PURA FACADES

What PURA FACADES does

Pura Facades Ltd is a UK-based specialist supplier of natural, non-combustible facade cladding products, founded in 2014 and operating as a subsidiary of Vivalda Group Plc, the UK's largest distributor of rainscreen facades. The company supplies glass fibre reinforced concrete (GRC) panels, terracotta tiles, brick slip systems, and aluminium cladding to architects, designers, contractors, and developers across the UK construction market. Its core product portfolio includes Rieder's Fibre C range (Concrete Skin, Öko Skin, and Formparts shaped panels), exclusive UK distribution of TONALITY terracotta, MetSkin aluminium cladding, VBrick mechanical brick systems, VETAbric brick slips, Unitised Wood Facades, and Viroc cement particle panels, complemented by through-wall solutions including fire cavity barriers from SIDERISE and TENMAT, framing systems, insulation, and fire protection boards.

The business operates a specification-led go-to-market model, engaging architects and designers through technical CPD courses, NBS Source platform listing, and project case study content. Revenue is generated through project-based, quote-driven sales of cladding systems to building projects, with pricing varying by product type, quantity, finish, and specification complexity. The company maintains offices in London and Birmingham, employs 14 staff, and reports annual revenues of £5-6 million, having been profitable every year since inception. Customers span high-rise residential, commercial real estate, education (universities, research campuses), healthcare (hospitals, surgical centres), and hospitality sectors, with flagship projects including Musgrove Park Hospital, Corniche at Albert Embankment, CitizenM Hotel Victoria, and Hallsville Quarter.

Pura Facades' strategic positioning leverages the post-Grenfell regulatory environment, where its A1 fire-rated products and BBA-certified systems address heightened building safety requirements. The company benefits from exclusive distribution rights, group-level distribution infrastructure through Vivalda, and ongoing product line expansion targeting the specification community via education, certification, and digital specification platforms.

Name

PURA FACADES

Legal name

Pura Facades Ltd

Website

https://purafacades.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Pura Facades is a UK specialist supplier of non-combustible facade cladding panels — including GRC, terracotta, brick slip, and aluminium systems — serving architects, designers, contractors, and developers on commercial, residential, healthcare, and education building projects.

Ownership category

akta.pro rank

Product category

Architectural Facade Cladding

NAICS

Clay Building Material and Refractories Manufacturing (327120), Siding Contractors (23817), Veneer, Plywood, and Engineered Wood Product Manufacturing (3212)

SIC

Structural Clay Products (3250), Concrete, Gypsum & Plaster Products (3270), Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Wood Siding, Cladding & Exterior Wood Profiles (IMADADAH)

akta.pro secondary industries

Concrete Pavers, Hardscape & Retaining Wall Systems (IMADAAAE), Reflective Insulation & Radiant Barriers (IMADAGAF)

Keywords

• Rainscreen facade cladding
• Glass fibre reinforced concrete
• Terracotta cladding panels
• Brick slip facades
• Building envelope solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Facade Materials Sales: Pura Facades operates as a specialist supplier and distributor of facade cladding products. The company specifies and sells high-end architectural facade products including GRC panels, terracotta, brick slips, and related systems. Revenue is generated through product sales to architects, designers, developers, and contractors for building projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pura Facades is a specialist supplier of GRC (glass fibre reinforced concrete), terracotta, and brick slip facade cladding panels, providing building envelope solutions to architects and designers from raw natural materials. The company distributes and fabricates panels from Austrian manufacturer Rieder (Concrete Skin, Öko Skin, Formparts) and holds exclusive UK distribution rights for TONALITY® terracotta tiles. It also supplies complementary through-wall systems including MetSkin aluminium cladding, VBrick/VETAbric brick slip systems, Unitised Wood Facades, Viroc panels, fire cavity barriers, ROCKWOOL insulation, framing, and sheathing boards.

