Sulawesi Travel

What Sulawesi Travel does

Sulawesi Travel (legal entity SULAWESI TRAVEL PT) is a small, founder-owned Indonesian travel agency founded in 2012 by Adil Nurimba and headquartered in Makassar, South Sulawesi. The company designs and delivers customized multi-day tours of Sulawesi island for Dutch and Belgian tourists, with all customer contact conducted in Dutch by the owner or his contracted local guides and drivers. The product portfolio comprises seven pre-designed round-trip itineraries (Sulawesi Kennismaking, Familie Rondreis, Huwelijksreis, Avontuurlijk Rondreis, Authentiek Rondreis, Fietsvakantie, and Vogel Spotten 14 Dagen) plus fully tailor-made packages; the average tour runs 10-21 days and includes transport with driver, Dutch-speaking guide, accommodation with breakfast, and park/museum entrance fees.

The company operates as a traditional service business with no proprietary technology platform. Customer engagement flows through a Dutch-language WordPress website (sulawesi-travel.nl), WhatsApp, and email, with the founder personally handling inquiries, itinerary design, and relationship management. A network of contracted local drivers and guides supplements the founder's capacity, supported by family members in the back office. Distribution is direct-to-consumer only — no intermediaries, no physical retail, no paid advertising — with marketing driven by an extensive online guestbook of 179 customer testimonials spanning 2014-2026 and word-of-mouth referrals.

Revenue is generated on a quote-based professional services model priced in euros, with a 30% booking deposit and 70% balance due six weeks before travel; cancellation terms escalate from 30% to 100% within seven days of departure. The company has no external funding, no parent company, and no subsidiaries, and it is registered as a private Indonesian PT entity. Adjacent services include visa assistance (Indonesian B211A 60-day tourist E-visa) delivered in partnership with Dutch foundation Stichting Mijn Roots, and a sustainability positioning anchored by the One Traveller One Tree campaign and the use of local homestays.

Name

Sulawesi Travel

Legal name

SULAWESI TRAVEL PT

Website

https://sulawesi-travel.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Sulawesi Travel is a Makassar-based, founder-owned Indonesian tour operator founded in 2012 that designs and delivers customized Dutch-language guided tours of Sulawesi for individual travelers and small groups from the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711)

SIC

Transportation Services (4700), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Domestic/In-Country Multi-Day Tour Operators (THAKADAL)

akta.pro secondary industries

Cultural/Heritage Multi-Day Tour Operators (THAKADAF), Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Custom Sulawesi tours
• Dutch-speaking tour guide
• Indonesia round trips
• Birdwatching tour packages
• Tailor-made vacation travel

Headquarters

HQ city

Makassar

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Customized Tour Packages: Bespoke individual travel packages tailored to customer preferences. Pricing includes transport with fuel and driver (including accommodation), Dutch-speaking guide, hotels with basic breakfast, route with entrance fees for parks, boats and museums. Customers can customize any aspect of the trip.
2. Pre-designed Tour Itineraries: Standard tour packages offered on the website including Sulawesi Kennismaking, Sulawesi Familie Rondreis, Sulawesi Huwelijksreis, Sulawesi Avontuurlijk Rondreis, Sulawesi Authentiek Rondreis, Sulawesi Fietsvakantie, and Sulawesi Vogel Spotten 14 Dagen. These serve as starting points for customization.
3. Visa Assistance Services: Assistance with visa applications for Indonesia travel, including 60-day tourist E-visa (B211A) processing. Partners with Stichting Mijn Roots for this service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Sulawesi Travel is a tour operator that designs and delivers customized guided vacation tours on the Indonesian island of Sulawesi, led personally by Dutch-speaking owner-guide Adil Nurimba. The core offering is a portfolio of seven pre-designed round-trip itineraries (introduction, family, honeymoon, adventure, authentic cultural, 21-day bicycle, and 14-day birdwatching) plus fully tailor-made individual travel packages that include transport with driver, Dutch-speaking guide, accommodation with breakfast, and park/museum entrance fees. Pricing is quote-based and includes optional ancillary services such as Indonesian visa assistance arranged through partner Stichting Mijn Roots.

Product overview

Sulawesi Travel operates as a tour operator offering a portfolio of curated round trip packages across Sulawesi, Indonesia, led by Dutch-speaking guide Adil Nurimba. The product lineup includes seven pre-designed tour products (Introduction, Family, Honeymoon, Adventure, Authentic, Bicycle, and Bird Watching tours) ranging from 14 to 21 days, plus fully custom/tailor-made itineraries. All tours include transport with driver, Dutch-speaking guide, accommodations with breakfast, and park/museum entry fees. The company functions as a traditional travel agency without a digital platform or SaaS product.

