Aseguradora Tajy

What Aseguradora Tajy does

Aseguradora Tajy is a Paraguayan cooperative-owned property and casualty insurer headquartered in Asunción, founded on August 12, 1997 as the country's first insurance company owned by cooperatives. The company underwrites a diversified portfolio spanning automobile (five tiers from Básico to Premium), agricultural (Multirisk Climático, Paramétrico, and Daños), multi-risk home and commerce, personal accidents, cargo transport, electronic equipment, theft, fire, collective life for cooperatives and banks, civil liability, surety bonds (Caución), and funeral protection (Protección Exequial), with Carta Verde and Carta Azul international coverage bundled free for Mercosur travel. Its technology stack centers on the Web del Asegurado policyholder portal, a mobile app distributed across iOS, Android, and Huawei AppGallery, and SET-validated electronic invoicing, supported by a 24/7 contact center.

Aseguradora Tajy serves more than 600,000 policyholders through Casa Matriz, 8 regional branches, 8 agencies, and hundreds of promotion centers and points of sale across Paraguay. Distribution combines direct sales, a registered network of insurance agents and brokers (Corredoras de Seguros), the Segucoop cooperative channel, and digital self-service. Premiums are the primary revenue stream, with annual subscription pricing across most lines and a fixed monthly fee for funeral protection. The company is owned by 43 national and international cooperative shareholders — led by COPACONS (14.87%), Cooperativa Medalla Milagrosa (9.29%), CREDICOOP (9%), and La Segunda Argentina (8.97%) — and is rated A+py with a Strong trend by Feller Rate as of September 2025. Underwriting capacity is supported by a top-tier global reinsurance panel (Munich Re, Hannover Re, RGA, QBE, American Agricultural, MS Amlin, Beazley, and others) structured via Guy Carpenter as broker.

Name

Aseguradora Tajy

Legal name

Aseguradora Tajy Prop. Coop. S.A.

Website

https://tajy.com.py

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Aseguradora Tajy is Paraguay's first cooperative-owned insurance company, offering automobile, agricultural, home, commercial, life, surety, and funeral insurance to more than 600,000 policyholders through 8 branches, agencies, and digital channels nationwide.

Ownership category

akta.pro rank

Product category

Property and Casualty Insurance

NAICS

Insurance Carriers (5241)

SIC

Insurance Carriers, Nec (6399)

akta.pro primary industry

Nonprofit / Social Services BOP (FSAJAFAM)

Keywords

• Vehicle insurance
• Agricultural insurance
• Home insurance
• Commercial insurance
• Cooperative insurance

Headquarters

HQ city

Asunción

HQ country

Paraguay

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums (Pólizas de Seguro): Aseguradora Tajy generates revenue primarily through insurance premiums collected on annual policies across its product lines (automobile, agricultural, multirisk home, multirisk commerce, personal accidents, and additional coverages). Policies can be paid in cash (contado) or financed (cobrador, boca de cobranza, or credit card debit). The company is a subscription/recurring revenue model with annual policy renewals.
2. Protection Exequial (Funeral Protection): A fixed-cost funeral protection plan offering national coverage with immediate indemnification. If the exequial service is not used, the beneficiary receives Gs 2,500,000 plus Gs 1,000,000 additional aid for expenses.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Aseguradora Tajy is a cooperative-owned insurance company operating in Paraguay that sells diversified insurance policies (vehicle, agricultural, home, commercial, personal accidents, life, civil liability, surety bonds, funeral protection) bundled with assistance services (home, vehicle, legal). It distributes these products through branches, agents, brokers, a 24/7 contact center, and digital self-service channels to more than 600,000 policyholders across Paraguay.

Product overview

Aseguradora Tajy operates as a diversified insurance company offering a broad portfolio of insurance products and assistance services. Its core offering includes vehicle insurance (Automóvil), agricultural insurance (Agrícola), multi-risk home (Multirriesgo Hogar) and commercial (Multirriesgo Comercio) insurance, personal accident insurance (Accidentes Personales), and international travel certificates (Carta Verde y Carta Azul), all backed by vehicle, home, and legal assistance services. Additional products span transport cargo insurance, comprehensive banking/cooperative insurance (Integral p/ Cooperativas y Bancos), surety bonds (Caución), electronic equipment, theft, fire, collective life, civil liability, and funeral protection (Protección Exequial). The company serves over 600,000 policyholders through a network of 8 branches and hundreds of sales points across Paraguay.

Differentiator

Problem solved

Functional benefit

Products and services

• Seguro de Automóvil

Quantifiable outcome

• 600,000+ policyholders served across Paraguay
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core and minor.

