What Robogals Global does

Robogals Global (legally Robogals Ltd) is an Australian-registered nonprofit charity, founded in 2008 in Melbourne by Marita Cheng and Mark Parncutt, that runs free engineering and robotics workshops for primary and secondary school girls to encourage them into STEM careers. The organization delivers its programming through a decentralized network of 30+ student-run university chapters across Australia, Canada, the UK, the USA, Japan, China, South Africa, New Zealand, the Philippines, Kenya and Indonesia, organized into three regional teams: APAC, EMEA, and North America. Core products include hands-on workshops built on LEGO Mindstorms (EV3) robotics kits, a Python programming workshop, the Science Challenge competition, an Alumni Mentoring Program, and regional engagement initiatives such as Pathways Into Engineering (APAC) and The Robogals Challenge (EMEA). The annual SINE (Seminar Inducting New Executives) conference operates as the flagship leadership and recruitment mechanism for new chapter executives across all three regions.

Underlying technology is intentionally low-cost and pedagogical rather than proprietary IP: workshops rely on commodity educational hardware (LEGO Mindstorms EV3) and a Python curriculum, supported by an internal digital resource portal called myRobogals that provides standardized content to volunteer facilitators. Robogals holds a registered trademark for its brand and maintains a formal Trademark Protection Policy. The organization has no parent company, no subsidiaries, and no publicly disclosed financials.

The business model is donation- and sponsorship-funded. Workshops are provided free of charge to participating schools; revenue derives from corporate sponsorships (listed sponsors include KPMG Australia, Beck Engineering, MTData, Senversa, Project F, Engineers Australia, and AGL Energy), grants (notably a milestone grant from the Cochlear Foundation), and individual donations solicited via year-end campaigns and a PayPal portal. The volunteer workforce is composed of university students who receive leadership training through SINE in lieu of compensation, and the operational cost structure is correspondingly lean. Governance is provided by a Board of Directors chaired by Ellen Connor, with the CEO role held by Janaki Saba as of February 2025.

Name

Robogals Global

Legal name

Robogals Ltd

Website

https://robogals.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Robogals Global is a student-run nonprofit that delivers free robotics and STEM workshops to young women via 30+ university chapters across 10+ countries, funded by donations and corporate sponsorships.

Ownership category

akta.pro rank

Product category

STEM Education Outreach

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Robotics After-School & Enrichment Clubs (EDAMADAA)

akta.pro secondary industries

Robotics Learning Platforms (EDAFANAB), Robotics & Engineering Summer Camps / Bootcamps (EDAMADAF)

Keywords

• Stem education programs
• Robotics workshops
• Youth engineering outreach
• Volunteer-led education
• Gender diversity stem

Headquarters

HQ city

Parkville

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Sponsorships: Robogals operates as a registered charity (ACNC registered) and relies on donations and corporate sponsorships to fund operations and workshops. The organization mentions year-end donation campaigns and lists sponsors including Beck Engineering, MTData, Senversa, Project F, Engineers Australia, and KPMG on their website.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Robogals Global delivers free engineering and technology workshops—primarily robotics (LEGO Mindstorms EV3) and Python coding—run by volunteer university students for girls from primary to secondary school. The organization complements its workshops with leadership training (SINE conference), mentoring (Alumni Mentoring Program), and engagement competitions (Science Challenge, Pathways Into Engineering, The Robogals Challenge) delivered through a global network of 30+ university chapters across APAC, EMEA, and North America.

Product overview

Robogals Global operates as a student-run nonprofit organization delivering free STEM education programs primarily through university chapters worldwide. The core offering consists of engineering and technology workshops (including robotics and Python coding) aimed at encouraging young women to pursue STEM careers. The organization supports its mission through complementary programs including the SINE leadership conference, Science Challenge competition, Alumni Mentoring Program, and regional initiatives such as Pathways Into Engineering and The Robogals Challenge. Programs are delivered across three global regions (APAC, EMEA, and North America) through local university chapters.

