What Betika does

Betika is a Kenyan online sports betting and gaming platform operated by Shop and Deliver Limited under Gambling Regulatory Authority of Kenya (GRAK) licenses BK-0001117 and PG-0001113, headquartered in Nairobi. Founded in 2016, the platform serves Kenyan consumers through a mobile-first product built around pre-match and in-play wagering on 15+ sports including soccer, tennis, basketball, and esports, with live streaming via Betika TV and real-time score tracking. Core technology includes a self-serve digital platform accessible via web, Android app, SMS (BETIKA to 29090), and USSD (*644#), integrating tightly with M-Pesa for deposits and withdrawals.

The product portfolio extends beyond sports betting into four major gaming verticals: Jackpots (the Must Be Won KES 50M, Midweek, and Sababisha daily jackpots), an online Casino with slots, table games, and live dealer experiences, Virtuals from providers including Betradar, Kiron, and Golden Race, and a deep Crash Games portfolio anchored by Spribe's Aviator and the exclusive Aviator Kapyenga VIP variant. Proprietary additions include Betika Fasta (quick cashout games), Ligi Bigi (virtual sports with bonus boosts), and Shikisha Bet (peer-to-peer social betting). The platform is supported by a multi-tier loyalty program (Base/Silver/Gold/Platinum) and a continuous promotional calendar with tournaments, free bet rains, and network promotions.

The business model is a transactional take-rate across all five revenue streams: sports betting margin, casino house edge, crash game margin, jackpot ticket sales, and virtual sports margin. Pricing is highly accessible with minimum bets as low as KES 10, Akamized by M-Pesa mobile money deposits that enable customers without traditional banking access. Go-to-market is product-led growth with self-serve onboarding, push-notification engagement (Punchika), and affiliate/referral acquisition (Cashia). Customer segments are horizontal across use cases (Sports Bettors, Casino Gamers, Virtual Sports Players, Jackpot Seekers), with no enterprise or B2B exposure.

Name

Betika

Legal name

Shop and Deliver Limited

Website

https://betika.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Betika is a Nairobi-based online sports betting and gaming platform serving Kenyan consumers via mobile-first web, Android, SMS, and USSD channels, offering sports betting, casino, virtuals, crash games, and jackpots under a GRAK license, with M-Pesa integration and a transactional take-rate revenue model.

Ownership category

akta.pro rank

Product category

Online Sports Betting and iGaming

NAICS

Other Gambling Industries (713290)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

Betting Exchanges & Peer-to-Peer Sports Betting (MPAEACAL), Payouts & Disbursements (Withdrawals, RTP, Mass Payouts) (MPAEALAG)

Keywords

• Online sports betting
• Mobile betting
• Live in-play betting
• Casino gaming platform
• Virtual sports betting

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel

Revenue model

1. Sports Betting: Take a percentage (margin) on sports betting wagers across soccer, tennis, basketball, and 15+ other sports categories. Offers pre-match and in-play betting with live streaming.
2. Casino Games: House edge on slot games (Pragmatic Play, Nektan), table games (Roulette, Blackjack), and live dealer casino games.
3. Crash Games: Multiplier-based crash games including Aviator (Spribe), JetX, and proprietary crash games. House collects margin as players lose or cash out before crash.
4. Jackpot Products: Must Be Won Jackpot (KES 50M), Midweek Jackpot, Sababisha Daily Jackpot (KES 500k). Revenue generated from ticket sales with guaranteed payout structures.
5. Virtual Sports: Simulated virtual sports (Betradar, Kiron, Golden Race providers) with continuous match availability. Revenue from betting margins on virtual events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Betika operates an online sports betting and gaming platform serving Kenyan consumers via web and mobile app, accepting pre-match and live in-play wagers across 15+ sports, jackpot pools, virtual sports, crash games, and casino games. The platform monetizes through margins on sports wagers and house edge on casino/virtual/crash products, with deposits and withdrawals processed primarily through M-Pesa and Airtel Money, and is licensed by the Gaming Regulatory Authority of Kenya (GRAK).

Product overview

Betika is an online sports betting and gaming platform operating primarily in Kenya under the Gambling Regulatory Authority of Kenya (GRAK). The platform operates on a unified architecture combining a core sports betting product with multiple integrated gaming modules. The core offering includes pre-match and in-play sports betting on football, basketball, tennis, and other sports, supported by live streaming (Betika TV) and real-time score tracking. This core is supplemented by four major gaming verticals: Jackpots (Must Be Won, Midweek, Sababisha) for large-prize sports betting contests; a comprehensive Casino featuring slots, table games, and live dealer experiences; Virtuals offering simulated sports from providers like Betradar, Kiron, and Golden Race; and Crash Games including the popular Aviator, JetX, and proprietary titles. Additional modules include Shikisha Bet (social/peer-to-peer betting), Betika Fasta (quick cashout games), and a mobile app for Android. The platform supports multiple registration methods including online, SMS (29090), and USSD (*644#).

