Sports King

What Sports King does

SportsKing is a privately held Dutch specialist retailer established in 2014, operating from a showroom at Wetterwille 9 (units 8 & 9), 8401 GB Gorredijk in the Netherlands. The company advises on and sells sportswear, workwear, promowear, sports nutrition, and corporate/team clothing, distributing third-party brands including Craft, Acerbis, Robey, Hummel, ProJob, Printer, Russel, Harvest, and Helly Hansen. Its customer base spans Dutch sports clubs and associations (primary segment), businesses procuring uniforms and promotional items, and individual consumers seeking sports or leisure apparel; products are supplied with or without custom printing, and personalized items are explicitly non-returnable per the published return policy.

The core product portfolio comprises five lines: Sportswear (competition, training, and leisure), Workwear (work trousers, safety footwear, corporate clothing), Promowear (branded promotional apparel, championship shirts, event merchandise), Custom Made (bespoke team clothing and full custom lines for clubs and companies), and Clubshop (a proprietary online clubstore enabling clubs to sell member apparel in club colors). No proprietary technology platform is disclosed; the digital surface is a CMS-based website with phone, email, and quote-request intake, supplemented by an in-person showroom consultation model. Distribution is direct-to-consumer and B2B through the showroom, phone, email, and the Alro Concepts quote network; pricing is quote-based and not publicly disclosed.

Revenue is generated through one-time sales of branded apparel plus customization and printing services, with no recurring SaaS or subscription line disclosed. The company operates within the ALRO Concepts consortium alongside Zandstra Design, WorkwearKing, and EventsPromo at the Gorredijk site, enabling cross-selling across workwear, sportswear, advertising, and promotional items. No funding rounds, M&A activity, public listing, or institutional investor involvement are recorded; ownership is privately held with no parent company identified in the source material. Headcount is in the 1–10 band and the operating footprint is the Netherlands only, indicating a regional micro-SMB profile.

Name

Sports King

Legal name

SportsKing

Website

https://sportsking.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

SportsKing is a Dutch specialist reseller of sportswear, workwear, promowear, and bespoke team clothing for Dutch sports clubs, businesses, and individuals, operating from a single showroom in Gorredijk as part of the ALRO Concepts consortium.

Ownership category

akta.pro rank

Product category

Sportswear Retail

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Sportswear retail
• Team clothing
• Workwear supply
• Custom apparel
• Promotional clothing

Headquarters

HQ city

Jubbega

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Sportswear and Apparel Sales: SportsKing generates revenue through the sale of sportswear (competition, training, and leisure clothing), workwear, promotional wear, and custom-made team clothing. Products are sold with or without custom printing/branding. The company also offers a unique clubshop service for sports clubs to enable online purchasing of team merchandise in club colors.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Sports King sells sportswear, workwear, promowear and customised team clothing to individuals, businesses, sports clubs and associations in the Netherlands. It operates from a showroom in Gorredijk, offers custom printing and bespoke clothing-line design, and provides a proprietary online Clubshop solution that lets sports clubs sell branded merchandise to their members.

Product overview

Sports King is a specialist in sportswear, workwear, and promotional clothing for individuals, businesses, sports clubs, and associations. The product portfolio consists of five core offerings: Sportswear (competition, training, and leisure clothing from brands like Craft, Acerbis, Robey, and Hummel), Workwear (work and company clothing from ProJob, Craft, Printer, Russel, Harvest, and Helly Hansen), Promowear (customizable promotional clothing), and two value-added services—Custom Made (bespoke team clothing design) and Clubshop (a proprietary online club store solution). Products are available with or without custom printing, serving both retail and B2B channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Sportswear Competition, training and leisure sportswear supplied with or without printing to individuals, companies, sports clubs and associations. Brands offered include Craft, Acerbis, Robey and Hummel.
• Workwear Work and company clothing including work trousers, safety footwear and safety vests. Brands offered include ProJob, Craft, Printer, Russel, Harvest and Helly Hansen. Targeted at companies seeking a professional corporate appearance.
• Promowear Customisable promotional clothing for companies, championship shirts, and large-scale (sports) events. Multiple brands, prices, sizes and colours available with custom printing.
• Custom Made Bespoke clothing design service for clubs and companies seeking a unique team outfit or an entire own clothing line. Sports King supports design, sourcing and delivery of the custom apparel.
• Clubshop Unique online Clubshop service allowing sports clubs to provide their members and players with sportswear and accessories in official club colours. Provided as a managed online store on the club's behalf.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Alro ConceptscoreStrategic or Co-development PartnerSportsKing operates as part of Alro Concepts, a consortium that bundles forces with related businesses. The consortium includes SportsKing, Zandstra Design, WorkwearKing, and EventsPromo to offer a total concept for workwear, sportswear, advertising, and promotional items. SportsKing is located at the Alro Concepts facility.
• Zandstra DesignminorStrategic or Co-development PartnerPartner within the Alro Concepts consortium. Zandstra Design likely provides design services that complement SportsKing's clothing offerings.
• WorkwearKingminorChannel Partner/ Reseller/ DistributorPartner within the Alro Concepts consortium, specializing in workwear. Cross-promotional relationship within the same ownership/network.
• EventsPromominorChannel Partner/ Reseller/ DistributorPartner within the Alro Concepts consortium, focusing on event promotional items. Complements SportsKing's promowear offerings.

Expansion highlights4 records

Direct peers

• TeamShirts: Dutch online platform specializing in custom teamwear, club apparel and bulk sportswear orders — directly competes with SportsKing's Clubshop and Custom Made offerings in the same Dutch market.
• Sign in Sport: European specialist in custom teamwear, club kits and embroidered apparel — directly competes with SportsKing's Custom Made and Clubshop propositions for B2B team-apparel contracts.
• Squadra Sport: Dutch specialist in custom team and club apparel, offering design and printing services — closely mirrors SportsKing's Custom Made and B2B club proposition within the Netherlands.

Broad incumbents

• Craft Sportswear: Swedish sportswear brand distributed by SportsKing (alongside apparel for teams); Craft's brand-direct teamwear business overlaps with SportsKing's core apparel assortment and target buyers.
• Intersport: International sporting-goods chain with a Dutch franchise network, providing multi-brand sportswear, team and leisure apparel that competes for the same club, corporate and individual customers as SportsKing.
• Adidas Teamwear: Brand-direct teamwear customization program run by a global apparel giant; competes with SportsKing's custom kit services by offering clubs a manufacturer-direct customization portal and discounting intermediaries.
• Hummel International: Sportswear brand whose teamwear/club-kit line SportsKing distributes in the Netherlands; Hummel's brand-direct channels and club programs compete with the very resellers (including SportsKing) carrying its apparel.
• Decathlon: Global sporting-goods mass-market retailer with a Dutch store and online presence, offering sportswear, team apparel and workwear at scale — overlaps broadly with SportsKing's assortment and target buyers.

Regional players

• Perry Sport: Established Dutch sporting-goods retailer carrying multi-brand sportswear and team apparel, serving individual and club customers in the Netherlands — same geography and overlapping product focus as SportsKing.

Emerging players

• Errea: Italian teamwear specialist with strong presence in European club sports; competes with SportsKing for custom-kit contracts and offers customization tools that disintermediate resellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/sportsking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports King