George Cannon

What George Cannon does

George Cannon is a privately held French tea house founded in 1898, currently led by tea taster Augustin Scala as the sixth-generation curator of the Maison's collections. The company sources single-origin teas directly from producer gardens across China, India, Japan, Taiwan, and other origins, then performs in-house blending, flavoring, and packaging at its workshops in Ile-de-France, France. Its product portfolio is split between Pure Origine single-origin teas (green, black, white, oolong, yellow, dark/Pu'Er, plus rooibos, maté, and fruit/plant infusions) and exclusive Créations Parfumées aromatized blends, supplemented by organic-certified lines, themed gift coffrets, and tea accessories (matcha tools, Gong Fu Cha ceremony items, kettles, teapots, cups).

The business operates through three go-to-market motions: a direct-to-consumer Shopify eshop (georgecannon.fr) shipping across more than 21 EU countries, a dedicated B2B professional portal (pro.georgecannon.fr) serving retailers, restaurants, and hospitality buyers, and a physical reseller network listed on the site. Pricing is unit-based at €9.00-€29.80 per SKU with free shipping above €40 in metropolitan France, and promotional discounting of up to 30% is actively used. Revenue mechanics are entirely transactional (one-time purchase) with no subscription or licensing component disclosed.

The underlying technology is modest: a standard Shopify e-commerce storefront with email newsletter capture, organic social presence on Facebook and Instagram, and no proprietary platform, API, app, or AI capabilities. Headcount is reported at 11-50 employees, the company is family-owned with no disclosed institutional investors or parent entity, and there is no public revenue figure, funding history, or M&A activity in the source data.

Name

George Cannon

Legal name

George Cannon

Website

https://georgecannon-eshop.fr

Company type

Private

Founded year

1898

Operating status

Operating

Headcount range

11–50 employees

Short description

George Cannon is a privately held, family-owned French tea house founded in 1898 that sources, blends, and packages premium single-origin and aromatized teas in Ile-de-France, selling through a Shopify DTC eshop, a B2B professional portal, and a reseller network across France and 21+ EU countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanches

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Tea and Infusion Product Sales: Direct sales of proprietary tea blends, pure origin teas, and flavored creations to consumers through e-commerce. Products include loose-leaf teas, infusions, and gift boxes (coffrets).
2. Accessories Sales: Sales of tea accessories including teapots, cups, kettles, tea boxes, spoons, and filters for preparation and storage.
3. Professional B2B Sales: Dedicated pro.georgecannon.fr portal offering products and services for professional buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

George Cannon is a French tea and infusion house that wholesales, imports, and retails premium single-origin teas and exclusive aromatized tea blends. The company creates, elaborates, and packages its flavored creations in its Ile-de-France workshops in France, and sells loose-leaf teas, gift sets (coffrets), and tea accessories through its own e-commerce store, a dedicated B2B portal, and a network of authorized resellers.

Product overview

George Cannon is a French tea and infusion house established in 1898, now led by Augustin Scala, a tea taster representing six generations of expertise. The company offers a dual product portfolio: Pure Origine single-origin teas and infusions sourced directly from producer gardens (including green, black, white, Oolong, yellow, and dark/Pu'Er teas from China, Japan, India, and other origins), and Créations Parfumées exclusive flavored tea blends created and packaged in their Ile-de-France workshops. The product range encompasses loose teas and infusions, gift sets (Coffrets 'Les Collections' and 'L'Instant'), and tea accessories (ceremony tools, preparation items, tasting vessels). All aromatized creations are manufactured in France, with a portion certified organic. The company operates a direct-to-consumer e-commerce platform alongside a network of resellers.

Differentiator

Problem solved

Functional benefit

Products and services

• Thés et Infusions Pure Origine (Single-Origin Teas and Infusions)
• Créations Parfumées (Exclusive Aromatized Tea Blends)
• Coffrets et Cadeaux (Tea Gift Sets)
• Accessoires (Tea Accessories)
• Thés Bio (Certified Organic Teas)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Whittard of Chelsea: Large UK heritage tea retailer offering loose-leaf teas, gift sets, and accessories across DTC, own stores, and wholesale — overlaps with George Cannon's assortment but operates at much greater scale and category breadth.
• Twinings: Global heritage tea brand owned by Associated British Foods; competes broadly in black, green, and flavored teas through grocery, foodservice, and DTC — relevant as a scaled incumbent in the same category.

Direct peers

• Kusmi Tea: Premium French tea brand with Russian heritage offering flavored blends and wellness teas through DTC, retail, and foodservice; competes for the same premium gifting and flavored-tea consumer as George Cannon.
• Le Jardin des Thés: French specialty tea e-tailer offering single-origin and flavored teas, infusions, and accessories online — a closer e-commerce-only French competitor to George Cannon's DTC channel.
• Harney & Sons: US-based premium tea company selling loose-leaf teas, sachets, and gift collections via DTC and wholesale to hospitality — comparable product mix, premium positioning, and gifting-led revenue model.
• Palais des Thés: French specialty tea retailer and creator with owned boutiques in France and abroad; comparable as a direct French competitor selling single-origin and flavored teas, gift sets, and accessories through DTC and retail.
• Mariage Frères: Iconic French tea house founded in 1854, offering single-origin and flavored teas via DTC e-commerce, own boutiques, and global wholesale — directly comparable to George Cannon in heritage positioning, product mix, and France/EU distribution.
• Betjeman & Barton: UK-based specialty tea company (est. 1984) selling loose-leaf teas, infusions, and gift sets through DTC and resellers; comparable in niche premium positioning and gift-led assortment.
• Dammann Frères: Long-established French tea house (est. 1925) producing flavored and single-origin teas with in-house blending, distributed through DTC, retail, and hospitality channels — a near-twin of George Cannon's heritage and business model.

Emerging players

• T2 Tea: Design-led specialty tea retailer with strong DTC and retail footprint in Australia, UK, and beyond; comparable as a flavored/loose-leaf tea and accessory brand targeting a similar premium gifting consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/GeorgeCannonParis
• Instagraminstagram.com/georgecannonparis
• Xx.com/thescannon
• LinkedInlinkedin.com/company/george-cannon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Cannon