Sunrise Business Consulting

What Sunrise Business Consulting does

Sunrise Business Consulting, operating under the trade name Sunrise Strategies, is a privately held solo executive advisory practice founded in 2009 by Steve Tinlin. The firm delivers executive leadership, sales leadership, and growth strategy advisory to small and mid-sized operators across SaaS, analytics, manufacturing, and logistics. Named client references include DelvePartners, SpeedeonData, and Path2Response. The practice is positioned around a faith-based values framework and references to Dave Ramsey's EntreLeadership, differentiating it from generalist consultancies.

The business model is a bespoke, human-delivered advisory engagement model. Sunrise monetizes via paid consulting engagements whose pricing is not publicly disclosed; a free 30-minute consultation introduced on the website serves as the lead-generation entry point, followed by an email signup form to capture ongoing interest. Delivery is anchored on the founder, with stated headcount of 1–10 employees, implying a small team or contractor network supporting Steve's engagements. There is no public product, software platform, or recurring-retainer product offering.

Strategically, the firm shows minimal public footprint: no funding rounds, acquisitions, partnerships, patents, or awards are disclosed. The most recent observable action is an October 2025 website refresh under the Sunrise Strategies brand, paired with the new consultation offer, suggesting a deliberate reactivation of go-to-market after years of limited public activity. No AI/ML capabilities, proprietary data assets, or technology platform underpin the offering, leaving the entire value proposition tied to the principal's individual expertise and reputation.

Name

Sunrise Business Consulting

Legal name

Sunrise Business Consulting

Website

https://sunrisebusinessconsulting.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Sunrise Business Consulting (dba Sunrise Strategies) is a solo executive advisory practice founded in 2009 by Steve Tinlin, providing leadership, sales, and growth strategy consulting to small and mid-sized firms in SaaS, analytics, manufacturing, and logistics.

Ownership category

akta.pro rank

Product category

Executive & Sales Leadership Consulting

NAICS

Administrative Management and General Management Consulting Services (541611), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industries

Customer, Marketing & Sales Consulting (BPAHACAG), Corporate Strategy Advisory (BPAHADAA), M&A Advisory (Buy-Side & Sell-Side) (BPAHAOAA)

Keywords

• Executive consulting
• Sales leadership advisory
• Growth strategy consulting
• Revenue transformation
• Business strategy services

Headquarters

HQ city

Boulder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Executive Advisory & Consulting Services: Professional services revenue model providing executive leadership consulting, sales transformation, and growth advisory services to enterprise and mid-market clients. Revenue generated through one-on-one consulting engagements, likely structured as project-based or retainer arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sunrise Business Consulting, operating as Sunrise Strategies since 2009, provides one-on-one executive advisory and sales leadership consulting delivered directly by Principal Steve Tinlin. The practice helps enterprise and mid-market sales leaders and executives achieve transformational growth in revenue, sales team performance, go-to-market execution, M&A initiatives, and capital raise strategy, while emphasizing principled, values-based leadership.

Product overview

Sunrise Business Consulting, operating as Sunrise Strategies since 2009, offers a unified consulting service platform centered on executive leadership and sales growth advisory. The core offering consists of strategic consulting for executives and sales leaders, encompassing revenue acceleration, M&A initiatives, capital raise strategies, and principled leadership development. The company is led by Steve Tinlin, who serves as Principal and brings over two decades of executive experience across SaaS, analytics, manufacturing, and logistics industries. Services are delivered through direct consulting engagements, with a complimentary 30-minute consultation available as an entry point.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Leadership Consulting

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• Force Management: Sales methodology, enablement, and go-to-market consulting firm serving B2B sales organizations with codified frameworks. Comparable to Sunrise's sales transformation and revenue acceleration work, though Force Management operates at greater scale and with proprietary IP.
• Chief Outsiders: Fractional executive firm providing C-suite level executives (including CROs and CMOs) on a part-time basis to growth-stage and mid-market companies. Closely mirrors Sunrise's model of senior practitioner-led advisory for sales and revenue leaders.
• SBI (Sales Benchmark Index): Sales consulting and benchmarking firm focused on sales transformation, revenue operations, and go-to-market strategy. Direct peer in the sales advisory and consulting space with comparable buyer persona (CRO, VP Sales).
• Vistage: Executive coaching and peer advisory organization serving CEOs and business leaders through group coaching and one-on-one advisory. Comparable to Sunrise's executive leadership development and growth advisory offering, though at substantially larger scale.
• Sales Xceleration: Fractional sales leadership and sales transformation consulting firm that places experienced sales leaders into mid-market companies. Directly comparable to Sunrise's model of delivering senior sales operating expertise (CRO-level) into mid-market and growth-stage clients.

Broad incumbents

• Bain & Company: Global management consulting firm with significant practice areas in strategy, M&A advisory, and sales/operations transformation. Broad incumbent operating in the same strategy and corporate development consulting category as Sunrise, with substantially deeper resources and broader capability set.
• McKinsey & Company: Global management consulting firm providing strategy, organization, and operations advisory including M&A and growth transformation work. Broad incumbent in the same strategy and corporate development consulting space as Sunrise, serving C-suite executives with overlapping use cases.
• Gallup: Leadership and management consulting firm offering executive coaching, engagement research, and sales force effectiveness advisory. Comparable to Sunrise's leadership development and sales performance work, with significant research-backed IP and global scale.

Emerging players

• Sales Gravy: Sales training, recruiting, and consulting firm focused on sales leadership development and team performance improvement. Comparable to Sunrise's sales leadership and team-building services, with a slightly broader training and certification model.
• Predictable Revenue: Sales consulting and advisory firm specializing in outbound sales development, pipeline acceleration, and go-to-market strategy. Comparable to Sunrise's sales transformation and revenue growth services, with some overlap in target buyer (sales leaders).

Market position

Strengths3 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/stevetinlin
• Xx.com/sunrisebusiness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Business Consulting