Association de Ultimate de Montreal

What Association de Ultimate de Montreal does

Ultimate Grand Montréal (UGM), formerly Association Ultimate Montréal (AUM) until a 2017 rebranding, is a non-profit regional sports association founded around 2002 in Montreal, Quebec. The organization serves as the regional governing body for ultimate frisbee in Greater Montreal, operating under the Fédération québécoise d'Ultimate (FQU) and Ultimate Canada. UGM runs year-round programming for adults and youth, including four-season recreational leagues (winter, spring, summer, fall), the elite junior regional competitive program Titane & Argon (open and women's divisions), major tournaments (Jazz at ~50 teams/1,000+ athletes and Grand Masters for veteran players), introductory animations in schools, coach and referee training, and a merchandise boutique. As of 2025, the community comprises 522+ registered members, 30+ affiliated local clubs across Montreal boroughs, and a network of volunteer captains. The organization is governed by a 9-member board and operates with approximately two full-time staff plus seasonal and part-time personnel for events and animations. UGM also participates in the G6 group of major Canadian ultimate associations and sends athletes to international competitions in the US, Costa Rica, and Spain.

The organization's technology backbone is the Ultimate Central / TopScore web-based platform, which handles member management, league and tournament registration, scheduling, team management, and member directory functions. The platform is a third-party SaaS product used across multiple Canadian and US ultimate associations, rather than proprietary IP. UGM's revenue model is fundamentally a registration-fee-driven community sports business: income is generated from individual and team registration fees for seasonal leagues, tournament entry fees (Jazz 2026 priced at $1,300/team, Grand Masters 2025 at $1,700-$1,800/team), merchandise sales through the online boutique, and federation/grant funding flowing through the FQU and Quebec sport system. Pricing is unit-based with one-time billing per league season or tournament; example labor cost of $56,000-$60,000 annually for a full-time coordinator is disclosed through job postings. Customer segments are primarily individuals (adult recreational players, junior athletes) and secondarily local clubs, schools, and youth organizations (CEGEPs, secondary schools), with no enterprise or B2B anchor customers.

Name

Association de Ultimate de Montreal

Legal name

Ultimate Grand Montréal (UGM)

Website

https://montrealultimate.ca

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Ultimate Grand Montréal (UGM) is a non-profit regional sports association that organizes year-round ultimate frisbee programming for adult recreational players and junior competitive athletes in Greater Montreal, including four-season leagues, the Titane/Argon elite junior teams, and major tournaments like Jazz and Grand Masters.

Ownership category

akta.pro rank

Product category

Recreational Sports Services

NAICS

Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)

akta.pro secondary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Ultimate frisbee leagues
• Sports association management
• Recreational league programs
• Competitive tournament hosting
• Junior athlete development

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. League Registration Fees: Fees paid by individuals or teams to participate in seasonal adult and junior leagues across four seasons
2. Tournament Registration Fees: Team registration fees for tournaments such as Jazz, Grand Masters, and hat tournaments. Jazz 2026: $1,300/team; Grand Masters 2025: $1,700-$1,800/team
3. Merchandise Sales: Sale of merchandise through the UGM boutique
4. Federation and Grant Funding: Operating within the Quebec sport federation structure (FQU), receiving member insurance services and potentially government sports development funding

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

UGM operates organized Ultimate Frisbee programming in the Greater Montreal area, delivering year-round seasonal adult leagues (winter, spring, summer, fall) across recreational, intermediate, and competitive skill tiers. The association also fields junior development teams (Titane and Argon), hosts signature tournaments (Jazz Tournament, Grand Masters), runs introductory animation sessions for newcomers, and provides captain and referee training, all supported by an online registration and member management platform.

Product overview

Ultimate Grand Montréal (UGM) operates as a regional sports organization offering a comprehensive portfolio of ultimate frisbee programs. The organization provides adult recreational leagues across four seasons (winter, spring, summer, fall), elite junior competitive teams (Titane and Argon), major tournaments including Jazz and Grand Masters, introductory animation programs for beginners, coach and referee training, and a merchandise boutique. The entire program suite is delivered through a web platform powered by TopScore/Ultimate Central, which handles member management, registration, scheduling, and communications. The organization's regional structure includes support for local clubs across Montreal's boroughs.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Seasonal Leagues Year-round adult Ultimate Frisbee leagues across winter, spring, summer, and fall seasons, organized into recreational, intermediate, and competitive skill divisions for adult players in Greater Montreal.
• Junior Development Teams (Titane and Argon) Competitive junior Ultimate Frisbee teams (Titane and Argon) providing a structured development pathway for young athletes, with players competing at the national championship level.
• Jazz Tournament Signature competitive Ultimate Frisbee tournament hosted by UGM, open to regional and visiting teams.
• Grand Masters Tournament Signature competitive tournament hosted by UGM for the Masters-age Ultimate Frisbee division.
• Beginner Animation Sessions