• American Agricultural (AAIC)coreOthersAmerican Agricultural provides reinsurance capacity for Tajy's property and casualty (patrimonial) insurance lines. As one of the leading agricultural and property reinsurers, AAIC supports Tajy's ability to underwrite agricultural and commercial risks.
• ECHO RecoreOthersECHO Re provides reinsurance support for Tajy's property and casualty (patrimonial) insurance portfolio, contributing to the company's financial stability and underwriting capacity.
• Patria RecoreOthersPatria Re provides reinsurance across multiple lines including property, life, and surety (caución), supporting Tajy's diversified reinsurance strategy.
• MS AmlincoreOthersMS Amlin provides reinsurance capacity for Tajy's property and casualty insurance lines, contributing financial strength for large commercial risks.
• Navigators (The Hartford)coreOthersNavigators, part of The Hartford, provides reinsurance support for Tajy's property and casualty portfolio.
• QBEcoreOthersQBE provides reinsurance capacity for Tajy's property and casualty insurance lines as part of the insurer's diversified reinsurance panel.
• Shelter RecoreOthersShelter Re contributes reinsurance capacity for Tajy's property and casualty insurance lines.
• Hannover RecoreOthersHannover Re, one of the world's largest life and health reinsurers, provides reinsurance for Tajy's life insurance lines including Vida Colectiva para Cooperativas y Bancos.
• RGAcoreOthersRGA provides life reinsurance capacity for Tajy's life and group insurance products.
• Munich Re (Münchener Rückversicherungs-Gesellschaft AG)coreOthersMunich Re, the world's largest reinsurer, provides agricultural reinsurance for Tajy's crop insurance (Seguro Agrícola) including multirisk climatic, parametric, and damage coverage for Paraguayan agricultural producers.
• IRB (International Reinsurance Brokers)coreOthersIRB provides reinsurance support for Tajy's surety bond (caución) insurance line.
• Ocean RecoreOthersOcean Re provides reinsurance capacity for Tajy's surety bond (caución) insurance products.
• BeazleycoreOthersBeazley provides reinsurance support for Tajy's specialty lines including surety bonds (caución).
• Guy CarpentercoreOthersGuy Carpenter is Tajy's reinsurance broker, providing advisory and brokerage services to structure and manage the company's reinsurance program across all lines including property, life, agricultural, and surety.
• United Nations Global Compact (Pacto Global Paraguay)minorStrategic or Co-development PartnerAseguradora Tajy has been a signatory of the UN Global Compact since 2008, participating in thematic tables and supporting the Sustainable Development Goals (SDGs) as members of the Red del Pacto Global Paraguay.
• Great Place To WorkminorStrategic or Co-development PartnerAseguradora Tajy is certified as a Great Place To Work, an international recognition program that validates the quality of organizational culture based on employee experience and assessments.
• WWF (La Hora del Planeta campaign)minorStrategic or Co-development PartnerTajy participates in WWF's 'La Hora del Planeta' environmental awareness campaign to raise awareness about climate change and measures to preserve the environment.
• Fundación Paraguaya (Vivir Mejor Program)minorStrategic or Co-development PartnerThrough the 'Vivir Mejor' program with allied Fundación Paraguaya and its Poverty Elimination Traffic Light tool, Tajy carries out actions to improve the quality of life of employees and their families through annual social and economic measurements.
• Fundación Dequení (Becas Empresariales)minorStrategic or Co-development PartnerTajy supports Dequení Foundation's corporate scholarship program (Becas Empresariales) contributing to the educational development of adolescents in the third cycle of secondary education through the 'Emprender mi vida joven' project.
• A Todo Pulmón Paraguay RespiraminorStrategic or Co-development PartnerTajy partnered with A Todo Pulmón to acquire Tajy seeds (tree seeds) inserted into corporate agendas made from 100% recycled materials, supporting reforestation efforts.
• Fundación del Club de Leones (Rodando por la Vista)minorStrategic or Co-development PartnerTajy supported the Club de Leones Foundation's 'Rodando por la Vista' charity ride to equip a mobile ophthalmological clinic to provide free eye care to underprivileged people across Paraguay.
• COPACONS (Cooperativa de la Cámara Paraguaya de la Industria de la Construcción)coreStrategic or Co-development PartnerCOPACONS is Tajy's largest shareholder (14.87% stake) and represents the cooperative construction industry. The partnership is both a capital and a commercial relationship — COPACONS members are served through Tajy's insurance products and its representatives sit on Tajy's board.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sancor Seguros: Large Argentine cooperative insurance group offering P&C, life, and agricultural products through a mutual/cooperative structure similar to Tajy's. Both share a cooperative-rooted business model serving agricultural and consumer segments across South America, and Sancor also operates in Paraguay.
• Federación Patronal Seguros: Argentine mutual/cooperative insurer offering auto, home, commercial, and life coverage. Comparable to Tajy in mutual ownership structure, LATAM footprint, and diversified P&C-led product portfolio serving cooperative and individual customers.
• La Segunda Seguros: Argentine cooperative insurer and 8.97% shareholder of Tajy. La Segunda offers P&C, auto, and agricultural insurance through a cooperative distribution model that closely mirrors Tajy's structure, providing a direct cross-border peer comparison.
• Sancor Seguros del Paraguay: Paraguayan subsidiary of Argentine cooperative insurer Sancor, offering P&C and life products in the same market as Tajy. Closely comparable in cooperative heritage and product mix, providing a like-for-like competitive benchmark in Paraguay.
• Aseguradora del Este: Paraguayan insurer historically tied to the Itaú group, offering P&C and consumer insurance products. Operates in the same domestic market as Tajy with overlapping auto and home insurance lines, providing a direct in-country competitive reference.

Broad incumbents

• Zurich Paraguay: Paraguayan operation of global insurer Zurich, providing P&C, life, and commercial coverage. Competes with Tajy in commercial and corporate segments, leveraging Zurich's global balance sheet, reinsurance access, and digital infrastructure.
• Mapfre Paraguay: Paraguayan subsidiary of Spanish multinational Mapfre, offering a broad portfolio of P&C, life, and assistance products. Direct competitor to Tajy across auto, home, and commercial lines, but with materially larger capital base and global capabilities.

Regional players

• La Consolidada Seguros: Regional insurance group operating in Argentina and Uruguay, offering P&C and life products with a focus on consumer and SME segments. Comparable to Tajy in product breadth and South American orientation, though it operates in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AseguradoraTajy
• LinkedInlinkedin.com/company/aseguradoratajy

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aseguradora Tajy