Lucky Tree

What Lucky Tree does

Lucky Tree Café & Makers Market is a privately held, women-owned community café and retail concept founded in 2015 in Raleigh, NC by twin sisters Amanda and Ashley, inspired by their childhood treehouse. The business operates two retail storefronts in Raleigh — the original Hillsborough Street location and a second site opened May 17, 2025 at Moore Square Park in Downtown Raleigh — plus an owned e-commerce shop, DoorDash delivery, and a catering service. Core products are organic, fair-trade coffee (NC roasted, 100% solar power), organic loose-leaf teas, and a completely wheat-free bakery menu with many vegan options. Beyond café F&B, Lucky Tree runs an in-store makers market featuring handmade goods from more than 50 local artists (jewelry, stickers, notebooks, gift cards) on a commission basis, and programs recurring community events including Free the Mic open mic nights (every 2nd and 4th Monday), live music, poetry, and yoga.

Name

Lucky Tree

Legal name

Lucky Tree

Website

https://luckytreeraleigh.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Lucky Tree Café & Makers Market is a privately held, women-owned community café in Raleigh, NC serving organic fair-trade coffee and wheat-free baked goods alongside a makers market of 50+ local artists, with catering, e-commerce, and community event programming.

Ownership category

akta.pro rank

Product category

Specialty Coffee Café

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Vegan/Allergen-Free Dessert Shops (THAFAGAL)

Keywords

• Specialty coffee cafe
• Artisan makers market
• Wheat-free bakery
• Fair-trade coffee retail
• Community event venue

Headquarters

HQ city

Raleigh

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Cafe Food & Beverage Sales: In-store sales of organic coffee, tea, and wheat-free baked goods. Operating hours Monday-Sunday with extended hours on weekends.
2. Catering Services: Baked goods and beverages prepared for events with 24-hour notice. Menu includes cookies, sandwiches, bars, breakfast biscuits, nuts, and bulk coffee/tea service.
3. Artisan Retail (Makers Market): Commission-based sales of handmade items and artwork from 50+ local artists including jewelry, stickers, notebooks, and gift items.
4. Online Shop: E-commerce sales of coffee beans, tea, stickers, jewelry, and gift cards through their website.
5. Event Revenue: Ticketed events including live music performances, open mic nights (some free, some ticketed), and special performances. Free the Mic is free entry; other events range from $10-15.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lucky Tree is a community café and makers market that sells organic, fair-trade coffee and tea (roasted in NC using solar power), wheat-free baked goods with many vegan options, and handmade art and accessories from 50+ local artists. The business also operates as a community venue hosting open mic nights (Free the Mic), live music performances, poetry events, and art shows, and offers catering services for off-site events.

Product overview

Lucky Tree Café & Makers Market is a single-location community café and retail space in Raleigh, NC, opened in 2015 by twin sisters Amanda and Ashley. The business operates as a unified café offering organic, fair-trade coffee and wheat-free baked goods alongside a makers market featuring products from over 50 local artists. The core offering combines specialty coffee service with retail merchandise including fair-trade coffee beans, organic loose leaf teas, and handmade artwork and accessories. The venue also functions as a community space hosting regular events including Free the Mic open mic nights, live music performances, and yoga classes. A catering service is available for off-site events requiring 24-hour notice.

Differentiator

Problem solved

Functional benefit

Products and services

• Lucky Tree Café & Makers Market Community café serving organic, fair-trade coffee, tea, and wheat-free baked goods, featuring artwork and handmade items from more than 50 local artists. The venue hosts open mic nights, live music events, and community gatherings.
• Catering Service Catering service offering freshly baked wheat-free goods and beverages including coffee, tea, and lemonade for events with 24-hour notice required.
• Mira Flores Fair Trade Organic Coffee Beans 100% solar power roasted, fair-trade organic coffee beans sourced from the Mira Flores Family Farm in Honduras, sold at $18.00 per bag in whole bean, medium grind, super fine, or coarse.
• Organic Loose Leaf Tea Organic loose leaf teas and dried flowers available in varieties including Elderberry & Hibiscus, Black Lavender, Chamomile Citrus, Earl Grey, Ginger Mint, Spearmint Green, and Green Tea; $10.00 per package (yields ~20 glasses).
• Local Artwork and Handmade Products Display and sale of artwork and handmade items from local artists, including vinyl stickers ($2–3), notebooks, Moon Earrings ($19), wire-wrapped rings ($12), and gift cards ($15–$25).

Quantifiable outcome

• Serves organic, fair-trade, NC-roasted coffee
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• De La Finca Coffee ImporterscoreStrategic or Co-development PartnerLucky Tree is partnered with De La Finca to source their Mira Flores coffee beans. The partnership extends to expand existing schools in the coffee growing region in Honduras, empowering youth and giving back to the local community where beans are sourced.
• Mira Flores Family FarmcoreOthers4th and 5th generation coffee producers in Comayagua Honduras (1450ft). Grows fair-trade, organic coffee that is sun-dried for weeks after harvest at peak ripeness. Lucky Tree roasts beans at their solar-powered facility.
• DoorDashminorChannel Partner/ Reseller/ DistributorThird-party delivery partner for food and beverage delivery to customers.
• The House of CreativesminorStrategic or Co-development PartnerCo-host of Speak your Peace poetry and spoken word event with Lucky Tree.
• Reel LocalminorGTM or Marketing PartnerLocal media partner credited in event photography and promotion for Lucky Tree events.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stumptown Coffee Roasters: Direct-trade specialty coffee roaster with cafe locations. Comparable in fair-trade sourcing narrative, cafe-retail hybrid model, and DTC bean/merch online shop.
• Colectivo Coffee: Mid-size specialty coffee roaster and cafe chain with strong community focus and event programming. Comparable in cafe-plus-bakery offering and values-driven brand identity.
• Verve Coffee Roasters: California-based specialty coffee roaster and cafe chain with strong direct-trade sourcing. Comparable in cafe-plus-roastery model, premium positioning, and DTC e-commerce for beans/merch.
• Counter Culture Coffee: Specialty coffee roaster based in Durham, NC with strong sustainability/fair-trade focus. Most geographically proximate peer, sharing Triangle market presence and ethical-sourcing positioning.
• Philz Coffee: Specialty coffee cafe chain known for handcrafted drinks and community-store atmosphere. Comparable in experience-driven cafe model and grassroots brand-building approach.
• Cup A Joe: Long-established independent Raleigh coffee shop with multiple locations. Comparable as a local specialty coffee competitor in the same market with a loyal regular customer base.
• La Colombe Coffee Roasters: Specialty coffee roaster operating cafes and DTC channels nationally. Comparable in cafe-retail hybrid model, premium pricing on beans, and multi-location urban footprint.
• Blue Bottle Coffee: Specialty coffee roaster and cafe chain focused on high-quality, ethically sourced coffee. Comparable as a direct competitor in the premium, values-driven cafe segment serving similar urban, experience-oriented customers.
• The Morning Times: Community-oriented Raleigh coffee shop with event programming and neighborhood gathering focus. Directly comparable in community-cafe positioning within the same Raleigh market.
• Jubala Coffee: Raleigh-based specialty coffee shop with multiple Triangle locations. Most direct local geographic competitor, sharing the same neighborhood cafe positioning and craft coffee focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/luckytreeraleigh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucky Tree