Origine
Origine is a U.S. retail brand selling organic and regeneratively cultivated Indonesian spices, vanilla extracts, and botanical ingredients to health-conscious consumers via DTC, Amazon, and wholesale/private-label channels.
- Company typePrivate
- Founded2018
- HeadquartersVentura, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Origine does
Origine is a U.S. retail brand of organic and regeneratively cultivated spices and botanical ingredients, incorporated as Origine California, Inc. and headquartered at 4699 Nautilus Court S, Suite 502, Boulder, Colorado. The company was created in 2018 by Francois Bernard and Olivier Bernard, founders of the Indonesia-based organic and fair-trade wholesaler Tripper Inc. (operating since 1992), to bring Tripper's farmer-sourced vanilla and spice supply directly to U.S. consumers under a consumer-facing label.
Origine's product portfolio centers on Indonesian-sourced vanilla (extract and bean paste) and a broader spice and botanical line including cinnamon, cloves, ginger, nutmeg, turmeric, pandan, butterfly pea, coffee, extract powders, liquid extracts, and essential oils. Its technical and operational backbone is a direct, on-the-ground supply chain through affiliated entities Tripper Inc. and PT. Tripper Nature, combined with regenerative and syntropic farming practices and a stack of certifications (USDA Organic, Rainforest Alliance, Fair for Life, Regeneratively Cultivated, FSSC22000, Non-GMO Project, JAS, EU Organic, KLBD Kosher, and Halal) that together cover organic, fair-trade, food-safety, and major religious-dietary standards.
The company makes money through three channels: direct-to-consumer retail via its own e-commerce site and Amazon Marketplace listings of vanilla products; wholesale B2B distribution to retailers, including a listing on the RangeMe buyer-discovery platform; and private-label manufacturing for businesses wanting to brand Origine products under their own label. Go-to-market combines paid and organic channels with a community-led Tastemaker Program of food bloggers, wellness practitioners, and sustainable chefs who generate recipe content, supported by a recipe blog, organic Instagram presence, and email newsletter. The customer base is horizontal — health-conscious home consumers, content creators, and wholesale/retail buyers — with no disclosed large enterprise anchors and no external funding on record.
Origine firmographics
Firmographics- Name
- Origine
- Legal name
- Origine California, Inc.
- Website
- https://origine.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Origine is a U.S. retail brand selling organic and regeneratively cultivated Indonesian spices, vanilla extracts, and botanical ingredients to health-conscious consumers via DTC, Amazon, and wholesale/private-label channels.
- Ownership category
- akta.pro rank
Origine industry classification
Industry- Product category
- Organic Spices and Botanical Ingredients
- NAICS
- Spice and Extract Manufacturing (311942)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Groceries & Related Products (5140)
- akta.pro primary industry
- Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades) (AFAJANAK)
- akta.pro secondary industries
- Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB), Spices, Herbs & Seasonings Trading/Wholesale (AFAIAKAE), Organic & Natural Foods Import/Export & Global Trading (AFAIAJAK)
Keywords
Where Origine is headquartered
LocationHeadquarters
- HQ city
- Ventura
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Origine business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct E-commerce Sales: Selling retail products directly to consumers through the Origine.com website and Amazon marketplace listings.
- Wholesale B2B Sales: Bulk wholesale orders to retailers and businesses, with standard pricing and terms defined in the Terms and Conditions of Sale.
- Private Label: Private label requests are accepted for businesses wanting to brand Origine products under their own label.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer pricing |
| Transaction based/ take rate | Pay-as-you-go | Wholesale/B2B pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Origine product offering
Product offeringCore offering
Origine sells organic, regeneratively cultivated spices and botanical ingredients sourced from Indonesian farmers, including vanilla extract, vanilla bean paste, cinnamon, cloves, ginger, nutmeg, turmeric, pandan, butterfly pea, coffee, liquid extracts, powder extracts, and essential oils. Products are sold directly to consumers through the Origine.com e-commerce storefront and Amazon marketplace, and to businesses through a wholesale partner program and private label manufacturing services. The brand is built on end-to-end traceability from Indonesian soil to retail shelves via its sister company Tripper Inc.
Product overview
Origine is an organic spice and botanical ingredient company that offers a portfolio of regeneratively cultivated products sourced from Indonesian farming partners. The core product line includes vanilla products (extract, vanilla bean paste), spices (cinnamon, cloves, ginger, nutmeg, turmeric, pandan, butterfly pea), coffee, and botanical extracts in various forms (liquid extract, powder, essential oils). Products are sold through retail channels (Amazon, direct website) and wholesale/private label programs. The company is a consumer goods brand focused on wellness-oriented culinary ingredients.
Differentiator
Problem solved
Functional benefit
Products and services
- ORIGINE Organic Pure Indonesian Vanilla Extract 4 fl oz organic vanilla extract sourced from Indonesia, certified Non-GMO, Kosher, and Rainforest Alliance, sold to retail consumers and wholesale partners.
- ORIGINE Pure Indonesian Vanilla Bean Paste 4 fl oz organic vanilla bean paste sourced from Indonesia, certified Non-GMO, Kosher, and Rainforest Alliance.
- Cinnamon Organic, regeneratively cultivated cinnamon sourced from Indonesian farming partners.
- Cloves Organic, regeneratively cultivated cloves sourced from Indonesia.
