McGirvanmedia Audio Solutions

What McGirvanmedia Audio Solutions does

McGirvanmedia Audio Solutions is an Australian professional audio production company founded approximately 35 years ago (sources cite 1987/1989) by Alan McGirvan, who is credited with introducing on-hold phone messaging to the Asia-Pacific region. The company operates from its headquarters in Brisbane with additional offices in Sydney, Melbourne, Adelaide and Perth, serving more than 1,000 clients across Australia, New Zealand, South East Asia and the broader Asia-Pacific region. Its core products are professional voice recordings for telephony systems: messages on hold, IVR menu prompts, voicemail and after-hours greetings, radio and cinema audio ads, language recordings and translations (25+ languages), professional narration, and custom jingle composition. The studio produces broadcast-quality audio compatible with VoIP, PABX and cloud-based phone systems, delivering in multiple file formats with a guaranteed 24-hour turnaround from script approval. The supporting technology stack includes an in-house recording studio operation, a proprietary library of 200+ royalty-free music tracks, and a roster of 60+ professional voice artists covering Australian, British and New Zealand accents.

The business operates a hybrid revenue model combining recurring subscription Message on Hold service plans (monthly billing tied to number of locations, update frequency and message length) with one-off IVR recording projects, professional-services production of radio/cinema ads, multilingual language-recording work, and custom music composition. Pricing is quote-based and not publicly disclosed; the company uses free personalised demos as its principal acquisition tool and distributes exclusively through direct channels — toll-free phone (1800 777 428), email enquiries, and website contact forms — with no resellers or third-party distributors. The customer base spans enterprise and SME segments across verticals including aviation (Qantas), healthcare (Bupa), financial services (AMP, Citi, Aussie Home Loans), sports and entertainment (Suncorp Stadium), automotive (Yokohama, Volvo, Penske), insurance (PassportCard), travel (BCD Travel), and hospitality (Imagine Hotels & Resorts), with several enterprise relationships exceeding 10 years. The go-to-market motion is sales-led with content marketing support via the company blog and customer testimonials on the website. The company is privately held, founder-controlled, with no disclosed funding, parent entity, or external investors.

Name

McGirvanmedia Audio Solutions

Legal name

McGirvanmedia

Website

https://mcgirvanmedia.com.au

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

McGirvanmedia Audio Solutions is an Australian professional audio production company that records messages on hold, IVR prompts, radio ads, and multilingual voice content for enterprise and SME clients across Australia and Asia Pacific, operating from Brisbane with offices in Sydney, Melbourne, Adelaide, and Perth.

Ownership category

akta.pro rank

Product category

Telephony Audio Production Services

NAICS

Sound Recording Studios (51224), Other Sound Recording Industries (51229)

akta.pro primary industry

Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK)

akta.pro secondary industries

Dubbing & Voiceover Production (Casting, Recording, Lip-Sync) (MPAHAFAB), Multilingual Multimedia Localization (Subtitling, Dubbing, Voiceover) (MPAAANAH)

Keywords

• Telephony audio production
• On-hold messaging
• IVR recordings
• Voice over services
• Multilingual audio translation

Headquarters

HQ city

Hawthorne

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Message on Hold Service Plans: Monthly service plans for ongoing message on hold content. Plans include regular updates to messaging content, voice talent selection, music mixing, and production. Pricing depends on number of locations, update frequency, and message length. Customers can update messages as much or as little as they like.
2. IVR Recording Services: One-time recording projects for IVR menu prompts, welcome messages, voicemail greetings, after hours messages, and auto-attendant recordings. An IVR up to 200 words is complementary when signing up to on-hold message service plans.
3. Radio and Audio Ads Production: Production of commercial radio ads, cinema ads, and audio content for advertising campaigns. Includes script writing, voice talent selection, music composition, and professional mixing with sound effects.
4. Language Recordings and Translations: Multilingual audio production including script translation by in-house translators and recording by accent-perfect voice artists in multiple languages.
5. Custom Jingle Composition: Exclusive custom music composition service for company jingles, brand music for on-hold, radio, TV, and website use.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

McGirvanmedia Audio Solutions produces professional broadcast-quality telephony audio for businesses across Australia and Asia Pacific. Core offerings include personalised on-hold messages, IVR menu/auto-attendant recordings, radio and cinema audio ads, multilingual voice recordings (25+ languages) with in-house translation, and professional narration and announcements. Audio is delivered in formats compatible with VoIP, PABX, and cloud-based phone systems, produced in-house by 60+ voice artists and backed by a proprietary 200+ track royalty-free music library.

