Groupe Bernier
Groupe Bernier is a family-owned French multi-brand automotive dealership group operating 26+ locations across France, selling new and used vehicles from 11+ franchises, providing after-sales servicing, parts, and financing to individual consumers and business fleets.
- Company typePrivate
- Founded1947
- HeadquartersNeuilly-sur-seine, France
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Groupe Bernier does
Groupe Bernier is a French family-owned multi-brand automotive dealership group founded in 1947 and headquartered in Neuilly-sur-Seine. The group operates 26+ physical dealership and workshop locations across France, primarily in Île-de-France, Centre-Val de Loire, and Normandy, and holds authorized franchise rights for 11+ OEMs including Peugeot, Citroën, DS, Opel, Jeep, Toyota, Lexus, Kia, Suzuki, MG, and Leapmotor. Its core revenue streams are new vehicle sales, used vehicle sales (with an inventory of 1,811+ units spanning petrol, diesel, hybrid, and electric powertrains), after-sales workshop services (maintenance, repair, bodywork, tire replacement), parts sales, and vehicle financing.
The group's technology footprint centers on the DealerK CMS platform, which powers online inventory search, vehicle configuration, quote requests, test drive booking, and workshop appointment scheduling across its websites. Distribution combines a physical dealership network with an e-commerce layer, supplemented by social media channels (Facebook, X, LinkedIn, WhatsApp) and the Spoticar certified pre-owned partnership offering an 8-month warranty on selected used vehicles. The customer base is primarily individual French consumers, with a secondary B2B fleet segment for utility/commercial vehicles; pricing is per-vehicle, ranging from approximately €6,490 for entry-level used EVs to €150,000+ for premium used stock.
The business model is classic franchise auto retail: margin on new and used vehicle unit sales, recurring service and parts revenue from the captive workshop base, and financing attach economics. The group has positioned itself for the energy transition through a Responsible Mobility (La Mobilité Responsable) RSE initiative, a 707+ unit electric/hybrid used inventory, and the recent addition of Leapmotor and MG franchises targeting the entry-level EV segment. Revenue is not publicly disclosed and the company is privately held with no identified institutional investors.
Groupe Bernier firmographics
Firmographics- Name
- Groupe Bernier
- Legal name
- GROUPE BERNIER
- Website
- https://groupe-bernier.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Groupe Bernier is a family-owned French multi-brand automotive dealership group operating 26+ locations across France, selling new and used vehicles from 11+ franchises, providing after-sales servicing, parts, and financing to individual consumers and business fleets.
- Ownership category
- akta.pro rank
Where Groupe Bernier is headquartered
LocationHeadquarters
- HQ city
- Neuilly-sur-seine
- HQ country
- France
- HQ region
- Europe
Offices26 records
Markets served
Groupe Bernier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles from multiple brands including Peugeot, Citroën, DS, Opel, Jeep, Toyota, Lexus, Kia, Suzuki, MG, and Leapmotor. Revenue generated through direct consumer transactions at dealerships.
- Used Vehicle Sales: Sale of pre-owned vehicles through the group's used car inventory. Stock includes over 1,800 vehicles across multiple brands and energy types (petrol, diesel, hybrid, electric).
- After-Sales Services: Workshop services including vehicle maintenance, repair, braking, bodywork, tire replacement, and general servicing. Revenue generated from labor and parts.
- Vehicle Parts Sales: Sale of automotive parts and accessories for vehicle maintenance and repair.
- Vehicle Financing: Credit and financing options offered to customers for vehicle purchases. Disclaimer states 'A credit engages you and must be repaid. Check your repayment capacity before committing.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used Vehicle Inventory - Individual Pricing |
| One time/ perpetual license | Pay-as-you-go | New Vehicle Sales - Manufacturer Pricing |
| Unit Pricing | Pay-as-you-go | After-Sales Workshop Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Groupe Bernier product offering
Product offeringCore offering
Groupe Bernier is a French multi-brand automotive dealership group operating 26+ physical locations across France, representing 11+ automotive brands (Peugeot, Citroën, DS, Opel, Jeep, Toyota, Lexus, Kia, Suzuki, MG, Leapmotor). The group sells new vehicles, an inventory of 1,811+ pre-owned vehicles, provides after-sales workshop services (maintenance, repair, bodywork, parts), and offers vehicle financing and rental services to individual consumers and business fleets.
