1000 enterprises across fintech (Zolve, Sahamati), e-commerce/health-tech (Flipkart Health+, where it helped scale to 17% market share and #3 e-Pharma ranking within 1.5 years), immigration and travel (Canoo for the Institute for Canadian Citizenship — 300k alumni, 4.9-star rating, #30 in Travel), edu-tech (Harappa, VideoKen, DesignMate's iPad App of the Year 2018 Froggipedia), marketing automation (WebEngage), hyperlocal services (Urban Company), and AI tooling (Felvin, Appsmith).
The studio's technology stack is anchored by a proprietary intellectual property layer called the Human-System Relationship Models — a library of 13+ named models (Decision Compression, Socratic Emergence, Autonomy Gradient, Preference Accumulation, Constructed Insight, Cognitive Scaffolding, Elimination Sequencing, and others) that document recurring human behaviors and principled system responses for AI interaction design. These models underpin working AI prototypes including Orion, an events-discovery AI concierge using a three-card Anchor/Breadth/Contrast structure with critique chips and an agentic post-purchase loop; the Socratic Tutor and Socratic Essay Companion, anti-solution AI products that refuse to provide answers and instead elicit them via probing questions; and generative AI prototyping for immersive web experiences using Adobe Illustrator, Luma, and Runway.
Commercially, the studio operates a professional services model with bespoke, consultation-based multi-year contract pricing — explicitly positioning against corporate branding, top-of-funnel marketing campaigns, and landing pages. Revenue is supplemented by a freemium digital products line ("Good Stuff") distributed through Figma Community (free templates, plugins, icons, design systems) and Gumroad (paid icon packs and premium templates ranging from $5 to $249), plus thought-leadership content (blog, quarterly newsletter, Design Baithak community events). The company is privately held, bootstrapped/self-funded with no disclosed venture or institutional investment, and serves clients across India, Canada, and the United States.
3 Sided Coin firmographics
Firmographics- Name
- 3 Sided Coin
- Legal name
- 3 Sided Coin
- Website
- https://3sided.co.in
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 3 Sided Coin is an Indian product design and research studio founded in 2010, offering embedded teams and fractional design leadership to growth-stage startups and enterprises across fintech, healthcare, e-commerce, immigration, and edu-tech, with proprietary AI interaction frameworks (Orion, Socratic Tutor).
- Ownership category
- akta.pro rank
Where 3 Sided Coin is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
3 Sided Coin business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Embedded Design Team Engagements: Full-time embedded design team engagements providing fractional leadership for organizations. Clients include growth-stage startups and Fortune 1000 companies requiring sustained design capability without hiring full teams.
- Strategic Design Partnerships: Multi-phase product design partnerships spanning strategy, research, and execution. Long-term relationships with clients like Canoo (2022-2024), Flipkart Health+ (2021-2023).
- Design Resources: Free and paid design resources including Figma templates, icon packs, 3D assets distributed through Figma Community and Gumroad. Premium templates like No-BS SaaS PRO at $249, with free LITE version driving adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
3 Sided Coin product offering
Product offeringCore offering
3 Sided Coin is an embedded product design and research studio that provides end-to-end digital product design, UX/UI, design systems, product strategy, and editorial/web design for organizations across healthcare, fintech, e-commerce, immigration, and education. The studio also develops proprietary AI interaction prototypes (Orion concierge, Socratic Emergence family) and a Human-System Relationship Models framework, while distributing free and paid design resources through Figma Community and Gumroad.
Product overview
3 Sided Coin is a digital strategy, design, and research studio operating since 2010. It functions as an embedded design team offering both service-based product design (UX/UI, design systems, strategy, editorial, and web design) and proprietary AI product development. The core design services portfolio spans product design and editorial/web design for clients in healthcare, fintech, e-commerce, immigration, travel, and education sectors. The proprietary AI product line is anchored by Orion (an AI concierge for event discovery with Decision Compression and agentic post-purchase capabilities), the Socratic Emergence family (Socratic Tutor and Essay Companion — anti-solution AI frameworks that guide rather than answer), and the Human-System Relationship Models library (a framework of 13+ models documenting recurring human behaviours and system responses for AI interaction design). Supporting the studio's own community and design practice, the Good Stuff library offers free and paid design resources via Figma Community and Gumroad. An internal editorial project, Dessert Roz, produces long-form storytelling about South Asian desserts.
Differentiator
Problem solved
Functional benefit
Brands
- Dessert Roz: Internal project telling rich stories of South Asian desserts - a Mithai Cinematic Universe.
- Good Stuff
Products and services
- Product Design Services
- Editorial and Web Design Services
- Orion AI Concierge (Events Platform)
- Socratic Emergence (Socratic Tutor)
- Socratic Essay Companion
- Human-System Relationship Models
- Good Stuff Design Resources
Quantifiable outcome
- Flipkart Health+ achieved #3 e-Pharma app ranking with 17% market share within 1.5 years
- +4 more outcomes
Companies that use 3 Sided Coin
Customer profileNamed customers15 records
Segments9 records
Ideal customer profiles2 records
3 Sided Coin technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
3 Sided Coin partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Studio ObliquecoreCollaborated on Flipkart Health+ strategy and design project. Studio Oblique (led by Rujuta) worked alongside 3 Sided Coin on phased launch planning, design system development, and forward-looking experiments for the e-pharma platform's national expansion.