Differentiator

Problem solved

Functional benefit

Products and services

• Sulawesi Kennismaking (Introduction Tour) Pre-designed introductory round trip of Sulawesi for travelers experiencing the island for the first time, with Dutch-speaking guide, transport, accommodation with breakfast, and park/museum entrance fees included.
• Sulawesi Familie Rondreis (Family Round Trip) Family-oriented round trip of Sulawesi with child-friendly activities, accommodation, and visits to local communities and nature, guided in Dutch.
• Sulawesi Huwelijksreis (Honeymoon Tour) Romantic round trip of Sulawesi designed for honeymoon couples, with scenic destinations, private guide, transport, and accommodation included.
• Sulawesi Avontuurlijk Rondreis (Adventure Round Trip) Adventure-focused round trip of Sulawesi featuring trekking, hiking, and exploration of remote areas, accompanied by a Dutch-speaking guide.
• Sulawesi Authentiek Rondreis (Authentic Cultural Tour) Cultural immersion round trip of Sulawesi focused on traditional villages, local customs, and indigenous communities, led by a Dutch-speaking guide.
• Sulawesi Fietsvakantie (Bicycle Tour) 21-day supported bicycle tour through South Sulawesi covering approximately 630 km across Makassar, Jeneponto, Bulukumba, Bira, Sinjai, Watampone, Sengkang, and Siwa, with support vehicle, guide, and accommodation included.
• Sulawesi Vogel Spotten 14 Dagen (Birdwatching 14 Days) 14-day birdwatching tour covering multiple national parks including Lore Lindu, Bogani Wartabone, and Tangkoko, focused on endemic Sulawesi bird species with a local expert guide.
• Custom / Maatwerk Reizen (Tailor-Made Tours) Fully tailor-made individual Sulawesi itineraries customized to customer preferences, with Dutch-speaking guide and driver services, transport, accommodation with breakfast, and park/museum entrance fees included.
• Indonesian Visa Assistance (E-visa B211A) Assistance with Indonesian visa applications, including the 60-day tourist E-visa (B211A), provided in partnership with Dutch foundation Stichting Mijn Roots.

Quantifiable outcome

• 179 verified customer testimonials spanning 2014-2026
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stichting Mijn RootsminorStrategic or Co-development PartnerPartnership with Dutch foundation Mijn Roots to help adopted people and tourists with visa applications and planning special trips in Indonesia. Sulawesi Travel provides local transport, translators, and guides for this partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• TUI Nederland: Largest tour operator in the Dutch market with mass-market and premium offerings globally including Indonesia/Bali. Comparable only at the broadest level — same Dutch customer base and Indonesia destination — but lacks Sulawesi Travel's bespoke, single-region specialization and Dutch-speaking local guide.
• Corendon: Major Dutch tour operator with broad international portfolio including Indonesia. Comparable as a Dutch-market incumbent selling Indonesia holidays, but operates at a fundamentally different scale and price point than the boutique Sulawesi Travel model.

Direct peers

• Better Places: Dutch sustainable travel company built around local guides and direct local economic impact, similar to Sulawesi Travel's no-middleman, local-supplier model. Targets Dutch travelers seeking authentic, locally-rooted experiences in destinations including Indonesia.
• Riksja Travel: Dutch tour operator specializing in tailor-made individual travel with local Dutch-speaking guides in destination, including Indonesia. Closely mirrors Sulawesi Travel's model of customized itineraries with Dutch-language support and authentic local experiences.
• Fox Reizen: Major Dutch outbound tour operator that previously employed the founder Adil Nurimba as a Sulawesi tour leader. Directly comparable as a Dutch-market tour operator selling curated international packages including Indonesia, with similar target customer base.
• Sawadee Reizen: Dutch tour operator offering group and individual travel to Asia, including Indonesia. Comparable in Dutch-market focus and curated Asia itineraries spanning cultural, adventure, and family themes similar to Sulawesi Travel's product lineup.
• Koning Aap: Dutch adventure and small-group tour operator with a strong sustainable-travel brand, including Asia/Indonesia offerings. Comparable in target customer (Dutch individual travelers) and emphasis on authentic, responsible tourism.
• Djoser Reizen: Dutch adventure tour operator offering individual and small-group travel to Asia including Indonesia, with emphasis on independent exploration and authentic encounters. Comparable in customer profile and product mix.

Regional players

• Indonesian local tour operators (e.g., Orangutana Tour / Sulawesi specialists): Indonesia-based tour operators specializing in Sulawesi and surrounding regions. Comparable product (custom Sulawesi itineraries with local guides) but serve a different customer base (international English-speaking travelers via OTAs) rather than Dutch-speaking direct bookers.

Emerging players

• TravelLocal: UK-headquartered platform connecting travelers with vetted local tour operators worldwide, with a sustainable-travel positioning very similar to Sulawesi Travel's. Relevant as a potential distribution channel or comparable model for direct-to-local expert travel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adilsulawesi
• Xx.com/adilsulawesi
• LinkedInlinkedin.com/company/adilsulawesi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sulawesi Travel