Quantifiable outcome

• Titane PF achieved silver medal at Canadian Championships 2025 in Edmonton
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ultimate CanadacoreOthersNational governing body for ultimate frisbee in Canada. UGM participates in UCC conferences, national championships, and benefits from the Canadian sport federation framework. The Canadian team won silver at the 2025 World Games in China.
• Fédération québécoise d'ultimate (FQU)coreOthersProvincial federation providing member insurance, governance frameworks, and sport development support. UGM directs members to FQU for insurance services and operates within the Quebec sport structure that is more advanced than other Canadian provinces.
• Royal UltimateminorGTM or Marketing PartnerSponsor of Ultimate Grand Montréal, appearing on the partners section of the UGM website
• VC UltimateminorGTM or Marketing PartnerSponsor of Ultimate Grand Montréal, appearing on the partners section of the UGM website
• IODISCminorGTM or Marketing PartnerSponsor of Ultimate Grand Montréal, appearing on the partners section of the UGM website
• RSEQ MontréalminorStrategic or Co-development PartnerRéseau du sport étudiant du Québec (Montreal branch) collaborates with UGM and Académie montréalaise d'ultimate to introduce youth to ultimate frisbee through school programs
• Académie montréalaise d'ultimateminorStrategic or Co-development PartnerNon-profit organization (later transformed into Académie québécoise d'ultimate by FQU) created by Basile Limoges to provide ultimate animations in Montreal schools
• OCUA (Ottawa Carleton Ultimate Association)minorStrategic or Co-development PartnerOttawa's ultimate association; UGM Director General Christian d'Auteuil visited USA Ultimate conference alongside Jeremy Hill, OCUA Director General, to share best practices between Canadian associations
• Spécifik UltimateminorStrategic or Co-development PartnerUltimate training and coaching company providing initiation workshops for leagues and developing throwing technique resources for UGM athletes
• Club M UltimateminorChannel Partner/ Reseller/ DistributorLocal Montreal ultimate club posting job opportunities for technical director; UGM supports local club development
• Université de Sherbrooke Vert et OrminorStrategic or Co-development PartnerOnly Quebec university with a recognized ultimate program; mentioned as point of comparison for US collegiate ultimate structures during USA Ultimate conference visit

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Ultimate Canada: National governing body for ultimate frisbee in Canada, of which UGM is an affiliate via FQU. Ultimate Canada organizes national championships where UGM's Titane/Argon teams compete and provides governance across all Canadian regional associations including UGM's G6 peers.
• USA Ultimate: National governing body for ultimate frisbee in the United States (55,000+ members). UGM leadership visited USA Ultimate conferences for best-practice sharing, making it the broader-market peer that UGM benchmarks against for governance, youth development, and league operations.
• Fédération québécoise d'Ultimate (FQU): Provincial sport federation that UGM operates within; FQU provides member insurance, governance frameworks, and administers the broader Quebec sport federation structure. Comparable as the parent provincial body whose policies and funding directly affect UGM's operating environment.

Regional players

• Bay Area Disc Association (BADA): Regional ultimate disc organization serving the San Francisco Bay Area with comparable adult leagues, youth programs, and tournament operations. Operates in a different geography (US Pacific) but mirrors UGM's nonprofit regional-association structure and programming mix.
• Puget Sound Disc Golf Club: Though disc golf-focused, it represents the broader family of regional community-organized disc sports associations that operate in similar league/club membership models. Useful as a US regional peer illustrating alternative disc-sport business models that compete for participant mindshare.

Direct peers

• Vancouver Ultimate League (VUL): One of the G6 major Canadian ultimate associations and the Western Canadian equivalent of UGM. VUL runs comparable adult league programming and competitive teams, sharing the same national federation framework (Ultimate Canada) and similar nonprofit regional-association economics.
• Toronto Ultimate Club (TUC): Toronto's premier ultimate frisbee organization, also part of the G6 group of major Canadian associations. Operates adult recreational and competitive leagues year-round and offers comparable programming structure (multi-season leagues, tournaments, junior development) on a similar nonprofit regional-association model.
• Ottawa Carleton Ultimate Association (OCUA): OCUA is Ottawa's regional ultimate frisbee association and fellow G6 member alongside UGM. UGM's Director General Christian d'Auteuil visited USA Ultimate with OCUA's Jeremy Hill to share best practices, making this the most directly comparable peer operating leagues, tournaments, and competitive programs at a similar Canadian regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/montrealultimate
• Instagraminstagram.com/montrealultimate
• LinkedInlinkedin.com/company/appcom-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association de Ultimate de Montreal