Product overview
Groupe Bernier operates as a multi-brand automotive dealership network offering a comprehensive vehicle sales and service ecosystem. The core offering consists of new vehicle sales across 11 brands (Peugeot, Citroën, DS, Opel, Jeep, Kia, Toyota, Lexus, Suzuki, MG, Leapmotor) and a large used vehicle inventory of over 1,800 units spanning multiple energy types including electric, hybrid, and utility vehicles. Supporting the sales business, the company provides after-sales workshop services for maintenance, repairs, and vehicle upkeep, along with online vehicle configuration tools and appointment scheduling. The group has also initiated a Responsible Mobility (La Mobilité Responsable) sustainability program as part of its corporate social responsibility commitments.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of new passenger and commercial vehicles from 11+ automotive brands including Peugeot, Citroën, DS, Opel, Jeep, Kia, Toyota, Lexus, Suzuki, MG, and Leapmotor. Priced at manufacturer suggested retail prices and available through dealership showrooms with online configuration and quote request tools.
- Used Vehicle Sales Sale of pre-owned vehicles across multiple brands and energy types (petrol, diesel, hybrid, electric) with an inventory of 1,811+ used cars including 707+ electric/hybrid options and 100+ utility/commercial vehicles. Prices range from approximately €6,000 to €150,000+.
- After-Sales Workshop Services Maintenance, repair, and servicing services for vehicles including general servicing, braking, bodywork, tire replacement, and mechanical repairs performed at dealership workshops across the network.
- Vehicle Parts Sales Sale of automotive parts and accessories for vehicle maintenance and repair, supporting both in-house workshop services and customer self-service needs.
- Vehicle Financing Credit and financing options offered to customers for vehicle purchases, with the standard disclaimer that a credit engages the borrower and must be repaid.
- Spoticar Certified Pre-Owned Vehicles Certified pre-owned vehicle program offered through partnership with Spoticar, including extended warranty coverage such as 'Spoticar-Advanced 8 Mois' (8 months) on selected used vehicles.
Companies that use Groupe Bernier
Customer profileSegments2 records
Ideal customer profiles2 records
Groupe Bernier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Groupe Bernier partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- PeugeotcoreAuthorized Peugeot dealership network. Groupe Bernier sells new and used Peugeot vehicles and provides after-sales services including maintenance and repair under the Peugeot brand.
- CitroëncoreAuthorized Citroën dealership network. Group offers Citroën's full vehicle lineup including AMI electric vehicle and provides associated services.
- DS AutomobilescoreAuthorized DS dealership network. Group represents the DS brand premium vehicle offerings including DS 3, DS 4, DS 7, and related services.
- OpelcoreAuthorized Opel dealership network. Group sells Opel vehicles including Corsa, Mokka, Combo, Vivaro, and provides associated maintenance services.
- JeepcoreAuthorized Jeep dealership network. Group represents Jeep brand including Renegade, Compass, and Wrangler models.
- ToyotacoreAuthorized Toyota dealership network. Group offers Toyota's full range including Yaris, C-HR, RAV4, and commercial vehicles like Proace City.
- LexuscoreAuthorized Lexus dealership network. Group represents Lexus premium brand including NX, UX, and other luxury hybrid/electric models.
- KiacoreAuthorized Kia dealership network. Group offers Kia vehicles including Sportage, Niro, EV6, EV9 electric vehicles.
- SuzukicoreAuthorized Suzuki dealership network. Group represents Suzuki including Vitara, Swift, and Swace hybrid models.
- MGcoreAuthorized MG dealership network. Group offers MG vehicles including MG4, MG5, and other electric models.
- LeapmotorminorAuthorized Leapmotor dealership network. Group offers Leapmotor electric vehicles including T03 and C10 models.
- SpoticarcoreCertified pre-owned vehicle program partnership. Spoticar-Advanced warranty offered on selected used vehicles. Example: 'Spoticar-Advanced 8 Mois' warranty on used vehicles.