Product overview

PURA FACADES is a specialist supplier of natural facade cladding products, offering a comprehensive portfolio of GRC (glass fibre reinforced concrete), terracotta, and brick slip façade cladding panels. The company provides building envelope solutions to architects and designers using raw natural materials. Their product range includes three main GRC product families under the Fibre C brand: Oko Skin (slimline staggered panels), Concrete Skin (large panel formats up to 1.5m x 7m), and Formparts (shaped/formed panels including curved, L-shaped, and U-shaped configurations). Additional products include TONALITY® Terracotta tiles (exclusive UK distributor), MetSkin aluminium cladding, VBrick mechanical brick system, VETAbric brick slips, Unitised Wood Facades, and Viroc cement bonded panels. The company also supplies complementary through-wall solutions including framing/fixing systems, fire protection boards, ROCKWOOL insulation, and fire cavity barriers from SIDERISE and TENMAT.

Differentiator

Problem solved

Functional benefit

Brands

• Pura Facades®: Specialist supplier of grc (glass fibre reinforced concrete), terracotta and brick slip façade cladding panels. Offers building envelope solutions to architects and designers from raw natural materials.

Products and services

• Concrete Skin GRC Glass fibre reinforced concrete (GRC) facade panels offering a through-coloured, A1 fire-rated natural concrete aesthetic for building envelopes. 13mm thick, ~30kg per sqm, supplied in large format sizes up to 1.5m x 7m. Specified by architects and designers for commercial, residential, education, and healthcare building projects.
• Formparts GRC Lightweight shaped or formed GRC panels available in Mono, Formpart Fabricated 2.0, Formpart Fabricated, and Assembled mitred variants. Used by architects for curved balcony fascia panels, column wraparounds, and curved facade features where standard flat panels cannot deliver the design intent.
• Öko Skin GRC Slimline GRC panels with a staggered-look profile using long thin formats. A1 fire-rated, through-coloured, impact resistant, with a natural concrete look and feel. Designed for rainscreen facade systems where a linear, board-marked aesthetic is desired.
• TONALITY® Terracotta Natural clay-based terracotta facade tiles available in various colours and finishes, distributed exclusively in the UK by Pura Facades. A sustainable, non-combustible rainscreen material specified for education, hospitality, residential, and commercial building projects.
• MetSkin UK designed and manufactured solid aluminium cladding system supplied as a whole tested and warranted system. Targeted at residential high-rise and municipal projects requiring a non-combustible, robust rainscreen solution.
• VBrick Innovative mechanical brick and stone facade system combining the natural aesthetic of brick with fast, cost-effective installation. Available in four options including handmade, waterstruck, and extruded brick slips, providing a brick slip facade solution for new-build and refurbishment projects.
• VETAbric Brick slip facade system for architectural applications, providing a traditional brick aesthetic through prefabricated slip panels used in rainscreen facade construction.
• Unitised Wood Facades Pre-fabricated unitised facade system with a natural wood finish, supplied as factory-assembled panels for fast on-site installation. Used in architectural projects seeking a warm, natural timber aesthetic with the quality control benefits of off-site fabrication.
• Viroc Cement bonded particle board facade panel for architectural applications, providing a composite cement-particle cladding solution for rainscreen facades.
• SIDERISE Fire Cavity Barriers Non-combustible stone mineral wool lamella core fire cavity barriers including RH 'Open State' horizontal barriers and RV vertical cavity barriers, with foil tape and support brackets. Supplied as part of through-wall fire safety solutions for rainscreen facade systems.
• TENMAT Fire Cavity Barriers Ventilated fire barrier products including linear gap seals, cavity fire barrier rolls (6.3 metre length, fire tested up to 30 minutes), and VFB Plus open state cavity fire barriers. Supports cavity gaps from 50mm to 500mm with up to 2 hours fire performance, supplied as part of through-wall fire safety solutions.

Quantifiable outcome

• 34% business growth in 2017, increasing turnover to £6 million
• +1 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered supporting, core, minor and parent company.

