Name

Sawadee Reizen

Legal name

Sawadee Reizen

Website

https://sawadee.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Group Adventure Travel

NAICS

Tour Operators (561520), Tour Operators (56152)

SIC

Transportation Services (4700)

akta.pro primary industry

Small-Group Escorted Tour Operators (THAKADAB)

akta.pro secondary industries

Multi-Country/Regional Circuit Tour Operators (THAKADAK), Luxury Multi-Day Tour Operators (THAKADAE)

Keywords

• Group adventure travel
• Guided group tours
• Package holidays
• Walking and cycling vacations
• Family travel tours

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Group tour packages: Package holidays including international flights, accommodation, and ground transportation. Operating 250 trips across 100 countries with approximately 20 travelers per group.
2. Travel insurance: Offers travel and cancellation insurance in partnership with a.s.r. insurance
3. Park Sleep Fly packages: Park, sleep, and fly packages near Schiphol Airport via Hotel ibis partnership

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Sawadee Reizen is a Dutch tour operator that sells guided group travel packages to more than 100 countries, typically running 250 trips per year with groups of around 20 travelers. Each package bundles international flights, accommodation, ground transportation and an expert local guide, with variants tailored to families, young adults aged 22-35, solo travelers, walkers and cyclists. A companion Sawadee Reisapp supports trip preparation, itinerary access and group communication.

Product overview

Sawadee Reizen is a Dutch tour operator specializing in group adventure travel with a portfolio of six core travel products: Groepsrondreizen (group round trips), Familiereizen (family trips), 22-35ersreizen (young adult trips), Singlereizen (single trips), Wandelvakanties (walking holidays), and Fietsvakanties (cycling holidays). The company operates over 250 trips across 100 countries and has been serving travelers for 43 years. A companion mobile application called Sawadee Reisapp enables trip preparation, group communication, and itinerary access. The company was acquired by Intrepid Travel in January 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Groepsrondreizen Guided group round trips to destinations worldwide with approximately 20 fellow travelers, bundling international flights, accommodation, ground transportation and an expert local guide.
• Familiereizen Family adventure trips designed for parents with children aged 8, 12 or 16 years, with age-appropriate activities and family-friendly accommodations.
• 22-35ersreizen Group trips targeted at travelers aged 22 to 35, with itineraries and pricing aimed at young professionals seeking social, adventure-led experiences.
• Singlereizen Single-departure tours and shared-room options designed for solo travelers who want to explore destinations with other solo travelers.
• Wandelvakanties Walking and trekking holidays, including group round trips with walking days and dedicated walking-focused vacations.
• Fietsvakanties Cycling holidays where travelers discover destinations along rivers and scenic landscapes on guided cycling itineraries.
• Sawadee Reisapp Companion mobile application for Sawadee travelers that supports trip preparation, day-by-day itinerary access with maps and photos, guide information and in-trip group chat.
• Travel and Cancellation Insurance Optional travel and cancellation insurance offered to Sawadee travelers in partnership with a.s.r. insurance to protect against trip disruptions.
• Park, Sleep and Fly Packages Pre-trip accommodation and parking packages near Schiphol Airport, offered in partnership with Hotel ibis to support travelers beginning their international journeys.

Quantifiable outcome

• 4.6/5 customer rating on Trustpilot based on 1815 reviews
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Intrepid TravelflagshipStrategic or Co-development Partner · 4 February 2025Melbourne-based Intrepid Travel, the world's largest adventure travel company, acquired Sawadee Reizen from Travelopia in February 2025. This is Intrepid's largest acquisition to date, marking its entry into non-English speaking European markets. The deal closed on January 31, 2025. Intrepid plans to retain the Sawadee brand and integrate it into its destination management company network as part of its goal to reach AUS $1 billion in revenue by 2030.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Exodus Travels: Exodus Travels operates small-group adventure and walking holidays worldwide with similar demographics, group sizes, and trip types as Sawadee's escorted tour portfolio.
• SRC Reizen: SRC Reizen is a Dutch tour operator focused on small-group cultural and adventure travel, directly comparable to Sawadee's escorted group tour model and customer base.
• Backroads: Backroads is an active travel company offering small-group walking and cycling tours worldwide, comparable to Sawadee's Wandelvakanties and Fietsvakanties product lines.
• Explore Worldwide: Explore Worldwide runs small-group adventure tours across multiple continents, with a product mix and customer profile closely aligned to Sawadee's escorted group tours.
• KE Adventure Travel: KE Adventure Travel is a UK-based operator of small-group adventure and trekking holidays, similar in scale, format, and active-travel focus to Sawadee.
• G Adventures: G Adventures is a global small-group adventure travel operator with a similar escorted tour format and worldwide destination portfolio, making it a key international comparable to Sawadee.
• Djoser Reizen: Djoser is a Dutch tour operator offering small-group adventure trips worldwide with similar target customers and group sizes to Sawadee, and is one of the closest direct competitors in the Netherlands.
• Contiki: Contiki specializes in group travel for 18-35 year-olds, directly comparable to Sawadee's 22-35 segment in product format, demographics, and group travel experience.

Broad incumbents

• Intrepid Travel: Intrepid Travel is Sawadee's parent company and the world's largest adventure travel brand; it offers comparable small-group tours globally and represents both the parent and a broad incumbent peer.
• TUI Group: TUI is a major European travel and tourism conglomerate that offers package tours including group holidays, making it a broad incumbent serving overlapping Dutch and European customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/sawadee
• Facebookfacebook.com/sawadee.nl
• LinkedInlinkedin.com/company/sawadee-reizen
• Instagraminstagram.com/sawadee_reizen
• TikToktiktok.com/@sawadee_reizen
• Xx.com/sawadeereizen

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sawadee Reizen