Scale indicators6 records
Recent moves5 records
Expansion highlights4 records
Groupe Bernier competitors and assessment
Company assessmentBroad incumbents
- D'Ieteren Group: Belgian-listed automotive distribution and services group with vehicle distribution (D'Ieteren Automotive) and after-sales (Belron) businesses across adjacent geographies. Larger and more diversified than Groupe Bernier but operates the same brand-distribution franchise model in overlapping European markets.
Emerging players
- Auto1 Group: European online used-vehicle marketplace (with Autohero retail brand) operating across multiple EU countries. A digital-native competitor and ecosystem participant that overlaps with Groupe Bernier's certified pre-owned positioning on the used-car side.
- Aramisauto: French online-focused used-vehicle retailer (Stellantis-backed) combining digital discovery with physical reconditioning centers. Represents the digital-native, online-first model competing for the same French used-car shopper that Groupe Bernier's 1,811-unit inventory targets.
- La Centrale: France's leading online used-car classifieds marketplace (Axa-owned). Not a dealer itself, but the dominant digital discovery channel for the same B2C used-vehicle shopper that Groupe Bernier's used inventory competes for.
Direct peers
- Emil Frey Group: Swiss-based, family-controlled pan-European automotive distribution and retail group with brand franchises across multiple countries including France. Closely comparable on family-controlled multi-brand distribution model, breadth of brand portfolio, and after-sales orientation.
- Mary Automobiles: French multi-brand dealer representing Volkswagen Group brands (Audi, Volkswagen, Skoda, Seat) across multiple French sites. Comparable in scale, multi-brand structure, and customer-segment focus.
- Groupe Gueudet: Family-owned French multi-brand automotive dealer group operating across multiple regions with a comparable mix of mass-market and premium franchises. Closest direct peer on multi-brand franchise model and French-only geographic footprint.
- Groupe Chopard: French multi-brand automotive dealer representing Mercedes-Benz, Toyota, Kia, and other brands across a French dealership network. Comparable in family-controlled multi-brand structure and premium/mass-market brand mix overlap.
- BYmyCAR: French multi-brand dealership group retailing Renault, Dacia, Mercedes-Benz, and other brands across a multi-location direct-to-consumer network. Operates an essentially identical business model (multi-brand retail + after-sales + financing) in the same French market.
Others
- BCAuto Enchères: France's leading professional used-vehicle auction house and remarketing platform. Acts as a wholesale supplier of used inventory to dealers including Groupe Bernier and is a relevant upstream ecosystem participant rather than a direct retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Groupe Bernier social profiles
Digital presenceGroupe Bernier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groupe Bernier leadership team
Management profileNumber of profiles
Groupe Bernier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groupe Bernier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groupe Bernier
What does Groupe Bernier do?
Groupe Bernier is a French multi-brand automotive dealership group operating 26+ physical locations across France, representing 11+ automotive brands (Peugeot, Citroën, DS, Opel, Jeep, Toyota, Lexus, Kia, Suzuki, MG, Leapmotor). The group sells new vehicles, an inventory of 1,811+ pre-owned vehicles, provides after-sales workshop services (maintenance, repair, bodywork, parts), and offers vehicle financing and rental services to individual consumers and business fleets.
Is Groupe Bernier a public or private company?
Groupe Bernier is a private company. It is classified as family owned and is currently operating.
When was Groupe Bernier founded?
Groupe Bernier was founded in 1947. It employs 1,001 to 5,000 people.
Where is Groupe Bernier based?
Groupe Bernier is headquartered in Neuilly-sur-seine, France, in the Europe region.
How does Groupe Bernier make money?
Five revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, after-Sales Services, vehicle Parts Sales and vehicle Financing.
Who are Groupe Bernier's main competitors?
D'Ieteren Group is listed as a broad incumbent. Emerging players are Auto1 Group, Aramisauto and La Centrale. Direct peers are Emil Frey Group, Mary Automobiles, Groupe Gueudet, Groupe Chopard and BYmyCAR. BCAuto Enchères is listed as an others.
Does Groupe Bernier have an API?
No public API is recorded for Groupe Bernier.