Flicks

What Flicks does

Flicks is an Australian-founded consumer internet company that operates a free, advertising- and affiliate-supported cinema and streaming aggregation platform. Headquartered in Armidale, Australia and founded in 2006, the company maintains country-specific sites for Australia, New Zealand, the United Kingdom, and the United States. The platform is led by founder and CEO Paul Scantlebury and operates with a small team of 1-10 employees.

The core product is a web and mobile application (iOS and Android) that aggregates cinema showtimes, streaming availability, ratings, and editorial content into a single discovery experience. Flicks integrates ratings from Rotten Tomatoes and Letterboxd, lists showtimes and ticket purchasing for major Australian cinema chains including Dendy, Event, Hoyts, IMAX, Palace, and Reading Cinemas, and tracks streaming catalogs across 15+ providers including Stan, Netflix, Disney+, Prime Video, Apple TV+, HBO Max, SBS On Demand, BINGE, Paramount+, and DocPlay. Additional verticals include a Sports Guide for live event streaming and an editorial Opinion section featuring named contributors and film festival coverage.

Flicks monetizes through affiliate referral fees generated when users purchase cinema tickets or sign up for streaming services via tracked links, supplemented by display advertising and sponsored member rewards. The service is free to end users, with no subscription or paywall. The company is privately held under the legal entity Flicks Ltd., with no disclosed institutional funding, parent company, or M&A activity. Customer acquisition is product-led, driven by organic search traffic, editorial content marketing, and social media presence across Facebook, Instagram, TikTok, and YouTube.

Name

Flicks

Legal name

Flicks Ltd.

Website

https://flicks.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Flicks is a free Australian-founded cinema and streaming aggregation platform serving consumers across Australia, New Zealand, the UK, and the US, monetizing via affiliate referrals and advertising across 15+ streaming providers and major cinema chains.

Ownership category

akta.pro rank

Product category

Entertainment Discovery & Streaming Aggregation

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830), Services-Allied To Motion Picture Distribution (7829), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cinema & Movie Ticketing (HSACALAD)

akta.pro secondary industry

Cinema Media Buying (BPAFABAG)

Keywords

• Cinema showtimes guide
• Streaming availability aggregator
• Movie recommendations platform
• Watchlist tracking app
• Entertainment discovery website

Headquarters

HQ city

Armidale

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate and Referral Fees: The platform earns referral fees by directing users to purchase cinema tickets and subscribe to streaming services through tracked affiliate links. Links to streaming platforms like Prime Video, Apple TV, and others appear to be affiliate/tracked links.
2. Advertising: The platform displays advertisements and sponsored content, including promotional offers from cinema chains and streaming services. Member rewards and comps are sponsored by partners.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Flicks operates a free online platform (web and mobile apps) that aggregates cinema showtimes and ticket purchasing across Australian cinema chains and consolidates streaming availability across 15+ providers including Stan, Netflix, Disney+, Prime Video, Apple TV+, HBO Max, SBS On Demand, BINGE, Paramount+, and others. It also provides editorial reviews (with Rotten Tomatoes and Letterboxd ratings), personalized watchlists, release schedules, and a member rewards program. Revenue is generated through advertising and affiliate referral fees rather than direct user charges.

Product overview

Flicks is a cinema and streaming entertainment guide platform providing Australian users with a unified destination to discover movies, TV shows, and live sport. The core offering is Flicks.com.au (the cinema and streaming guide), supplemented by a mobile app for iOS and Android. The platform aggregates content across multiple streaming providers (Stan, Netflix, Disney+, Prime Video, Apple TV+, HBO Max, SBS On Demand, BINGE, Paramount+, DocPlay, and others) and cinema chains to provide showtimes, ratings, and ticket purchasing. Additional features include a membership/watchlist system, sports guide, editorial content, and a member rewards program offering discounts and promotions.

