Oxide Design Co.
Oxide Design Co. is Drew Davies' Omaha-based civic-minded brand and design consultancy, founded in 2001, delivering brand strategy, visual identity, packaging, and signage across Election & Civic Design, Branding & Identity, and Craft Food & Beverage verticals for government, nonprofit, and SMB clients.
- Company typePrivate
- Founded2001
- HeadquartersOmaha, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Oxide Design Co. does
Oxide Design Co., Inc. is the civic-minded brand and design consultancy of founder Drew Davies, established in 2001 in Omaha, Nebraska. Following a 2016 integration with a Chicago-based agency, Oxide now operates as a solo principal-led practice under the Oxide banner, delivering brand strategy, visual identity, packaging, signage, and campaign design across three verticals: Election & Civic Design, Branding & Identity, and Craft Food & Beverage. The firm's civic practice has produced national-level artifacts including the U.S. Election Assistance Commission's ballot design standards, the Field Guides to Ensuring Voter Intent (featured at the Cooper Hewitt Smithsonian Design Museum), voter registration form redesign for New York State serving 19 million residents, and the State of Nebraska license plate distributed to over 1.3 million vehicles beginning January 2023.
Its commercial practice has driven documented client outcomes including a 600% expansion for Keg Creek Brewing Co., 70% year-over-year growth across Zipline Brewing's first five years, and a tenfold wholesale increase for Artemis Teas. The firm operates on a project-based professional services model with custom-scoped engagements, securing work through Drew Davies' professional network, civic design reputation, civic engagement, and inbound interest generated by an award-winning portfolio (seven Communication Arts honors, a San Francisco Design Week Award, Clio, ADDY, One Show, and AIGA recognition). Customer mix spans state and federal government agencies, nonprofits, transit authorities, education institutions, automotive dealerships, and craft food/beverage SMBs, with no disclosed recurring subscription or platform revenue and no external institutional ownership.
Oxide Design Co. firmographics
Firmographics- Name
- Oxide Design Co.
- Legal name
- Oxide Design Co., Inc.
- Website
- https://oxidedesign.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oxide Design Co. is Drew Davies' Omaha-based civic-minded brand and design consultancy, founded in 2001, delivering brand strategy, visual identity, packaging, and signage across Election & Civic Design, Branding & Identity, and Craft Food & Beverage verticals for government, nonprofit, and SMB clients.
- Ownership category
- akta.pro rank
Oxide Design Co. industry classification
Industry- Product category
- Brand Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN)
Keywords
Where Oxide Design Co. is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Oxide Design Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Brand Strategy and Design Consulting: Project-based professional services for brand identity, design strategy, and implementation across civic, corporate, and food/beverage sectors
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based consulting engagements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Oxide Design Co. product offering
Product offeringCore offering
Oxide Design Co. is a brand and design consultancy founded by Drew Davies that provides visual identity, brand strategy, packaging, signage, and civic design services across three core verticals: Election & Civic Design (ballots, voter registration, civic campaigns), Branding & Identity (logos, brand guidelines, signage systems), and Craft Food & Beverage (craft brewery, restaurant, and specialty food brand packaging and identity work). The firm delivers project-based consulting engagements for government entities, nonprofits, and consumer-facing businesses.
Product overview
Oxide Design Co. is the civic-minded brand and design consultancy of Drew Davies, founded in 2001 as a boutique design firm. The company offers three core service offerings: Election & Civic Design (ballot design, voter registration forms, civic campaigns), Branding & Identity (logo design, brand guidelines, signage), and Craft Food & Beverage (packaging, restaurant branding). The portfolio includes dozens of named case studies spanning government projects like the Nebraska License Plate and New York State voter registration, institutional clients like Kiewit Luminarium and Metro Transit Omaha, and food/beverage brands including Keg Creek Brewing, Artemis Teas, and Zipline Brewing Co. The company integrates with various industries through design services but does not operate as a software platform with technical integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Election & Civic Design
Quantifiable outcome
- Keg Creek Brewing Co. origin story-based rebrand expanded business by 600%
- +4 more outcomes
Companies that use Oxide Design Co.
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
Oxide Design Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Oxide Design Co. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Center for Civic DesigncoreOxide collaborated with Center for Civic Design to design the Field Guides to Ensuring Voter Intent - 10 pocket-sized guides containing field-researched design techniques for election officials. The Field Guides were featured in the Cooper Hewitt Smithsonian Design Museum.