Differentiator

Problem solved

Functional benefit

Products and services

• Engineering and Technology Workshops Free engineering and technology workshops delivered by university chapter volunteers, focusing on robotics (LEGO Mindstorms EV3) and coding activities for girls in primary and secondary school to encourage exploration of STEM fields.
• SINE (Seminar Inducting New Executives) Annual flagship leadership conference hosted across the three regions (APAC, EMEA, North America), bringing together chapter leaders for professional development, networking, and strategic planning. SINE 2024 was held at the University of Queensland in Brisbane, and SINE 2025 is hosted across all three regions.
• Science Challenge A self-directed science competition program providing long-term engagement with the engineering community for school-age girls, available in the APAC and EMEA regions.
• Alumni Mentoring Program Mentorship initiative connecting Robogals alumni with current volunteers and school students to provide guidance and career support in STEM fields.
• Python Workshop Coding workshop focused on Python programming, developed to reach new audiences and expand STEM education offerings beyond robotics.
• Pathways Into Engineering Regional APAC initiative providing engineering community engagement opportunities outside of regular workshops to foster long-term exposure for school-age girls.
• The Robogals Challenge Regional competition and engagement initiative in EMEA encouraging self-directed learning and participation in engineering activities among school-age girls.

Quantifiable outcome

• 55,000+ girls taught worldwide
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Engineers AustraliaminorStrategic or Co-development PartnerProfessional engineering body appearing as sponsor, potentially involved in supporting engineering education outreach initiatives.
• AGL EnergyminorStrategic or Co-development PartnerFacilitated the inaugural Robogals Design Thinking Day at One Roof Melbourne. Lead facilitator Samantha Hinds from AGL Energy guided workshop participants through human-centric design thinking.
• One Roof MelbourneminorStrategic or Co-development PartnerFemale-centric coworking space that provided the venue for Robogals Design Thinking Day free of charge.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Iridescent: U.S. nonprofit running the Curiosity Machine program to mentor underserved youth in STEM, including girls. Comparable peer in volunteer-mentor-led STEM programs for underrepresented students, though with a broader demographic scope.
• Girls Who Code: U.S.-based nonprofit running coding clubs, summer immersion programs and after-school programs aimed at closing the gender gap in technology. Most directly comparable peer to Robogals on mission (girls-in-STEM), delivery model (free programs in school/community settings) and beneficiary (girls aged primary through high school).
• FIRST (For Inspiration and Recognition of Science and Technology): U.S.-founded youth robotics organization running FIRST LEGO League, FIRST Tech Challenge and FIRST Robotics Competition programs globally. Closely comparable to Robogals in robotics-curriculum delivery, school-based workshops, and university/mentor volunteer engagement.
• Black Girls CODE: Nonprofit that delivers workshops, hackathons and summer camps to introduce girls of color to computer science and technology. Closely comparable to Robogals in workshop-based, volunteer-staffed delivery and gender/race-focused STEM outreach to school-age girls.
• Technovation: Nonprofit running team-based technology entrepreneurship programs for girls aged 10-18 worldwide. Closely comparable peer in girls-in-tech programming, with structured multi-week curriculum and global chapter network analogous to Robogals.

Broad incumbents

• Engineers Without Borders (Australia / International): Engineering-focused nonprofit with strong Australian university chapter presence and mission-driven volunteer model. Comparable peer on university-chapter delivery and engineering-outreach positioning, though focused on development/built-environment projects rather than girls-in-STEM workshops.
• Code.org: Major nonprofit promoting computer science education in K-12 schools through Hour of Code and curriculum partnerships. Comparable as a scaled, well-funded girls-in-CS and STEM-education peer with school-based workshop delivery, though with much broader scope and headcount.
• Engineering UK: UK-based engineering profession body running schools outreach, Big Bang Fair and Tomorrow's Engineers programs. Comparable peer as a professional-body-sponsored schools STEM outreach organization, overlapping with Robogals' sponsorship relationship with Engineers Australia.

Regional players

• STEM Learning (UK): UK-based STEM education charity operating school workshops, STEM ambassador networks and teacher CPD. Comparable peer in school-based STEM workshop delivery through volunteer professionals, though serving UK schools rather than the APAC-heavy footprint of Robogals.

Emerging players

• Million Women Mentors: Mentorship-focused initiative encouraging women and girls to pursue careers in STEM through industry mentor matching. Comparable on the gender-in-STEM mission and structured mentoring relationship, though more focused on career-stage mentoring than school workshops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/robogals
• YouTubeyoutube.com/user/robogals
• Facebookfacebook.com/robogals
• LinkedInlinkedin.com/company/robogals-global
• Instagraminstagram.com/robogals_global

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robogals Global