Differentiator

Problem solved

Functional benefit

Brands

• Betika Super League: Virtual football league betting product with combi bonuses and loyalty rewards
• Betika Fasta
• Betika Empire
• Shikisha Bet

Products and services

• Sports Betting (Pre-match) Pre-match wagering across 15+ sports including football, basketball, tennis, rugby, and more, with Kenyan and global league coverage; offered to Kenyan adult consumers via the Betika website and Android app.
• Live Betting (In-play) Real-time in-play wagering on ongoing sporting events with dynamic odds; targeted at Kenyan bettors using the Betika app and web platform.
• Jackpots (Must Be Won, Midweek, Sababisha) Fixed-pool jackpot betting products including the Must Be Won, Midweek, and Sababisha jackpots, where players predict outcomes of a curated set of matches for a large prize pool.
• Shikisha Bet A proprietary Betika bet format that lets users adjust or "shift" legs of a multi-bet, offering a differentiated wagering mechanic versus standard accumulators.
• Aviator (Crash-style Game) Aviat

Quantifiable outcome

• Africa's betting market reached $17.63 billion in 2025 with 440 million+ participants via mobile money
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• BandabetsminorStrategic or Co-development Partner · 1 January 2026EuroVirtuals partnered with Bandabets to expand virtuals and crash games across Africa. Bandabets serves as a strategic distribution and brand partnership for the iGaming AFRIKA Summit 2026 in Nairobi.
• Spribe (Aviator)coreTechnology or IntegrationBetika integrates Spribe's Aviator crash game, the flagship crash gambling product. Includes exclusive VIP version (Aviator Kapyenga) and participation in Aviatrix Network Promotions.
• BetradarcoreTechnology or IntegrationBetradar provides virtual sports content including Virtual English League, Sakata, and Bundesliga virtual games available on the Betika platform.
• KironcoreTechnology or IntegrationKiron provides virtual sports products including Turbo League, Virtual Champions, and Virtual World Cup available on Betika's virtual sports section.
• Golden RacecoreTechnology or IntegrationGolden Race provides virtual sports games including Instant Big5, Kenya League, English League, and Instant Spanish/Italian/English Leagues.
• Pragmatic PlaycoreTechnology or IntegrationPragmatic Play provides casino slot games including Drops & Wins tournament series, Ronaldinho HatTrick Free Spins, and Evolution Slots Master Tournament.
• iMooncoreTechnology or IntegrationiMoon provides crash games including Buruka, Crash Royale, Crash 3DX, Crash Ghostly, and Blood Burst. Weekly iMoon Tournament awards KES 1,000,000 total in prizes.
• iGaming AFRIKA Summit 2026minorOthersEvent partnership for the iGaming AFRIKA Summit 2026 in Nairobi, Kenya. EuroVirtuals and Bandabets partnership announced in context of this summit.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• BetLion: Kenyan-licensed sports betting operator with comparable product offering (sports betting, casino) and mobile-money-first distribution targeting the same Kenyan customer base as Betika.
• SportyBet: One of the largest African sportsbook operators with a heavy presence in Kenya, Nigeria, and other African markets. Directly comparable to Betika in product offering (sports betting, casino, virtuals) and target customer (mobile-first African bettors using M-Pesa and similar rails).
• Betway Kenya: Global online gambling brand with a dedicated Kenyan operation offering sports betting, casino, and live dealer products. Directly comparable to Betika as a regulated multi-product operator in the Kenyan market.
• 1xBet: International sportsbook and casino operator with significant presence across Africa, including Kenya. Directly comparable to Betika in offering breadth (sportsbook, casino, crash games, virtuals) and aggressive promotional positioning.
• MozzartBet Kenya: African-focused sports betting and gaming operator with established Kenyan operations. Comparable to Betika in product mix (sports betting, casino, virtual sports) and regional focus on East Africa.
• 22Bet: International sportsbook and casino brand operating across multiple African markets. Comparable to Betika in offering sports betting, live betting, casino games, and virtual sports to mobile-first customers.

Emerging players

• BetKing: Africa-focused sports betting operator with operations in Nigeria, Kenya, and other markets. Comparable to Betika in mobile-first sportsbook focus and emerging-market positioning, though slightly smaller scale in Kenya.

Broad incumbents

• Bet365: Global online gambling leader offering sports betting, casino, and live dealer products. Comparable to Betika in core sportsbook functionality, though Bet365 is a broad incumbent with much larger scale and limited Africa-specific customization.
• Flutter Entertainment: Global gambling conglomerate operating brands including Betfair, Paddy Power, and FanDuel. Comparable to Betika as a multi-product operator, though Flutter operates at vastly larger scale and primarily in regulated Western markets.

Regional players

• Odibets (Betwinner Africa): African-focused sportsbook operator with presence in Kenya and other East African markets. Comparable to Betika in mobile-first sportsbook and lightweight customer onboarding, competing for the same M-Pesa-enabled Kenyan bettor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/betikaKe
• LinkedInlinkedin.com/company/betika-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betika