Naturbyg

What Naturbyg does

Naturbyg (legal entity: Natur-byg ApS) is a Danish landscape contractor founded in 2007 that delivers nature care, restoration, and biodiversity projects for public and private customers across Denmark. The company operates three integrated service lines: Naturpleje og Genopretning (Nature Care and Restoration) covering invasive species control, mowing, vegetation clearing, pond management, fencing, and forest establishment; Levesteder (Habitats) focused on creating biodiversity habitats through veteran trees, brushwood fences, bird houses, stone piles, species-rich grasslands, flowering hedges, seed mixtures, green roofs, and flower bulb planting; and Grønne Fællesskaber (Green Communities), which facilitates neighborhood-level biodiversity planning, path establishment, and planting events with schools and communities.

The company uses a GIS-based platform for project registration, execution control after installation or construction, and invasive species population mapping. In 2024 it launched an interactive web-based project map as a customer-facing sales and education tool. Partnerships underpin parts of the operation: Naturbyg holds official Vild Med Vilje supplier certification for biodiversity expertise and collaborates with Nørre Snede State Prison for birdhouse production used in its habitat projects.

Commercially, Naturbyg operates an enterprise field-sales model — sales and tendering are handled by department manager Theis Dahm and owner Jacob Wiinblad — winning work through public tenders from Danish municipalities and direct quotations to housing companies and businesses. Pricing is custom project-based and not publicly disclosed; multi-year contracts are common in the maintenance line. The company is privately held, founder-owned, has 11-50 employees, and operates regional offices in Midtjylland, Vestfyn, and Copenhagen to serve customers nationwide. No external equity, debt financing events, or M&A activity are disclosed.

Name

Naturbyg

Legal name

Natur-byg ApS

Website

https://natur-byg.dk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Naturbyg is a Danish landscape contractor founded in 2007 that delivers nature restoration, habitat creation, and green community facilitation services for municipalities, housing companies, and businesses across Denmark. It operates nationwide via three regional offices.

Ownership category

akta.pro rank

Product category

Landscape Contracting Services

NAICS

Landscaping Services (561730)

SIC

Construction - Special Trade Contractors (1700)

akta.pro primary industry

Landscape Construction Project Management & General Contracting (HSAIABAK)

akta.pro secondary industry

Land Clearing & Field Reclamation Services (Brush, Stump Removal) (AFACAAAJ)

Keywords

• Landscape contracting services
• Nature restoration services
• Habitat creation services
• Biodiversity consulting
• Green infrastructure projects

Headquarters

HQ city

Brædstrup

HQ country

Denmark

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Nature Management and Restoration Services: Project-based professional services for nature management and restoration, including invasive species control, mowing, clearing, forest establishment, and wildlife corridor maintenance. Revenue generated through public tenders and private contracts.
2. Habitat Creation Services: Services creating habitats for biodiversity including veteran trees, brushwood fences, bird boxes, stone/sand mounds, flower meadows, blooming hedges, seed mixtures, green roofs, and flower bulbs. Delivered as project-based work for municipalities, housing companies, and businesses.
3. Green Communities Facilitation: Biodiversity planning and facilitation services for neighborhoods, including biodiversity plans, path establishment/renovation, urban/landscape inventory, and plant events. Includes process facilitation from planning to execution.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Naturbyg is a Danish landscape contractor that sells and delivers nature-based services including nature care and restoration, the creation of habitats (ponds, hedgerows, meadows, etc.), and the design and execution of green community projects. The company carries out these projects for municipalities, housing companies, and businesses across Denmark, with each project registered and monitored through internal GIS-based systems.

Product overview

Naturbyg is a landscape contractor (landskabsentreprenør) providing three integrated service areas: Naturpleje og Genopretning (Nature Care and Restoration) covering invasive species control, mowing, vegetation clearing, pond management, fencing, and forest establishment; Levesteder (Habitats) focused on creating living spaces through tree/bush planting, veteran tree management, bird houses, stone piles, green roofs, and flower bulb installation; and Grønne Fællesskaber (Green Communities) facilitating biodiversity projects with neighbors, path establishment, and planting events. The company serves public customers and private businesses/housing associations across Denmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Nature Care and Restoration (Naturpleje og Genopretning) Nature care and restoration services covering management and rehabilitation of natural areas on behalf of municipalities, housing companies, and businesses in Denmark. The service is targeted at clients seeking to maintain or restore ecological value of existing natural sites.
• Habitats (Levesteder) Habitat creation services for clients, including the design and construction of features such as ponds, hedgerows, and meadows to support biodiversity. The service is targeted at Danish municipalities, housing companies, and businesses looking to establish new ecological habitats on their land.
• Green Communities (Grønne Fællesskaber) Design and delivery of green community projects that create shared green spaces in collaboration with residents and local stakeholders. The service is targeted at Danish municipalities, housing companies, and businesses seeking to develop community-oriented green areas.

Quantifiable outcome

• Reduced maintenance costs through native species planting (e.g., blooming hedges)
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Nørre Snede StatsfængselminorStrategic or Co-development PartnerCollaboration with prisoners at Nørre Snede maximum security prison for production of birdhouses. Naturbyg supports biodiversity projects by installing bird boxes produced through this prison work program.
• Vild Med ViljecoreStrategic or Co-development PartnerOfficial Vild Med Vilje supplier partnership. Naturbyg has the competence and expertise to help municipalities, businesses, and housing companies let go of control and create natural and valuable outdoor environments. Naturbyg is promoted as an official partner on the Vild Med Vilje website.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• GreenMachines: Manufacturer of professional vegetation management and sweeping equipment used by municipal and contractor green-space teams. Adjacent equipment supplier with comparable urban green-space maintenance use cases.
• Habitat Aid: UK-based supplier of native trees, hedging, and habitat creation products supporting biodiversity projects. Comparable nature/habitat restoration focus but operating in a different geography.

Direct peers

• Malmos Landskabsentreprenører: Denmark-based landscape contractor executing landscape construction, planting, and green space projects for public and private clients. Competes head-to-head with Naturbyg on landscape contracting tenders.
• HedeDanmark: Major Danish environmental services provider offering nature management, forest establishment, and green space maintenance for public clients. Comparable scope to Naturbyg's nature care and restoration services but at significantly larger scale.
• OKNygaard: Danish landscape contractor delivering grounds maintenance, landscaping, and nature/green space services to municipalities and private customers across Denmark. Directly competes with Naturbyg on municipal tenders and habitat/nature care projects.

Others

• DLF Seeds: Danish-headquartered global supplier of grass and wildflower seed mixtures, including biodiversity-focused mixtures. An adjacent ecosystem supplier whose products Naturbyg uses in meadow and habitat creation projects.
• Naturstyrelsen: Danish Nature Agency under the Ministry of Environment, responsible for managing state-owned natural areas and contracting nature management work. Buys services directly comparable to Naturbyg's, making it a relevant customer-adjacent counterpart.

Broad incumbents

• idverde: European leader in landscaping and environmental services with a Danish presence (formerly Juncker Park & Land), covering grounds maintenance, landscaping, and habitat work. A larger incumbent whose nature/biodiversity services overlap with Naturbyg's offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lidtvildere
• LinkedInlinkedin.com/company/natur-byg-dk-aps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naturbyg