Reno

What Reno does

Reno, operating under the legal name Branddu, is a Mexico-based merchandising and promotional products platform founded in 2020 that serves both B2B enterprises and B2C startups and individuals. Its core offering is a single unified catalog of more than 10,000 customizable SKUs — including thermo cups, embroidered shirts, minimalist and vibrant items — accessible through a self-serve e-commerce catalog with a quote-request flow and supplemented by a dedicated per-project sales advisor. The platform exposes instant logo visualization tooling: customers can upload PNG or SVG logos up to 5.0 MB, store up to 10 logos per account (with a 7-day guest retention window), and preview them on selected products before ordering.

The platform architecture is a self-serve e-commerce front end paired with advisory-led B2B fulfillment, rather than a software-as-a-service product with API endpoints or developer integrations — no SDK, API, or connector ecosystem is disclosed. Revenue is generated through one-time merchandise sales at volume-adapted pricing tiers rather than recurring subscriptions, with pricing quoted per project and not publicly disclosed. The company markets via organic social channels (Facebook, Instagram, TikTok, LinkedIn) and displays 18 named enterprise customer logos spanning technology (Microsoft, Amazon, Cisco, Samsung), financial services (JPMorgan, Clara, OpenBank), automotive (Volkswagen), transportation (Uber, DiDi), consumer goods (WeWork, Wilson, Natura, Altex, L'Oréal), and entertainment (Paramount). Headquartered in Roma Norte, Cuauhtémoc, Mexico City, the firm operates from a 11-50 employee base with no disclosed outside funding, parent company, or institutional ownership.

Name

Reno

Legal name

Branddu

Website

https://reno.mx

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Reno (legal name Branddu) is a Mexico City-headquartered e-commerce platform that lets businesses and individuals source, customize, and procure branded merchandise and corporate gifts from a catalog of 10,000+ products, with logo upload, instant visualization, and dedicated advisor support.

Ownership category

akta.pro rank

Product category

Promotional Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Branded Merchandise & Corporate Gifts (BPAFAMAA)

akta.pro secondary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

Keywords

• Custom promotional products
• Branded corporate merchandise
• Promotional products platform
• Custom logo merchandise
• Corporate branded gifts

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Merchandise and Promotional Products Sales: Sale of personalized gifts and promotional products including termo cups (thermos), minimalist items, embroidered shirts (playeras bordadas), and vibrant products. Revenue generated through product sales with pricing that adapts to customer needs and volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Reno (Branddu) operates an online merchandising platform that lets businesses and individuals browse and customize more than 10,000 promotional products — including termos (thermos cups), minimalist items, embroidered shirts (playeras bordadas), and other vibrant gifts — with logo upload in PNG or SVG, instant on-product visualization, and dedicated advisor support for corporate gifting, events, and launches.

Product overview

Branddu is a single unified merchandising platform that connects businesses (B2B) and startups/individuals (B2C) with over 10,000 customizable promotional products. The platform offers logo upload and instant visualization tools, scalable pricing tiers, and dedicated advisor support for corporate gifting, event materials, and branded merchandise launches.

Differentiator

Problem solved

Functional benefit

Products and services

• Branddu Platform (Reno) — Custom Promotional Products & Merchandise A unified online merchandising platform that connects businesses and individuals with more than 10,000 customizable promotional products, including termos (thermos cups), minimalist items, embroidered shirts (playeras bordadas), and vibrant merchandise. Offers logo upload in PNG/SVG up to 5.0 MB with up to 10 stored logos per account, instant on-product visualization, quote-based custom project pricing, and a dedicated advisor for each project targeting launches, events, and corporate gifting.

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• 4imprint: 4imprint is one of the largest promotional products distributors in North America/UK, offering tens of thousands of customizable SKUs across categories such as apparel, drinkware, and bags. It serves enterprise and mid-market customers with a broad catalog, directly overlapping Reno's offering, but at materially larger scale.
• Alibaba Custom/Source Promotional Products: Alibaba's marketplace offers massive catalogs of customizable promotional products from global manufacturers, including apparel, drinkware, and accessories. It represents a price-driven alternative for buyers sourcing branded merchandise, putting pressure on Reno's volume-based pricing tier approach.
• Vistaprint (Cimpress): Vistaprint (part of Cimpress) is a broad incumbent in custom printed products including apparel, signage, and marketing materials. Its upload-your-design and online customization flow overlaps Reno's instant-logo-visualization experience, but Vistaprint serves an even wider product and customer scope.

Direct peers

• Swag.com: Swag.com is a direct peer focused on corporate swag and gifting, providing a curated catalog, design tools, and dedicated account management for tech and enterprise buyers. It mirrors Reno's positioning around branded merchandise for launches, events, and corporate gifting at the SMB-to-enterprise tier.
• Custom Ink: Custom Ink is a direct peer: a leading North American online platform for custom apparel, promotional products, and corporate gifts serving B2B and B2C customers with a similar hybrid catalog-plus-advisor model. Reno competes for the same enterprise-branded merchandise wallet share with a comparable product breadth and customization flow.
• Printful: Printful is a direct peer as a print-on-demand and custom apparel/marketing goods platform with online design tools and scalable fulfillment. Both companies target branded merchandise buyers with a digital-first, upload-and-customize experience and support B2B and creator/studio customers.
• Zazzle: Zazzle is a direct peer as an online marketplace for customized products including apparel, accessories, and gifts with logo upload and design preview tooling. Reno and Zazzle both enable self-serve customization of branded and gift items, though Zazzle skews more consumer and Zazzle for Business covers the B2B segment Reno targets.

Regional players

• Ginzi: Ginzi is a regional competitor providing corporate gifting and branded merchandise in Latin America, including Mexico. It overlaps Reno's B2B promotional products and corporate gifting positioning but operates across a broader LatAm geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gblreno
• LinkedInlinkedin.com/company/renomx
• Instagraminstagram.com/branddu.inc
• TikToktiktok.com/@branddu.inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reno