• NBS SourcesupportingTechnology or Integration · 8 July 2024Pura Facades signed up to NBS Source, the trusted platform for specifiers. This allows architects, designers, developers and contractors to obtain trusted, up-to-date information and data on the UK's widest range of cladding materials.
• TONALITYcoreOEM/ Whitelabel/ Licensing Partner · 3 October 2022Pura Facades appointed as sole UK distributor of TONALITY terracotta tiles. TONALITY is a natural clay-based terracotta product with sustainable credentials, suitable for facade cladding applications.
• Hamlett FilmsminorStrategic or Co-development Partner · 1 January 2021Award-winning filmmaker who produced 'Behind the Facade' documentary, funded by Vivalda Group, exploring the UK construction industry's response to the Grenfell Tower disaster.
• Vivalda Groupparent companyChannel Partner/ Reseller/ DistributorPura Facades is part of Vivalda Group Plc, established in 1999 with a turnover of £40 million and more than 150 employees. Vivalda Group is described as the UK's largest distributor of rainscreen facades. Pura Facades operates as a subsidiary within the group.
• RiedercoreOEM/ Whitelabel/ Licensing PartnerAustrian manufacturer of Fibre C GRC products including Concrete Skin, Oko Skin, and Formparts. Rieder developed and brought Fibre C to market around 20 years ago by Wolfgang Rieder. Products manufactured in Austria with panels up to 1.5m wide by 7m long.
• SIDERISEsupportingTechnology or IntegrationSIDERISE provides fire cavity barrier systems including RH 'Open State' horizontal barriers (RH50G/S and RH25G/S for cavities up to 25mm and 50mm), RV vertical cavity barriers, foil tape, and support brackets in galvanised and stainless steel options.
• TENMATsupportingTechnology or IntegrationTENMAT provides fire cavity barrier systems including cavity fire barrier rolls (6.3 metre length, fire tested up to 30 minutes), linear gap seals (up to 50% compression), and VFB Plus open state cavity fire barriers supporting cavity gaps from 50mm to 500mm with fire performance up to 2 hours.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rieder Smart Elements: Austrian manufacturer of the Fibre C GRC product range (Concrete Skin, Oko Skin, Formparts) that Pura Facades distributes in the UK. Most direct peer as Pura's flagship offering is essentially Rieder's product supplied through Pura's specification channel.
• Fundermax: Austrian manufacturer of high-pressure laminate (HPL) and fibre cement cladding panels used across European facades. Comparable as a competing specialist facade panel supplier with similar architectural specification and through-wall solution positioning.
• Trespa International: Dutch manufacturer of HPL architectural facade panels (Trespa Meteon, Pure Cladding) used extensively in UK and European rainscreen applications. Competes with Pura's Fibre C and terracotta offerings in the architectural specification segment.
• Cembrit: Danish-headquartered supplier of facade cladding solutions (Cembrit Cover, Cembrit Patina) including fibre cement panels. Directly comparable as a specialist facade panel supplier serving UK architectural specification.

Broad incumbents

• ROCKWOOL (Rockfon): Danish manufacturer of stone wool insulation including facade cavity insulation products that Pura distributes as part of through-wall offerings. Comparable in the broader facade envelope value chain but at much greater scale.
• Sto SE & Co. KGaA: Large German-headquartered building products group offering complete facade systems including renders, external wall insulation, and rainscreen cladding. Overlaps with Pura on rainscreen panels but operates at much greater scale with a broader portfolio.
• Kingspan Group: Irish-listed global building envelope specialist with insulated panel and facade cladding divisions. Competes broadly with Pura in rainscreen facade and insulated cladding, but at vastly greater scale and with in-house manufacturing.
• Etex Group: Belgian building materials group encompassing fibre cement cladding (Equitone, Cedral) and other facade solutions. Directly comparable product portfolio to Pura but operates globally with manufacturing capabilities.
• Saint-Gobain (Weber): French multinational building materials group with facade systems (Weber, Saint-Gobain Exterior) including renders, external wall insulation, and rainscreen cladding. Overlaps with Pura on rainscreen facades as part of a much broader portfolio.

Others

• Siderise: UK-based specialist manufacturer of cavity fire barriers and acoustic insulation for building envelopes. Pura distributes Siderise products as part of its through-wall solutions offering, making it a partner/supplier rather than direct competitor.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xtwitter.com/purafacades
• LinkedInlinkedin.com/company/pura-facades-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PURA FACADES