What Distribuciones Juan Luna does

Distribuciones Juan Luna S.L.U. is a Spanish B2B manufacturer of pre-packed sliced cheeses and cold cuts, headquartered in Sollana (Valencia). Founded in 1989 by Juan Luna and operating under the legal form S.L.U. (Sociedad Limitada Unipersonal), the company pivoted in 1994 to its current focus on packaged cheeses, Iberian cured meats, and charcuterie, and relocated to its present facility in 2006 after a fire at the original Paiporta plant. Its core technology comprises 30 slicing, portioning, and packaging production lines supported by mass balance raw-material tracking and modified atmosphere packaging (MAP) to preserve freshness and quality. The company is described in its own materials as a European market leader in pre-packed cheeses and cold cuts and the national leader in Spain for the platters/tablas format.

The product portfolio spans ten core formats — platters (Tablas), snacks, Bio/organic, extra-fine cuts (Corte Extrafino), standard slices (Loncheados), cubes (Taquitos), gift packs (Estuches), cheese wedges (Cuñas), catering-size SKUs (Gran Formato), and freshly sliced vacuum-packed products (Al Corte) — with private-label customization available for distributor brands. Customers are large food retail chains (supermarkets and hypermarkets) in Spain and more than 10 European countries, served through direct B2B sales relationships. Pricing is not publicly disclosed; sales are managed through direct commercial contacts with retailer buyer categories on multi-year contracts. In 2016, Nazca Capital took a minority stake to fund capacity expansion, and in 2022 Grupo Empresarial Costa (Costa Food Group) acquired 100% of the company, integrating it into a diversified Spanish food conglomerate to enable vertical control from farm to fork.

The company employs more than 200 staff and holds an extensive certification stack including IFS Food, BRC Global Standard, BIO, Animal Welfair, SAE, Calicer, Manchego D.O.P., IGP Chorizo de Cantimpalos, and Consorcio del Chorizo de Segovia. Sustainability claims include zero CO2 emissions in production, 100% green electricity, 20% plastic reduction, and 70% recycled-content packaging. Marketing is conducted through a multilingual website (Spanish, English, French), social channels (Facebook, LinkedIn, Instagram), industry trade press, and industry events. Leadership is led by Director General Gerardo Gorostiza; the founder Juan Luna remains associated with the company.

Name

Distribuciones Juan Luna

Legal name

DISTRIBUCIONES JUAN LUNA S.L.U.

Website

https://juanlunaslu.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

251–500 employees

Short description

Distribuciones Juan Luna is a Spanish B2B manufacturer of pre-packed sliced cheeses and cold cuts, serving major supermarket and hypermarket chains across Spain and more than 10 European countries with private-label customization and 30 production lines.

Ownership category

akta.pro rank

Product category

Pre-packed Sliced Cheeses and Cold Cuts Manufacturing

NAICS

Perishable Prepared Food Manufacturing (311991), Food Manufacturing (311)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Grated, Shredded & Sliced Cheese Manufacturing (Value-Added Cuts) (AFAHABAF)

akta.pro secondary industries

Fermented & Air-Dried Charcuterie (Salami, Pepperoni, Prosciutto-Style) (AFANAEAE), Cooked & RTE Processed Meats (Roasts, Meatloaf, Sliced RTE) (AFANAEAF), Cheese (Natural & Processed) (CRADACAC)

Keywords

• Pre-packed sliced cheeses
• Cold cuts manufacturing
• Iberian cured meats
• Private label foods
• Modified atmosphere packaging

Headquarters

HQ city

Sollana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Pre-packed cheeses and cold cuts manufacturing and sales: Manufactures and sells pre-packed sliced cheeses, cold cuts, and Iberian cured meats in various formats (slices, cubes, wedges, platters, packs). Products can be customized with distributor's own brand (private label). Revenue is generated through the sale of packaged food products to B2B retail customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Distribuciones Juan Luna manufactures and sells pre-packed sliced cheeses, cold cuts, and Iberian cured meats in multiple formats (slices, cubes, wedges, platters, packs) for B2B food retail customers. The company operates 30 production lines that allow flexible portioning and rapid time-to-market in Spain and across more than 10 European countries, with private-label customization available for distributor brands.

