What MySchool does

MySchool is a Bogotá-based private education services company, founded in 2005, that operates an integrated English-language assessment and certification platform targeting Colombian schools, individual learners, and corporate clients. The company delivers four interconnected products: a Moodle-based virtual campus (Campus Virtual) for online learning access, AI-powered English proficiency classification tests covering the four core language skills (listening, reading, writing, and speaking), international certification testing services for the IETS, TOEIC, MET, KET, PET, and FCE frameworks, and a Bilingualism Ecosystem advisory service designed to help institutions obtain National Bilingual School (Colegio Bilingüe Nacional) registration. The underlying technology combines an open-source Moodle LMS with an NLP-driven classification testing engine; the AI layer is positioned as a featured capability rather than a foundational platform, and no proprietary model ownership, patents, or third-party benchmarks are disclosed.

The company functions as an authorized Test Center for GEP (Global Education Partners), which provides the regulatory standing to administer internationally recognized English proficiency exams on behalf of that partner. Its go-to-market is predominantly direct-to-consumer, leveraging a website storefront (Tienda) and a WhatsApp messaging channel as the primary acquisition, communication, and conversion surfaces. MySchool does not publicly disclose pricing, does not maintain a dedicated mobile application, employs between 11 and 50 people, and operates with a regional LATAM scope anchored in Colombia.

Revenue is generated primarily from recurring subscription-based testing services rendered to schools, individuals seeking international study or career credentials, and organizations assessing employee English proficiency. No funding rounds, investor relationships, named customers, leadership team disclosures, pricing details, or operational metrics such as ARR, customer count, or growth rate are available in the source data, leaving the company's scale and financial trajectory largely undisclosed.

Name

MySchool

Legal name

MySchool

Website

https://myschool.com.co

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MySchool is a Bogotá-based education services company that operates a Moodle virtual campus, administers international English certification exams as a GEP Test Center, and delivers AI-powered proficiency classification tests to Colombian schools, individuals, and corporate clients.

Ownership category

akta.pro rank

Product category

Language Testing and Certification

NAICS

Exam Preparation and Tutoring (611691), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)

akta.pro secondary industry

Language Placement, Diagnostic & Skills Assessments (Speaking/Writing) (EDANACAI)

Keywords

• English proficiency testing
• International certification exams
• Bilingual education services
• Language assessment services
• Virtual learning platform

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. International Certification Testing Services: Revenue generated from administering and facilitating international English certification exams including IETS, TOEIC, MET, KET, PET, FCE to meet institutional and individual requirements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

MySchool is an educational services provider that delivers international English certification testing (IETS, TOEIC, MET, KET, PET, FCE) as an authorized GEP Test Center, AI-powered English proficiency classification tests covering all four language skills, a Moodle-based virtual campus for online learning, and a bilingualism ecosystem that helps institutions obtain official National Bilingual School registration. It serves schools, universities, individual learners, and corporate clients primarily in Colombia.

Product overview

MySchool is an educational services company offering a portfolio of four interconnected products: a Virtual Campus (Campus Virtual) for online learning management, international certification testing services as an authorized GEP Test Center (IETS, TOEIC, MET, KET, PET, FCE), AI-powered English proficiency classification tests assessing all four language skills, and a Bilingualism Ecosystem service that helps institutions achieve National Bilingual School certification. The offerings are designed to serve educational institutions, students, and organizations seeking English language proficiency assessment and bilingual education support.

Differentiator

Problem solved

Functional benefit

Products and services

• Campus Virtual (Virtual Campus) A Moodle-based virtual campus platform providing online educational access and management for students and institutions, supporting continued learning beyond certification testing.
• Pruebas de Certificación Internacional (International Certification Testing) International English certification testing services (IETS, TOEIC, MET, KET, PET, FCE) administered as an authorized GEP Test Center, helping students meet college/university requirements and prepare for opportunities abroad.
• Pruebas de Clasificación con IA (AI-Powered English Classification Tests) AI-powered virtual English proficiency classification tests that assess all four language skills (listening, reading, writing, and speaking) for students, institutions, and corporate employees to determine their English proficiency level.
• Ecosistema para el Bilingüismo (Bilingualism Ecosystem) Advisory and certification ecosystem service that prepares educational institutions to obtain official National Bilingual School (Colegio Bilingüe Nacional) registration and certification in Colombia.

Quantifiable outcome

• Institutions can obtain official Colegio Bilingüe Nacional (National Bilingual School) registration through MySchool's bilingualism ecosystem

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

One partnership is on record.

• GEP (Global Education Partners)coreTechnology or IntegrationMySchool operates as an official Test Center for GEP, providing authorized administration of international English certification exams. This partnership enables the company to deliver certified testing services for institutions and individuals requiring official English proficiency verification.

Recent moves5 records

Expansion highlights5 records

Direct peers

• British Council (IELTS): Administers the IELTS English proficiency test globally, including in Colombia. MySchool competes for the same institutional and individual test-takers seeking internationally recognized English certifications.
• Educational Testing Service (ETS) - TOEFL: Operates the TOEFL family of English proficiency tests, a core certification MySchool offers through GEP. Directly competes for the same university-bound and professional test-taker market.
• Cambridge Assessment English: Owns the KET, PET, and FCE certifications that MySchool administers. Cambridge sets the underlying standards and competes for the same youth and adult learner segment.

Broad incumbents

• Berlitz: Established language-school chain offering English instruction and proficiency assessments globally. Competes with MySchool in corporate English training and institutional language programs.
• Pearson (PTE): Operates PTE Academic English test and a broad portfolio of educational products and assessments. Overlaps with MySchool in English proficiency testing and language learning content.
• EF Education First: Global language-learning company with schools, online programs, and corporate training. Overlaps with MySchool's institutional, individual, and corporate English offerings at a much larger scale.

Regional players

• Open English: Leading online English-language learning platform serving LATAM with live instruction. Overlaps with MySchool's virtual campus and individual learner segment, particularly across Spanish-speaking markets.
• Vaughan Systems: Spain-origin English-language school with strong presence across Spanish-speaking markets. Competes for the same individual-learner and corporate-training customers seeking English proficiency improvement and certification.

Emerging players

• Duolingo English Test: AI-powered, at-home English proficiency test accepted by thousands of institutions. Increasingly competes with MySchool's AI classification offering and targets the same price-sensitive LATAM market.
• Certiport (by Pearson VUE): Operates authorized test centers for multiple certification programs, similar to MySchool's GEP Test Center model. Relevant peer in the authorized testing-center business serving institutions and individuals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MySchoolCol
• Facebookfacebook.com/MySchoolCol
• LinkedInlinkedin.com/company/myschool-colombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MySchool