Security Warehouse
Security Warehouse is a South African distributor of multi-brand electronic security equipment — CCTV, access control, alarms, gate automation, electric fencing, and solar — sold through five Johannesburg branches, a registered dealer network, and an Africa-wide export initiative, serving residential, commercial, and installer customers.
- Company typePrivate
- Founded2003
- HeadquartersCenturion, South Africa
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Security Warehouse does
Security Warehouse (Pty) Ltd is a South African importer and distributor of electronic security equipment, incorporated in 2003 and headquartered in Centurion, Gauteng, operating five physical branches across the Johannesburg metropolitan area (Centurion HQ, East Rand, Strijdom Park, Boksburg, West Rand). The company distributes a multi-brand portfolio of CCTV systems (Dahua, Provision-ISR), access control and biometric devices (ZKTeco facial recognition, time-and-attendance terminals, door controllers, card readers), alarm systems (Ajax wireless, Dahua, Paradox, IDS), gate automation (Centurion motors and boom barriers, Nice, Gemini), electric fencing (Nemtek), batteries, and solar power solutions for security applications. It does not manufacture or develop the underlying technology; its role is value-added distribution, bundling hardware from leading international brands with technical support, solution design, and a registered dealer program offering trade pricing and credit facilities.
The company generates revenue primarily through hardware sales across both a trade (registered dealer/installer) pricing tier and a retail pricing tier, with distribution through branch retail, a dealer network, and an Africa Exports initiative for continental sales. A secondary revenue stream is professional services revenue from the Security Warehouse Training Academy, established in 2005 and registered with PSIRA and SASSETA, which provides certified training in electronic security equipment installation to the installer base. End customers span three primary segments: residential homeowners, commercial and industrial properties, and security installers/dealers, with no anchor enterprise customer concentration evident. The business is privately held with no disclosed funding, parent company, or institutional investors; founder Pasco Lattuca serves as Managing Director. The model is best characterized as a traditional, founder-led, multi-brand specialist distributor with regional physical scale, training-led ecosystem lock-in, and limited exposure to software or AI-native revenue streams.
Security Warehouse firmographics
Firmographics- Name
- Security Warehouse
- Legal name
- Security Warehouse (Pty) Ltd
- Website
- https://securitywarehouse.co.za
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Security Warehouse is a South African distributor of multi-brand electronic security equipment — CCTV, access control, alarms, gate automation, electric fencing, and solar — sold through five Johannesburg branches, a registered dealer network, and an Africa-wide export initiative, serving residential, commercial, and installer customers.
- Ownership category
- akta.pro rank
Security Warehouse industry classification
Industry- Product category
- Electronic Security Equipment Distribution
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Services-Detective, Guard & Armored Car Services (7381)
- akta.pro primary industry
- Security & Access Management (Guarding/CCTV/Access Control) (IMAIAAAC)
- akta.pro secondary industries
- Commercial Property Guarding (Offices, Retail Parks, Malls) (BPAKAAAF), Industrial & Critical Infrastructure Guarding (Utilities, Plants, Data Centers) (BPAKAAAD)
Keywords
Where Security Warehouse is headquartered
LocationHeadquarters
- HQ city
- Centurion
- HQ country
- South Africa
- HQ region
- Africa
Offices5 records
Markets served
Security Warehouse business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Hardware Distribution: Primary revenue stream through distribution of electronic security equipment including CCTV, access control, alarms, gate automation, electric fencing, and solar solutions from multiple international brands.
- Trade and Retail Sales: Dual pricing model offering trade (dealer) pricing and retail pricing through five branch locations and website, with credit account facilities for registered dealers.
- Training Services: Training Academy provides professional training courses in electronic security equipment, registered with PSIRA and SASSETA regulatory bodies.
- Africa Exports: Export initiative extending security solutions beyond South Africa to serve the entire African continent.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Trade Pricing - for registered dealers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Security Warehouse product offering
Product offeringCore offering
Security Warehouse is a South African distributor of electronic security equipment, supplying CCTV surveillance systems, access control solutions, intrusion alarm systems, gate and garage automation, electric fencing, intercoms, and supporting solar and battery products from multiple leading brands. The company sells to both trade installers/dealers and retail end-users across five branches and a dealer network, supported by an in-house Training Academy.
