Team Shirts
TeamShirts is the UK e-commerce brand of German parent sprd.net AG, offering a self-serve platform for designing and ordering customized apparel — T-shirts, hoodies, sportswear, workwear — for sports teams, schools, businesses, and event organizers.
- Company typePrivate
- Founded2014
- HeadquartersLeipzig, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Team Shirts does
TeamShirts is the UK trading brand of sprd.net AG, a German Aktiengesellschaft (public limited company) registered in Leipzig (Amtsgericht Leipzig HRB 22478), operating a direct-to-consumer e-commerce platform for customized apparel at teamshirts.co.uk. The platform serves sports teams, schools and universities, businesses and corporate clients, and individuals ordering for leisure occasions, with an order range that spans single items to several thousand units. Product categories span T-shirts, hoodies, polo shirts, sweatshirts, sportswear, workwear, jackets, vests, bags, caps, and accessories sourced from major apparel brands including Gildan, Stanley/Stella, Russell, JAKO, CRAFT, Erima, Fruit of the Loom, B&C, SOL'S, AWDis, and Build Your Brand.
The technical stack is a web-to-print platform with four decoration technologies: Digital Direct printing (ink sprayed directly onto fabric), Flex printing (foil-cut and welded, rated for 100+ washes), Polyester printing (ionization-based for sports fabrics), and Embroidery. Customers self-serve through an online Design Wizard backed by approximately 35,000 free design templates organized across six categories (Sport, Events, Food and Drink, School and University, Countries and Regions, Business), with a real-time price calculator and a 30-day satisfaction guarantee. A separate sales-support channel handles bulk B2B quote requests by phone, email, and an online quote form.
Revenue mechanics are transactional: per-unit pricing starting at £5.39 for entry T-shirts, £7.79-£16.19 for mid-range branded apparel, and £15.92-£26.39 for premium/organic SKUs, with volume discounts applied from 25-piece minimums (and some products at 50-piece minimums), supplemented by gift vouchers denominated £5-£400 and free UK-wide standard delivery with paid express options. Marketing is primarily digital: SEO-optimized category pages, a free design-template library functioning as content marketing, email newsletters, prominent Trustpilot social proof (4/5 from 3,921 reviews), and a self-service FAQ help center. The platform has cumulatively produced more than 6 million printed items. Operations are UK-only; ownership is consolidated under sprd.net AG with broader affiliate references to SpreadGroup via spreadgroup.com.
Team Shirts firmographics
Firmographics- Name
- Team Shirts
- Legal name
- sprd.net AG
- Website
- https://teamshirts.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TeamShirts is the UK e-commerce brand of German parent sprd.net AG, offering a self-serve platform for designing and ordering customized apparel — T-shirts, hoodies, sportswear, workwear — for sports teams, schools, businesses, and event organizers.
- Ownership category
- akta.pro rank
Team Shirts industry classification
Industry- Product category
- Custom Apparel Printing
- NAICS
- Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Sportswear Customization & Printing Retail (CRAMACAK)
Keywords
Where Team Shirts is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Team Shirts business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Custom Printed Apparel Sales: Primary revenue from selling customized T-shirts, hoodies, polo shirts, sportswear, and other apparel. Orders range from single items to thousands of units. Products sold at per-unit prices with volume discounts. Includes both printing and embroidery decoration services.
- Gift Vouchers: Pre-paid gift vouchers sold in denominations from £5 to £400, allowing recipients to purchase custom items on the platform.
- Standard Delivery (included in order): Standard delivery is free; express delivery options available for faster fulfillment at additional cost.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level T-shirts from £5.39 |
| Unit Pricing | Pay-as-you-go | Mid-range branded apparel £7.79-£16.19 |
| Unit Pricing | Pay-as-you-go | Premium organic and specialty products £15.92-£26.39 |
| Unit Pricing | Pay-as-you-go | Gift Vouchers £5 to £400 |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Team Shirts product offering
Product offeringCore offering
TeamShirts is an online custom apparel printing platform that lets customers design and order personalised T-shirts, hoodies, polo shirts, sportswear, workwear, and accessories in quantities ranging from a single item to thousands. The platform combines a self-serve Design Wizard with a 35,000+ template library, real-time price calculator, and four decoration methods (Digital Direct, Flex, Polyester, Embroidery), with free standard delivery across the UK.
