Odibets
Odibets, operated by Kareco Holdings Limited, is a Kenyan online and SMS sports betting platform launched in 2018 that serves adult bettors in Kenya and Ghana across 50+ sports via web, a 2.8MB Android app, and SMS, with M-Pesa as its primary payment rail.
- Company typePrivate
- Founded2018
- HeadquartersNairobi, Kenya
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Odibets does
Odibets is a Kenyan online sports betting platform operated by Kareco Holdings Limited, founded in 2018 and headquartered in Nairobi, Kenya. The company serves adult consumers in Kenya and Ghana, with the core offering spanning sports betting across more than 50 categories (soccer, basketball, tennis, boxing, cricket, rugby, eSports, and virtual sports). Distribution operates across three channels: the web platform odibets.com, the 2.8MB Android application marketed as Kenya's smallest betting app, and an SMS-based betting service that extends access to customers without smartphones or reliable internet connectivity. M-Pesa mobile-money integration via Paybill 290680 serves as the primary payment rail, enabling deposits and instant payouts.
The product surface has expanded beyond traditional pre-match and live in-play sports betting to include the Odi League virtual sports product (with simulated English, Spanish, Italian, and Kenyan leagues), multiple jackpot offerings (Laki Tatu, Omoka, Mega, Midweek), and the Aviator Studio crash game launched in October 2025. Odds are displayed as decimal formats with tax-transparent betslips showing applicable government charges. The platform is regulated by Kenya's Gambling Regulatory Authority under Bookmaking License BK0001095 and Public Gaming License PG-0001096.
Revenue is generated transactionally through bookmaker margins embedded in betting odds, supplemented by house-edge economics on the casino-style Aviator product. The go-to-market motion is product-led, with cash-incentive promotions (weekly KSh 50,000 Zoza app payouts, KSh 5,000 daily Christmas winners, 25 free-bet Aviator offers), grassroots sports sponsorships such as the Mkokoteni Derby, and earned media coverage in Kenyan tech publications. Customer segments are concentrated entirely in consumer / SMB-style individual bettors, with no enterprise or institutional accounts disclosed. The company employs between 101 and 250 people and operates without disclosed external venture funding.
Odibets firmographics
Firmographics- Name
- Odibets
- Legal name
- Kareco Holdings Limited
- Website
- https://odibets.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Odibets, operated by Kareco Holdings Limited, is a Kenyan online and SMS sports betting platform launched in 2018 that serves adult bettors in Kenya and Ghana across 50+ sports via web, a 2.8MB Android app, and SMS, with M-Pesa as its primary payment rail.
- Ownership category
- akta.pro rank
Odibets industry classification
Industry- Product category
- Online Sports Betting
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- Payments, Wallets & Cashiering for Sports Betting (MPAEACAG), Sportsbook Trading, Odds & Feed Providers (MPAEAKAB), Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF)
Keywords
Where Odibets is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
Odibets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Technology or R&D, Personnel, Operations, Infrastructure
Revenue model
- Sports Betting Transaction Margins: Odibets generates revenue through the margin built into sports betting odds. The platform displays decimal odds and charges taxes on winnings per Kenyan government requirements, with the bet slip functioning as a calculator to show potential winnings minus applicable charges.
- Casino and Crash Gaming Products: Revenue is generated from proprietary gaming products including the Aviator Studio crash game, where players wager on rapid multiplier outcomes with the house taking a margin on losing bets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard betting entry with minimum Ksh 99 wager for promotional eligibility |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Odibets product offering
Product offeringCore offering
Odibets runs an online and SMS sports betting platform serving Kenya and Ghana since 2018, offering pre-match and live in-play wagering across 50+ sports categories, virtual sports (Odi League), jackpot pools (Omoka, Mega, Laki Tatu, Midweek), and the Aviator Studio crash game. The service is accessed via the web at odibets.com, a 2.8MB Android app, and an SMS betting channel, with deposits and instant payouts processed through Safaricom's M-Pesa mobile money.
Product overview
Odibets operates a comprehensive online and SMS sports betting platform serving Kenya and Ghana since 2018. The core offering includes an online betting website and Android mobile app (2.8MB, marketed as Kenya's smallest), supplemented by SMS betting for accessibility. The platform covers over 50 sports categories with pre-match and live in-play betting options. Key products include the Odi League virtual betting game, Aviator Studio crash game, and multiple jackpot games (Laki Tatu, Omoka, Mega, Midweek). The platform integrates with M-Pesa for deposits and instant payouts, and maintains compliance with Kenyan gambling regulations under the GRA.
Differentiator
Problem solved
Functional benefit
Products and services
- Odibets Online Sports Betting Platform Core online and SMS sports betting platform serving customers in Kenya and Ghana with 50+ sports categories including soccer, basketball, tennis, volleyball, boxing, cricket, rugby, eSoccer, virtual betting, and eSports, offered by Kareco Holdings Limited.
- Odibets Android Mobile App Android betting application marketed as the smallest betting app in Kenya at approximately 2.8MB, providing full sportsbook, live in-play, promotional offers, and boosted odds functionality for Kenyan smartphone users.
- SMS Betting Service SMS-based wagering channel that allows customers to place bets via text message using dedicated SMS betting odds and downloadable formulae, extending access to non-smartphone and intermittent-connectivity users.
- Odi League Virtual Betting 24/7 virtual sports betting product offering simulated league matches (English, Spanish, Kenyan, Italian) with free bet promotions, ensuring continuous betting volume outside real sporting calendars.