Differentiator

Problem solved

Functional benefit

Products and services

• Flicks.com.au (Cinema & Streaming Guide)

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Rotten TomatoescoreTechnology or IntegrationFlicks integrates Rotten Tomatoes scores and Fresh/Certified Fresh designations throughout its movie and TV listings, displaying tomatometer ratings alongside movie posters and showtimes.
• LetterboxdcoreTechnology or IntegrationThe platform integrates Letterboxd user ratings and review scores, displaying them alongside Rotten Tomatoes ratings for movies to provide additional social proof and audience perspective.
• Dendy CinemasminorChannel Partner/ Reseller/ DistributorDendy Cinemas is featured in member rewards, offering 20% off tickets through the Flicks platform. Flicks drives ticket sales to partnered cinema chains.
• Reading CinemasminorChannel Partner/ Reseller/ DistributorReading Cinemas partners with Flicks for member promotions including 20% off concessions. Flicks provides marketing reach and drives ticket sales.
• StancoreTechnology or IntegrationStan is prominently featured as a streaming provider on Flicks, with dedicated pages showing Stan's catalog, new releases, and pricing information. Flicks drives subscriber acquisition to Stan.
• NetflixcoreTechnology or IntegrationNetflix is featured as a major streaming provider with dedicated pages showing Netflix Australia catalog, new releases, and pricing. Flicks drives viewer discovery and potential subscriber referrals.
• Disney+coreTechnology or IntegrationDisney+ is featured prominently as a streaming provider with dedicated content pages, new release calendars, and pricing information. Flicks serves as a content discovery platform.
• Prime VideocoreTechnology or IntegrationPrime Video is featured as a streaming provider with dedicated pages showing available content, new releases, and purchase/rental options. The relationship includes affiliate links for transaction referrals.
• Apple TV+coreTechnology or IntegrationApple TV+ is featured as a streaming provider with dedicated content pages. Flicks includes affiliate links to Apple TV for content purchases and rentals.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• IMDb: IMDb is Amazon's comprehensive film and TV database including showtimes, ratings, and (via Prime Video) watch links. As a broad incumbent with massive traffic, it overlaps with Flicks' discovery and where-to-watch functionality.
• Rotten Tomatoes: Rotten Tomatoes is a major movie/TV ratings and reviews platform that Flicks integrates as a core partner. It is an incumbent in the discovery and reviews category that could in theory compete end-to-end rather than via partnership.

Emerging players

• TV Time: TV Time is a TV/movie tracking app that helps users manage what they're watching across services. It overlaps with Flicks' watchlist and tracking features, particularly for streaming-focused users.
• Plex: Plex operates a media management platform and acquired JustWatch in 2022, giving it a unified streaming-discovery and personal-media offering. It is an emerging platform that combines aggregation with broader media-stack utility adjacent to Flicks' scope.
• MetaCritic: MetaCritic aggregates critic reviews and scores for movies, TV shows, and games. It overlaps with Flicks' editorial/ratings aggregation layer, though MetaCritic has limited cinema ticketing functionality.

Direct peers

• Reelgood: Reelgood is a streaming aggregator that lets users track content across multiple subscription services in one place. It mirrors Flicks' core value proposition of unifying streaming discovery, with stronger North American focus.
• Letterboxd: Letterboxd is a social film-discovery platform where users log, rate, and review movies. Flicks integrates Letterboxd ratings as a core partner; Letterboxd competes in the film-enthusiast discovery and editorial space.
• JustWatch: JustWatch is a global streaming aggregator and search engine that helps users find where movies and TV shows are available to stream across dozens of services. It is the most direct global competitor to Flicks' streaming aggregation functionality.
• Fandango: Fandango is a leading cinema ticketing and movie discovery platform in the US. It overlaps directly with Flicks' cinema showtimes, ticket purchasing, and editorial review features, though with much greater scale.
• MovieTickets.com: MovieTickets.com is an online cinema ticketing platform serving multiple markets. It directly competes with Flicks' cinema referral and ticket purchase functionality, though with a primarily North American footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@weareflicks
• Facebookfacebook.com/thisisflicks
• Instagraminstagram.com/weareflicks
• TikToktiktok.com/@weareflicks
• Xx.com/flicksaustralia
• LinkedInlinkedin.com/company/flicksltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flicks