Product overview
Security Warehouse is a leading South African distributor and solutions provider of electronic security equipment, operating as a multi-brand hardware distributor rather than a software platform company. The product portfolio is organized into distinct categories: CCTV systems (comprising Dahua and Provision-ISR cameras in both analogue and IP variants, along with recorders, accessories, and ICT equipment); Access Control (featuring ZKTeco facial recognition terminals, time & attendance devices, biometric door controllers, and card/tag readers, plus Dahua access control, electronic locks, and turnstiles); Alarm Systems (Ajax smart wireless alarms, Dahua alarms, IDS panels, Optex sensors, and Paradox alarm systems with their full range of peripherals); Gate Automation (Centurion gate motors, garage motors, sector boom barriers, CLAWS traffic spikes, Nice and Gemini motors, plus intercom systems and transmitters/receivers); and supporting infrastructure including batteries, electric fencing (Nemtek), and solar power solutions for security applications. The company serves as a distributor for these products rather than manufacturing them, offering integrated security solutions through multiple quality brands.
Differentiator
Problem solved
Functional benefit
Brands
- Africa Exports: Initiative to extend security solutions beyond South Africa to serve the entire African continent.
Products and services
- CCTV Surveillance Systems CCTV cameras and recorders from Dahua and Provision-ISR for residential, commercial, and industrial surveillance installations, sold to trade installers and retail customers.
- Access Control Systems Access control hardware from ZKTeco and Dahua, including readers, controllers, and biometric devices for commercial and residential access management.
- Intrusion Alarm Systems Wired and wireless alarm panels, detectors, and peripherals from Ajax, Dahua, IDS, and Paradox for residential and commercial intrusion detection.
- Gate and Garage Automation Gate motors, garage motors, boom barriers, and traffic spikes from Centurion, Nice, and Gemini for residential and commercial entrance automation.
- Electric Fencing Systems Electric fence energizers, wires, and accessories from Nemtek for perimeter security on residential, commercial, and agricultural properties.
- Intercom Systems Audio and video intercom solutions for residential estates, gated communities, and small commercial premises.
- Solar Power and Battery Solutions Solar panels, charge controllers, and backup batteries to power security installations in load-shedding or off-grid environments in southern Africa.
- Security Installer Training Academy In-house paid training program covering installation, configuration, and troubleshooting of distributed security product lines, targeted at security installers and integrators.
Quantifiable outcome
- Over 20 years of experience in electronic security industry
- +1 more outcomes
Companies that use Security Warehouse
Customer profileSegments3 records
Ideal customer profiles3 records
Security Warehouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Security Warehouse partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Dahua TechnologycoreDahua is a core technology partner supplying CCTV cameras (analogue and IP), recorders, access control systems, alarm systems, and intercoms. Products include active deterrence cameras, domes, cylinders, PTZ, panoramic, thermal, and solar cameras.
- ZKTecocoreZKTeco provides access control systems including facial recognition terminals, time and attendance devices, door controllers, fingerprint readers, card/tag readers, and module units.
- Provision-ISRcoreProvision-ISR supplies CCTV cameras including analogue, IP, covert, PTZ, face recognition, LPR, WiFi series, and specialized cameras with various series options (Basic, Eye-Sight, S-Sight).
- Centurion SystemscoreCenturion provides gate automation products including gate motors (D4, D5 Evo, D10), garage motors (Vantage, SDO4, RDO, X-TRAC), boom barriers (Sector), accessories, receivers, transmitters, and traffic control solutions.
- Ajax SystemscoreAjax supplies wireless alarm systems including hubs, keypads, sensors, and accessories known for smart security technology and EN54 Fire Range products.
- Nice SystemscoreNice provides gate automation products including gate motors and garage motors for residential and commercial applications.
- ParadoxcoreParadox supplies alarm systems including panels, keypads, transformers, expanders, repeaters, transmitters, detectors, door contacts, and complete alarm kits.
- NemtekcoreNemtek provides electric fencing solutions including energizers, free standing poles, brackets, wires, cables, and accessories for perimeter security.
- IDS (Inhep Digital Systems)coreIDS supplies alarm systems including Onyyx, EZ14, 805, 806, X16, X64, X-Series panels and Motionsense detection products.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Security Warehouse competitors and assessment
Company assessmentBroad incumbents
- ADI Global Distribution: ADI Global is the world's largest low-voltage security products distributor (owned by Honeywell), offering a similar multi-brand CCTV, access control, and intrusion portfolio globally. Comparable as a benchmark for the multi-brand security distribution business model Security Warehouse operates at regional scale.