- Institute for Canadian CitizenshipcoreParent organization of Canoo app. 3 Sided Coin led end-to-end product redesign of Canoo, the premier lifestyle and travel platform for Canada's permanent residents and newest citizens. Partnership resulted in app ranking #30 in Travel category with 4.9-star rating.
- IdeominorCollaboration noted on Canoo project. Ideo involvement in foundational work that 3 Sided Coin built upon for Sahamati account aggregator loan application UX guidelines.
- The Hard CopyminorPublished Canoo case study showcasing community app design process and outcomes. Platform for design case studies reaching design and product community.
- Design BekuminorParticipated in workshop on Disability and self-determination organized by Design Beku and Point of View with swissnex. Discourse on inclusivity in digital mediums.
- swissnexminorCo-organized workshop on disability and digital self-determination alongside Design Beku and Point of View. Forum connecting tech, design, policy, and people with disabilities.
- eChaiminorTejas participated in panel discussion at eChai Ahmedabad UX-UI meetup. Community event connecting design practitioners across cities.
- ownpathminorMentoring sessions conducted through ownpath platform. Recurring question sessions on design decisions and rational justification for design choices.
- SahamatiminorVolunteered to create loan application UX flow and guidelines for Account Aggregators. Built on Ideo's foundational work. Avinash documented experience in write-up appreciated by Ideo designers.
- Rough PaperminorChuck from Rough Paper collaborated on website content and positioning. Helped craft studio positioning around 'putting play to work' philosophy.
- Office for Digital Design (ODD)minorOnline community catch-up between studios. Both studios joined from different locations for collaborative session.
Scale indicators17 records
Recent moves7 records
Expansion highlights6 records
3 Sided Coin competitors and assessment
Company assessmentDirect peers
- Lollypop Design Studios: India-headquartered digital product and UX design studio serving global startups and enterprises. Closely comparable to 3 Sided Coin in offerings (UX/UI, design systems), markets served, and embedded-team model.
- ustwo: Independent digital product studio with embedded multidisciplinary teams for strategy, design, and engineering. Comparable to 3 Sided Coin's embedded team model and product-design-for-startups positioning.
- Quicksilver Consultancy: India-based design and technology consultancy offering UX strategy and product design. Comparable to 3 Sided Coin on Indian geography, boutique size, and enterprise/startup client mix.
- NetBramha Studios: Indian digital design and product strategy firm serving startups and enterprises in fintech, healthtech, and SaaS. Directly comparable to 3 Sided Coin's customer segments and embedded design service model.
- Elephas Design Solutions: India-based UX/UI and product design studio serving US and global clients. Directly comparable to 3 Sided Coin on geography, scale, service offering, and enterprise/fintech client roster.
Broad incumbents
- IDEO: Legendary global design consultancy offering strategy, design, and innovation services. Directly comparable to 3 Sided Coin in offering embedded design capability, and explicitly named in 3 Sided Coin's case studies as a collaborator (Canoo/Sahamati).
- Huge Inc. Global experience agency offering strategy, marketing, design, and technology at enterprise scale. Comparable to 3 Sided Coin in serving Fortune 1000 design-transformation needs, though at significantly larger scale.
- Designworks (a BMW Group company): Global design consultancy offering brand, product, and digital experience design. Comparable to 3 Sided Coin on multi-disciplinary design capability for global enterprises, though concentrated in mobility/luxury verticals.
- McKinsey Design (via McKinsey & Company): The design practice within McKinsey offering enterprise experience strategy and digital transformation. Comparable to 3 Sided Coin on serving Fortune 1000 digital transformation needs, but with very different scale and delivery model.
- Frog Design: Global design and engineering consultancy (now part of Capgemini Invent) offering product, brand, and experience design. Comparable to 3 Sided Coin in providing multi-disciplinary design teams to Fortune 1000 clients across industries.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
3 Sided Coin social profiles
Digital presence3 Sided Coin financial estimates
Financial estimateRevenue estimate
Valuation estimate
3 Sided Coin leadership team
Management profileNumber of profiles
3 Sided Coin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
3 Sided Coin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 3 Sided Coin
What does 3 Sided Coin do?
3 Sided Coin is an embedded product design and research studio that provides end-to-end digital product design, UX/UI, design systems, product strategy, and editorial/web design for organizations across healthcare, fintech, e-commerce, immigration, and education. The studio also develops proprietary AI interaction prototypes (Orion concierge, Socratic Emergence family) and a Human-System Relationship Models framework, while distributing free and paid design resources through Figma Community and Gumroad.
Is 3 Sided Coin a public or private company?
3 Sided Coin is a private company. It is currently operating.
When was 3 Sided Coin founded?
3 Sided Coin was founded in 2010. It employs 1 to 10 people.
Where is 3 Sided Coin based?
3 Sided Coin is headquartered in Ahmedabad, India, in the Asia region.
How does 3 Sided Coin make money?
Three revenue lines are on record. Embedded Design Team Engagements are the primary driver. The others are strategic Design Partnerships and design Resources.
Who are 3 Sided Coin's main competitors?
Direct peers on record are Lollypop Design Studios, ustwo, Quicksilver Consultancy, NetBramha Studios and Elephas Design Solutions. Broad incumbents are IDEO, Huge Inc., Designworks (a BMW Group company), McKinsey Design (via McKinsey & Company) and Frog Design.
Does 3 Sided Coin have an API?
No public API is recorded for 3 Sided Coin.