KERA GROUPE

What KERA GROUPE does

KERA GROUPE is a privately held French communication group headquartered in Paris with primary operations in Rennes, structured as a holding of three wholly owned specialized agencies: Sauvages (strategy, creation, and activation), Mirada (audiovisual production and event management with ~20 years of heritage), and Good Paper (media relations and social media). The group provides end-to-end B2B communication services spanning brand identity, content creation, corporate films, motion design, press relations, event production, live streaming, and digital campaigns for enterprise clients. KERA Groupe operates three proprietary TV studios — Studio Mirada in Rennes (green-screen enabled), Studio TV Boursorama in Boulogne-Billancourt (embedded at Boursorama HQ), and Studio TV La Française near Montparnasse (embedded at La Française HQ, reserved for internal client use) — along with a proprietary streaming platform for digital emissions.

The business model is professional-services based: custom project pricing on multi-year contracts, B2B sales-led GTM with dedicated account directors, and a multi-agency integrated offering positioned to reduce vendor-management friction for clients. The group claims 100+ loyal clients spanning financial services (Boursorama, Amundi, La Française, Natixis), retail (Leroy Merlin, L'Oréal), insurance (Groupama), telecom (Orange), transport (Keolis), construction (Vinci), staffing (Samsic), HR tech (HelloWork), and healthcare (Vivalto). Revenue streams and growth rates are not publicly disclosed. The group also produces three original content emissions — En Mode Village (with Le Village By CA Ille-et-Vilaine), Tandem (with MEDEF 35), and Œil de Socrate — functioning as both thought-leadership content and marketing channels.

The group is founder/management-owned, led by five associated executives including co-founders Mathieu FOURMOND (CEO across KERA Groupe, Sauvages, and Mirada) and François SEBASTIA (co-founder of Mirada), alongside Caroline BABOUILLARD (Directrice Générale of Good Paper). The name 'KERA' derives from Breton for 'place,' signaling the group's western-French roots and Rennes concentration. No external investors, no funding rounds, and no parent company have been disclosed in the available sources.

Name

KERA GROUPE

Legal name

KERA GROUPE

Website

https://keragroupe.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

KERA GROUPE is a privately held French communication group operating three specialized agencies (Sauvages, Mirada, Good Paper) that deliver integrated strategy, audiovisual, and media-relations services to enterprise clients across financial services, retail, telecom, and other sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Communication Agency Services: Professional services revenue from integrated communication services spanning strategy, creation, and activation across three specialized agencies (Sauvages, Mirada, Good Paper). Projects may engage one or multiple agencies, with pricing based on scope and complexity.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

KERA Groupe is a French communication group that operates three complementary agencies: Sauvages (strategy, creation, and activation), Mirada (audiovisual production and event management with three TV studios), and Good Paper (media relations and social media). The group delivers end-to-end integrated communication services from strategic planning through creative execution and media distribution for enterprise clients across multiple industries.

Product overview

KERA GROUPE is a human-sized communication group that comprises three complementary agencies: Sauvages (strategy, creation, and activation), Mirada (audiovisual production and event management), and Good Paper (media relations and social media). The group provides end-to-end communication services from strategy to distribution, offering brand identity, corporate videos, press relations, event production, motion design, and digital content. Mirada also operates three TV studios (Studio Mirada in Rennes, Studio TV Boursorama in Paris, and Studio TV La Française in Paris) used for show productions and client filming. The group produces original content including En Mode Village, Tandem, and Œil de Socrate.

Differentiator

Problem solved

Functional benefit

Brands

• Sauvages: Agence de communication et conseil : stratégie, création, activation
• Mirada
• Good Paper

Products and services

• Sauvages Creative communication agency offering brand identity development, advertising concepts, content creation, design (edition, packaging, motion), social media management, media campaigns, experiential events, point-of-sale animation, and influence marketing for enterprise clients.
• Mirada Audiovisual and event agency providing corporate films, advertising videos, motion design, event production (seminars, conferences, inaugurations, evenings), live streaming, and webinar production for enterprise clients.
• Good Paper Media relations agency offering content strategy, press relations (press kit creation, press release writing, journalist relationships, press conferences), social media strategy and management, employee advocacy programs, and media training for enterprise clients.
• Studio Mirada Complete and modular green screen TV filming studio with virtual set or natural set decor options, located at Rue Saint-Hélier in Rennes city center. Available for half-day, full-day, or multi-day shoots with professional technical team support.
• Studio TV Boursorama Multi-camera TV studio with journalist desk setup, screen display, event space, and complete professional crew, located at BOURSORAMA headquarters in Boulogne-Billancourt (Paris). Production managed by Mirada agency.

Named customers16 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Le Village By CA Ille-et-VilainecoreGTM or Marketing Partner · 1 January 2024Co-production partnership for the 'En Mode Village' emission series. The emission brings together business leaders and entrepreneurs to discuss major transitions. Village By CA provides the venue (Le Village) and co-branding, while KERA provides production through Mirada agency, content creation, and streaming capabilities.
• MEDEF 35coreGTM or Marketing Partner · 1 January 2023Production partnership for the 'Tandem' emission, a 15-minute format targeting Breton entrepreneurs with concise information on specific themes. MEDEF 35 provides the concept, branding, and distribution network; KERA provides production through Mirada, studio facilities, and content execution.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marcel: Independent French creative advertising agency of comparable size and positioning. Operates a similar integrated creative-and-production model serving enterprise clients in France, directly competing for the same mid-to-large brand mandates.
• Rosapark: Paris-based independent creative agency offering brand strategy, advertising creation, and content production. Comparable in scale and model to KERA's Sauvages and Mirada agencies, competing for the same French enterprise brand briefs.
• Brainsonic: Paris-based integrated content and influencer marketing agency of comparable size. Competes with KERA's combined Sauvages + Mirada offering for content-driven brand communication mandates from French enterprise clients.
• Auditoire: Paris-based event and experiential communication agency. Directly comparable to KERA's Mirada event production capability and competes for the same corporate event, seminar, and experiential mandates for French enterprise clients.
• Hopscotch: Paris-headquartered independent PR and communications agency. Directly comparable to KERA's Good Paper sub-brand in scope (media relations, corporate communications, social media) and competes for the same French enterprise PR mandates.
• Image 7: Independent French PR and influence agency with comparable size and B2B enterprise focus. Competes head-to-head with Good Paper for corporate communications, press relations, and influence mandates in France.

Broad incumbents

• TBWA\France: Paris office of the TBWA global network, offering advertising, brand strategy, and content production. Competes with KERA's Sauvages for major enterprise briefs and operates at substantially greater scale within the French market.
• Havas Paris: Paris-based global communications group offering advertising, media, PR, and event services through Havas Creative, Havas Media, Havas PR, and Havas Events. Competes with KERA as a one-stop integrated communication partner for enterprise clients.
• Publicis Groupe: Paris-headquartered global advertising and communications holding company. Encompasses creative, media, PR, and event agencies (e.g., Publicis, Leo Burnett, Saatchi & Saatchi, MSL) that compete with each of KERA's three agencies simultaneously across all French enterprise accounts.
• BETC: Havas-owned flagship creative agency in Paris with deep integrated capabilities spanning advertising, content, and production. Competes with KERA for major French brand accounts while offering significantly broader resources and media-buying scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kera-groupe

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KERA GROUPE