Product overview

Distribuciones Juan Luna is a European market leader in pre-packed cheeses and cold cuts (cárnicos), offering a diversified portfolio of sliced, cubed, wedged, and whole-format products spanning Iberian cured meats, conventional charcuterie, and specialty cheeses. The product line is organized around ten core formats: Tablas (platters), Snacks, Bio (organic), Corte Extrafino (extra-fine slices), Loncheados (standard slices), Taquitos (cubes in Doypack), Estuches (gift packs), Cuñas (cheese wedges), Gran Formato (catering size), and Al Corte (freshly sliced vacuum-packed). All products can be customized with distributor brand names and are produced across 30 production lines with rapid time-to-market capabilities across Spain and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Tablas (Platters) Assorted cheese and cold cut platters available in various shapes (round, square, rectangular) and configurations (single product or multi-product). Juan Luna is the national market leader in Spain in this format. Products are sold to B2B food retail customers for resale on retail shelves.
• Snacks Portable snack products including tubs of sliced fuet, peppered fuet, Longaniza Payés, spicy and sweet chorizo, fine-cut cured pork loin, and 'Caprichos' portable packs of Iberian salchichón, chorizo, pork shoulder, and pork loin. Produced for B2B retail sale.
• Corte Extrafino (Fine Cut) Extra-thin sliced Iberian and conventional cold cuts presented in recyclable modified atmosphere packaging, available in gram weights of 90g, 100g, and 200g. Includes fodder-fed and acorn-fed Iberian, ham, pork shoulder, and chorizo varieties. Sold to retail customers.
• Loncheados (Slices) Pre-sliced cold cuts and cheeses marketed as refrigerator staples, available in platters, modified atmosphere packaging, and twin packs with gram weights of 50g, 80g, and 500g. Includes lactose-free options. Sold to B2B food retail customers.
• Taquitos (Cubes) Cubed Iberian serrano ham and cured meats, as well as cheese cubes, designed as standalone snacks or dish toppings, available in stand-up Doypack format in weights of 35g, 120g, and 300g. B2B retail product.
• Estuches (Packs) Customizable gift packs and multi-packs for family gatherings, birthday parties, and Christmas, featuring acorn-fed Iberian pork loin and mixed-product configurations. Sold to B2B food retail customers.
• Cuñas (Wedges) Cheese wedges in various aging levels (cured, goat, sheep, blue) and flavors (bio, cumin and walnuts, chili, pesto), available pre-sliced in peel-open and re-sealable formats weighing 175g and 250g. B2B retail product.
• Gran Formato (Catering Size) Large-format cheese and cold cut products up to 1kg for the hospitality sector, including soft, semi-cured, Havarti, Cheddar, Gouda, Edam, Emmental, Brie, Raclette, Gruyère, Comté, Maasdam, Mozzarella, and Chorizo de Cantimpalo. Sold to HORECA customers.
• Al Corte (Freshly Sliced) Vacuum-packed freshly sliced products including fodder-fed Iberian ham, acorn-fed ham, and pork loin in 150g format, offering conventional charcuterie quality without requiring deli service. B2B retail product.
• Bio (Organic) Organic-certified cold cuts and cheeses emphasizing biodiversity and natural resource conservation, including Serrano ham (175g/200g) and organic chorizo. Sold to B2B food retail customers seeking organic SKUs.
• Private-label / distributor brand customization Customization of pre-packed cheese and cold cut products with the distributor's own brand name, available across Juan Luna's product formats. Sold to B2B food retailers seeking own-brand offerings.

Quantifiable outcome

• Unbeatable time-to-market both in Spain and Europe due to 30 production lines and flexible manufacturing capability
• +1 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Suppliers (audited manufacturers)coreStrategic or Co-development PartnerJuan Luna audits its manufacturers and suppliers to guarantee sustainability across the supply chain, prioritizing those most qualified and equipped with food safety and animal welfare certifications. Suppliers must meet stringent food safety requirements demanded by Juan Luna's quality standards.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Hochland: German-based cheese manufacturer specializing in sliced, processed, and specialty cheeses for European retail and foodservice channels, with strong private-label capabilities. Direct competitor in pre-packed sliced cheese manufacturing and B2B retail supply.
• ElPozo Alimentación: Major Spanish processed meat producer with a wide range of sliced and packaged cold cuts (including Iberian lines) sold through European supermarket chains. Comparable scale, channel focus, and product overlap in pre-packed charcuterie.
• Casa Tarradellas: Catalan/Spanish meat and charcuterie producer with significant private-label and branded packaged meat presence in European supermarkets. Directly competes in sliced cold cuts and Iberian categories with similar B2B retailer focus.
• Entremont (Sodiaal): French cheese manufacturer (part of Sodiaal) specializing in packaged, sliced, and shredded cheese sold through European retail and foodservice channels. Direct competitor in pre-packed cheese manufacturing with overlapping customer base among European supermarkets.
• Campofrío Food Group: One of Europe's largest processed and cured meat companies (owned by Sigma Alimentos), with broad presence in sliced ham, chorizo, and cold cuts for major retailers. Directly comparable B2B supplier of packaged charcuterie to European supermarket chains, overlapping with Juan Luna's Iberian and cured meats portfolio.
• Grupo Tello: Spanish producer of Iberian and Serrano ham products supplying major retailers, including sliced and packaged formats. A direct competitor in pre-packed Iberian cured meats sold to Spanish and European food retail chains, mirroring Juan Luna's product mix and customer base.
• Incarlopsa: Spanish meat products company with private-label sliced ham and charcuterie operations for major European retailers. Operates a comparable B2B model with supermarket customers and slicing/packaging capabilities similar to Juan Luna.
• Schreiber Foods: Large US-headquartered private-label dairy and cheese manufacturer with growing European footprint; prominent in sliced and packaged cheese for retailer own brands. Comparable private-label B2B model and cheese processing/slicing capabilities.

Broad incumbents

• Bel Group: French multinational cheese and snack manufacturer (Laughing Cow, Babybel, Kiri) with substantial European retail presence and private-label sliced cheese operations. Comparable cheese product category and retailer customer base, though broader in scope.
• Lactalis Group: World's largest dairy company, with significant sliced and packaged cheese products sold across European retail under private-label and branded names (Galbani, Président). A broad incumbent in the pre-packed cheese category where Juan Luna competes, with deeper R&D and portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/juan-luna

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distribuciones Juan Luna