- U.S. Election Assistance Commission (EAC)coreOxide served as part of the core design and research team that developed the EAC's 'Effective Designs for the Administration of Federal Elections' document, establishing national ballot design standards adopted by states nationwide.
- AIGA Design For DemocracycorePartnered with AIGA Design For Democracy initiative to find best practices for ballot design following the 2000 election. Drew Davies served as national president emeritus of AIGA.
- Federal Voting Assistance ProgramminorWorked with Federal Voting Assistance Program to improve the registration and voting process for all U.S. citizens living abroad.
Scale indicators9 records
Recent moves7 records
Expansion highlights4 records
Oxide Design Co. competitors and assessment
Company assessmentDirect peers
- MetaDesign: International brand design and strategy consultancy with strong portfolio in identity systems, environmental graphics, and wayfinding. Closely comparable to Oxide in the type of work and the integration of civic/place branding engagements.
- Pentagram: Largest independent design consultancy in the U.S., structured as a partnership of equity-sharing principals delivering brand identity, environmental graphics, and packaging. Most directly comparable to Oxide as a partner-led, portfolio-driven brand design firm.
- Civilization: Independent brand and design studio with strong identity and packaging portfolio across food/beverage, retail, and civic clients. Comparable in scale, project type, and craft-driven positioning to Oxide.
- Turner Duckworth: Boutique brand identity and packaging design consultancy with offices in London and San Francisco. Direct comparable to Oxide's craft food & beverage and CPG packaging work, with similar boutique positioning and award-driven reputation.
Emerging players
- Manual: Boutique brand and design consultancy with strong CPG and food/beverage packaging portfolio. Comparable to Oxide's craft food & beverage vertical and similar boutique scale, with growing national profile.
- Athletics: Independent brand and design studio known for identity and packaging work across food, beverage, and lifestyle brands. Comparable to Oxide in boutique CPG/branding focus and award-driven positioning.
Broad incumbents
- Lippincott: Established brand strategy and design consultancy serving Fortune 500 clients. Comparable to Oxide in brand identity and visual systems work, but operates at a larger enterprise scale with broader integrated strategy offerings.
- Landor & Fitch: Global brand consulting and design firm, now part of WPP. Comparable to Oxide in brand identity, signage, and environmental graphics work, but with global reach and significantly larger client budgets.
- Siegel+Gale: Global brand strategy, naming, and design firm (part of Omnicom). Comparable to Oxide in brand identity systems and naming work, with significantly larger scale and enterprise client base.
Others
- Center for Civic Design: Non-profit research and design organization focused on election and civic design. Directly comparable in civic design domain — Oxide is a partner/collaborator on the Field Guides — and represents the closest functional peer in Oxide's election & civic vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Oxide Design Co. social profiles
Digital presenceOxide Design Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oxide Design Co. leadership team
Management profileNumber of profiles
Profiles1 record
Oxide Design Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oxide Design Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oxide Design Co.
What does Oxide Design Co. do?
Oxide Design Co. is a brand and design consultancy founded by Drew Davies that provides visual identity, brand strategy, packaging, signage, and civic design services across three core verticals: Election & Civic Design (ballots, voter registration, civic campaigns), Branding & Identity (logos, brand guidelines, signage systems), and Craft Food & Beverage (craft brewery, restaurant, and specialty food brand packaging and identity work). The firm delivers project-based consulting engagements for government entities, nonprofits, and consumer-facing businesses.
Is Oxide Design Co. a public or private company?
Oxide Design Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oxide Design Co. founded?
Oxide Design Co. was founded in 2001. It employs 11 to 50 people.
Where is Oxide Design Co. based?
Oxide Design Co. is headquartered in Omaha, United States, in the North America region.
How does Oxide Design Co. make money?
One revenue line is on record: brand Strategy and Design Consulting.
Who are Oxide Design Co.'s main competitors?
Direct peers on record are MetaDesign, Pentagram, Civilization and Turner Duckworth. Emerging players are Manual and Athletics. Broad incumbents are Lippincott, Landor & Fitch and Siegel+Gale. Center for Civic Design is listed as an others.
Does Oxide Design Co. have an API?
No public API is recorded for Oxide Design Co..
What industry is Oxide Design Co. in?
Oxide Design Co.'s product category is Brand Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of BPAHAKAN, Wayfinding, Signage & Environmental Graphic Design. Its NAICS code is 541430.