- Coffee Organic coffee sourced from Indonesian farming partners.
- Ginger Organic, regeneratively cultivated ginger sourced from Indonesia.
- Nutmeg Organic, regeneratively cultivated nutmeg sourced from Indonesia.
- Pandan Organic pandan sourced from Indonesian farming partners.
- Butterfly Pea Organic butterfly pea sourced from Indonesian farming partners.
- Turmeric Organic, regeneratively cultivated turmeric sourced from Indonesia.
- Extract Powder Concentrated powder form of botanical extracts including vanilla and other spices.
- Liquid Extract Liquid botanical extracts including vanilla extract and other spice infusions.
- Essential Oils Pure essential oils derived from organic botanicals sourced from Indonesia.
- Private Label Manufacturing B2B private label manufacturing service for wholesale partners and brands wanting to sell Origine products under their own label.
Quantifiable outcome
- Replanting over 100% of trees harvested
Companies that use Origine
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Origine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Origine partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Tripper Inc.coreTripper Inc. is the parent/sister company that has operated as an organic and fair trade wholesale company in Indonesia since 1992. All of Origine's core ingredients are sourced from Tripper Inc. Tripper founders Francois and Olivier Bernard launched Origine in 2018 to bring these products to retail consumers.
- PT. Tripper NaturecorePT. Tripper Nature is the Indonesian operating entity affiliated with Tripper Inc., providing local operations and sourcing capabilities for Origine's ingredient supply chain.
- Small Farmer Networks in IndonesiacoreOrigine partners with small local farmers in Indonesia who grow vanilla and other spices using regenerative agriculture practices. The company provides support, regenerative agriculture trainings, fair wages, and donations to community improvement initiatives such as eyesight assessments and seedling distributions.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Origine competitors and assessment
Company assessmentDirect peers
- Frontier Co-op: Cooperative specializing in organic herbs, spices, and botanicals with strong wholesale and bulk distribution. Comparable product breadth and B2B go-to-market.
- Penzeys Spices: Direct-to-consumer spice retailer with retail storefronts and a strong house brand. Comparable premium positioning and DTC spice retail, though less emphasis on regenerative sourcing.
- Burlap & Barrel: Single-origin spice and botanical company working directly with small farmers globally. Closely comparable to Origine on premium sourcing, traceability, and DTC-plus-wholesale GTM.
- Mountain Rose Herbs: Organic herbs, spices, and botanical extracts supplier with strong emphasis on certifications and ethical sourcing. Comparable on regenerative and organic positioning plus wholesale channel.
- Diaspora Co. Direct-trade spice brand focused on single-origin, regeneratively grown spices from South Asia. Matches Origine's premium, story-driven organic positioning and DTC retail model.
- Simply Organic: Owned by Frontier Co-op, Simply Organic is a leading organic spice and seasoning brand with retail, wholesale, and private-label reach. Comparable organic spice portfolio and certifications.
- The Spice House: Premium, small-batch spice retailer with direct sourcing from growers. Comparable on premium quality and DTC spice retail, with a stronger physical retail footprint.
Emerging players
- Banyan Botanicals: Organic Ayurvedic herbs and botanical extracts brand with strong certification stack and DTC focus. Comparable on organic botanical extracts and wellness-channel positioning.
- Rishi Tea & Botanicals: Premium botanical and tea company with direct-trade sourcing and a strong specialty retail presence. Comparable on single-origin botanicals, certifications, and DTC-plus-wholesale model.
Broad incumbents
- McCormick & Company: World's largest spice manufacturer with broad retail and foodservice distribution. Comparable category leadership but vastly different scale and uncommoditized sourcing story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Customer concentration
Origine social profiles
Digital presenceOrigine compliance and trust
Trust signalCompliance10 records
Origine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Origine leadership team
Management profileNumber of profiles
Profiles2 records
Origine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Origine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Origine
What does Origine do?
Origine sells organic, regeneratively cultivated spices and botanical ingredients sourced from Indonesian farmers, including vanilla extract, vanilla bean paste, cinnamon, cloves, ginger, nutmeg, turmeric, pandan, butterfly pea, coffee, liquid extracts, powder extracts, and essential oils. Products are sold directly to consumers through the Origine.com e-commerce storefront and Amazon marketplace, and to businesses through a wholesale partner program and private label manufacturing services. The brand is built on end-to-end traceability from Indonesian soil to retail shelves via its sister company Tripper Inc.
Is Origine a public or private company?
Origine is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Origine founded?
Origine was founded in 2018. It employs 11 to 50 people.
Where is Origine based?
Origine is headquartered in Ventura, United States, in the North America region.
How does Origine make money?
Three revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale B2B Sales and private Label.
Who are Origine's main competitors?
Direct peers on record are Frontier Co-op, Penzeys Spices, Burlap & Barrel, Mountain Rose Herbs, Diaspora Co., Simply Organic and The Spice House. Emerging players are Banyan Botanicals and Rishi Tea & Botanicals. McCormick & Company is listed as a broad incumbent.
Does Origine have an API?
No public API is recorded for Origine.
What industry is Origine in?
Origine's product category is Organic Spices and Botanical Ingredients. Its primary akta.pro industry code is AFAJANAK, Specialty & Single-Origin Spices (Geographic/Varietal, Premium Grades), with a secondary code of AFAJADAB, Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts). Its NAICS code is 311942 and its SIC code is 2090.