Cafe El Marino

What Cafe El Marino does

Cafe El Marino S.A. de C.V. is a Mexican coffee producer and brand established in 1950 in Mazatlán, Sinaloa, operating as a subsidiary of Grupo Marino, a diversified Mexican conglomerate. The company's core business is the production and commercialization of coffee and related food products, with a portfolio spanning five main coffee categories: roasted and ground coffees, whole bean, soluble/instant coffees, cappuccinos, and a gourmet/artisan line featuring flavored variants (vanilla, hazelnut, cinnamon, regular, decaffeinated). The broader Grupo Marino portfolio includes canned seafood, chocolate drinks, gelatins, coffee machines, cereals, tea, stevia, snacks, and disinfectants, though coffee remains the core category. The company's core technology is its coffee roasting and production process, with hand-roasted artisanal coffee lines and weekly fresh roasting by master roasters, sourcing 100% Mexican Arabica from premier regions including Chiapas, Veracruz, and Oaxaca. Rainforest Alliance and Kosher certifications validate sustainability and quality standards.

Cafe El Marino operates a dual go-to-market model. On the consumer side, products are sold through a network of authorized distributors spanning more than 20 Mexican cities (including Acapulco, Guadalajara, Monterrey, Mexico City, Mérida, and Tijuana), via the MercadoLibre online marketplace, and through a directly-owned retail coffee bar called Expendio Marino, launched in February 2023 in Mazatlán. The company also operates a professional/HoReCa sales channel targeting cafeterias, restaurants, and hotels with downloadable product catalogs. Marketing channels include the company website (featuring a coffee quiz for personalized recommendations), Instagram organic social, email newsletters, and a recipe content section. Pricing is not publicly disclosed on the official website; products are sold in unit-based formats ranging from 50g to 1kg across tins, bags, sticks, jars, and single-serve formats.

The company employs 251-500 people and operates as a privately held entity with no external funding rounds or public listing. No AI/ML capabilities, digital platform architecture, or technology differentiators beyond traditional roasting and production methods are evident. The business model is classic CPG distribution through physical retail and authorized resellers, with the Expendio Marino retail concept representing a modest direct-to-consumer channel extension. Customer segments are split between individual consumers (primary) purchasing for personal/home consumption and HoReCa professional customers (secondary), with no disclosed enterprise anchor customers or revenue concentration.

Name

Cafe El Marino

Legal name

CAFÉ EL MARINO S.A. DE C.V.

Website

https://cafemarino.com.mx

Company type

Private

Founded year

1950

Operating status

Operating

Headcount range

251–500 employees

Short description

Cafe El Marino is a Mexican coffee producer founded in 1950, part of Grupo Marino, that manufactures and distributes roasted, soluble, gourmet, and single-serve coffees to Mexican consumers and HoReCa customers nationwide through 20+ authorized distributors and its own retail coffee bar.

Ownership category

akta.pro rank

Headquarters

HQ city

Zapopan

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Coffee and food products sales: Production and commercialization of coffee and other food products of the highest quality. Products include roasted and ground coffee, whole beans, soluble coffees, cappuccinos, and gourmet artisanal coffee lines.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Café El Marino produces, roasts, and sells coffee products under the Grupo Marino umbrella, including roasted and ground coffee, whole bean coffee, soluble (instant) coffee, cappuccino mixes, and a hand-roasted gourmet artisan line available in multiple flavors and sizes. The portfolio also extends to a physical coffee bar (Expendio Marino) offering prepared beverages, bakery items, and retail experiences in Mazatlán, Sinaloa.

Product overview

Cafe El Marino is a Mexican coffee company founded in 1950 offering a diverse portfolio of coffee products. The product line spans five main categories: (1) Gourmet/Artisan coffees including flavored varieties (Vanilla, Hazelnut, Cinnamon, Regular, Decaffeinated) plus whole bean and Espresso; (2) Tostados y Molidos (Roasted and Ground) including Traditional, Special Roast, and Product Nacional in various sizes including tin cans; (3) Solubles (Instant coffees) in Regular, Cinnamon, Decaffeinated, and Goleta (pre-mixed with sugar) formats, available in jars and stick packs; (4) Cappuccinos in Original, Hazelnut, and French Vanilla flavors; and (5) Single Serve products including tea bags and pour-over formats. The company also operates Cafe El Marino Expendio, a coffee bar launched in February 2023. Products are sold through online distributors and direct sales, with distribution centers across Mexico.

Differentiator

Problem solved

Functional benefit

Brands

• Expendio Marino: Physical coffee bar operated by Grupo Marino, offering beverages with and without coffee, bakery items, and souvenirs. Founded in February 2023 in Mazatlán, Sinaloa.