Product overview
TeamShirts is a custom textile printing platform offering personalised and printed clothing for teams, businesses, sports groups, and individuals. The core offering centres on custom T-shirt printing and extends to a comprehensive range of apparel including hoodies, polo shirts, sweatshirts, workwear, sportswear, jackets, bags, and accessories. The platform provides four main printing technologies: Digital Direct printing (ink sprayed directly onto garments for softer prints), Flex printing (foil-based with high wash resistance), Polyester printing (for sports fabrics using ionisation), and Embroidery services. Customers use an online design tool to create custom designs from a library of approximately 35,000 free templates and graphics. The business model targets both B2C (individuals ordering for events, parties, sports teams) and B2B (businesses ordering workwear, merchandise, uniforms). Key product brands include Gildan, Stanley/Stella, Russell, JAKO, CRAFT, Erima, Fruit of the Loom, B&C, and SOL'S. The company operates primarily in the UK market with free standard delivery and offers order quantities from single items to thousands.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom T-Shirt Printing
Quantifiable outcome
- 6 million+ printed items produced
- +3 more outcomes
Companies that use Team Shirts
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
Team Shirts technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Team Shirts partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- sprd.net AGcoreParent company and legal entity for TeamShirts operations. sprd.net AG is registered in Leipzig, Germany (Gießerstraße 27, 04229 Leipzig, HRB 22478) and operates the TeamShirts platform and brand.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Team Shirts competitors and assessment
Company assessmentDirect peers
- Bonfire: Custom apparel platform focused on fundraising campaigns, teams and creators with an online design tool and group-order mechanics. Directly comparable on team/group buying flow, print-on-demand fulfilment and design-driven merchandising.
- Custom Planet: UK-based custom printed clothing and merchandise retailer offering personalised apparel, workwear, and promotional products with volume pricing. Comparable online model and UK-centric sports/business/education mix.
- Printful: Print-on-demand apparel and accessories platform with an online Design Maker, multiple decoration methods, and fulfilment for both individuals and merchants. Comparable product breadth and self-serve design experience, though Printful's centre of gravity is dropshipping rather than team/group orders.
- Custom Ink: US-based leader in custom apparel and team printing. Closest direct competitor with an online design tool, group-order workflow, multiple print technologies and a similar team/school/business customer mix, though operating primarily in North America.
- Spreadshirt: Sister brand of TeamShirts, both operated by SpreadGroup (sprd.net AG). Uses the same underlying print-on-demand platform and design infrastructure, serving European consumers with comparable custom apparel, marketplace and creator tools.
- UberPrints: US online custom apparel and spirit wear retailer for schools, teams, businesses and groups with an online Design Lab and screen/embroidery options. Closely comparable value proposition to TeamShirts' schools and sports segments.
- Rocket Printwear: UK custom teamwear and workwear printer serving schools, clubs and businesses with screen printing, embroidery and transfer options. Direct competitor in the UK market for the same team and workwear customer segments.
Broad incumbents
- Vistaprint (Cimpress): Large, established printing and marketing products platform under Cimpress. Overlaps with TeamShirts on custom apparel and promotional products but operates a much broader portfolio (cards, signage, gifts) and serves SMBs globally rather than specialising in team apparel.
- 4imprint: Large UK/US promotional products distributor offering branded apparel alongside a wide catalogue of merchandise. Overlaps on custom workwear and team apparel but competes as a broad promotional products incumbent rather than a team-apparel specialist.
Emerging players
- Everpress: Limited-edition custom apparel platform connecting independent creators with manufacturers. Shares the print-on-demand and design-led approach but is positioned around creator-brand drops rather than team/group bulk orders.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Team Shirts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Team Shirts leadership team
Management profileNumber of profiles
Team Shirts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Team Shirts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Team Shirts
What does Team Shirts do?
TeamShirts is an online custom apparel printing platform that lets customers design and order personalised T-shirts, hoodies, polo shirts, sportswear, workwear, and accessories in quantities ranging from a single item to thousands. The platform combines a self-serve Design Wizard with a 35,000+ template library, real-time price calculator, and four decoration methods (Digital Direct, Flex, Polyester, Embroidery), with free standard delivery across the UK.
Is Team Shirts a public or private company?
Team Shirts is a private company. It is classified as corporate owned and is currently operating.
When was Team Shirts founded?
Team Shirts was founded in 2014. It employs 11 to 50 people.
Where is Team Shirts based?
Team Shirts is headquartered in Leipzig, Germany, in the Europe region.
How does Team Shirts make money?
Three revenue lines are on record. Custom Printed Apparel Sales are the primary driver. The others are gift Vouchers and standard Delivery (included in order).
Who are Team Shirts's main competitors?
Direct peers on record are Bonfire, Custom Planet, Printful, Custom Ink, Spreadshirt, UberPrints and Rocket Printwear. Broad incumbents are Vistaprint (Cimpress) and 4imprint. Everpress is listed as an emerging player.
Does Team Shirts have an API?
No public API is recorded for Team Shirts.
What industry is Team Shirts in?
Team Shirts's product category is Custom Apparel Printing. Its primary akta.pro industry code is CRAMACAK, Sportswear Customization & Printing Retail. Its NAICS code is 33992 and its SIC code is 3949.