What ServiceConnect does

ServiceConnect is a German full-service advertising and digital agency headquartered at Raiffeisenstraße 2D, Vechelde, Lower Saxony, founded in 1998 by managing director Sandra Basse and structured as a sole proprietorship. The company operates two divisions — Design & Kommunikation and eCommerce & Webdesign — that together deliver corporate identity, logo development, print production, motion design, package design, signage, photography, custom websites, SEO/SEM, social media management, and Shopware 6-based custom webshops to local and regional clients.

The technical foundation is conventional rather than proprietary: client websites and webshops are built on Shopware 6 (the agency is a certified partner of Shopware AG), backed by Profihost hosting, and developed using standard web technologies (PHP, MySQL, Apache, HTML/CSS/JavaScript). Pre-configured Shopware templates provide a lower-cost entry point, while bespoke builds are coded in-house. There is no proprietary platform, no app, no public API, and no disclosed AI/ML capabilities. ServiceConnect is not a software product company; it is a service business whose "product" is the creative, design, and technical work performed by its staff.

Commercially, ServiceConnect is sales-led and regional. Customers acquire services via direct website inquiry, phone, and referrals within the Braunschweig/Vechelde catchment. Revenue is generated through hourly-rate billings (in 15-minute increments per the AGB), fixed-price project fees for defined scopes, and recurring website maintenance contracts with 12-month minimum terms that auto-extend in 6-month increments. The customer base is a long-tail of regional SMBs (retail, automotive, textile, healthcare, eCommerce) supplemented by a handful of mid-sized local institutions (Sparkasse, Kreissparkasse Peine, Agravis, DRK, Gemeinde Vechelde). The company is self-funded with no outside investment and currently employs 10 people.

Name

ServiceConnect

Legal name

ServiceConnect Sandra Basse

Website

https://serviceconnect.de

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

ServiceConnect is a German full-service advertising and digital agency in Vechelde, founded 1998 by Sandra Basse, offering corporate identity, print, web, SEO, and Shopware 6 eCommerce services to regional SMBs and local institutions in the Braunschweig area.

Ownership category

akta.pro rank

Headquarters

HQ city

Vechelde

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Design & Creative Services: Project-based creative services including logo design, corporate identity, print materials, advertising materials. Pricing based on hourly rates per 15-minute increments or agreed project flat fees.
2. Web Design & Development: Website creation, eCommerce shops, and web maintenance services. Services include 12-month minimum contracts for ongoing website maintenance with automatic 6-month extensions.
3. Website Maintenance Contracts: Recurring website hosting and maintenance services with minimum 12-month terms, automatically extending by 6 months unless terminated with 6 months notice.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ServiceConnect is a full-service advertising and digital agency that designs corporate identities, produces print materials, and builds custom websites and Shopware 6 eCommerce webshops for regional businesses. The agency integrates creative design, web development, SEO/SEM, social media, and advertising services under one roof, serving SMBs, municipalities, and public institutions in the Lower Saxony region of Germany.

Product overview

ServiceConnect is a full-service German advertising and digital agency based in Vechelde, founded in 1998, with 10 employees. The company operates two divisions — Design & Kommunikation (Design & Communication) and eCommerce & Webdesign — which together provide an integrated portfolio spanning brand identity and digital commerce. The Design & Kommunikation division delivers Corporate Design, logo development, print production, motion design, packaging design, trade show/exhibition services, advertising lettering, and photography. The eCommerce & Webdesign division provides custom web design, SEO/SEM, social media management, and custom webshop development powered by Shopware 6 (a named platform partnership), supplemented by Shopware template services. A newsletter management service bridges both divisions. All services are managed in-house and coordinated across departments, with the company acting as a single full-service partner for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Design Design of a unified visual corporate identity spanning logos, business papers, websites, and print materials such as brochures and flyers, ensuring consistent brand recognition across all touchpoints; for regional businesses establishing or refreshing their brand.
• Logo Development (Logoentwicklung) Creation of bespoke company logos and brand marks, including logo refresh services for existing identities, with design informed by marketing psychology and brand strategy to maximize memorability and brand alignment.
• Print Products (Printprodukte) Full range of print design and production services including business cards, letterheads, flyers, brochures, catalogs, posters, labels, stamps, vouchers, banners, calendars, and merchandise such as T-shirts and carrier bags.
• Web Design (Webdesign) Custom website design and programming services including visual design, responsive layout, performance optimization for fast load times, SEO-friendly structure, and ongoing content maintenance; built in-house with individualized solutions for regional businesses.
• Custom Webshop (Individueller Webshop) Custom online shop development built on Shopware 6, featuring individually designed layouts, comprehensive eCommerce functions, integrated SEO, and user-friendly administration, with strong partner support from Shopware AG; for retailers seeking a tailored webshop.
• Marketing Strategy & Advertising (Marketing Konzeption & Werbung) Marketing strategy development and advertising services including brand consultation, sustainable concept creation, visual identity design, and full-service execution of advertising campaigns across print and digital channels.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Shopware AGcoreTechnology or IntegrationOfficial business partner of Shopware AG, utilizing Shopware 6 as the primary eCommerce platform for client web shop implementations. Shopware is described as a modular shop system that has won multiple awards, with over 32,000 customers and 1,500 extensions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Serviceplan Group: Largest independent German agency group with full-service creative, digital, technology and media capabilities. Comparable to ServiceConnect in operating a multi-disciplinary model spanning design, web and digital commerce, though at enterprise scale with international footprint.
• DDB Germany: German arm of global DDB network, offering integrated creative, digital and brand strategy. Comparable to ServiceConnect in core integrated advertising and digital services offering for German clients, but at network scale.
• HEIMAT: Berlin-based creative agency (part of TBWA network) producing integrated brand, digital and production work. Comparable to ServiceConnect in delivering integrated design and digital, though at much larger scale and with major international clients.
• Jung von Matt: One of Germany's largest independent creative agency networks with offices across Germany and Europe. Comparable to ServiceConnect in offering integrated brand communication and digital services, but operating at network scale with significantly broader geographic reach and service breadth.
• Scholz & Friends: Major German creative agency group offering advertising, digital, brand strategy and content. Comparable to ServiceConnect in core offering of integrated design + digital services for German clients, but at national scale with blue-chip client roster.

Direct peers

• kempertrautmann: Hamburg-based independent creative agency known for integrated brand, digital and content work for B2B and B2C clients. Comparable to ServiceConnect in being an independent German full-service shop delivering corporate identity, campaigns and digital solutions end-to-end.
• Kolle Rebbe: Hamburg-headquartered independent creative agency combining brand communication, digital and production services. Comparable to ServiceConnect in offering integrated design + digital under one roof for primarily German/European clients, though operating at substantially greater scale.
• Grabarz & Partner: Independent Hamburg-based creative agency offering integrated advertising, digital and brand design services to mid-market clients. Comparable to ServiceConnect as a similarly-structured German full-service creative agency, though at a larger scale and broader geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/serviceconnect.de
• LinkedInlinkedin.com/company/serviceconnect---werbeagentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ServiceConnect