Products and services

• Café Artesanal Gourmet Reserve Line Hand-roasted 100% Arabica coffee from the Gourmet Reserve line, offered in flavored variants (Vanilla, Hazelnut, Cinnamon, Regular, Decaffeinated) and whole bean, intended for individual consumers seeking premium Mexican coffee at home.
• Espresso Marino Intense-roast espresso blend combining Arabica and robusta coffees from Chiapas, Veracruz and Oaxaca, packaged in 454g format for home and small commercial espresso preparation.
• Café Marino Tradicional Traditional roasted and ground Mexican coffee for everyday home brewing, available in 250g, 454g, and 908g packages with citrus and chocolate notes.
• Café Producto Nacional Roasted and ground coffee made from Mexican national production with smoky notes and dark chocolate flavor, sold in 250g format.
• Café Mezclado con Azúcar Roasted and ground coffee pre-blended with sugar for convenient sweet coffee preparation, available in 250g and 500g packs.
• Tueste Especial Special dark roast roasted and ground coffee with woody and chocolate notes, sold in 200g and 400g sizes for everyday brewing.
• Café CLUB PACK (Tin Can Coffee) Arabica and robusta coffee blend packaged in a 1-kilogram tin can, suited for households and small offices looking for value-size formats.
• Lata Café Tradicional Traditional roasted and ground coffee packaged in tin cans of 369g and 1kg for everyday home brewing.
• Lata Tueste Especial Special dark roasted and ground coffee sold in a 1 kilogram tin can for high-volume home use.
• Lata Café Tradicional Descafeinado Decaffeinated version of the traditional roasted and ground coffee in a tin can, suitable for conventional coffee makers and French press.
• Café Soluble Regular Regular soluble (instant) coffee with light body and medium acidity, sold in 50g, 100g and 200g jars for quick home preparation.
• Café Soluble sabor Canela Soluble (instant) coffee blended with cinnamon flavor, sold in a 190g jar for flavored instant coffee preparation.
• Café Soluble Descafeinado Caffeine-free soluble (instant) coffee sold in a 175g jar.
• Café Soluble Goleta Soluble coffee pre-mixed with sugar, sold in 50g, 100g, and 180g formats for ready sweet coffee.
• Café Soluble Regular en Sticks Regular soluble coffee packaged as single-serve sticks, 20 sticks of 10g each (200g total), for convenient at-home or on-the-go preparation.
• Café Soluble sabor Canela en Sticks Cinnamon flavored soluble coffee packaged in single-serve sticks (20 x 10g, 200g total).
• Cappuccino Original (Sticks) Original powdered cappuccino in sticks with soluble coffee, milk substitute, and sugar; 6 sticks of 20g each (120g total).
• Cappuccino Vainilla Francesa (Sticks) French vanilla flavored powdered cappuccino in sticks, combining soluble coffee with milk substitute, sugar, and vanilla flavor; 6 sticks of 20g (120g total).
• Cappuccino Avellana (Sticks) Hazelnut-flavored powdered cappuccino sticks combining soluble coffee, milk substitute, sugar, and hazelnut flavor; 6 sticks of 20g (120g total).
• Single Serve Bolsa de Té Roasted and ground coffee packed in single-serve tea-bag style sachets, 5 bags of 11g each (55g total), for convenient single-cup preparation.
• Single Serve Café por Goteo (Pour-over) Roasted and ground coffee in single-serve pour-over format (Arabica and robusta blend), 5 bags of 11g each (55g total), requiring only hot water and no coffee maker.
• Expendio Marino Coffee Bar Company-owned retail coffee bar in Mazatlán, Sinaloa, serving prepared coffee and non-coffee beverages, bakery items, and souvenirs under the 'factory to cup' concept.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Grupo Marinoparent companyOthersCafé El Marino is a brand that forms part of Grupo Marino, a Mexican company dedicated to producing, distributing, and marketing coffee and food products of the highest quality.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• illy: Italian coffee roasting manufacturer with a premium positioning, foodservice distribution arm, and owned retail/cafe presence; closely comparable to Café El Marino's mix of manufactured roasted/soluble SKUs and HoReCa channel focus.
• Gloria Jean's Coffees: Global specialty coffee chain with a franchise model selling roasted coffee beans, flavored soluble drinks, and cafe experiences; comparable in cafe-plus-packaged-product business model.
• Juan Valdez Café: Colombian-origin premium coffee brand combining own roasting with a global cafe retail footprint; analogous in leveraging a single-origin heritage story to sell roasted coffee, soluble products, and cafe experiences in Latin America.
• Café Punta del Cielo: Mexican specialty coffee chain that roasts and retails its own bean-to-cup products across a network of owned cafes and retail distribution, directly comparable to Café El Marino's manufacturing-plus-cafe hybrid model.
• Segafredo Zanetti: Italian-origin coffee roaster with a global HoReCa and retail cafe network; comparable manufacturing-plus-cafe hybrid model targeting premium coffee consumers.

Others

• Grupo Bimbo: Mexican multinational food conglomerate with extensive nationwide distribution infrastructure; comparable in scale, Mexican market reach, and channel architecture, though not directly competing in coffee.

Broad incumbents

• Starbucks Mexico: Global coffee retail incumbent with a deep Mexico presence of stores plus packaged retail products; overlaps with Café El Marino across packaged coffee SKUs and consumer food service (cafe) experiences.
• Lavazza: Italian global coffee manufacturer with a broad portfolio (beans, soluble, capsules, HoReCa) and a growing retail/cafe footprint, including in Mexico; comparable in manufacturing scale and product breadth.
• Nestlé México (Nescafé): Mass-market coffee and soluble beverage manufacturer with significant Mexico shelf share; directly competes in soluble and flavored coffee stick formats where Café El Marino's Goleta and flavored sticks compete.

Emerging players

• Café Trivago / Córdoba Coffee: Smaller specialty Mexican coffee roaster with origin traceability focus; competes in the same premium Mexican Arabica segment as Café El Marino's Gourmet Reserve line but at a smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cafemarino
• Xx.com/CafeMarino
• Facebookfacebook.com/CafeMarino
• LinkedInlinkedin.com/company/cafe-el-marino

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cafe El Marino