Product overview

McGirvanmedia Audio Solutions operates as a full-service audio production company offering a unified portfolio of professional voice recording services. The core offerings include Messages On Hold (personalised marketing messages played during caller wait times), IVR Recording (interactive voice response systems for phone routing), Music & Radio Ads (commercial audio production), Language Recordings & Translations (multilingual voice content in 25+ languages), and Professional Narration & Announcements. These services are supported by an owned Music Library of 200+ royalty-free tracks used in productions. The company serves businesses of all sizes across Australia and Asia Pacific, delivering broadcast-quality audio through professional voice talent, scriptwriting, and audio production, with a reported 35+ years of industry experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Messages On Hold Personalised on-hold marketing messages for businesses, including scriptwriting, professional voice talent selection, royalty-free music mixing, and delivery in phone-system-compatible formats. Available as a monthly subscription plan or one-off production; designed for businesses of any size.
• IVR Recording Interactive Voice Response (IVR) recordings for businesses, including welcome messages, menu options, auto-attendant prompts, after-hours messages, and voicemail greetings, delivered in formats compatible with VoIP, PABX, and cloud-based phone systems. IVR recordings up to 200 words are bundled free with on-hold subscription plans.
• Music & Radio Ads Production of commercial radio ads, cinema ads, and other audio advertising campaigns, including scriptwriting, voice talent selection, music composition/production, sound effects, and professional mixing. Also covers custom brand jingle composition for use on hold, radio, TV, and websites.
• Language Recordings & Translations Multilingual voice recording service with in-house script translation by accent-perfect voice artists, providing recordings in 25+ languages for contact centres, IVR systems, and multinational telephony deployments.
• Professional Narration & Announcements Professional voice narration service for business conferences, venue announcements, video commentaries, safety announcements, podcast introductions, and website audio content.
• Music Library (Royalty-Free Tracks) Library of 200+ original copyright-free music tracks across multiple genres (Classical, Country, Laidback, Rock, Specialty, Uptempo, Christmas/Australiana) used in McGirvanmedia productions, with no performing rights organisation (PRO) charges to clients.

Quantifiable outcome

• 70% of callers placed on hold with silence hang up within 60 seconds; 35% won't call back and go elsewhere (industry statistic)
• +1 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OnHoldCompany: US-based on-hold messaging and IVR voice production company offering script writing, voice talent, music, and royalty-free messaging — directly overlapping McGirvanmedia's core on-hold and IVR service lines for enterprise phone systems.
• Music On Hold Inc. Canadian music-on-hold and on-hold messaging specialist producing royalty-free music and custom voice messaging for phone systems — comparable product scope and enterprise target customers.
• Impressive Productions (IPOP): US on-hold messaging and IVR voice production company with multilingual capabilities and royalty-free music library — comparable service mix including voice talent casting, scripting, and multilingual translation.
• Phone-On-Hold.com: North American on-hold messaging and music-on-hold provider with proprietary royalty-free music library and professional voice talent — directly comparable offering to McGirvanmedia's Messages On Hold product line.

Broad incumbents

• Audio Network: Global music licensing platform providing original music for film, TV, advertising, and corporate use — broader incumbent than McGirvanmedia's owned music catalog but adjacent in royalty-free positioning for commercial productions.
• Sound Ideas: Large incumbent sound effects and royalty-free music library used across film, TV, radio, and telephony. Overlaps with McGirvanmedia's proprietary music library in catalog breadth and royalty-free positioning.

Regional players

• Nelco Media: UK-focused on-hold messaging, IVR, and telephony audio production company. Closely comparable service mix (on-hold, IVR, multilingual voice), serving a different primary geography than McGirvanmedia's APAC focus.

Others

• Maxo: Australian cloud-based phone system provider publicly recommended by McGirvanmedia for NBN/VoIP clients. Complementary rather than competitive — sells the telephony platform on which McGirvanmedia's audio assets are deployed.

Emerging players

• Voice123: Online voiceover marketplace offering professional voice actors for commercials, IVR, narration, and multilingual projects — partial overlap with McGirvanmedia's voice talent services but on a marketplace model.
• Voices.com: Global online voiceover marketplace connecting buyers with professional voice talent across languages. Overlaps with McGirvanmedia's professional narration and voice talent services via a platform model rather than studio production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/McGirvanmedia
• Facebookfacebook.com/Mcgirvanmedia
• LinkedInlinkedin.com/company/mcgirvanmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McGirvanmedia Audio Solutions