- Wesco / Anixter International: Wesco (post-Anixter acquisition) is a global low-voltage and security products distributor serving integrators worldwide. Comparable as a large-scale multi-brand security distributor with category breadth similar to Security Warehouse's, though at vastly greater scale.
- ScanSource Security: ScanSource is a large North American distributor of physical security, access control, and surveillance solutions from brands like Avigilon, Axis, and HID. Comparable multi-brand distribution model and customer base (residential/commercial integrators), though operating in a developed-market context.
Direct peers
- SMD Security (Stallion Management & Distribution): SMD Technologies distributes consumer electronics and security/surveillance products in South Africa. Comparable as a multi-brand security hardware distributor serving retail and trade channels with overlapping customer segments.
- Sensor Security (Cape Town): Sensor Security is a major Western Cape-based electronic security distributor carrying overlapping brands (Dahua, ZKTeco, Paradox, Nemtek) and serving the same installer/dealer channel. Closely comparable multi-brand distribution model with regional rather than nationwide footprint.
- Starlight Security Distributors: Starlight Security is a long-standing South African distributor of access control, time & attendance, CCTV, and gate automation products. Directly comparable in product mix, customer profile, and multi-brand distribution approach.
- Volumatic CC (Volumatic Security Distributors): Volumatic is a Pretoria-area security equipment distributor offering CCTV, access control, and alarm systems. Direct competitor in the Centurion/Pretoria geography, sharing many of the same international brand lines and installer customers.
- Elvey Group (now part of Tarsus Distribution): Elvey is a long-established South African electronic security distributor historically competing head-to-head with Security Warehouse across CCTV, access control, and intrusion products. Direct overlap in product categories, customer base (installers and integrators), and brand portfolio (Dahua, Hikvision).
Regional players
- First Distribution: First Distribution is a leading South African value-added distributor of IT, networking, and surveillance products serving resellers and integrators. Overlap in the security/ICT category (CCTV networking, storage, PoE) and a similar channel-based distribution model.
- Guardian Eye Security (GES): Guardian Eye is a Cape Town-based electronic security distributor and installer. Comparable multi-brand security product distribution with a regional focus, though with stronger own-installation services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Security Warehouse social profiles
Digital presenceSecurity Warehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security Warehouse leadership team
Management profileNumber of profiles
Profiles1 record
Security Warehouse subsidiaries and ownership
Company hierarchySubsidiaries2 records
Security Warehouse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security Warehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security Warehouse
What does Security Warehouse do?
Security Warehouse is a South African distributor of electronic security equipment, supplying CCTV surveillance systems, access control solutions, intrusion alarm systems, gate and garage automation, electric fencing, intercoms, and supporting solar and battery products from multiple leading brands. The company sells to both trade installers/dealers and retail end-users across five branches and a dealer network, supported by an in-house Training Academy.
Is Security Warehouse a public or private company?
Security Warehouse is a private company. It is classified as unknown and is currently operating.
When was Security Warehouse founded?
Security Warehouse was founded in 2003. It employs 101 to 250 people.
Where is Security Warehouse based?
Security Warehouse is headquartered in Centurion, South Africa, in the Africa region.
How does Security Warehouse make money?
Four revenue lines are on record. Hardware Distribution is the primary driver. The others are trade and Retail Sales, training Services and africa Exports.
Who are Security Warehouse's main competitors?
Broad incumbents on record are ADI Global Distribution, Wesco / Anixter International and ScanSource Security. Direct peers are SMD Security (Stallion Management & Distribution), Sensor Security (Cape Town), Starlight Security Distributors, Volumatic CC (Volumatic Security Distributors) and Elvey Group (now part of Tarsus Distribution). Regional players are First Distribution and Guardian Eye Security (GES).
Does Security Warehouse have an API?
No public API is recorded for Security Warehouse.
What industry is Security Warehouse in?
Security Warehouse's product category is Electronic Security Equipment Distribution. Its primary akta.pro industry code is IMAIAAAC, Security & Access Management (Guarding/CCTV/Access Control), with a secondary code of BPAKAAAF, Commercial Property Guarding (Offices, Retail Parks, Malls). Its NAICS code is 561621 and its SIC code is 7381.