- Aviator Studio Crash Game Proprietary crash-style casino game where players wager on rapidly increasing multipliers and must cash out before a crash, generating house-edge revenue for Odibets.
- Jackpot Games (Omoka JP, Mega JP, Laki Tatu JP, Midweek JP) Fixed-odds jackpot betting products within the Odibets sportsbook offering large pooled prize opportunities, with multiple variants scheduled across the week.
Quantifiable outcome
- Mobile app size of 2.8MB makes it the smallest betting app in Kenya
- +1 more outcomes
Companies that use Odibets
Customer profileSegments1 record
Ideal customer profiles1 record
Odibets technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Odibets partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AirpocketminorOdibets sponsored the inaugural Mkokoteni Derby event in Nairobi, Kenya, designed by Airpocket to showcase real-time race-timing and payout technology. The event converted handcarts into racing vehicles and featured innovative revenue models for mkokoteni riders through branded advertising. The partnership served as a model for future grassroots sporting initiatives, with Odibets providing sponsorship support while Airpocket contributed the technology platform.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Odibets competitors and assessment
Company assessmentDirect peers
- MozzartBet: MozzartBet is an established Kenyan and East African online sportsbook offering sports betting, virtuals, and jackpot games with M-Pesa integration. Direct competitor to Odibets within the same Kenyan market and product categories.
- 1xBet Kenya: 1xBet operates an online sportsbook and casino in Kenya with sports betting, virtuals, and M-Pesa support, overlapping directly with Odibets' product set and Kenyan customer segment. Direct peer with comparable mobile and pre-match/in-play offerings.
- Betika: Betika is a major Kenyan-licensed online sportsbook (operated by Shopzim/Heider Group) that competes directly with Odibets across sports betting, jackpot products, virtuals, and M-Pesa-funded transactions for the same Kenyan customer base. Direct peer on product, regulatory framework, and target demographic.
- 22Bet Kenya: 22Bet is a multi-jurisdictional online sportsbook with a Kenyan offering, providing sports betting, casino, and M-Pesa deposits that directly compete with Odibets on the same product surface and Kenyan customer base.
- Betway Kenya: Betway is a globally licensed sportsbook with an established Kenyan offering, competing directly with Odibets on sports markets, M-Pesa payments, and mobile app. Direct peer in the Kenyan market though backed by a broader global brand.
- SportPesa: SportPesa is the historically dominant Kenyan online sportsbook and direct head-to-head competitor to Odibets in the same Kenyan market, offering a comparable sportsbook product, mobile app, M-Pesa integration, and jackpot formats. It is the most directly comparable peer in terms of geography, customer base, and product offering.
Regional players
- BetKing: BetKing is a Nigerian-focused online sportsbook with growing West African presence (including Ghana), closely comparable to Odibets' Ghana leg and indicative of the West African sportsbook model Odibets could expand into. Regional peer with overlapping target market and product set.
Broad incumbents
- Bet365: Bet365 is a global incumbent in online sports betting that dwarfs Odibets in scale and geographic reach but offers an overlapping product (online sportsbook, in-play betting). It serves as a broad benchmark on product depth and odds competitiveness for any African sportsbook operator.
Emerging players
- SportyBet: SportyBet is an Africa-focused mobile-first sportsbook originating from Nigeria and expanding across East Africa. Comparable to Odibets in mobile-light positioning and African market focus, with overlapping product (sportsbook, virtuals, jackpot-style products).
Others
- M-Pesa (Vodacom/Safaricom): M-Pesa is the dominant Kenyan mobile money rail and the exclusive payment integration underlying Odibets' deposit and payout flow (Paybill 290680). It is the most material enabling/ecosystem partner and competitive risk vector for Odibets' payments infrastructure.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Odibets social profiles
Digital presenceOdibets compliance and trust
Trust signalCompliance2 records
Odibets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Odibets leadership team
Management profileNumber of profiles
Profiles1 record
Odibets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Odibets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Odibets
What does Odibets do?
Odibets runs an online and SMS sports betting platform serving Kenya and Ghana since 2018, offering pre-match and live in-play wagering across 50+ sports categories, virtual sports (Odi League), jackpot pools (Omoka, Mega, Laki Tatu, Midweek), and the Aviator Studio crash game. The service is accessed via the web at odibets.com, a 2.8MB Android app, and an SMS betting channel, with deposits and instant payouts processed through Safaricom's M-Pesa mobile money.
Is Odibets a public or private company?
Odibets is a private company. It is classified as unknown and is currently operating.
When was Odibets founded?
Odibets was founded in 2018. It employs 101 to 250 people.
Where is Odibets based?
Odibets is headquartered in Nairobi, Kenya, in the Africa region.
How does Odibets make money?
Two revenue lines are on record. Sports Betting Transaction Margins are the primary driver. The others are casino and Crash Gaming Products.
Who are Odibets's main competitors?
Direct peers on record are MozzartBet, 1xBet Kenya, Betika, 22Bet Kenya, Betway Kenya and SportPesa. BetKing is listed as a regional player. Bet365 is listed as a broad incumbent. SportyBet is listed as an emerging player. M-Pesa (Vodacom/Safaricom) is listed as an others.
Does Odibets have an API?
No public API is recorded for Odibets.
What industry is Odibets in?
Odibets's product category is Online Sports Betting. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEACAG, Payments, Wallets & Cashiering for Sports Betting. Its NAICS code is 7132.